09/07/2020
How to build a stellar real estate follow up strategy
It’s a lot easier to determine what type of touch you’ll do for each person in your database if you’re able to search for them using their location in the real estate sales funnel.
Then, choose which modes of communication you’ll use. These can be any combination of the following.
Phone or text?
NAR studies show that only the Silent Generation prefers phone calls, the rest would rather you text.
Email
The average open rate for real estate related email is 19.1 percent.
Direct mail
It’s a pity that direct mail marketing costs money because it’s so effective. Many agents we’ve spoken with are reluctant to use it because it’s not “free” like email social media engagement.
Shake loose some of your marketing budget to reach out via a postcard or market report once in a while.
Social media
Social media platforms are ideal for a quick reach-out, but don’t rely on this mode exclusively. Occasionally visit your hottest leads on social media and engage with them.
It’s a welcome change for both of you after the less-personal touches you may have been sending.
The keys to a successful follow-up strategy include consistency and targeting. Get those right and the rest will fall into place.
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