ContentLab

ContentLab Content Lab is the branded content unit of Haymarket Media Asia. We pull together our team of expert

 : If you're looking for an opportunity to grow your project management career and work with key players in the finance,...
11/02/2022

: If you're looking for an opportunity to grow your project management career and work with key players in the finance, marketing and advertising industries, apply today.

Content Lab, the branded content unit of Haymarket Media Asia is looking for an ambitious Project Coordinator to join its expanding team.The Project Coordinator will support the management of bespoke client-led projects acr

From our family to yours, we wish you a flourishing and fulfilling Year of the Tiger!
31/01/2022

From our family to yours, we wish you a flourishing and fulfilling Year of the Tiger!

Back in December, we hosted an AsianInvestor webinar on thematic investing with Nasdaq.135+ registrants joined us, of wh...
28/01/2022

Back in December, we hosted an AsianInvestor webinar on thematic investing with Nasdaq.

135+ registrants joined us, of which nearly 60% are Heads or above. How can investors tap into the tech-led opportunities? Here are some key takeaways: bit.ly/3dXnwKD

With a robust audience across 4 established publications, we capture who you are and deliver it to who you need: bit.ly/...
14/01/2022

With a robust audience across 4 established publications, we capture who you are and deliver it to who you need: bit.ly/3niL5l9

As the new year unfolds, it's time to set new goals and achieve new heights. Here's how we managed to “overachieve InMob...
07/01/2022

As the new year unfolds, it's time to set new goals and achieve new heights.

Here's how we managed to “overachieve InMobi’s target by 1.5X”, and how we could help you in future projects: bit.ly/3niL5l9

Happy Holidays from all of us at  ! We look forward to creating more quality   with you in the year to come.
22/12/2021

Happy Holidays from all of us at ! We look forward to creating more quality with you in the year to come.

17/12/2021

We're proud to have joined forces with Meta to bring this panel to life in the .

Check out the previous panels in the 'Pioneers' series for other trending topics in marketing and advertising in 2021: bit.ly/3E1Lj6z

Your goal. Our expertise.Have a project in mind? Talk to us and let us show you how we get you results with achievable K...
13/12/2021

Your goal. Our expertise.

Have a project in mind? Talk to us and let us show you how we get you results with achievable KPIs and measurable ROI against every campaign: bit.ly/3niL5l9

  has changed the way we work.In a recent Campaign Asia-Pacific webinar, we joined hands with monday.com and   to garner...
08/12/2021

has changed the way we work.

In a recent Campaign Asia-Pacific webinar, we joined hands with monday.com and to garner 𝟮𝟭𝟬+ registrants for a conversation on how and agecnies are coping with this seismic shift.

Want to know how we secured titles from leading agencies, of which 𝟲𝟱% were Director level or above? Get in touch today: bit.ly/3niL5l9

At a recent webinar, executives from Sparro, M&C Saatchi, monday.com and Tangram revealed ways to streamline workflows, improve customer engagement, and drive business growth via CRM systems.

Is cash still 'king' in the post-Covid era?In September, we partnered with   to survey 140+ APAC treasurers on Corporate...
03/12/2021

Is cash still 'king' in the post-Covid era?

In September, we partnered with to survey 140+ APAC treasurers on CorporateTreasurer.

Read on to learn about how they find new ways to make cash 'count': bit.ly/3dd5SSL

An exclusive survey by CorporateTreasurer and HSBC Asset Management shows a cautious and short-term approach to cash investing. But the influence of sustainability and some emerging appetite for funds of a certain quality might entice treasurers to expand their horizons.

Looking to launch an industry survey? We’re on it.Check out how we helped Adobe create a survey on ‘The Value of Creativ...
30/11/2021

Looking to launch an industry survey? We’re on it.

Check out how we helped Adobe create a survey on ‘The Value of Creativity’ – drawing 200+ responses and driving 125+ downloads for the resulting report, with titles from leading agencies: bit.ly/3I552Wf

We're pleased to be one of the media partners of   India Capital Markets Week 2021, taking place from December 7th to 10...
23/11/2021

We're pleased to be one of the media partners of India Capital Markets Week 2021, taking place from December 7th to 10th.

