Cheers Media (2024)

28/03/2023

Elevate your cocktail game with the ultimate luxury pairing: caviar and martinis. 🍸🐟

The traditional combo saw a decline in popularity in the past but is now enjoying a resurgence thanks to the Martini revival and changes in the caviar market. To give customers a unique experience and increase check averages without hiring more staff, bars and restaurants are serving bumps of caviar, a traditional caviar tasting method. At Veronika and Undercote, ultra-premium Chopin vodka is mixed with Polish caviar to create a one-of-a-kind luxury pairing.

Cheers Media |

27/03/2023

Chill out with the perfect frozen cocktail! ❄️🍹

Frozen cocktails have come a long way from their low-quality reputation. With excellent ingredients and careful consideration of ABV, dilution, and texture, you can create high-end frozen cocktails that will wow your guests. Whether you use a blender, a slushy machine, or freezing pre-diluted cocktail ingredients, adjusting the ABV is key to avoid a soupy drink. Margaritas and Daiquiris work great for the frozen format, while spirit-forward cocktails like Old Fashioneds or Negronis may need some tweaking.

Try out the perfect frozen cocktail and cool down this summer! 🌞
Cheers Media |

26/03/2023

Cracking the secret to a perfect cocktail: 🥚

Did you know that eggs have been used in cocktails since the 1800s? It's true! 🤯 But why, and how?

First off, fresh egg whites are ideal for sour drinks with citrus juice. But to achieve that creamy texture, "dry shaking" without ice is key. This helps with emulsification and air trapping.

Concerned about salmonella? Don't worry - research shows that the risk is minimal, especially when alcohol is consumed. But if you'd rather not take any chances, aquafaba or powdered egg whites are viable options.

Have you tried a cocktail with egg before? Let us know in the comments! 🍸🥚
Cheers Media |

25/03/2023

🍹🇵🇭 Let's explore the delicious world of Filipino cocktails!
Mixologists are getting creative by infusing traditional Filipino flavors like calamansi, ube, and pandan leaves into their drinks.

🌿🍍🍹 Discover the perfect balance between umami, acidity, and sweetness. Filipino rum, jackfruit, and mango also add an unusual depth of nutty, grassy, and fruity flavors.

🥭🌿🍸 Don't miss out on this exciting trend in the cocktail world!
Cheers Media |

24/03/2023

🌽 + 🍹 = ❤️
Tejuino, a fermented corn beverage, is taking the cocktail world by storm! Despite misconceptions, tejuino contains less than 2% alcohol, making it a great option for those who want to try something new without getting drunk. Head to Denver's Bruto chef's counter to see how they're using tejuino in their drinks, including atole, a warm, sweet masa drink.

Cheers Media |

23/03/2023

Are you a gin lover? 🍸 If so, you may have heard some of these myths about your favorite spirit. Let's debunk them!

❌ Myth 1: Shaking gin bruises the spirit.
❌ Myth 2: Gin is the same thing as juniper-flavored vodka.
❌ Myth 3: The spirit originated in England.
❌ Myth 4: London Dry Gin must be produced in London, England.
❌ Myth 5: Gin should only be garnished with citrus fruits like lemon or lime.
❌ Myth 6: Drinking gin will make you a weepy drunk.
❌ Myth 7: Drinking Gin and Tonics will protect you from malaria.

Don't believe everything you hear! Share this post and tag a fellow gin lover to spread the word. Cheers to the truth about gin! 🍹🌿
Cheers Media |

22/03/2023

Want to enhance the flavor of your whiskey?
Adding water can do the trick! But, not all water is created equal. The type of water you use can make a big difference.

Check out our list of the top waters to use for whiskey dilution to take your whiskey game to the next level!

Distilled Water
Deionized Water
Limestone-filtered Water

Cheers Media |

21/03/2023

Ready to explore the uncharted territory of mezcal?

