Alzena Digitals

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Alzena Digitals

We're passionate about helping small businesses establish a strong social media presence.

Through strategic planning and effective content, let us help you grow your online presence.

19/07/2021

13/07/2021

11/07/2021

Rule No 1: Don't take candy from strangers.

Your brand identity is how your consumers get to know you. It's why consumers evaluate your brand in the consumer buying process. It's why they choose you, not your competitors.

Yet, so many of us look past it and lead with selling products instead.

For example, why do we select certain skin care brands and not others? 🤔 It might be because they promote clean ingredients or that they are made specially for certain skin types.

Consumers choose you because they can relate and identify with your brand and your products.

Invest time into building your own unique voice and story - a relatable identity goes a long way in building consumer trust.

06/07/2021

Why do you need a brand voice?

📢 It helps your audience identify your brand across any platform.

📢 It strengthens your brand identity when you consistently deliver the same brand voice across all your pieces of content.

📢 Your brand voice can help engage and communicate your values with your audience in ways that are most meaningful to them, in a manner that is most true to your brand.

A consistent brand voice goes a long way in creating authentic relationships with your audience.

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