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SOCIAL MEDIA 4 DANCE STUDIOS
- Content Creation
- Content Scheduling
- Blogging
- Results Analysis

10/03/2024

❣️ Every post should in include a hook! A hook is designed to capture your audience's attention and encourage them to interact with your content.

Steal my viral hook ideas below:
- We can't believe this happened...
- 1 thing that can instantly improve your...
- 3 things that you didn't know about...
- Unpopular opinion but...
- We've said it before and we'll say it again...
- Ever catch yourself doing (insert common technique mistake)? Let's fix it...
- Here's something they don't tell you when you become a dancer/dance teacher/dance studio owner
- Newsflash: the way you think about (insert topic) is about to change
- Confession time: we used to (insert common misconception/mistake) but then we...

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07/03/2024

❣ I've noticed a trend - too many dance studios sounding alike on social media!

In my latest blog, I unravel the pitfalls of relying too heavily on ChatGPT for your dance studio's social media captions. I share how I instantly spot ChatGPT-generated content and teach you how to use the tool effectively.

Ready to create captivating social media captions that reflect YOUR dance studio? Click the link below to read the full blog! 👇
www.enpointesocial.com/blog/the-power-of-chatgpt

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05/03/2024

❣ Stand out from the competition with my expertly crafted stories package for dance studios. Let me help you reach your goals, whether it's increasing enrolments or engaging with your community.

What exactly is it:
🩷 3-5 on brand story sets per week
💜 targeted towards your specific goal (decided in our strategy call)
💛 runs for one term
🩵 no need to be a full package client

💌 Sound like a bit of you? Reach out to find out more xx

02/03/2024

❣ Dance studio owners, this is your friendly reminder to have a closed Facebook group for your families.

Closed Facebook groups are perfect for posting updates and reminders, as well as for building connection and community! Not only that, it keeps the clutter off your public socials. If you do feel the need to post reminders on your public socials, consider posting them to your stories or bulking it all into one post per week - keep the rest strategic!

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29/02/2024

❣️ Wondering what I actually do - swipe to see some of my recent creations (with a few non-dance posts thrown in for reference)

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27/02/2024

❣️ Our Bronze Package has everything you need to dip your toes into Social Media management - the perfect balance between quality branded posts, maintaining some control of your socials whilst being easy on the budget!

Simplify your socials with me today 💌

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25/02/2024

❣️ It's important to audit your Facebook and Instagram accounts regularly to ensure they're performing optimally. I get it though, who wants to work that into their monthly budget - so here are some steps to audit your own accounts for FREE!

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08/02/2024

💞 Save content creation time by embracing user-generated content. Encourage your dancers and parents to share their experiences, achievements, and behind-the-scenes moments. Not only does it add authenticity to your feed, but it also fosters a sense of community 🤝

Quick Tips:
- don't be afraid to ASK your families to tag you in their content
- create a branded hashtag and encourage families to use this so content is easy to find
- tag them when you re-share it

04/02/2024

Say Hello to Jete Dance Studio

I say our new client, but again I really should say returning client. I'm super excited to be working with Laura again and helping Jete Studio stand out in the world of social media.

Jete joined me for my Black Friday deal, where I took over their socials for 2 weeks. We saw some great results during that time with the studio's Facebook reach increasing by 228.6% and Instagram reach by 42.9% ❣ I'm looking forward to seeing the reach and engagement increase further on their socials as Laura and I work together to create some purposeful and strategic content.

Jete Studio is located in Parklands, Christchurch. Laura is running things a little differently at her studio and I love it, I think she is one to watch with some great business ideas.

Share the love and give them a follow 💜

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03/02/2024

❣ In the world of social media, consistency is the linchpin holding your online dance community together. When your content takes on a haphazard routine, confusion sets in, casting a shadow over the presence you've built online and impacting your results. Let's put it in dance terms: imagine your studio's digital space as a stage – each post a crucial move contributing to the overall look of the final choreography.

Read our latest blog to understand how inconsistency can disrupt your online presence and to learn some practical strategies you can put in place to avoid it…
📲 Click Here >>> https://www.enpointesocial.com/blog/the-impact-of-inconsistency

29/01/2024

❣️ Simplify Your Socials with En Pointe Social! Let's break it down:

🩷 Increased Engagement: I infuse your social accounts with tailored, branded content and engaging visuals. Your captions and images reflect your studio's unique voice, ensuring authenticity in every post.

