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Youngstown Vindicator History This page documents the unique historical stories of the editors of the Youngstown Vindicator in You

Irving L. "Bud" Mansell held the title of managing editor longer than anyone in the history of the Vindicator.  Here is ...
18/09/2022

Irving L. "Bud" Mansell held the title of managing editor longer than anyone in the history of the Vindicator. Here is his story.

***

Irving L. "Bud" Mansell
Vindicator Editorial Staff 1929-1976
General Assignment Reporter, Police Reporter, City Hall Reporter, Courthouse Reporter, Rewriteman, Financial Editor, Telegraph Editor, Makeup Editor, Assistant City Editor, Managing Editor

Ask people what kind of managing editor Irving L. “Bud” Mansell was and the answer depends on who you talk to.

One former reporter and editor says Mansell was a “namby pamby,” afraid of rocking the boat and reporting the real news.

No, he was a community minded journalist with an appropriate strategy for growing the newspaper’s circulation footprint, says another reporter.

A third editor says Mansell was in many ways simply typical of the generation of editors who began their Vindicator careers during the Great Depression and served their country in World War II.

One thing is for sure.

The person who mattered the most, Vindicator Editor and Publisher William F. Maag Jr., obviously thought highly of Mansell.

On Oct. 30, 1949, Maag elevated Mansell from assistant city editor to managing editor, succeeding then-managing editor William L. Powers, who left to study law.

In the process, Mansell leap-frogged his bosses, city editor Frank Wise and assistant managing editor George Kelley, an unprecedented promotion in Vindicator history before or after.

It was a job he would hold until 1976. Nobody ever held the title of managing editor at the Vindicator longer than Bud Mansell.

***

Irving Lawsen Mansell was born June 4, 1908, in McKeesport, Pa., a son of Irving Van Voorhis Mansell and Cordelia Wheeler Smith Mansell.

His father was a pipe inspector at U.S. Steel’s National Plant in McKeesport. His mother was a housewife.

His birth certificate initially identified him as John Lawsen Mansell, but the name “John” was scratched out and replaced by “Irving.”

At age five, Mansell’s family moved to Toronto, where he attended grade school. He returned to the United States to complete high school in New Wilmington, Pa., and Bridgeport, Conn.

A year after graduating from high school, he began attending Westminster College, a small, private, liberal arts college in New Wilmington.

At Westminster, Mansell majored in English and history and received a bachelor’s degree in liberal arts.

Along the way, he served as a reporter, associate editor, sports columnist, and editor in chief of the student newspaper, a weekly called The Holcad. He also was sports editor of the Argo yearbook. He introduced the nickname “Towering Titans” to the Westminster basketball team.

While at Westminster, Mansell played class football, inter-fraternity basketball and varsity tennis. He was a member of the Phi Pi Phi fraternity.

Mansell’s relationship with Westminster was deep and long.

His wife, the former Lucille McConaghy, had a degree from Westminster and was assistant director of admissions at Westminster. Their son, Dr. John L. Mansell, was a 1954 graduate of the college. Their daughter, Jane, also attended Westminster.

Mansell headed up numerous fundraising efforts for Westminster, served as president of its alumni association and, in 1954, received an honorary doctorate from the school. He was a member of the board of trustees from 1959 to 1979.

***

Mansell joined the Vindicator just out of college, beginning as a general assignment reporter in September 1929. A month later, on Tuesday, Oct. 28, the stock market crashed, precipitating the Great Depression.

Mansell spent 20 years learning the ropes and serving in many reporting and editing roles, beginning as a general assignment reporter. Then he moved to the police beat, where he wrote a column called “In Jail and Out.” Then he was off to cover City Hall. He then served as courthouse reporter. And then rewriteman, financial editor, telegraph (wire) editor, and makeup editor.

As telegraph editor in 1940, he wrote an article predicting a speedy defeat for Germany.

The article was prefaced by this editor’s note:

“For a full year the correspondents and special writers of the world’s three greatest news gathering agencies have given Vindicator readers late flashes and measured predictions on the war in Europe. The Vindicator telegraph editor, through whose hands most of this material has passed, now passes on his own opinion for whatever you may think it to be worth.”

The story began:

“Germany will be licked!

“It may happen in 1941 or perhaps later, but whatever the time, the trend of news dispatches and commentaries on the European war today indicate Germany will suffer defeat and lose as much as a third of her pre-war territory.”

The timing of his optimistic prediction was off by a few years.

***

By April 1942, Mansell was, in addition to his editorial job, serving as a senior air raid warden with responsibility over several other air raid wardens in Boardman Township.

Mansell convened a planning session of his wardens, which drew a glowing article from the Vindicator.

The article, authored by Fred Friedman, carried the headline, “No Quibbling or Shirking; Men Get Set for Raid Job.”

Friedman wrote, in part, “I came away from I.L. ‘Bud’ Mansell’s home in Afton Ave. feeling just a little sorry for the N***s and J**s.

“The N***s have got Americans figured all wrong. They don’t stand a chance fighting the kind of spirit I saw exemplified in the organization of the air raid protection for two square miles of Boardman Township.

“When the bombs will begin falling, or if they will fall, didn’t mean much to Mansell and his group of prospective air raid wardens, charged with protecting Precinct 5.

“All that mattered was that there was responsibility to shoulder. The only issue was how.

“One of the men in Mansell’s territory was disturbed because he is working 10 hours a day on a vital job, leaving only 14 hours in which he can do air raid duty.

“This is indicative of the general attitude toward the task of protecting civilian life, limb and property. Mansell thought the men ought to vote on second, third and fourth head wardens. The men thought he ought to name them. Voting was just a waste of time; there was a job to be done, and feelings and personalities couldn’t enter into such a serious matter.

“What occurred at Mansell’s house will occur many times here and elsewhere in the nation as sectors are organized.

