Alexis & Christina

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Alexis & Christina šŸŒŽ Beauty Product Development & EducationšŸ’„
Letā€™s Learn about Beauty šŸ’‹

Life lately, in no particular order. And as I sit here figuring out what to write for this caption, I canā€™t even believe...
04/11/2024

Life lately, in no particular order. And as I sit here figuring out what to write for this caption, I canā€™t even believe whatā€™s happened in JUST the last three weeks. And these pictures donā€™t even capture all of it.

But the deep raw truth is all is: life is going really fast and itā€™s been hard to process everything happening around us. This has also been the case for a while actually, but ESPECIALLY lately. Itā€™s not easy to meet some of your beauty icons and have them tell you how they admire YOU. Say what? šŸ˜­ Or maybe it is easy, and this journey is just a continuation of some deep work on myself, allowing myself to recognize my inner child, that sheā€™s worthy too. This is really all ultimately a healing journey with myself, and yā€™all are just seeing this unfold in real time here.

Iā€™ve been working through in therapy about why my connection to beauty is so deep, on a psychological and even spiritual level throughout my life. Thereā€™s so much to unpack here, but in summary itā€™s always been about understanding the 360 BEAUTY of it ALL. For me, it made me a thorough and relentlessly curious product developer who wanted to make the best products, but I see what we do here on this channel as SO much more than just beauty product development for me, for you, for us. Beauty helped ME see myself, every day, and step into the power of the person I really felt on the inside. It brought out my soul. And now I get to share that with you all every day, and it will continue to be a highest honor of my life. And I LOVE that I get to do this authentically with my wife, proving that you can be in a visible healthy loving relationship too.

We hope everyday from whatever touch point youā€™ve entered our content with, that our journey inspires you to see YOURSELF and that person you really are on the inside. Beautiful products are simply the tools you use and the art to help show the world that.

We love you beauty queens. Thank you for being along in our wild journey. Weā€™re excited to keep growing, and more importantly, heal together šŸ‘‘ā¤ļø

Making a Rare impact tomorrow with  at Toronto   Eaton Centre! Hope to see you there ā¤ļø
09/10/2024

Making a Rare impact tomorrow with at Toronto Eaton Centre! Hope to see you there ā¤ļø

We never thought that sharing our expertise - Alexisā€™ beauty product development experience and Christinaā€™s doctorate in...
08/10/2024

We never thought that sharing our expertise - Alexisā€™ beauty product development experience and Christinaā€™s doctorate in education - would resonate so deeply with yā€™all ā¤ļø

For those of you who donā€™t know, we started to go viral educating everyone on where beauty products are made. The real story behind this is that it started when during Covid. Alexis used to go over to Alexisā€™ beauty PD bestieā€™s home in the city, swatch unreleased products from all over the world and guess where they were manufactured. They were really guessing the manufacturer, but Christina took this and made it into a game. This went viral on social media, which now inspires countless beauty consumers who have pulses on social media to turn around their beauty products and see where they were made.

This is why we were so excited when reached out wanting to partner together showcasing the reasoning as to why their products are manufactured in certain regions of the world. Alexis already knew Milani was special, bringing luxury style products at drugstore prices, which was only further validated when we VISITED the manufacturers themselves! Some of the best in the world. And more beauty PD nuance coming soon!

Thank you beauty queens for being relentlessly curious about everything beauty. ā¤ļøšŸ‘‘

And thank you for this feature Eden Stuart and ! Link in bio for the whole story!

Reminder that when you keep doing what you love with people you love, you will never lose ā¤ļø
21/09/2024

Reminder that when you keep doing what you love with people you love, you will never lose ā¤ļø

Dinner in NYC with  last night celebrating their new launches, especially their Artist Color Pencils which are now in Ex...
05/09/2024

Dinner in NYC with last night celebrating their new launches, especially their Artist Color Pencils which are now in Extreme WATERPROOF! (I love them so much and got a sneak preview in Paris, but more on that laterā€¦)

At the dinner, I saw someone I used to work with as a young retail MUA. It made me reflect on how intimidated I used to feel and how lesser I felt than everyone else back then. I never thought I could do anything in a creative capacity the way we are now, and thought I only had what it took to work in corporate. But when I finally arrived in corporate, it felt like a part of me was missing for years.

The beauty of content creation is how creative we get to be with our art, while still building and being a part of a beautiful beauty community. The lesson here is you need to give yourself time, love, and respect to grow into the person that you desire becoming. Lean into fear. And prove to every young Alexis watching that thereā€™s nothing to fear, just a lot of work ahead.