💛 Consistent Content: I maintain clear branding so your audience recognises you before reading your handle, establishing a consistent and memorable presence. No more sporadic posting – I ensure your posting is strategic and your content hits at peak engagement times.

💙 Time Efficiency: I map out your social media content well in advance with a customised calendar. If you choose to do some of your own posting, get expert guidance on what to post, ensuring you save time while staying on top of your game.

💜 Personalised Services: We have regular strategy sessions to align your content with your studio's current goals, making every post purposeful.

🖤 Budget Conscious: Choose from package options to fit your current budget, ensuring you receive the support you need without breaking the bank. I also offer payment plans to align with your studio's cash flow, making success accessible.

💬 Ready to Simplify Your Dance Studio's Socials? Comment below or send a message, and let's craft a plan that gives you more time for those important CEO tasks, but still keeps your online audience engaged and wanting more!

21/01/2024

This week, supercharge your socials with this clever move:

📸 'Contra' Deal: Partner with a parent who's a photographer for a photoshoot and enlist an older student or assistant teacher for weekly video content.

💛 Benefits:
- Quality Photos: Professional snapshots enhance your studio's aesthetic online and are more likely to stop scrollers.
- Consistent Videos: Weekly content ready to post or edit without the stress!
- Community Engagement: Involve parents and students in your social media journey.

💙 How to Make it Happen:
- Reach Out: Connect with the photography-savvy parents and tech-savvy students.
- Set Terms: Define the exchange - photoshoot for their child's class or credits for video content.
- Plan Ahead: Schedule shoots and video themes to keep it seamless.
- Show Gratitude: Highlight their contributions on your socials.

🩷 Results: A polished feed, engaged community, and more time on your hands!

👉 Share the love and TAG a studio owner in this savvy tip.

18/01/2024

Say Hello to Bays School of Dance

I say our new client, but I really should say returning client. I'm super excited to be working with Anna again and helping Bays School of Dance stand out in the world of social media.

We kicked off her socials a month ago and already her engagement and reach on Instagram has increased by over 70% (not to mention this is also over the quiet holiday period too!), so I can't wait to see what we can do over the coming dance year.

Bays School of Dance is located in Browns Bay, Auckland and I think it's pretty safe to say they're your go to dance studio for all things Tap (and of course everything else dance)!

Share the love and give them a follow 💞

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16/01/2024

ChatGPT 🤖✍️ Love it or hate it, this AI-powered tool has revolutionised how we craft captions. On one hand, it's a brilliant timesaver, streamlining the caption creation process. On the other, it's a slippery (and time-consuming) slope if used incorrectly.

🚨 Beware of the Robo-Captions:
I follow a lot of dance studio accounts and there's a growing trend of obvious captions copied straight from ChatGPT. You know the giveaways: the overly descriptive language, the overuse of emojis 🚀 and the words 'rhythm', 'joy', and 'tapestry' (just to name a few) that scream 'AI assistance.'

💟 The Alternative:
While it can be a quick solution, it's crucial to infuse your captions with the genuine voice of your dance studio. Utilise ChatGPT as your tool, not a replacement. It's a brilliant timesaver when harnessed correctly. Stand out from the crowd by injecting authenticity into your captions. Humanise your captions with personal touches, anecdotes, and the passion that fuels your dance community.

💬 Share your ChatGPT experiences below. Are you a fan or a skeptic?

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15/01/2024

💻 The internet is brimming with Instagram hashtag generators promising to simplify your social media strategy, but the truth is, you'll get the most effective results when you roll up your sleeves and do the work yourself. In this blog, I’ll guide you through the art of discovering the perfect Instagram hashtags tailored specifically for YOUR dance studio brand...

📲 Click the link below to read more...
www.enpointesocial.com/blog/best-instagram-hashtags

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12/01/2024

Hashtags are the secret sauce to elevate your dance studio's visibility on Instagram. So how can you use them strategically...?

🔍 How To Use Them:
A hashtag (e.g. ) is used to categorise or label content, making it more discoverable. They can be added to your captions, posts, Reels, or Instagram Story text elements.

