Your message on Library Bookmarks - a powerful medium! We at Central Community Press are fully aware that bookmarks may not at first glance seem as exciting as TV and radio ads, or spreads in newspapers and glossy publications. A few moments spent looking at the figures will make one thing clear: you can't get a more cost-effective medium for targeted campaigns than library bookmarks! You are not
restricted to one type of bookmark - PressCards© and Shaped Bookmarks give you a choice of presentations for your message. The mechanism is very simple - Your message appears on one side of the bookmark, and the library’s message on the other. Bookmarks are primarily a tool, and are picked up and kept for their usefulness. People get the message without having to seek information - compare this to the frustration of seeing your leaflets fading with age in their dispensers. Bookmarks are seen over and over again, when the person is in a receptive frame of mind, with few distractions and no competition - compare this to newspaper, TV and radio ads that are usually one note amid a clamour. Bookmarks can be targeted at library users. Bookmarks are extremely cost-effective. You get more message for your money. Librarians are very keen to distribute free bookmarks to their users for two reasons:
Libraries love bookmarks as a very powerful means of getting their own messages across
Bookmarks help prevent damage to book stock.