“Many times again men will gather in the chief warden’s living room and calmly discuss plans for protecting the neighborhood. When the chief warden says, ‘Joe, you’ll have charge of such and such a street between such and such a street,’ Joe will reply, ‘Swell,” or ‘that’s ok by me’.

“There won’t be any hemming or hawing. Joe won’t drawl that he wanted to handle such and such a street. When the safety of women and children is considered, American men don’t become fussy. They become tougher, and the tougher the job the better they like it.

“Yes sir, I had heard a lot about American spirit. I saw it. In fact, I shook hands with it.

“’What was the name?’ I asked after Bud had introduced me to one man.

“’Oh yes,’ I added after the man had repeated it. It was a long, difficult name, rooted in Europe. But the man was all American!

“One of the men at Mansell’s split an infinitive and threw a verb out of place occasionally. But he had a little button in his lapel which showed he had fought for his country in 1917-1918. The enemies of decency had Americans all wrong then too.”

In June 1942, Mansell was elected chief air raid warden for Boardman Township overall.

By August 1944, Mansell was commissioned in the Navy and served as a gunnery officer aboard cargo vessels in the Atlantic and Pacific until his discharge in March 1946.

Upon his return, he was promoted to assistant city editor.

***

In the Vindicator’s 1949 announcement of the appointment of Bud Mansell as managing editor, the newspaper made note of the many beats Mansell had covered as a reporter, including City Hall, where he “formed a fast friendship with Congressman Michael J. Kirwan, who was then beginning his political career as a city councilman.”

This was not an overstatement.

In October 1946, the month before the general election, Mansell, by then assistant city editor, wrote a four-part profile of Kirwan that was the equivalent of an extended political endorsement presented as news.

The headlines and subheads tell the tone of the stories.

Oct. 14, 1946
“Kirwan’s Fearless Stands Molded Bright Record During Crises”
… “Mike Voted Right to Gird Nation and Defy Hysteria”
… “Showed Courage in Voting for Guam Defense, Lifting of Arms Embargo; Wields Great Power”

Oct. 15, 1946
“Kirwan Fought for Strong U.S. While Aiding District”
… “Voted for Draft, Neutrality Repeal, Gained Millions in Useful Projects; Pal of Fighting Men”

Oct. 16, 1946
“Kirwan Wins U.S. Acclaim With ‘Perfect War Record’”
… “Honored at Home and Throughout Nation; Meander, Berlin Projects Lauded; Labor Adds Support”

Oct. 17, 1946
“Hard-Working Kirwan Sets Sights for Postwar Gains”
… “Fights for Housing for Vets, Strong Hand in World Affairs and Works Overtime to Get Canal”

The Vindicator’s central argument for Kirwan, as delivered by Mansell in the inaugural article, was this:

“Let’s look at our congressman’s position in the next session.

“He sits on the appropriations committee, the most powerful in Congress. He will continue in this highly important position, which gives him a voice on all appropriations including any that may be authorized for waterways. Such a key position would not be obtained by a freshman congressman.

“However, Congressman Kirwan adds to that post another that immeasurably strengthens his voice on appropriations. He will be chairman of the appropriations subcommittee on the interior. This group handles first the outlay for everything within the United States and its territories.

“Further he is a member of the subcommittee on military and civil functions. This group not only handles funds for maintenance of the army but also for civil functions carried on by the board of army engineers. Of vital importance to Youngstown, these functions include appropriations for dams, reservoirs, harbors and rivers.”

Along with the Chamber and other groups, the Vindicator had lobbied tirelessly for many years to convince the U.S. government to build the Lake Erie-Ohio River Canal with passage through Youngstown via the Mahoning River.

They clearly saw Kirwan as a crucial key to potential success.

Mansell’s report included no interview with Kirwan, no quotes from anyone – friend or foe – and no mention of his opponent. It was a straight Mansell narrative for four days.

To be fair, this was far from the first time the Vindicator was highly engaged politically. William F. Maag Sr. served a term in the Ohio General Assembly. And, Politics Editor Clingan Jackson served as a member of the Ohio House of Representatives (1934-1936), a member of the Ohio Senate (1944-1950) and as a candidate for governor (1958) – all while continuing in his role at the newspaper.

The midterm elections of 1946 were seen as a referendum on President Harry Truman, whose approval rating had sunk to 32 percent. While Democrats lost control of the House (for two years), Kirwan, first elected in 1936, won re-election with 60 percent of the vote.

Kirwan enjoyed the Vindicator’s support throughout his time in office, which continued until his death in Washington, D.C., in 1970 at age 83.

***

Three years into the job as assistant city editor, on the eve of his 20th anniversary with the newspaper, Mansell burnished his credentials as a go-getter during a raid at the notorious Jungle Inn, a gambling roadhouse just outside the city limits in Liberty Township.

On Aug. 13, 1949, the Vindicator featured a double-stacked, all-caps banner headline on top of page one blaring, “JUNGLE THUGS RESIST RAID; FARAH ORDERS CHIEF SHOT” with successive subheads, “Yells ‘Kill Him’ to Trigger Man,” “Hirelings Keep Liquor Agents Prisoner; Block Slot Seizure with Help of Sheriff.”

The essence of the story was that 20 state liquor agents raided the Jungle Inn. The mobsters running the joint threatened to kill them and essentially held them inside until the Trumbull County Sheriff showed up. He, in turn, refused to let the state seize gambling devices, saying he wasn’t sure of his authority and wanted to consult a prosecutor.

Meanwhile, outside the Jungle Inn, mobsters set up a perimeter and refused to let anyone in the Jungle Inn. This included, notably, three “Vindicator men.”

A front-page sidebar captured the story. Its headline read: “3 Vindicator Men Periled by Hoodlums” with a subhead, “Jungle Inn Hirelings Damage Camera, Push Reporters Around.”

“Hired hoodlums of Jungle Inn, in an ugly mood after a state raid Friday night, menaced three Vindicator men and attempted to smash a photographer’s camera,” the story reported.