🌐 Expand Your Reach:
Choose a mix of popular and niche hashtags to connect with diverse audiences.
Limit yourself to 3 to 5 hashtags per post, ensuring authenticity without looking spammy.

🤔 Types of Hashtags:
Product or service hashtags -
Niche hashtags -
Industry Instagram community hashtags -
Special event or seasonal hashtags -
Location hashtags -
Daily hashtags -
Acronym hashtags -
Emoji hashtags - #🩰
Branded hashtags -

Master the power of hashtags to connect with the right audience for your dance studio 🤝

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P.S probably going to look spammy myself with all of those hashtags but its for educational purposes, so it's worth it!

11/01/2024

⏰ Time, the ever-elusive partner in our dance with social media. 👯‍♂️ The enemy? Those sneaky distractions that pull us away from our content creation, stealing precious hours - email notifications? and endless scrolling? ineffectively using ChatGPT and repeatedly not getting the caption you want?

🚫 No more distractions! Here's a few tips that help me keep on top of my content...
1️⃣ Strategic Scheduling: Set dedicated hours for content creation and scheduling. Create a calendar to plan posts in advance, minimising day-of stress.
2️⃣ Ideas Bank: Alleviate the inspiration scroll and use an app such as Trello to create a content ideas bank, then pull these ideas directly into your content calendar.
3️⃣ Content Creation Focus: Designate specific times for content creation. Turn off non-essential notifications e.g. close your emails, to maintain your creative flow.
4️⃣ Automate Routine Tasks: Leverage scheduling tools to automate routine posting. 5️⃣ Delegate: Hand over those time-eating tasks to free up time for strategic planning. Yes it might put you slightly out of pocket in the interim, but use that additional time for high value tasks that drive more income, and cover the cost and more.

Reclaim your social media spotlight with focused, distraction-free planning.

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09/01/2024

📈 Results that speak volumes! 🩷

Our recent Black Friday takeover for one of our incredible dance studios was a success, and we're excited to share the highlights with you. Over the 2 weeks, we posted 3x per week on both Instagram and Facebook, witnessing a significant boost in page likes/followers and reach on both platforms.

🔍 Digging deeper, we compared engagement from the last 90 days to the previous, revealing insights that guide our ongoing strategy. While engagement was lower than desired, it's a key focus moving forward as we continue to work with this studio.

At En Pointe Social, transparency is our priority, and this is just a sneak peek into the comprehensive report we provide our clients at the end of each month.

Excited to continue the journey of growth and success with our amazing dance studio partners as we head into Term 1, 2024!

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07/01/2024

😓 Feeling overwhelmed with by the ever-evolving world of social media? Let's create some solutions as you head into the 2024 dance year!

👉 Sign up for a FREE 15-minute (no strings attached) consultation. Whether it's time constraints, content struggles, or navigating those ever-changing trends - I'm here to support you.

💬 COMMENT 'CONSULT' below, and let's tackle your social media goals together!

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05/01/2024

Don't make these errors in 2024!!

Learn from the past and stay ahead of the curve. Check out these insights to help you navigate the ever-evolving social media landscape.

💖 Posting only static content: Dynamic content captivates audiences. Spice up your feed with a mix of visuals, videos, and interactive elements to keep followers engaged.

💜 Posting inconsistently: Consistency is key! Build a reliable posting schedule to maintain audience interest and strengthen your online presence.

💙 Posting and ghosting: Engage with your community! Respond to comments, messages, and be present. Authentic interactions foster a sense of connection.

💛 Not tracking your insights: Data is your friend. Utilise insights to understand what works, refine your strategy, and ensure continual improvement.

👉 Your engagement matters! Stay connected for more valuable tips and strategies. Like, comment, share, and save for future reference.

03/01/2024

🏆 Trophy cabinets may gleam, but in the world of dance studios, it's the intangible victories that truly resonate with families!

Let's be real - MOST parents aren't enrolling their kids for a collection of metal (or plastic); they're seeking growth, grit, and a genuine passion for their child.

More posts about trophies DON'T equate to more enrolments (and let's be honest, do we really want to attract those dance mums solely in it for the hardware anyway?)

👉 Instead share the stories of resilience, the moments of courage, and the pure delight of dance. That's the real magnet for parents!