Look no further than Pechuga Mezcal - a unique and small-production spirit traditionally made with fruits, herbs, spices, and meat. But, did you know there are now vegan-friendly versions of this popular agave spirit? Mixologist and bar owner Ivy Mix recommends trying Vago Elote, a great option for vegetarians and vegans looking to experience the magic of Pechuga mezcal.

Expand your palate and embrace the adventure of mezcal! 🍸🌵
Cheers Media |

20/03/2023

🚫 Don’t do these drink trends! 🚫

As bars and restaurants are opening up to full capacity, we’ve seen an influx of new drink trends over the past year. While some were welcomed, like the refreshing Espresso Martini, others were... well, not so much. 🙅‍♀️

From overly intricate Martini garnishes to "healthy" booze, we’ve seen it all. And don't even get us started on infusing Tequila with everything and anything! 😬

Let’s make 2023 the year of better drink choices. Which trends are you leaving in the past?
Cheers Media |

19/03/2023

Chivas Regal Effect: Perception vs Reality

Have you heard of the "Chivas Regal effect"? It's a psychological phenomenon that makes people think that a higher price tag means higher value, regardless of the actual quality of the product. The term was coined after the blended Scotch whisky Chivas Regal, which was granted a royal warrant by Queen Victoria in the early 1800s. But did you know that this phenomenon might have been caused by a price increase in the late 1940s during the company's financial troubles? Some people believe that Seagram's aggressive marketing tactics might have also played a role in its popularity.

What do you think? Is the Chivas Regal effect real, or is it just a bluff?
Cheers Media |

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18/03/2023

Are you a fan of crispy beer? 🍻 This trend is taking over the beer scene, with lagers and pilsners leading the way. The "crispy boi" brews have a dry flavor and no residual sugar, making them a great alternative to hazy IPAs. Pair them with your favorite fatty foods for the perfect match. But beware, any odd flavors introduced during manufacture can easily ruin this style.

Have you tried crispy beer before? 🍺
Cheers Media |

17/03/2023

Experience the revolution of small-batch craft liquors! With a focus on premium ingredients and traditional distillation techniques, artisanal alcoholic beverages are on the rise. Whether you're a discerning drinker or just looking for something new, the craft liquor trend has something for everyone. Perfect for cocktail enthusiasts and mixology lovers alike, try out a small-batch liquor for a unique and high-quality experience.

Cheers Media |

16/03/2023

Taylor Swift's song "Maroon" has sparked a debate on social media over whether screw-top wines can be both affordable and high-quality. However, there is no evidence to back up the claim that wines with screw caps are less expensive. Many producers throughout the world use convenient closures, including famous regions like Burgundy and Chianti. Screw closures can actually enhance wine by ensuring that it is delivered in the manner intended by the vineyard, removing the chance of cork taint, and reducing oxygenation. In some cases, screw-top wine can even be aged in the cellar.

Try a bottle of 'Cheap-Ass Screw-Top Rosé' today and taste the difference. 🌸🍷
Cheers Media |

15/03/2023

Can mixing Diet Coke with regular cola make you drunk faster?
TikTok users have been spreading this theory, and a recent article in The Mirror put it to the test. According to the results, using diet cola as a mixer resulted in a greater blood alcohol content.
The theory is that without sugar, the stomach empties more quickly, allowing for faster alcohol absorption.

Have you tried this? Let us know in the comments!
Cheers Media |

14/03/2023

Meet Edith "Edie" Ceccarelli, the oldest person in the country at almost 115 years old! According to her, the secret to a long life is consuming two fingers of red wine with dinner. She also enjoys dancing, taking long walks, and wearing the color pink. Let's all take a cue from Edie and enjoy a glass of red wine with our next meal! 🍷

Cheers Media |

13/03/2023

🥃 Discover the world's oldest-known rum! Miami-based spirits company, Old Liquors Inc., recently sold a 1780-vintage black rum from the Harewood estate in Barbados to an unidentified collector in Switzerland for a whopping $29,999. This rare and exquisite rum has a golden tint and about 58% ABV, making it the oldest rum ever recorded according to Guinness World Records. Only 23 bottles of the 59 bottles found have been preserved, and this one has a connection to the Caribbean slave trade.