“Only a snarled, ‘No rough stuff,’ from a gangster boss, who was standing near-by, apparently prevented the hoodlums from going further than damaging the camera and stealing a reflector and several film holders.

“The gangsters prevented the reporters from entering the joint to question state men who were searching for liquor.

“This morning, the hoodlums got support from Sheriff Ralph R. Milliken of Trumbull County. The newsmen, still blocked out after daybreak, sent a new request in to the law officers for help in getting past the barricade. When it got to Milliken, he is reported to have said, ‘We don’t want any Vindicator men in here’.

“The three Vindicator men involved were Edward Shuba, staff photographer; Adrian Slifka, reporter; and Irving L. Mansell, acting city editor. [Mansell was apparently temporarily filling in for City Editor Frank Wise.]”

The “Vindicator men” were recognized by the newspaper’s editorial page three days later in an editorial entitled “Gallantry and Courage.”

“State liquor enforcement chief Anthony J. Rutkowski found the raid on Jungle Inn so dangerous that he asked newspapers in his home town of Cleveland to give special recognition to the ‘gallantry and courage’ of the men who accompanied him.

“Such recognition was well earned, for during their long ordeal the raiders never knew whether they would ever come out alive,” the editorial observed.

“While citations are being given for courage and gallantry, the members of [the Vindicator] staff who ran equal risks deserve recognition. Not in many years have any Youngstown newspapermen found their lives in such jeopardy and probably none have ever been more roughly treated.

“Staff photographers Lloyd Jones and Edward Shuba, Adrian Slifka of the Vindicator’s reportorial staff, and acting city editor Irving Mansell, who had to fight Jungle Inn’s angry hoodlums to get the story of the raid and the gangsters’ defiance, earned the gratitude of the community for their self-sacrificing devotion to duty. They lived up to the best traditions of newspapermen who, when they are given an assignment, perform it with soldierly fidelity.”

A few weeks later, on Oct. 30, 1949, Irving L. “Bud” Mansell was named managing editor of the Vindicator when William L. Powers left the job to study law.

***

In his first few days, Mansell found the job hectic.

In a letter to Catesby Cannon, who had left the newspaper to serve in World War II and was preparing to return to work at the newspaper in the coming months, Mansell gave initial impressions while discussing Catesby’s future role.

“This, as so often has been said, is a mad house,” Mansell wrote. “Chief current reason is the election and attendant irritations plus a near fistic encounter between [photographers Ed] Grass and [Lloyd] Jones. It has me down to the extent of not having time to write you a proper letter. I am pleased that you plan to be back with us on Jan. 5. My plan now is to put you at your old stand, temporarily at least. After you catch hold again we can go on from there. Perhaps we can talk it over when you have shed the Navy blue. Thanks for the good letter and I hope to be out of the woods enough to type a better response after the shouting and the tumult dies.”

Cannon was subsequently named assistant city editor, succeeding Mansell in that role.

Things had calmed down enough by 1950 for Mansell to respond to written questions posed to newspaper executives participating in the Associated Press Managing Editors Association meeting in Atlanta.

Asked what was driving lower morals in society, Mansell asserted, “drinking among high schoolers, profanity in grades.”

Asked what story he would most like to write, he responded, “The millennium is here.”

***

In the here and now, racketeering in Youngstown continued to be a focus for Managing Editor Mansell.

In 1952, he would be found urging citizens to stay focused on racketeering to defend gains against gangsters.

“The good citizens of Youngstown should be as smart as the racketeers. We should begin now thinking about next summer’s mayoral campaign. If the good people wait it will be too late,” he said. “I think I know what’s going on among the thugs, racketeers and gamblers who are still around. They’re getting ready to work their way back into town right now.”

He also took the opportunity to laud his boss, Editor and Publisher William F. Maag Jr.

“Newspapers are like people. They have character where there is mutual respect and cooperation. They have one man at the top, the publisher. The Vindicator has had character from the outset, the character of the men who have been its publishers. [The newspaper] has not only doubled in size in the last 20 years, but the Sunday edition now goes to more than four times as many readers. It has done this because it has character and it gets character from its publisher.”

In 1961, while attending the Associated Press Managing Editors convention in Dallas, Mansell queried the guest speaker, Attorney General Robert F. Kennedy, as to whether the federal government was sufficiently focused and coordinated on investigating crime in Youngstown.

The subsequent story was headlined, “Bob Kennedy Pledges Continued Probe Here.”

“The Department of Justice is continuing its investigation of gambling and ‘corruption of public officials’ in Youngstown, Atty. Gen. Robert Kennedy said Wednesday. He called the situation ‘extremely serious.’

“Kennedy was asked about gambling and corruption in Youngstown by Irving L. Mansell of The Youngstown Vindicator ….”

“We are well aware of the ‘serious’ situation in Youngstown, Kennedy replied.”

For his part, Kennedy’s talk had urged newspaper editors to “turn reporters loose to dig out Communist activities on a local level,” saying it would help keep the Communist party from becoming stronger in the United States.

“’I challenge you to send your reporters out to dig into the activities of the Communist party in your areas and learn the facts,’ he said.”

***

By 1970, some of Mansell’s younger staff were growing disaffected with his newsroom leadership. Bill Thomas, a Niles-based reporter and later Trumbull County editor, was among those.

“Mansell was a nice guy but he was a namby pamby. He had no interest in digging deep and going for the jugular,” Thomas recalls, saying that when it came to underworld crime, for example, “he covered the bombings but that was it.”

Thomas argued that the newspaper had historically had “drive and vigor” but “fell into morbidity” during Mansell’s long tenure.

By 1970, longtime Editor and Publisher William F. Maag Jr. was dead, succeeded by his nephew William Brown.

On May 4, 1970, the schism between Mansell and the “Young Turks” on his staff turned into a chasm.