01/01/2024

At the heart of every dance studio lies a story of passion, dedication, and dreams. Your unique narrative deserves to be heard and celebrated.

In 2024, don't be afraid to embrace the beauty of your dance studio journey and share it on your socials! Each step and each stumble along the way, is a part of a unique story waiting to be told (did I mention it's great for engagement too!)

Happy New Year Dance Studio Owners!

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30/12/2023

What I learned in 2023...

1️⃣ Kids grow up way too fast - it baffles me 1. that I have a 1 year old already and 2. that some of my old dance students who were just littlies are now heading of to Uni and High School! It also reminded me how important is to make the most of those years and be present for them when they're young.

2️⃣ Everyones replaceable - dare I say it Abby Lee was right! You can give everything to something or someone but at the end of the day someone will replace you. I've learned that it is important to keep that in mind when weighing up big decisions.

3️⃣ There is no such things as balance - I've stopped searching for balance and instead I've learned to ride the waves. When work is busy it's busy and you give it your all and ride with it, but know that after that comes the down time and that is when you give your family and your personal passions your full focus. Note: you can't keep riding that wave 24/7, something does have to give at some point!

4️⃣ Follow your dreams - life is too short to not love what you're doing, so take that risk and do what you dream off. 1 year ago I never saw myself stepping away from my secure income again but here we are back in business full time and I couldn't be more excited and happier.

See you in 2024!

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27/12/2023

Unpopular Opinion, but it's not the algorithms fault your content is flopping!

Yes the algorithm can be frustrating and it changes all the time, however generally you need to take a look back at these few things...

1️⃣ Focus on your audience - is your niche clear and are you posting content your audience is actually interested in?

2️⃣ Vary your content - is all of your content static? or is it all reels? Include a mix of content type in your strategy (static, reels AND carousels, stories, lives etc)

3️⃣ Work on your captions and CTAs - mix up your captions and emoji use (ChatGPT is great for this but please don't post your captions directly from there!) and start to change up your CTAs.

4️⃣ Show up on your stories - this one is a given but when I say this I don't just been sharing your dancers, I mean show up yourself as the Studio Owner too.

👉 If you found this useful: like it, save it or comment below!

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24/12/2023

🎄Sending warm wishes to my amazing dance studio owner clients and followers this Christmas! After a year of pouring your passion into others, it's finally time for you to kick back and enjoy the silly season. Take a well-deserved break, surround yourself with loved ones, and create unforgettable memories. Merry Christmas, and here's to moments of relaxation and joy!

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22/12/2023

As the holiday lights twinkle, take a moment to reflect on your dance studio journey this year. Each step, each leap, and every beat you've shared with your community is a testament to your dedication. Embrace the magic of the Christmas season, recharge and carry that spirit into the new year!

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20/12/2023

Want to know how to attract your ideal customer aka dance students?
👉 click to find out out

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26/11/2023

Dance Studio Owners, feeling the time crunch? Struggling for fresh content ideas? I’ve got the remedy! 🚀

Introducing our FREEBIE: "30 Content Ideas for Busy Dance Bosses." 🩰💡 Swipe those creative blocks away and grab yours now!

📲 Click the link below and elevate your studio's social brand!

https://en-pointe-social.ck.page/30-content-ideas

23/11/2023

🩷 Exciting News for Dance Studio Owners! 💚

Black Friday just got better - I'm offering an exclusive opportunity to take the reins of your social media for 2 weeks FOR FREE!

No catches, no need to sign up long term, this is your chance to test out how it feels to have your studio's socials managed by someone else (by someone else I mean me)!

🚀 Limited spaces available, so hit the link below to claim your spot and give your studio the online spotlight it deserves.

Act fast – this offer dances away at 8 pm on Sunday or when all spaces are taken!
https://en-pointe-social.ck.page/blackfriday-freebie

06/11/2023

💙 Exciting News for Dance Studio Owners! 💜

En Pointe Social is thrilled to announce a new chapter in our journey. From a side passion to a full-time commitment, we're here to elevate your studio's social media presence like never before. 💖

👉Swipe left to uncover our all new packages and services 🌈 Our books are open, but spaces are limited to ensure quality service.