Thank you wifey for always being by my side. And thank you for such a wonderful evening and event, as always šŸ–¤ā¤ļø

 , , thank you for seeing me šŸ™ seeing us. We laughed. We cried. But ultimately we canā€™t wait to share more of this inter...
24/06/2024

, , thank you for seeing me šŸ™ seeing us. We laughed. We cried. But ultimately we canā€™t wait to share more of this interaction beauty queens ā¤ļø

The most full circle moment of this journey yet šŸ„¹ ****ns

Thereā€™s nothing like getting to experience a brand story through the lens of the founders, their struggles, the tipping ...
20/06/2024

Thereā€™s nothing like getting to experience a brand story through the lens of the founders, their struggles, the tipping point, and the best part of all, their triumphs. The authenticity that radiates from the farm is something that weā€™ll never forget. I personally feel so much more connected to every product by understanding where it came from.

When they invited us to see the goats, we were SO excited! And the visit did not let down one bit. thank you for your hospitality, and inviting us up to your stunning farm, and sharing your founder stories šŸ’›. They are truly memories weā€™ll never forget! And a beautiful way to celebrate pride together šŸŒˆ

And happy anniversary to .farrell and ! Not pictured here, but we also celebrated with them in Saratoga too šŸ˜‚ cheers to good vibes and new friends šŸ„‚

Sunday reflections of life recently in no particular order šŸ™šŸ„¹ā¤ļø The real lesson here is to dream as big as you can. And ...
16/06/2024

Sunday reflections of life recently in no particular order šŸ™šŸ„¹ā¤ļø

The real lesson here is to dream as big as you can. And never forget where you came from. We think about it daily. Promise weā€™ll always take along for the ride, beauty queens, and wonā€™t let you down. Thank you for being a part of it with us šŸ«¶šŸ‘‘

Hey beauty queens! Christina here - itā€™s Alexisā€™ birthday today, May 5th! She doesnā€™t know Iā€™m writing this, a very chee...
05/05/2024

Hey beauty queens! Christina here - itā€™s Alexisā€™ birthday today, May 5th! She doesnā€™t know Iā€™m writing this, a very cheesy post dedicated to Alexis belowā€¦.

Alexis, how Iā€™m feeling today when I reflect on our journey together is hard to put into words. I remember like yesterday when we had our first date in tribeca. You were so passionate, and wickedly smart, telling me about the ways the beauty products were made and manufactured. I knew makeup artists, but never a beauty product developer - I didnā€™t even know what that was - but the point is I never met someone that spoke about anything related to makeup with a passion like yours. You pitched me beauty brand ideas on that first date. And I told you that you could do better.

Four years later, we launched , & in retrospect we both acknowledge we had no idea what we were getting ourselves into. But we made a promise to each other that we would put our all into this, and we did. We started jokingly calling ourselves ā€œlipstick le****nsā€ as we had this company, a little inside joke to ourselves and a username with random videos.

But, as you know well, things werenā€™t really going as we planned, and we silently and privately mourned the business we worked so hard for, embarrassed to publicly share the shame of failure. Mixed with some of the most traumatizing months of health & financial crises, which really challenged us both. But we always had each other, & that kept us going ā¤ļø

When we went to that fateful day, and we played that game we always used to play in private where you guessed where a product was made with the foundation, I had no idea it would change of our lives forever. But I knew that sharing your gifts with the world made you happy. You were fulfilled.

Video after video, I saw the glimmer in your eye begin to come back. And it made me SO happy to see you so fulfilled, as unconventional as it was to post free videos of your expertise on the internet was.

All this to say, youā€™re still the most authentic, real, good, and best person I know. Good people deserve the world. I love you. The world loves you. Happy birthday to my QUEEN of queens. šŸ‘‘ā¤ļø

HAPPY 300K INSTAGRAM BEAUTY QUEENS! šŸ‘‘šŸ’—Fairly frequently, Christina and I wake up in the morning and turn to each other i...
14/04/2024

HAPPY 300K INSTAGRAM BEAUTY QUEENS! šŸ‘‘šŸ’—

Fairly frequently, Christina and I wake up in the morning and turn to each other in total disbelief that we have this platform educating on beauty products. Because the truth is, Christina told me to make content for a long LONG time, but I never really listened to her because I never saw people like me represented in the internet. Iā€™m so grateful that she posted that first video on that gated day in late December 2022, because ultimately this content has brought us to all of YOU, and itā€™s been an absolute dream that humbles us daily.

When was an high school English teacher, she used to share that her favorite time of year was always the end when she asked her students for reflections of how theyā€™ve grown and what they learned. And now I finally understand what she means, as we have the honor of getting your feedback and reflections daily. We feel so incredibly grateful and blessed to be building this wonderful, supporting, and most importantly CURIOUS, community of empathetic and respectful beauty queens in our corner of the internet.

