Craft Beer Marketing Institute

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Craft Beer Marketing Institute Discussions, interviews and lessons of growing and marketing your craft beer business.

24/08/2016

We had a great talk with Chesapeake Malting at Hopkins Farm tonight. Craft Malting in ! Episode will be out in a few weeks.

23/08/2016
Episode 117 - Analytics - Interview w/ Marty McDonald

Ep. 117 - Analytics for Breweries
Interview w/ Marty McDonald of Bad Rhino

In this episode, we discuss how to get started with Google Analytics, Twitter Analytics and Facebook Analytics. Why are they important and how can they help you focus into your audience. We then have a great discussion with Marty McDonald, Cofounder of Bad Rhino, Inc. Marty has worked with Victory Beer to build their Social Media Strategy and has a lot of great insights for Craft Brewery entrepreneurs.

http://goo.gl/4N5bBw

We discuss how to get started with Google Analytics, Twitter Analytics and Facebook Analytics. We then have a great discussion with Marty McDonald, Cofounder of

10/08/2016
5 Free Content Tools To Market Your Brewery

5 Free Content Tools to Market your Brewery

With so many online resources to help market your brewery, it can be overwhelming deciding which ones to use. How do you manage your social media accounts? What should you be sharing to help people discover your great-tasting beer?

We picked five of our favorite content tools that we recommend to breweries we work with to get you started!

http://craftbeermarketinginstitute.com/5-free-content-tools-market-your-brewery/

With so many online resources to help market your brewery, it can be overwhelming. Here are five online content tools that we recommend to get you started!

09/08/2016
Digital Strategy for Breweries, Interview w/ Barry Lowenthal

Episode 115
Digital Strategy For Breweries
Interview w/ Barry Lowenthal of The Brass Tap

Today we start off talking all about strategy and how developing a digital strategy that you keep coming back to and adjusting can help every aspect of your business. Then we talk to Barry Lowenthal, owner of Brass taps, about opening a craft beer bar and the behind the scenes of working with distributors and brewers.

http://craftbeermarketinginstitute.com/episode-115-digital-strategy-for-breweries-interview-w-barry-lowenthal-of-brass-tap/

Today we discuss digital strategy, why it's important and how to make it work for you. In our interview segment, we talk to Barry Lowenthal, owner of Brass Tap.

02/08/2016
Episode 114 - The Twitter Toolbox - Interview w/ Jon Blair

Episode 114 - The Twitter Toolbox - Interview with Jon Blair, brewery and distillery consultant.

Today on the podcast we dive into the different tools in the toolbox of Twitter. We discuss the advantages and disadvantages of twitter as well as tips into how to use the platform.

INTERVIEW

Jon Blair – Craft Brewery & Distillery Consultant

Our interview is with Jon Blair. Jon has a wide array of experience in the brewing and distilling industry. He is a consultant for craft breweries and distilleries and a professional brewer. He is also a bartender and an active homebrewer. This includes being an educational czar for Baltibrew, a Baltimore based homebrew club. We discuss his experience in the craft beer and craft distilling industry.

http://craftbeermarketinginstitute.com/episode-114-the-twitter-toolbox-interview-w-jon-blair/

We discuss the advantages and disadvantages of the Twitter platform. Our interview is with Jon Blair, a brewing and distilling consultant.

28/07/2016
Finding a Profitable Niche Market for Your Craft Business

Finding a profitable niche market for your craft business.

A niche market is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment.

Targeting niche markets can be a highly lucrative strategy for any business.

http://craftbeermarketinginstitute.com/finding-a-profitable-niche-market-for-your-craft-business/

A niche market is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific

26/07/2016
Episode 113 - Niche Markets, Interview w/ Groennfell Meadery

Episode 113 - Niche Markets - Interview with Ricky Klein of Groennfell Meadery

On this week's show we discuss niche markets. A niche is a focused, targeted segment of a market. You position yourself as an authority in that area that provides a special product or service focusing on that group’s needs which are not addressed by larger providers.

We talk about how you can focus your content to find your own niche and find new customers by targeting smaller audiences.