Register and explore India's growing capital markets and emerging market opportunities with us! buff.ly/3nClMvK

We help you tell stories that matter.Earlier, we worked with Meta to showcase their Discovery Commerce system on Campaig...
19/11/2021

We help you tell stories that matter.

Earlier, we worked with Meta to showcase their Discovery Commerce system on Campaign Asia-Pacific through conversations with brands, agencies and tech partners. Discover the stories in this series: bit.ly/3oJaTaT

We know your audience.Our 4 distinct brands, Campaign Asia-Pacific, AsianInvestor, CorporateTreasurer and FinanceAsia he...
15/11/2021

We know your audience.

Our 4 distinct brands, Campaign Asia-Pacific, AsianInvestor, CorporateTreasurer and FinanceAsia help you speak to and resonate with niche audiences with precision: bit.ly/3niL5l9

We make your voice heard.In this recent AsianInvestor article, we helped Nuveen, a TIAA company amplify their brand mess...
09/11/2021

We make your voice heard.

In this recent AsianInvestor article, we helped Nuveen, a TIAA company amplify their brand message and bolster their thought leadership on responsible investing.

Amid today’s macro landscape and the need to rethink portfolio planning, asset owners in Asia Pacific are more eagerly embracing responsible investing, says Nuveen’s Simon England-Brammer.

At  , our passion lies in creating expert-led content that sets you apart.Get in touch to find out how we help you “deli...
03/11/2021

At , our passion lies in creating expert-led content that sets you apart.

Get in touch to find out how we help you “deliver the best content to the industry”, like we did for : bit.ly/3niL5l9

Partner content on CorporateTreasurer, a webinar with 200+ delegates, 2 roundtables with C-suite executives…How did we d...
28/10/2021

Partner content on CorporateTreasurer, a webinar with 200+ delegates, 2 roundtables with C-suite executives…

How did we do this? Read on to see how we helped Visa establish itself as the go-to payment system in the industry: bit.ly/3nFakyc

Your vision. Our strategy.Leave your campaign in our good hands. Whether you’d like to generate leads, uplift your brand...
22/10/2021

Your vision. Our strategy.

Leave your campaign in our good hands. Whether you’d like to generate leads, uplift your brand or elevate your thought leadership, we’re here to help you with , , solutions and beyond: bit.ly/3niL5l9

06/05/2021

In a recent webinar with Factset, we were able to reach the target audience in China with a customised, multi-channel marketing campaign. With over 200 registrants, in which 83% are based in Mainland China and Hong Kong, 90% are managers or above.

Get in touch if you want to get closer to your audience and understand what drives their decision making: https://rebrand.ly/contentlab

Back in January, we brought together marketing leaders for our 2nd CMO Circle, hosted alongside our partner Salesforce. ...
11/03/2021

Back in January, we brought together marketing leaders for our 2nd CMO Circle, hosted alongside our partner Salesforce. The group discussed how to align their growth strategies and capabilities in a new environment.

These CMO discussions are always incredibly inspiring. We’re already planning for the CMO Circle 3.0 and we can’t wait to see what ideas come from the group this time.

Read more here > https://www.campaignasia.com/article/the-cmo-circle-leading-marketing-into-the-future/467809

Recent research jointly commissioned by the Mobile Marketing Association and Salesforce reveals a framework that can be used to guide marketing transformation in companies, helping marketers align their capabilities and adapt to an industry in flux

Content Lab wishes you a healthy and prosperous Year of the Ox!
11/02/2021

Content Lab wishes you a healthy and prosperous Year of the Ox!

We recently partnered with GfK on a report to understand how the pandemic has impacted marketing priorities.Check out th...
29/01/2021

We recently partnered with GfK on a report to understand how the pandemic has impacted marketing priorities.