At 12:24 p.m., over a period of 13 seconds, 28 National Guardsmen fired 67 rounds into a crowd of student protestors and bystanders on the campus of Kent State University, killing four students and wounding nine others.

The tragedy happened less than an hour away from the Vindicator headquarters but Bud Mansell refused to send reporters to cover the story.

“All of us young guys wanted to cover it, but Mansell wasn’t excited,” Thomas recalls. “We were beside ourselves.”

***

In September 1970, the differences in Mansell’s point of view were on full display.

President Nixon scheduled a large-scale media briefing in Chicago on his evolving foreign policy. He invited many newspapers from across the country that wouldn’t traditionally be invited to such a briefing, including the Vindicator.

Following the briefing, Nixon spent several hours standing in a receiving line greeting all of the attendees one-on-one.

Mansell attended and dutifully reported on the foreign policy points.

He also wrote a somewhat breathless story about the experience of covering a president.

When it was Mansell’s turn to meet the president, he asked whether Nixon remembered longtime Youngstown congressman Mike Kirwan, who had died that year.

“I explained that in my conversations with Mike that he had always spoken highly of Nixon, even though Mike himself was a Democrat.

“The President then related how he had visited Mike in the hospital shortly before his death and how Mike had given him a cheering word. He talked some more about Mike’s character and then shook hands again as I stepped down from the platform.

“Except for the more serious foreign policy information we have covered on Page A-5, that should have ended this episode. I had shaken hands with the President, I had something to tell my grandchildren.

“But the next day the newswire brought a piece from Mike Royko of The Chicago Daily News. Royko had been there, too. He had shaken hands and spent five minutes discussing the movie “Patton.” He wrote an interesting column and remarked:

“He’s in the most important job in the world, with immense and constant pressures, and he spent two hours giving us the glad hand.

“Then Royko suggested the President did all this so ‘we were all to go away thinking more highly of his foreign policies.’ He furthered criticized the briefing, concluding: ‘I think he ought to forget about selling and just demonstrate that the product works’.”

Mansell responded, “So he would debunk the President and the man; just a politician using a gimmick to gain popularity.

“I don’t think so. I don’t think a man with all the world knowledge he has is using it just to advance himself. I think he sees a need; a need for character, stamina, wisdom. Rather than considering virtue corny, I think press, radio and TV should join with the President in looking for more ways of improving communications to ever and ever larger segments of the population.”

Early on the morning of June 17, 1972, five men broke into the Democratic National Committee headquarters at the Watergate hotel and office complex in Washington, D.C., in what would prove to be the beginning of the end of the presidency of Richard Nixon.

Bill Thomas recalls, “Mansell wasn’t excited about Watergate. He didn’t like it. Ran it on the inside pages at first. Didn’t think it was important.”

***

Not everyone shared Bill Thomas’s view of Bud Mansell.

Emily Webster Love, who was a Warren reporter who frequently wrote features, saw it differently.

Early in her career, she remembers Mansell telling her that the newspaper had made a lot of enemies in Trumbull County.

In order to grow the newspaper, Mansell told her, “We want our friends back. We want friends in Trumbull County.”

She saw the wisdom in his plan for growth.

“I did really well in Trumbull” by taking his words to heart, she recalls.

She defends the “old timers” like George Reiss and Clingan Jackson, who were increasingly mocked by the Young Turks on the paper.

“They were always doing their job. They were just doing it as gentlemen. They never missed a big story,” Love says, while acknowledging the “energy, the intelligence, the fire in the belly” that the younger reporters were bringing to the job.

Dennis Mangan, a Trumbull County reporter who later served as Trumbull editor, city editor and editorial page editor over a long career with the newspaper, approaches the subject with tact.

Unlike some of the Young Turks, including Mangan himself, Mansell was not someone who would be heard lighting up the newsroom with profanities.

Like his editorial peers, Mansell was a product of the Great Depression and World War II, Mangan suggests.

***

Irving L. “Bud” Mansell retired as managing editor of the Vindicator at the end of July 1976. He was succeeded by Anastasia N. Przelomski, the first woman to serve in that role at the Vindicator.

Upon his retirement, he commented, “I don’t think there is any pursuit more honorable than journalism, any job more suited to service to the public.”

Mansell, 75, died of Parkinson’s Disease at 12:30 a.m. July 26, 1983.

***

“Germany Will Be Licked!” Sept. 15, 1940
https://news.google.com/newspapers?id=8qZJAAAAIBAJ&sjid=BYUMAAAAIBAJ&pg=5480%2C4308924

“No Quibbling or Shirking; Men Get Set for Raid Job” April 5,1942
https://news.google.com/newspapers?id=9d5eAAAAIBAJ&sjid=jlMNAAAAIBAJ&pg=5547%2C1276303

“3 Vindicator Men Periled by Hoodlums” Aug. 13, 1949
https://news.google.com/newspapers?id=uxZJAAAAIBAJ&sjid=kIMMAAAAIBAJ&pg=4130%2C2416783

Mansell Appointed Managing Editor, Oct. 30, 1949
https://news.google.com/newspapers?id=9KNJAAAAIBAJ&sjid=S4QMAAAAIBAJ&pg=1939%2C5987982

“Vindicator Visits President” Sept. 20, 1970
https://news.google.com/newspapers?id=IRZJAAAAIBAJ&sjid=R4MMAAAAIBAJ&pg=5182%2C1226533

Obituary
https://news.google.com/newspapers?id=9-pIAAAAIBAJ&sjid=t4IMAAAAIBAJ&pg=5795%2C3670834

In 2008, Mark M. Sweetwood was the first managing editor hired from outside the existing staff of The Vindicator in more...
12/07/2022

In 2008, Mark M. Sweetwood was the first managing editor hired from outside the existing staff of The Vindicator in more than 100 years. In 2019, he became the last managing editor of the Youngstown newspaper before it closed and was transitioned to being published by Ogden Newspapers as an edition of the Warren-based Tribune Chronicle. This is his story.