Interview (21:20)
Ricky Klein, Owner of Groennfell MEadery (http://www.groennfell.com)

Ricky Klein is the owner of Groennfell meadowy in Colchester Vermont. Groennfell started in 2013 and prides themselves on eclectic flavors including a bourbon barrel aged mead, spiced cranberry mead and a dry hopped mead. Groennfell is part of a small market of a little over 100 meaderies in the US and growing. Ricky also hosts a fun, educational Youtube channel, Ask The Meadmaker.

http://craftbeermarketinginstitute.com/episode-113-niche-markets-interview-w-groennfell-meadery/

How to focus in your content to find your own niche and find new customers by targeting smaller audiences. Interview with Ricky Klein of Groennfell Meadery

21/07/2016
Keyword Research for Breweries

A walkthrough on how to choose the right keywords to help your audience find your brewery.

In this video we will be walking through keyword planning for breweries. Keyword planning is a critical step if you want to attract more visitors to your site. In addition to getting more traffic, it allows you to create valuable content that will resonate with visitors, and help you build credibility for your business.

http://craftbeermarketinginstitute.com/keyword-research-for-breweries

Learn how to research and use keywords for your brewery website to increase your traffic, SEO and number of visitors with this short educational video.

19/07/2016

Episode 112 - SEO for Breweries - Interview with True Respite

In this episode we start off with a high level overview of why SEO is important for your brewery website and the simple things you can start doing to help people find your product online. Then, we talk to Brendan O’leary, co-founder of True Respite. This is a brand new brewery that hasn’t opened at the time of the interview. Brendan shares his experiences in the process of opening a new brewery and offers great advice on fundraising and things to think about if you are starting your own brewery.

http://craftbeermarketinginstitute.com/episode-112-seo-for-breweries-interview-w-true-respite

12/07/2016
Episode 110 – Crafting an Email Newsletter – Interview w/ Adroit Theory

Episode 111 - Crafting an Email Newsletter - Interview w/ Adroit Theory Brewing Company

Today we are talking about email newsletters and the value they can provide for your breweries customers, driving content to your website and connecting that to people trying your beer.

Our interview today is with Mark Osbourne, CEO of Adroit Theory, a nano brewery in Loudon County Virginia. Adroit Theory has a unique business model in that they make beer one keg at a time. They specialize in experimental flavors with an emphasis on barrel aging. They have a refreshing take on embracing diversity in their product over the traditional flagship beer model and Releasing small batches throughout the country over larger batches within a small local radius.

http://craftbeermarketinginstitute.com/episode-110-crafting-an-email-newsletter-interview-w-adroit-theory/

Show Notes Today we are talking about email newsletters and the value they can provide for your breweries customers, driving content to your website and

07/07/2016
The Easy Web – How to Build a Website for Your Craft Brewery

The web is developing at a rapid pace. The difference between web services available 5 years ago and what is available now are vast. Even the difference between now and only a year ago are extensive.

Here are some tips and explanations of services available to you now, what to avoid and what to embrace when thinking about developing your brewery website.

http://craftbeermarketinginstitute.com/the-easy-web/

Ways to minimize efforts in your web design and development The web is developing at a rapid pace. The difference between web services available 5 years ago

05/07/2016
Ep 110 - The Easy Web & Edible Six Pack Rings - Craft Beer Marketing Institute

In our first segment of the podcast, we talk about the Easy Web and our experiences in setting up websites. How to minimize your efforts when setting up your website and the services available to you.

Our Interview Today is with Chris Gove, President of Saltwater Brewery. They have an innovative, environmentally friendly, new product out there that all breweries will be able to be a part of, the edible 6-Pack Ring.

Saltwater Brewery not only makes great beer, but they also have a mission of supporting a variety of ocean related charities.

Coastal Conservation Association
Surfrider Foundation
Ocean Foundation
Mote Marine Labs
Seagrass Grow

http://craftbeermarketinginstitute.com/ep-110-easy-web-edible-six-pack-rings/

Episode 110 – The Easy Web & Edible Six Pack Rings Interview w/ Chris Gove, President of Saltwater Brewery/ In ...

28/06/2016
Episode 109 - Lyon Distilling - Craft Beer Marketing Institute

On Today’s podcast, we had a great in-depth interview with Jaime Windon of Lyon Distilling Company, which we get right into. We talk about their origins, how their passion led to starting a distillery in St Michaels, what has worked best for them from a marketing standpoint and how they have grown since their inception.

http://craftbeermarketinginstitute.com/ep-109-lyon-distilling/

Episode 109 – Lyon Distilling Interview w/ Jaime Windon of Lyon Distilling/ On Today’s podcast we are talking about passion. ...