We get countless messages of gratitude and stories from you daily. And although we canā€™t always respond to all of you, know that we read them and we SEE you! Thank YOU for taking the time to be vulnerable with us, and share your love for our content.

still has her former students reflections in folders she randomly goes back to. Now we have these messages of love in a fairly large digital folder with screenshots of beauty queens around the world who share their reflections. Know that the respect and love for each one of you is mutual and goes both ways. Ultimately, our content is always about YOU ALL, and you all continue to inspire us every šŸ‘ single šŸ‘ day šŸ‘ .

Thank you. We are grateful for you all fulfilling our hearts and soul daily šŸ’—

This just came in from our night spent with  and  and wow, just in time for International Womenā€™s Day!!!  Happy Internat...
08/03/2024

This just came in from our night spent with and and wow, just in time for International Womenā€™s Day!!! Happy International Womenā€™s Day!!

We officially have a Gaga Lipstick Le****ns Sandwich āœØ

This incredible woman has been someone we have admired in awe of her relentless creativity spanning decades and her fearless commitment to speaking her truth in every art form.

We need to say how much we love and respect how Gaga enters all the arenas of entertainment and now beauty just dominating with talent and passion! Itā€™s been such an aspirational lens for us as the lipstick le****ns to speak our truth. Our journey is colored in the knowing that creativity doesnā€™t have to be limiting or limited, thanks in part to a path trail-blazed by women like Gaga! A woman after my own heart, committed to the merger of art, science, beauty- she is so critical to our beauty community! So big shoutout to and the ultimate queen . Iā€™ll be rocking my Dragon Fruit Daze, and singing Shallow and Born this way, all day!

PHOTO DUMP. āœØ January 2024 set a strong tone for the rest of the year. We went overseas for some much needed R&R, met in...
31/01/2024

PHOTO DUMP. āœØ January 2024 set a strong tone for the rest of the year. We went overseas for some much needed R&R, met incredible brand founders & teams, took an art class, explored beauty stores we havenā€™t been to in a while, had a photo shoot for something VERY exciting coming soon šŸ¤«, and a LIVE interview! šŸ¤Æ

Thank you all for your incredible support on this accidental journey. Itā€™s truly been the ride of our lives, and we canā€™t wait to continue it together with all of you šŸ™šŸ’—

Wishing you a healthy and happy close to January, and an even more fruitful February and on.

While everyone on the socials are posting their fancy pics, we  wanted to remind you itā€™s ok to stay in and celebrate Ne...
01/01/2024

While everyone on the socials are posting their fancy pics, we wanted to remind you itā€™s ok to stay in and celebrate New Years with an incredible night of rest! Itā€™s also ok to go out! Our skincare is on, and we are having a super chill night in complete with all the self care. Kicking off 2024 with morning Yoga in beautiful Costa Rica. We love each and every one of you beauty queens who are brave enough to learn everyday with us. Happy New Year!!!! šŸŽ†šŸŽˆšŸŽŠ

šŸšØ BLACK FRIDAY DEAL INCOMING ā€¼ļø We always rather keep this channel about US providing YOU value. So we usually donā€™t tal...
25/11/2023

šŸšØ BLACK FRIDAY DEAL INCOMING ā€¼ļø We always rather keep this channel about US providing YOU value. So we usually donā€™t talk about our lipsticks, but they are rooted in education too! Yes, we own a lipstick company called ! The whole reason we have the handle ****ns in the first place is because we have a lipstick company, , and we wanted to capture what it was like to be behind the scenes founders. The struggles. Starting the brand. Everything. And as it turns out, life had a different path for usā€¦

Weā€™ll get into that more one day (promise) but for now, we wanted to let you know that you can now get ALL OF THE FEMPOWER BEAUTY STORE AT UP TO 50% OFF! Legitimately, this is our biggest sale EVER. Use code HOLIDAYSZN at checkout for an additional 25% off already discounted prices. (Yes, you can stack discounts with this code!). And thereā€™s free shipping on all U.S. orders $35 or more!

We launched with our first capsule collection, Genesis, four bullet lipstick shades. Made in Italy, with SO much intention, and even traveled there to make sure the pigments, lay down, & performance was PERFECT. We tested these on hundreds of skin tones to ensure that the pigment was powerful and that you wonā€™t be disappointed, no matter what the pigment of your lips are.

We then partnered with historian, educator, and friend to launch our Smarter Lip Sets collection. Each Smarter Lip Set is double ended, one side with a creamy comfortable matte, and the other side with a dewy gloss. With Smarter Lip Sets you have the option to wear together, or separately. Which is why itā€™s Smarter together! (Get it !? šŸ˜‰). There are 6 awesome shades, & so many ways to pair, mix and match, so the adventure is truly yours.

This is just a glimpse of the work that went into , we hope it gives you an idea of who we are, some of the awesome people weā€™ve worked with, & how are lipsticks look on all kinds of humans.

