11/01/2021
According to a listener survey conducted by Radio Advertising Bureau, radio was second only to the CDC for trustworthiness for updates.
48% of respondents said they 'completely trusted' their local station and 54% said they 'completely trusted' the CDC.
It's been well-documented that consumers now more than ever care deeply about how brands are addressing social and environmental issues. According to the 2020 Porter Novelli Executive Purpose Study, 89 percent of business leaders believe companies that lead with purpose have a competitive advantage....