27/06/2016

We have moved the podcast to Tuesday of every week. Stay tuned tomorrow for a long in-depth interview with Lyon Distilling Company

23/06/2016
Minisode - "Is the Craft Beer Industry in a Bubble?" - Craft Beer Marketing Institute

Is the Craft Beer Industry in a bubble?

Last week we visited Homebrewcon2016, one of the largest homebrew events in the country. We talked to all of the professional and amateur brewers there and asked them the same question, “Is the Craft Beer Industry in a bubble?”.

http://craftbeermarketinginstitute.com/minisode-craft-beer-industry-bubble/

Last week we visited Homebrewcon 2016, one of the largest homebrew events in the country. We talked to all of ...

22/06/2016
Minisode - What do you want to see more of in the Beer Industry? - Craft Beer Marketing Institute

Last week we visited Homebrewcon2016, one of the largest homebrew events in the country. We talked to all of the professional and amateur brewers there and asked them the same question, “What do you want to see more of in the Beer Industry?”.

http://craftbeermarketinginstitute.com/minisode-what-do-you-want-to-see-more-of-in-the-beer-industry/

Last week we visited Homebrewcon 2016, one of the largest homebrew events in the country. We talked to all of the professional and amateur brewers there and asked them the same question, "What do you want to see more of in the Beer Industry?".

20/06/2016
Minisode - How is Homebrew Influencing Pro-Brew? - Craft Beer Marketing Institute

Last week we visited Homebrewcon 2016, one of the largest homebrew events int he country. We talked to all of the professional and amateur brewers there and asked them the same question, "How is homebrewing influencing pro-brewing?".

http://craftbeermarketinginstitute.com/homebrew-influences-probrew/

Every professional brewer started out as a homebrewer, starting from their kitchen stovetop and moving into outdoor burners and 8 ...

13/06/2016
Craft Beer Lawyer: Attorney Helping Breweries in DC and beyond

Episode 108 - Name That Beer

This week we talk about beer names, the good and the bad and what to think about when thinking about naming your beer or your brewery.

We then have a great discussion with Dan Christopherson of www.dcbrewlaw.com. Listen in Now!

http://craftbeermarketinginstitute.com/episode-108-name-beer/

Daniel Christopherson of DCBrewLaw.com is a beer and trademark attorney at Lehrman Beverage Law. He is an avid craft beer enthusiast who helps new and established breweries develop their business models, comply with the TTB and FDA, and protect their intellectual property.

07/06/2016
The Value of Email - Craft Beer Marketing Institute

Email is like a currency.

When a customer gives you their email address, they are giving you “money”, and in return they are expecting a perceived value out of that. The cost to them is possibly a little privacy and the nuisance of managing bad newsletters. Your customer is opting-in to receive content from your business, and this is a powerful form of marketing, ad with it comes responsibility.

http://craftbeermarketinginstitute.com/2016/06/06/the-value-of-email/

With a title like that I felt like I need to start off with a definition of what this article ...

06/06/2016
Episode 107 - Distilling your Audience - Craft Beer Marketing Institute

Episode 107 - Distilling Your Audience. Interview w/ The Baltimore Whiskey Co.

On today’s podcast we talk about the importance of growing your online audience and the various ways a brewery can go about doing that. Customers that subscribe to your content are very valuable and it’s important to consistently deliver educational and engaging content to them as an expansion of your beer and your business.

http://craftbeermarketinginstitute.com/2016/06/06/episode-107-distilling-audience/

Episode 107 – Distilling your Audience Interview w/ The Baltimore Whiskey Co. On today’s podcast we talk about the importance ...

02/06/2016
What is Content Marketing? - Craft Beer Marketing Institute

What is content marketing and why is it good for your beer and your customers? You've spent all that time creating that amazing beer and your engaging brand, take the time to create content around your beer with the same passion and creativity.


http://craftbeermarketinginstitute.com/2016/06/02/what-is-content-marketing/

Content Marketing describes a marketing strategy focused on creating and distributing valuable content to attract a specific audience.

01/06/2016
Get Creative with Brewery Merchandise - Craft Beer Marketing Institute

Getting Creative with Brewery Merchandise

Selling merchandise at your brewery is a great way to extend your brand and, for customers, it gives them a chance to say that they enjoy your beer more than just how it tastes, that they enjoy what your brewery represents and gives them another opportunity to support a local small business.


http://craftbeermarketinginstitute.com/2016/05/30/best-brewery-merchandise/

Selling merchandise at your brewery is a great way to extend your brand and, for customers, it gives them a ...