Mark Sweetwood
Vindicator Editorial Staff Feb. 25, 2008 -- Aug. 31, 2019
Managing Editor

When Mark Sweetwood joined The Vindicator as managing editor on his 48th birthday, Feb. 25, 2008, he was one of only two people from outside the newspaper’s ranks to be named as a top editor in more than 100 years.

The other was his boss, Editor Todd Franko, who was hired one year earlier.

Despite the dramatic change in how The Vindicator was choosing to staff its senior-most newsroom roles — or perhaps because of it — Sweetwood was not hailed as a savior by the staff, as he recalls it.

“I had to win over enough constituencies to be successful,” he said. “We had a long-standing staff who were in some cases set in their ways. I kind of had to run for office.”

That included winning over Paul Jagnow, who had run the newsroom from 1986 until his retirement in 2006. While ostensibly retired, Jagnow, husband of publisher Betty J.H. Brown Jagnow, remained a formidable presence in the background. Over a lunch at Jagnow’s invitation and through subsequent interactions, Sweetwood was successful in building a relationship.

Vindicator photography chief Bob Yosay, a longtime staffer, recalls the ride being bumpy initially.

“Mark Sweetwood didn’t come into the newsroom like Clint Eastwood – quiet, reserved, and in charge. It was more like, ‘There’s a new sheriff in town – get used to it!’ But Mark, a bit on the loud and boisterous side, soon had rounded up the reporters, photographers and editors into a working machine without offending (too many) people,” Yosay recalls.

Franko and Sweetwood had a working division of labor. Franko was more focused on broader strategic management and community engagement. Sweetwood ran the newsroom on a day-to-day basis; his desk was at the center of the news-gathering operation.

Daily circulation was about 60,000, down from about 100,000 a day, its peak in the late 1970s and 1980s.

“We were still controlling the news discussion of the day,” Sweetwood recalls.

Now, the question before the “outsiders” was what to do to maintain readership, advertising and circulation in the face of enormous challenges.

***

“The only way to become a better writer: Read every day and write every day. Never stop learning.” -- MARKISMS, Stuff I’ve said, thought, observed and have been inspired by in my 40 years in the newsroom, By Mark Sweetwood © 2022

***

Sweetwood was born in Kankakee, Illinois, but grew up in Ottawa, Illinois, a quintessentially Midwestern community about 80 miles southwest of downtown Chicago. Its Visitor’s Center describes it as being in “the middle of everywhere.” Ottawa’s population is just under 20,000, essentially unchanged from when Sweetwood was born in 1960.

Born to Dean and Lois Sweetwood, Mark was the middle child, with an older sister, Karen, and a younger brother, Eric. Dad was a manager for Northern Illinois Gas; Mom was a pharmacy lab tech.

“I grew up reading comic books, boxing magazines, those Scholastic books, newspapers. Stan Lee, Mike Royko, Nat Flesher, Donald J. Sobol who wrote the Encyclopedia Brown books — those are all the voices that were in my head,” Sweetwood said, adding, “And Thurber, James Thurber, I loved him, I loved his take on things.”

Dinnertime in the Sweetwood home routinely included discussion of current events, not surprisingly. Ottawa was served by four newspapers – the Daily Times of Ottawa, Chicago Sun Times, Chicago Tribune, and the Chicago Daily News. Sweetwood began delivering the Daily News at age 13.

Sweetwood was an editor of the Ottawa Township High School publication, the Buccaneer.

Around the same time, the Watergate scandal was unfolding and undoing an American president. In addition to Royko, TV personalities Walter Jacobson and Bill Kurtis were defining a new voice for journalism in Chicagoland.

All these voices spoke to Sweetwood with the siren song of journalism, luring him after graduating from high school in 1978 to the small, private Bradley University about 75 miles southwest of Ottawa.

By his sophomore year, Sweetwood was editor of the Bradley University Scout. He worked as an intern at the Peoria Journal Star, where he hoped to land full-time employment upon graduation.

While at Bradley University, Sweetwood became acquainted with the work of Thurber. Years later, he and his wife, Mary, visited the Thurber House in Columbus, Ohio, where the pair managed to set off a security alarm, prompting a police response.

In 2008, Sweetwood won a Thurber writing award for “Alarms and Diversion: A Visit to the Thurber House,” his humorous account of how he almost got arrested during his visit. It was the only award he ever chose to hang up in his home.

***

“Our biggest daily challenge is to keep reminding public servants that their No. 1 job is to serve the public. They rarely serve, but often pander because they think their No. 1 job is to get re-elected.” -- MARKISMS © 2022

***

Upon graduating from Bradley with a degree in journalism in 1982, Sweetwood began paying his dues like so many journos before and after.

His hope for full-time employment at the Peoria Journal Star was thwarted by a recession-era hiring freeze.

So, from 1982-1984, he worked for the Gray Newspapers’ weekly in Ottawa. Then, from 1984-1986, he worked for Tazewell Publications near Peoria. He worked for the Oak Park Oak Leaves from 1986-1988.

They were small jobs at small publications where he honed his ability to interview more effectively; write ledes that captured the reader; tried to make boring meetings more interesting; and made sure to spell names correctly. All the normal stuff that comprises paying your dues.

Underlying these small jobs was the big lesson behind the role of a newspaper -- holding politicians accountable.

Even in Peoria, Thomas Jefferson’s words held true: "The basis of our governments being the opinion of the people, the very first object should be to keep that right; and were it left to me to decide whether we should have a government without newspapers or newspapers without a government, I should not hesitate a moment to prefer the latter. But I should mean that every man should receive those papers and be capable of reading them."

His efforts paid off with the next gig, at The Leader in Corning, N.Y., where he was promoted to managing editor in 1989 at 29 years old, meeting a goal he had set for himself. It was the top editorial job at the paper.