So Donā€™t forget to use code HOLIDAYSZN at checkout on fempowerbeauty.com (http://fempowerbeauty.com). If you do decide to purchase, we canā€™t WAIT to see you rock your Fempower šŸ’‹

Many of you ask about my background and what I did to get here. I was relentlessly curious and never stopped growing and...
20/11/2023

Many of you ask about my background and what I did to get here. I was relentlessly curious and never stopped growing and evolving, continuously expanding my knowledge of beauty. I started as an MUA, until I broke into corporate beauty, and worked across fragrance, hair care, but primarily beauty. Beauty product development is what I loved. I worked on the manufacturing and brand side, which have their unique differences, but I learned so much about what goes into making beauty products and would geek out with anyone willing to listen. I eventually started my own beauty product development consulting business, where I worked with influencer brands and celebrity clients. But I still felt empty.

Iā€™ve loved beauty for so long, but what I loved the most was sharing my love of it with others. I realized as I continued on my path that I wasnā€™t living my truth, and became comfortable standing in the shadow of someone elseā€™s light. I was super passionate, but felt so alone. I was so unclear of how to express what I knew to the world, and tried to convince myself that Iā€™ve ā€œmade itā€ more times than Iā€™d like to admit. Because working with these famous people that are loved by so many must mean Iā€™ve made it right?

I knew I wanted more. I needed to step out of the shadows and stop hiding, but I didnā€™t know how to move forward. When Christina started posting videos of me on TikTok, and then Instagram, evaluating beauty products and doing what I do daily, you all received me and gave me the light I didnā€™t even know I was looking for. But Christina knew it all along. So consider this your reminder to surround yourself with people who believe in you, until you start believing in yourself. Iā€™m so grateful to be here and I genuinely love yā€™all fam.

Whatever youā€™re going through is part of a bigger picture you canā€™t see right now. You got thisšŸ’Ŗ ****ns

We canā€™t wait to show yā€™all what we have in store for 2024āœØ

šŸ“øPhotography by
šŸ’„Makeup by
šŸ’‡ā€ā™€ļøHair styling by
šŸ‘„ Lips by our own

Today we hit 130k strong on instagram! Itā€™s wild to think that weā€™ve been officially educating on beauty for only about ...
16/11/2023

Today we hit 130k strong on instagram! Itā€™s wild to think that weā€™ve been officially educating on beauty for only about ten months after an accidental Sephora shopping visit went viral šŸ¤Æ

Thanks for supporting us on our journey yā€™all! Truly. We canā€™t wait to continue growing the fam on here. And please always be vocal with what you want to see. We try to read and respond to as much as we can!

We see you, hear you, and most importantly are here FOR you šŸ©· Always sending love and good vibes your way.

Xx The Lipstick Le****ns šŸ‘Æā€ā™€ļøšŸŒˆ

šŸšØDONā€™T BE ALRMED! If you havenā€™t already noticed, weā€™re so excited to announce that weā€™ve officially captured ****ns han...
24/10/2023

šŸšØDONā€™T BE ALRMED! If you havenā€™t already noticed, weā€™re so excited to announce that weā€™ve officially captured ****ns handle here on instagram! This was months and months in the making and wasnā€™t easy. But ultimately instagram came through! We wanted to make it easy for yā€™all to find us here and on the other platforms weā€™re on too (for reference, ****ns on TikTok, YouTube, Instagram, & Facebook).

Nothing changes in terms of content. Just expect wifey and I to continue bringing the beauty education here and across platforms. And always be vocal about what yā€™all want to see šŸ’–

Personal pages belowšŸ‘‡

Alexisā€™ personal page at
Christinaā€™s personal page at

Love yā€™all fam. Thank you for supporting our journey and being a part of the ride. We canā€™t wait to see where this journey brings us ALL together šŸ„¹šŸ™

Now, letā€™s let the beauty education continue!

****ns

Thereā€™s so much about .davyā€™s  that excites me. The paints and the glitter pills are šŸ¤© and made me want to start wearing...
07/10/2023

Thereā€™s so much about .davyā€™s that excites me. The paints and the glitter pills are šŸ¤© and made me want to start wearing glitter again! Also put on their colored tubing mascara, which both and I were evaluating at her event the other day. This is the first time Iā€™ve seen tubing mascara available in such a variety of colors, for all of you tubing mascara fans out there!

This is also the first time I was at an event that had so many q***r creators in attendance. It was so amazing to connect in community, many of who are makeup artists and started their careers working on a sales floor like myself. really caters to artistry and encourages expressive creative fantasy. And Iā€™m so for it!

P.s. if youā€™ve seen me wearing glitter in recent videos, itā€™s more than likely ā€™s glitter pills. Iā€™m seriously so addicted.

Who else loves glitter and is curious to try ?

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