01/06/2016
Episode 106 - Merch & Proximity Marketing - Craft Beer Marketing Institute

This week we are exploring brewery merchandise, how it can help to extend your brand and the various options you have for paid and free merchandise that you give to your customers. Then Martin Howell talks to us this week about the interesting new world of proximity marketing.

http://craftbeermarketinginstitute.com/2016/05/30/episode-106-merch-proximity-marketing/

Episode 106 – Merch & Proximity Marketing Interview w/ Martin Howell This week we are exploring brewery merchandise, how it ...

27/05/2016
Using Google Trends for Marketing Intel and Inspiration - Craft Beer Marketing Institute

Using Google Trends for Marketing Intel and Inspiration.

Having writers block and need to put out a few blog posts? Google Trends is a powerful tool for looking into the minds of millions of people on the internet. We walk you through the process of how to use this tool to influence your content.

http://www.craftbeermarketinginstitute.com/2016/05/27/best-time-publish-content-customers/

One of my favorite tools is Google Trends. It allows you to look up any keyword and search the relative ...

26/05/2016
Subscribe for Exclusive Access - Craft Beer Marketing Institute

Subscribe for free and get access to additional content, like this Calendar Template to help you create consistent content.

One of the most important rules of content marketing is to publish on a consistent schedule. If your fans and subscribers are expecting new content from you and suddenly you haven’t posted in a week, they aren’t going to anticipate hearing from you in the future.

http://www.craftbeermarketinginstitute.com/2016/05/26/content-consistent-content-calendar-template/

Subscribe for free to gain access to premium content that will help grow your craft brewing business! For our subscribers we offer ...

24/05/2016
7 Tips for Managing Content for Small Breweries - Craft Beer Marketing Institute

Craft Breweries, when starting up, usually have a handful of people who are brewing the beer, managing distribution, marketing and everything else that needs to get done on a daily basis. Who has time for focused social media posts or blog articles? How can you manage content for your brewery so you have consistent, scheduled, content published that engages your audience?

http://craftbeermarketinginstitute.com/2016/05/23/7-tips-managing-content-small-breweries/

Craft Breweries, when starting up, usually have a handful of people who are brewing the beer, managing distribution, marketing and everything else that needs to get done on a daily basis. Who has time for focused social media posts or blog articles? How can you manage content for your brewery so you...

23/05/2016
Episode 105 - Content is Everywhere - Craft Beer Marketing Institute

Episode 105 - Content is Everywhere - Interview w/ Tenth Ward Distilling.

This week we talk about how to leverage everyone in your brewery to create engaging content. We discuss how it’s important to express the unique culture of your brewery and use a variety of different media to show what you are all about.

http://craftbeermarketinginstitute.com/2016/05/23/episode-105-content-everywhere/

This week we talk about how to leverage everyone in your brewery to create engaging content. We discuss how it’s important to express the unique culture of your brewery and use a variety of different media to show what you are all about. We then have a great interview with Tenth Ward Distilling out…

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Videos

Quick Sip: Jeff Kleid on Networking
Quick Sip: Jeff Kleid on Networking

On this week's podcast we had a great talk with Jeff Kleid about Brewery Insurance, sales and networking. Here is a quick snippet. Click here for the full podcast.http://goo.gl/r8vjMc

Quick Sip: Daniel Christopherson of DCBrewLaw.com on Patents
Quick Sip: Daniel Christopherson of DCBrewLaw.com on Patents

Quick Sip: Daniel Christopherson of DCBrewLaw.com on Patents. full episode: http://www.craftbeermarketinginstitute.com/episode-108-name-beer/

Quick Sip: Union Craft Brewing on Branding
Quick Sip: Union Craft Brewing on Branding

Quick Sip: Union Craft Brewing on Branding Full Episode: http://craftbeermarketinginstitute.com/episode-102-brews-branding/

Quick Sips: True Respite on Fundraising for Breweries
Quick Sips: True Respite on Fundraising for Breweries

A Quick Sip: True Respite on Fundraising for Breweries Click here for the full podcast: http://craftbeermarketinginstitute.com/episode-112-seo-for-breweries-interview-w-true-respite/

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