Cheers Media |

12/03/2023

Heineken has teamed up with Marvel's Ant-Man to promote the third movie release and the non-alcoholic beer, Heineken 0.0. The ad features the superhero promoting moderate drinking, so you can enjoy the big game without the alcohol. With a staggering $7 million cost, it's the first non-alcoholic beer ad to air during the Super Bowl. Keep an eye out for the ad and catch Paul Rudd, the actor who plays Ant-Man in the Marvel franchise, in action. Molson Coors, Anheuser Busch In-Bev, Crown Royal, and other major beverage companies are also running their ads during the game.

Cheers Media |

11/03/2023

🍸 White Claw's new vodka is coming! 🍸
With a premium five-time distillation process and three flavor options, including mango, pineapple, and black cherry, this vodka is sure to be a hit. Smooth and delicious, it's perfect for mixing up your favorite cocktails. Available nationwide in one liter, 750 ml, and 50 ml bottles starting March 2023.

Cheers Media |

10/03/2023

Check out Doja Cat's unique Patrón bottle handbag!
The purse, designed by jewelry artist Chris Habana and creative director Brett Alan Nelson, features a bottle of Patrón El Alto Tequila stored inside and is shaped like an enormous hand. The bag's inspiration comes from a wax print of a hand from West Africa and the artwork of William Beaupre.

The hand-applied chainmail and bee ring are a tribute to Patrón's logo and decorated with gel shellac and 3D modeling. You can wear it as a glove or carry it over your shoulder like a regular pocketbook, and pour tequila straight from the bag. Who else wants to get their hands on one?

Cheers Media |

09/03/2023

🐛🍸 Don't drink the worm! 🍸🐛

Did you know that the worm in the bottle of your tequila is actually not a permitted ingredient? While it might seem like a fun addition to your drink, it's best to stick to pure agave taste and avoid the gusano de maguey. Keep your tequila experience authentic and enjoy the true flavors of this beloved drink!

Cheers Media |

08/03/2023

Get ready to add a spicy twist to your classic Manhattan with this fiery recipe! 🔥🍊 The combination of Bulleit Bourbon's bold flavor, blood orange juice, and muddled jalapeño creates a unique and refreshing taste. Check out the recipe below and give it a try!

Ingredients:
1 ½ oz Bulleit Bourbon
1-2 jalapeño wheels
½ oz blood orange juice
1 oz sweet vermouth
Blood orange peel twist

Directions:

Cut 1-2 wheels of jalapeño, remove seeds, and chop into small pieces.
In a cocktail shaker, add bourbon and chopped jalapeño, and muddle.
Add remaining ingredients and top with ice.
Stir until thoroughly chilled and strain into a chilled coupe glass using a fine-mesh strainer.
Garnish with a blood orange twist.

Enjoy and spice up your happy hour! 🍸
Cheers Media |

07/03/2023

Discover the top tonic waters that will take your home bar to the next level in 2023. Tonic water is a must-have mixer for any cocktail lover, with its signature quinine and carbonated water combination. We've compiled a list of the best tonic waters available now.

Tree Indian Tonic Water
Jack Rudy Classic Tonic Syrup
Fentimans Tonic Water
Top Note Classic Tonic Water
Canada Dry Tonic Water
Schweppes Tonic Water
Q Mixers Light Tonic Water
Boylan Heritage Tonic

Elevate your G&T game with our top picks. Cheers to a refreshing 2023!
Cheers Media |

06/03/2023

Makgeolli, a type of rice beverage, is a popular low-ABV drink in Korea, often referred to as low-ABV beer or rice wine. It is made by fermenting rice, water, and nuruk, and can be produced with a variety of artificial flavors.

While traditional makgeolli is usually sweet and inexpensive, modern homebrewing can produce higher alcohol content versions, with some reaching up to 16% ABV. Takju 16 is a high-ABV version of makgeolli that goes through three stages of fermentation and four months of maturing before it is ready to drink.