Drop an emoji in the comments, and let's chat about how we can elevate your studio's online presence in 2024! 👇👇👇

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🩷 Exciting News for Dance Studio Owners! 💚 Black Friday just got better - I'm offering an exclusive opportunity to take the reins of your social media for 2 weeks FOR FREE! No catches, no need to sign up long term, this is your chance to test out how it feels to have your studio's socials managed by someone else (by someone else I mean me)! 🚀 Limited spaces available, so hit the link below to claim your spot and give your studio the online spotlight it deserves. Act fast – this offer dances away at 8 pm on Sunday or when all spaces are taken! https://en-pointe-social.ck.page/blackfriday-freebie #blackfridaypromo #dancestudioowner #limitedspaces

🩷 Crafting Your Digital Identity: The Power of a Strong Online Presence! 🩵 Ever wonder why your morning coffee tastes better when it’s Instagrammable? ☕ Well, the magic lies in the art of building a robust online brand presence! Let’s break it down: 💛 Visibility Matters: In a sea of social noise, a strong online presence acts as your lighthouse. Shine bright, be seen, and capture the attention your brand deserves. 💜 Business 101: Trust Building Your online presence is your digital storefront. A well-crafted brand presence builds trust, turning casual scrollers into loyal customers. It’s not just about what you sell; it’s about who you are. 🩷 Consistency is Key: Imagine your brand as a dance routine – consistency is the choreography. From colours to messaging, maintaining a uniform brand persona across platforms creates a memorable experience for your audience. 🩵 Discoverability Amplified: A strong online presence isn’t just a flex; it’s a strategic move. Boost your discoverability and expand your reach. Think of it as leaving breadcrumbs across the digital landscape, leading potential customers right to your door. Elevate Your Brand, Elevate Your Dance Studio In the grand theatre of social media, your brand is the headlining act. So, polish those pixels, fine-tune your messaging, and let’s create a narrative that leaves a lasting impression. Let’s start the journey towards a strong online identity. Drop a 💪 if you’re up for the challenge!

💖 En Pointe Social has a surprise in store to help you invest your time where it is really needed in your studio. 💜 Dance studio owners, get ready to dazzle in 2024 – we're about to unveil services designed to not only save you time but also prepare you for the dance year ahead. 🩵 Stay tuned for the grand reveal. #enpointesocial #enpointereveal #danceinto2024 #dancestudioowner #dancestudio

💖 Calling all Dance Studio Owners – get ready to save time, amplify your online presence, and watch your studio shine like never before. 💛 En Pointe Social has something new on the horizon designed to help you navigate the social dance floor. 💜Are you ready for your dance studio's socials to take centre stage? Stay tuned for the big reveal! 💙 #enpointesocial #enpointereveal #socialmediamagiccomingsoon #dancestudioowners #dancestudio

💖 Brace yourselves because something is pirouetting its way to En Pointe Social. Get ready to build your online presence and dance into a new era of En Pointe social media magic. 💛 Stay tuned, the grand reveal is just around the corner! 💜 #enpointesocial #enpointereveal #socialmediamagiccomingsoon #dancestudioowner #dancestudio

For the Dance Studio Owner who wants to maintain control!⁠ ⁠ We get it - handing over your socials to someone else to manage may not be something you want to do OR you're not ready to do⁠ ⁠ So, we suggest dipping your toes in the water and testing what it is all about with our Content Calendar.⁠ ⁠ We chat with you about your goals and events for the upcoming month and then provide you with a cute monthly schedule of what to post each day, alongside suggested images and copy. ⁠ ⁠ Want to know more - send us message or email us [email protected]⁠ ⁠ 💖💛

#engagement Engagement is key within your studio and online. Create events within your studio that encourage your families to engage, that build a family culture and that also encourage them to naturally want to share their involvement online. Then when they do share (and tag your studio) be sure to go and comment! Build your community offline and online! 💖💛

Since I've got quite a few new followers lately, I thought it was about time I re-introduced myself and WHY I run en pointe. social⁠ ⁠ 💖💛

Our Basic Package (the most popular package) is designed to be a simple social solution for Dance Studio Owners... 5-7 posts planned, created, scheduled, and posted on two social platforms each week. Plus throw in a few social stats for you here and there and a wee chat each month to find out which classes you want to promote for the month. This package will save you time and energy while making your studio social savvy without the hassle. Keen to know more PM us or jump on the waiting list by clicking the link in our bio 💛💖

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