***

“No matter how bad your day, someone else had a much worse one.” -- MARKISMS © 2022

***

In 1992, Sweetwood was named editor of the Northwest Herald and put down what passed for roots for the next 10 years.
The Herald, based in Crystal Lake, Illinois, covered the northwest exurbs of Chicago.

It had an advantage in covering local stories that mattered to its readers, stories that the big Chicagoland newspapers and TV couldn’t be bothered with, and he worked to capitalize on that advantage, moving circulation from 29,000 to “deep into the 30s” by the time he left.

The paper covered lots of local news, lots of local politics and lots of local scandals during those years. Sweetwood said he was lucky to inherit and attract great team members to fulfill Publisher Bob Shaw’s vision that “McHenry County deserved its own great newspaper.”

In 1995, the Herald covered a national story that tested its role as the local community newspaper.

In the early morning of Oct. 25, 1995, a substitute bus driver stopped her bus, filled with Cary-Grove High School students, at a red light while preparing to turn onto U.S. Route 14. She did not realize that the back end of the bus was still sitting on railroad tracks used by the Metra Chicago commuter trains.

A Metra express train was traveling from Crystal Lake to Chicago at about 70 miles per hour when its driver spotted the bus and began sounding the horn. Unable to stop the hulking train, at 7:10 a.m. it struck the back end of the school bus still traveling about 60 miles per hour.

It was a scene of unbelievable horror. Five students were killed by the impact. Two students died in the hospital.

Sweetwood sent staff to the scene. Traffic was clogged. A photographer made his way on foot with 200 pounds of equipment.

National media quickly converged on the site and made use of the Northwest Herald offices to file stories.

“I need the best reporting you have ever done,” Sweetwood exhorted his staff. “We have to be sensitive to kids not coming home. We will be viewed differently than everyone else. The tents and circus are going to the next town, but we are going to remain here and we will be measured differently than everyone else tomorrow.”

The next day, the Herald featured a picture of a woman at the crash scene with her hands clasped reverently in prayer. As it turned out, it was the mother of one of the girls who died, before she got the news.

The paper was criticized by some for “exploiting” the situation with the photo. Sweetwood disagreed but still felt better when the grandmother of the girl who was killed called Sweetwood and defended the picture as “the most amazing photo.”

A year later, the Herald was the only media, via reporter Amy Mack, that was able to talk to each of the families of children who were killed and to tell each of their stories on its pages.

To make that happen, Sweetwood took the unusual step of allowing the families to read the story before it was published.

“It was the only way the story was going to happen,” he recalled.

***

“Don’t take yourself so seriously. Learn to laugh at yourself.” -- MARKISMS © 2022

***

While putting down roots in Crystal Lake, Sweetwood, in 1997, tied the knot with the former Mary DePietro, who was at that time the features editor of the newspaper. They had first met and become friends in Corning, N.Y.

As editor, Sweetwood produced a weekly column. It was often serious but just as often, Sweetwood tapped into his inner James Thurber.

In one such column, Sweetwood reflected on his efforts to rid his backyard of varmints:

“Three years ago, my wife and I bought our home. Despite many weekend projects, we’ve never been successful in varmint removal. We have two major problems: rabbits in the back yard and gopherish, burrowing ground squirrel/chipmunk rodents in the front. Which, as anyone knows, is not a coincidence since who is the gopher’s ally, his friend? The friendly rabbit!

“I’ve previously detailed my attempts to rid the back yard of rabbits. Suffice it to say, an uneasy détente currently exists. However, the burrowing rodents continue to tear holes along the front walkway. I have tried everything from water down the hole (‘How ‘bout a nice cool drink, varmint?’) to poisons (three brands) to ‘Gopher Gassers’ (smoke bombs) to electric repellents to chewing gum to mothballs. Nothing has worked.”

Sweetwood goes on to discuss his success in trapping the varmints and transporting them to a distant preserve area, an activity clearly prohibited without a license. Not to worry, he covers his tracks.

“Now, in case any of this is illegal, please keep in mind that I am given to flights of fantasy, especially when my foe, my enemy, is an animal.”

Sweetwood’s columns frequently prompted letters to the editor that critiqued him personally and sometimes rather harshly, which he seemed to revel in when he commented on them in subsequent columns.

Upon his departure in 2002, a letter from reader Michael M. Penkava headlined “Ten for Sweetwood,” gave a “Top Ten List” treatment to his tongue-in-cheek reasons the paper would be better off without Sweetwood.

They included a reduction in spelling errors, an increase in “common sense,” and the scrapping of the “Mark Sweetwood Bobble-Head Promotion Scheme,” among other things.

“I don’t know if it’s just me, but doesn’t it seem that sunsets are prettier, babies are crying less and food just tastes better now?” the writer asked.

***

“Adapt and reinvent yourself.” -- MARKISMS © 2022

***

Based on his success in growing the reputation and circulation of the Northwest Herald, Sweetwood was asked to serve as publisher and general manager of its sister publication, the Kane County Chronicle.

“That was, without a doubt, the worst three years of my life,” Sweetwood recalls.

The Kane County Chronicle was struggling. It was in third place in its own market. By the third year, “we started turning the corner.”

But the owner had lost patience with the amount of time it was taking to turn the paper around and was less than enthralled with Sweetwood’s direct feedback.

“We decided it was best for me to go,” Sweetwood said.

He got a decent buyout, which gave him a chance to reflect on how he wanted to spend the rest of his career.

“I highly recommend that for anyone,” he said.

Next stop on the Sweetwood train was the Hometown News, a chain of weeklies in Central Florida running up and down Route 95 from Fort Pierce to Daytona Beach.

Sweetwood had been asked to provide some consulting counsel on how to improve the papers and, based on some immediate success, was asked to stay on as senior editor in Brevard County, Florida

He enjoyed success, but was open to new challenges when he got a call from Todd Franko, the new editor of The Vindicator in Youngstown, Ohio.