Cheers Media |

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05/03/2023

Get ready for the next big cocktail ingredient - infused salts!

Bartenders are using these salts to experiment with new flavor profiles and add a distinctive palate stimulation. Infused salts can be used as a rim or added to cocktails to enhance the flavor. Bartenders like Erick Castro in San Diego and Daniel Kulisek from The Bank & Bourbon in Philadelphia suggest that infused salts go well with almost anything.

Are you ready to try out this new trend in your cocktails? 🍸🧂
Cheers Media |

04/03/2023

Enjoy a healthy cocktail for the mind! Upscale restaurants like Hutong in NYC are integrating therapeutic compounds and health-supporting botanicals into their drinks, such as amomi fructus tincture for digestion and inflammation.

Detox-retox style drinking is also becoming popular, with cities like Los Angeles and Chicago jumping on board. Sea buckthorn juice and kombu are just a few of the unique ingredients being added to cocktails to promote wellness.

Get ready to sip on drinks that are both delicious and good for you! 🍹🍸
Cheers Media |

03/03/2023

Are you drinking the real Rhum Agricole?
This parent spirit of rum must be made from sugar cane juice and only four French overseas territories can produce genuine rhum agricole. Misusing terminology like "agricole" can have serious repercussions, so it's important for customers to focus on supporting legitimate agricultural producers.

Quality should be a crucial factor in choosing your drink. Stay informed and make sure you're getting the real deal! 🍹🌿

Cheers Media |

02/03/2023

🥃💰 Get ready for the intersection of Crypto and Liquor! Non-fungible tokens (NFTs) are making their way into the spirits sector, with the potential to invest in bottles and benefit from their growth in value.

Dictador's first NFT saw a price increase from $25,000 to $36,000 within hours of its debut, and you can keep the bottle as an investment or "burn" it for additional investors.

In 2021, the global NFT market will be worth $41 billion, and it's mostly fueled by art. Now, NFTs are being sold at auction houses like Christie's and Sotheby's.

The possibilities are endless, so join the movement and get excited for this new integration of technology and liquor! 🚀🍸

Cheers Media |

01/03/2023

In 2023, get ready for these five trends that will shape how we drink!
1️⃣ Micheladas are the new go-to brunch drink, with creative toppings like boiled shrimp and ceviche.
2️⃣ American single malt whiskey is making its debut, with unique flavors influenced by topography, regional agriculture, barrel aging, and malting processes.
3️⃣ The influence of "Drink Masters" is bringing complex and creative cocktails to bars.
4️⃣ Sober bars and non-alcoholic bottle shops are growing in popularity, fueled by community and inclusivity.
5️⃣ Non-alcoholic spirits and aperitifs are having a profound impact on cocktail menus, with Seedlip and Lyre's becoming common at home bars.

Get excited for these changes, which will cater to all types of drinkers! 🍸🍹🥃🍾
Cheers Media |

27/02/2023

🥃 Welsh whisky is the next big thing! 🏴󠁧󠁢󠁷󠁬󠁳󠁿

With a lengthy history of distillation dating back to the Middle Ages, Welsh distilleries are seeking protection as a Protected Geographical Indication for Single Malt Welsh Whisky (PGI). 🌤️🌧️

The label only applies to single malts, aged for at least three years, produced at a single Welsh distillery. The warmer and more humid climate of Wales creates a unique flavor profile that's sure to impress. 🌡️🍂

Get ready to taste the difference with Welsh whisky! 🥃👅

Cheers Media |

08/02/2023

“Gotta keep goin', no stoppin' me.” 💅
According to Britney Spears' Instagram post, this was her "first time at a bar, first time." We are having a little beverage, Spears, 40, remarked while pointing her camera toward her aide Victoria Asher. Spears recognized that she was prohibited from drinking while under conservatorship in the description of her Instagram image. In a since-deleted Instagram post from last month, Spears also disclosed that her father, Jamie Spears, forbade her from consuming "even a drink of alcohol" when she was under conservatorship.

Cheers Media |

Cheers Media