Check out the work here: https://bit.ly/3t7T4DB

If you have a research project you’d like to partner on, get in touch! https://www.contentlabasia.com/

The power of engaging and informative content always delivers! Covering  ,  ,   and  , Content Lab worked with Refinitiv...
22/01/2021

The power of engaging and informative content always delivers! Covering , , and , Content Lab worked with Refinitiv, Greensill Bank of China, Singapore and BlackRock to create four bespoke webinars.

The CorporateTreasurer Liquidity Crisis Webinar Series was attended by 770+ executives, 96% of which held a treasury management function. Stay tuned for the next series on . See more of our work at: https://lnkd.in/gv_v2j5

Last year, we worked with Twitter and Campaign Asia-Pacific on the   Power List campaign, a celebration of Asia-Pacific'...
14/01/2021

Last year, we worked with Twitter and Campaign Asia-Pacific on the Power List campaign, a celebration of Asia-Pacific's 50 most influential and purposeful marketers. It was one of our highlights of 2020! Check out the work: https://lnkd.in/dkahH8q

We’re looking forward to more innovative collaborations with our clients this year.

ContentLab and AsianInvestor partnered with PASLA for an industry wide consultation project on how ESG considerations sh...
07/01/2021

ContentLab and AsianInvestor partnered with PASLA for an industry wide consultation project on how ESG considerations should be incorporated into securities lending programmes. Over 100 of the 150 senior industry executives surveyed represented a total of 65 asset owners and investment management firms across the region. We’re proud of the results achieved, summarized in this report https://www.asianinvestor.net/article/esg-and-securities-lending-asia-charts-a-course-towards-alignment/465505

There is growing investor interest in managing the environmental, social and governance (ESG) factors inherent in securities lending – especially concerning voting rights – finds a consultation conducted by AsianInvestor and the Pan Asia Securities Lending Association (PASLA).

We recently hosted this roundtable for Campaign Asia-Pacific on digital transformation alongside our partner Appier. Loo...
16/12/2020

We recently hosted this roundtable for Campaign Asia-Pacific on digital transformation alongside our partner Appier. Looking forward to continuing the conversation with brand leaders in 2021!

Digital transformation is a journey, not a destination. Earlier this month, 12 brand leaders came together to discuss the challenges of digital transformation...

Technology has helped make the world a smaller place, enabling us to engage with experts across the globe. We recently h...
16/12/2020

Technology has helped make the world a smaller place, enabling us to engage with experts across the globe. We recently hosted this insightful conversation on the future of China equities bringing together a panel of experts across three continents.

In partnership with Southern Asset Management, AsianInvestor spoke to industry leaders about what the future holds for China equities in the coming year and beyond. Here are some key highlights.

We really enjoyed hosting this purposeful leadership roundtable alongside our partner WE Communications for Campaign Asi...
09/12/2020

We really enjoyed hosting this purposeful leadership roundtable alongside our partner WE Communications for Campaign Asia-Pacific & PRWeek Asia this morning. Some really inspiring stories from marketing & communications leaders on how they’re embedding purpose into their brands.

Sick of hearing the same 'buzzwords' over and over again? See how Content Lab helps clients cut through the noise to pos...
02/12/2020

Sick of hearing the same 'buzzwords' over and over again? See how Content Lab helps clients cut through the noise to position them as experts in their fields. https://bit.ly/33CpnzH

Are you looking to increase awareness of your brand? See how we've worked with our clients to fine-tune their brand mess...
20/11/2020

Are you looking to increase awareness of your brand? See how we've worked with our clients to fine-tune their brand messaging so it resonates with their target audience: https://bit.ly/36TTNy2

08/10/2020

We’re thrilled to announce the launch of Content Lab, Campaign Asia-Pacific, AsianInvestor, CorporateTreasurer, and FinanceAsia's branded content agency. We help marketers create integrated campaigns, elevate their brand messaging, and connect them with their target audiences. Discover how: https://bit.ly/2SOF40Z

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