The two had a long relationship; Sweetwood had hired Franko back at The Leader in Corning, New York.

Franko asked Sweetwood to look over a list of candidates for the role of managing editor of The Vindicator. Sweetwood was ready for a new challenge and found the candidate list “uninspired.”

“We should talk,” he told Franko.

***

“That person who always tells you the truth even when you don’t really want to hear it? Keep them around. That person who always has your back, no matter how wrong you are or how crazy your scheme? Keep them around, too.” -- MARKISMS © 2022

***

When Sweetwood joined The Vindicator in 2008, there was still strife in the newsroom tied back to the eight-month strike of 2004-2005.

“You could feel it,” he recalled. He was determined to move the newsroom past it. “I banned the word ‘strike’.”

In response, longtime editor and reporter Ernie Brown Jr. henceforth humorously referred to the strike as “the great unpleasantness.”

“Todd and I changed the culture,” Sweetwood recalled. “The culture had been reporter driven. Beat reporters decided what stories they wanted to write. Well, with 35 to 40 reporters, you can be lazy. Changing the culture meant that editors looked across the horizon and said, ‘Here’s the staffing — what important stories do we need to tell that nobody else can tell,” Sweetwood said.

“The main public meetings — we still had people there,” he recalled. “But we had to ask how can we provide context? What does that news mean? How do they make sense of this? We had to look at the bigger picture every day.”

“Some people in the newsroom still saw The Vindicator as an island, a news island, but the reality was that it was part of a larger ecosystem with a lot of competition from a lot of different sources,” he said. “The good news is we had some of the best reporters, editors and photographers I had ever worked with. And Todd and I attracted more of the best as openings came up.”

“I was the chief traffic cop in the middle of the newsroom. My job was to make sure everyone was on the same page. We were stockpiling good stories for the days when we needed them. Sunday stories. Rainy day stories,” he recalled.

Given the realities of reduced staffing, readership and advertising levels, bureau activity was largely abandoned, and more resources were focused on Mahoning Valley suburbs like Austintown, Boardman, Poland and Canfield.

Still, there were plenty of big stories. “This is easily the best news town I’ve ever worked in,” he said. “Early on, Publisher Betty Jagnow told me there was always a Youngstown connection to every story. She was right.”

Asked which stories he remembers most, Sweetwood initially hesitates.

“We had so many crazy stories it’s like a blur now,” he said. “The biggest stories were the ones at that moment. My detractors would say that I thought every story was the biggest story of the moment.”

But then they come ...

The Marc Dann scandal – one story ran with the Franko-conceived headline “A Dann Shame.”

The Jim Tressel Ohio State University scandal, which ignited a local firestorm when The Vindicator’s Rob Todor had the temerity to suggest that “Tressel must go.”

The Renaissance Place scandal.

Stories leading to the closure of the Struthers jail.

The Robert Seman courthouse su***de, to which veteran reporter Joe Gorman was an eyewitness.

The Lordstown GM plant closure.

The list goes on.

Not all the stories were hard news. To the contrary, Franko and Sweetwood felt there was room on the front page for softer stories that entertained. Some of the older reporters bristled at some of the ideas.

But Sweetwood won more than his fair share of fans.

“He was a solid presence in an unsteady situation,” recalls Franko. “Lots of young talent benefited from his presence in the newsroom.”

In fact, Sweetwood parlayed that ability as a teacher into a gig as an adjunct professor at Youngstown State University. He has taught courses in reporting and magazine writing since 2013.

“Mark is the best editor I ever had,” Gorman said. “If I had to have someone edit a story I was working on to save the world, I would want it to be Mark.” He cites “unparalleled news judgment,” a sense of humor and a willingness to stick up for reporters among Sweetwood’s attributes.

“Mark also blended into the community faster than any editor I have ever seen. He was able to make contacts, friends, and sources, not just a phone call, but good sources that soon had him knowledgeable about the area and a memory like no other,” Yosay recalls, crediting Sweetwood with being a particularly effective mentor for young reporters. “Mark’s best trait was he did his darndest to make it a quality paper and have fun doing it.”

“He cheered us and he pushed us. We learned a lot. He is very sharing about his life and work experiences. He likes to tell stories and there’s always a point. He is always teaching,” Mahoning Matters Editor Justin Dennis, a former Vindicator reporter, said.

Dennis allows as to how Sweetwood can be painfully direct in his feedback: “Ever see The French Dispatch? It's streaming on HBO now. If you haven't, you should ASAP. Fantastic film. Bill Murray's character, the editor, has a sign above his office door that reads ‘No crying.’ When I saw that, I immediately thought of Mark. His management style was the crucible. It can be painful for some, but it's meant to make you better.”

Dennis said he selfishly cajoled Sweetwood to take the job launching the digital news start-up Mahoning Matters after The Vindicator Printing Co. closed its doors. “I knew that I wanted to keep working with him – that I had a lot to learn from him,” he said.

"As a younger journalist who entered the profession after a lot of the seasoned reporters were forced out of the industry by buyouts or the struggle to make a real living doing this job, working with Mark was a treat because I got to work closely with an old school editor. I'm sure Mark's editing style didn't work for everyone. He pushed hard and didn't settle for excuses when you didn't deliver. But it worked for me. I need a good push sometimes, and Mark was always there to shove me further than I might have gone had I been left to my own devices," recalls former Vindicator reporter Graig Graziosi.

"That being said, despite his desire to be seen as a tyrannical dictator crushing dissent with an iron fist and ruling with a mixture of fear and awe, he's actually a big softie who was delighted to learn that me and another reporter working for him, Samantha, started dating. He tried to hide his desire to give us office treats by putting them in a bowl held by a Chucky doll," Graziosi recalled.

"And - this is something I will always remember and appreciate - he placed an envelope of his own money in a desk for us junior reporters to use in the event we needed extra gas money when times got tight. He knew we weren't making a lot and tried to help us get through in the hard times. Although I will always cherish my victories over Mark — he eventually stopped demanding that I wear ties, I held firm to my belief that I shouldn't have to bring in donuts on my own birthday, and I did not go bald in the time that I worked for him, contrary to his predictions — I will carry his lessons and advice with me for the rest of my career," Graziosi said.

***

“As a human, you are going to fail and probably humiliate yourself at some point. Embrace this reality.” -- MARKISMS © 2022

***

2010. 2011. 2012. 2013. While he wasn’t privy to the financials, Sweetwood knew times were tough and getting tougher.

Sweetwood and Graphic Arts Director Robert McFerren were in charge of setting daily page counts based on news needs and advertising lineage. And as time wore on, advertising played less of a role in determining the newspaper size.

Fact was, even before Sweetwood started at the paper, General Manager Mark Brown had his doubts.

“Probably in 2007 we knew we weren’t going to make it,” Brown was reported as saying in a story co-reported by then-Plain Dealer reporter Jordyn Grzelewski (a former Vindicator reporter now with the Detroit News) and Süddeutsche Zeitung reporter Gianna Niewel and published Sept. 1, 2019, on Cleveland.com.

But, still, Brown had not given up on the paper.

In fact, in 2010, he purchased and installed a new printing press at a cost exceeding $10 million. The idea was that the new press would enable the company to print other newspapers and a greater variety of side print jobs.

The Vindicator at that time still had a circulation of about 50,000 daily and 67,000 on Sundays.

But the new revenue sources didn’t come to pass. The paper lost money for 20 out of its last 22 years, according to Brown, and a “rainy day” fund of more than $20 million eventually was washed out.

And, despite their best efforts to put out a quality product, readership and advertising continued a steep decline and the business model continued to fail in the face of ever-increasing digital competition.

On June 28, 2019, Mark Brown announced that The Vindicator would close its doors effective Aug. 31, 2019.

Daily circulation was about 25,000. Sunday circulation was about 32,000.

If they were going down, they damn well would go down with their heads held high, Sweetwood thought at the time.

Sweetwood “told us he wanted our final weeks at the newspaper to be a ‘Viking funeral,’ filled with the kind of character-driven, deeply reported stories we often would reserve for our Sunday centerpieces. So we looked at our projects planned for the Fall and moved their timelines up so we could load as many as possible into the final weeks,” Graziosi recalled in a piece he wrote for Columbia Journalism Review.

“My worst day ever was the day after it closed,” Sweetwood recalls.

While they had given the paper its Viking funeral, “I never did deal personally with the fact that it was going to close.”

“I wake up Sunday morning and there’s a newspaper, The Vindicator, that I had nothing to do with. It was surreal,” he said.

***

“Life is complicated. Easy answers only sidestep complexities. In that sense, they are not truly answers.” – MARKISMS © 2022

***

So how did it die?

The sometimes-glib Sweetwood declines to be offhand at this question.

“It’s complicated,” he said.

“We still had the No. 1 news product. We still had the No. 1 website. We still dominated the news discussion.”

On the other hand, it was a family-owned newspaper in a depressed market. A market “polluted” with competition all vying for the same eyeballs and the same declining revenue opportunities. No niches where the paper could own a market, he observes.

“People stopped reading newspapers. They stopped valuing them. There aren’t dinnertime discussions anymore. Heck, people don’t even eat together,” he opines.

Audience segmentation plays a role. People decide what they want to hear based on how well it aligns with their beliefs, Sweetwood said.

News is shared on social media and news organizations haven’t effectively responded to that. Discussing the free distribution of music vs. the free distribution of news, he said.

“The music industry responded to Napster,” he said. “Newspapers didn’t.”

In the inescapable end, “There wasn’t enough revenue,” Sweetwood said.

Was there a way to save it? Could something have been done differently?

“I’ve stopped even pondering that one,” Sweetwood said. And then ponders. Could The Vindicator have purchased The Business Journal? Could it have merged its news operations with WFMJ?

“The more places you own, you can create a market opportunity,” he said, trailing off.

“It wasn't one thing that killed us. It was death by a thousand cuts. But no hurdles stopped Mark from doing his job to the best of his ability until our last day, constantly pushing us to be the best we could be -- for our community. Mark helped the staff and the paper to win numerous awards during his time there, and while his name never appeared on any the plaques, his dedication made many of the awards possible,” McFerren observed.

After The Vindicator Printing Co. sold off its nameplate, subscriber list and website to Ogden Publishing, Mark Sweetwood began serving as local editor of Mahoning Matters, a digital news startup founded as part of a joint effort between McClatchy newspapers and Google.

The joint effort was designed to explore new sustainable business models for local news.

Not long after it launched, McClatchy went through bankruptcy and reduced its support.

Mahoning Matters continues to publish at www.mahoningmatters.com under the leadership of Justin Dennis.

Sweetwood retired in 2021. He is currently writing a book about his journalism experiences.

***

“All I want on my tombstone: Here lies a petty, petty man.” -- – MARKISMS © 2022

***

Mark Sweetwood Articles Featured on MuckRack

https://vindyarchives.com/news/2011/may/31/he-is-who-we-should-have-thought-he-was/

https://markismsthebook.com/Vindicator-editors-takedown-of-reporter-david-skolnick-raises-questions-about-news-independence/

https://markismsthebook.com/the-ugly-truth-about-why-journalism-is-turning-ugly/

https://www.mahoningmatters.com/living/community-columnists/article258089798.html

***

Mark Sweetwood’s book “MARKISMS: Stuff I’ve said, thought, observed and have been inspired by in my 40 years in the newsroom” on Amazon:

https://www.amazon.com/MARKISMS-thought-observed-inspired-newsroom-ebook/dp/B09R2HV83H/ref=sr_1_1?crid=2UUWEBJFS9XUK&keywords=markisms&qid=1657637753&sprefix=markisms%2Caps%2C586&sr=8-1

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