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Unveiling the subliminal strategies & psychology brands use to effortlessly grab our attention (and keep it).

06/01/2023

The psychological messaging behind the iconic “got milk?” tagline… 🥛🥛🥛

Back in the 1980s, there was a big push to market milk after sugary beverages like soft drinks, sports drinks, and Snapple were gaining popularity with consumers. The marketing of potential prizes and branded colorful labels were winning the battle over milk’s advertisements, which focused on its benefits and nutritional value. “Milk: It does a body good” was the tagline that dominated the milk industry at the time.

After a decade of stagnant campaigns, the California Milk Processor Board its strategy — People knew the benefits of milk, they just didn’t care.

In 1993, a focus group was held where participants were asked not to drink milk for a week prior to the study. The goal of the study was simple: understand consumers’ milk habits.

Surprisingly, they quickly found out the only time people actually noticed milk is when they ran out.

The deprivation of milk was exactly the selling point they were looking for. So, instead of the benefits of milk, they focused on the frustrations of not having milk…. and it was then, at that study, that a scribbled down “got milk?” was born. 💁‍♀️

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15/07/2022

This marketing creativity is at 💯💯💯.

Since NFL players can't directly endorse beer, and partnered to promote 'The Coors Light’ …a flashlight.

(They sold out in an hour.) 🔦

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06/07/2022

Comment the first word that comes to mind. 🧠🗣 (Lol, this could go many different ways)

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15/06/2022

The game is easy, you just have to be willing to look at it differently. 👀💯

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Graphic inspired by Maison Margiela

07/06/2022

🙋🏻‍♀️”Objection your honor, leading.”

Designers are taught to focus on the hierarchy of typography… but from a sales/marketing aspect, does it make that same design practice (turned sales tactic) unethical? And as a consumer, does this feel at all deceiving? 🤔

We know companies put the details and offer disclaimers in fine print (or read them quickly during radio commercials).

But why?

Because most of our brains tune out by the time we even get to that part of the ad; whether it’s from the overconsumption of information in such a small amount of time or the fact that we’re so conditioned to seeing/hearing “the fine print” that our brains refuse to see the importance of it anymore.

So, are there any rules around this when it comes to advertising? Nottttt realllyyyy.

No concrete rules or laws are in place regarding size of type in a print ad or the length of time a disclosure must appear on TV; However, the FTC does use a 4-pronged test to determine if an ad’s fine print technically “passes”:

1️⃣ Prominence: Is the fine print large enough/legible?
2️⃣ Presentation: Is the wording and format easy for people to understand?
3️⃣ Placement: Is the fine print located in a place people will look?
4️⃣ Proximity: Is the fine print near the claim it qualifies?

Here lies the debate: Do you think…
A. 👩‍💻🔎 That adults should be held responsible for their purchase decisions and reading the fine print/doing their own research?
B. 👩‍⚖️📃 That there should be stricter laws / consequences enforced around marketing & advertising by the FTC (even if they do mainly rely on consumers and competitors to report these unlawful advertising practices)?

Either way, we know a marketer/advertiser’s ability to lead our subconscious mind and overall decision making is a lot easier than we may “think”. 🫣

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15/04/2022

Totes for fun 🛒🖤👀

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12/04/2022

Originating in Chinese communities, many ‘Thank You’ designs (like this one) were used on plastic bags by specific Chinese restaurants, directly associating the various designs with the different communities they resided in. 💯 And yes, these “thank-you” bags showed appreciation for a purchase, but they were also designed intentionally to instantly “thank you” for reusing it (aka subconsciously, even before you were done using it the first time). 🤯

Side note: They were also looked at as a form of portable good fortune since red is the color of luck within Chinese culture. ❤️

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13/03/2022

Hidden messaging within messaging? 😳 You heard right. Back in 1990, the Nokia ringtone named “Ascending” was actually Morse code for “Connecting People”, the brand’s slogan. 🔔🎶🤯

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23/02/2022

A beautiful brand that became irrelevant… 🧐

Motorola not only pioneered the development of wireless communications, but at one point was also a leader in all things radio. 📻📞

The iconic Motorola emblem we all know today was designed in 1955 by Morton Goldsboro. The “M” was composed of two identical mirrored triangular segments with arched bottom lines that resembled mountain peaks or tents. In its prime, the shapes and contrast of the emblem made the brand feel modern and exquisite… showing the Motorola value of quality in design and style while accenting on its progressiveness and professionalism.

Even though this striking symbol served as the core visual identity of the brand, Motorola failed to practice the values their logo represented — they stopped innovating, were led by chaotic leadership, and never followed through on building the "seamless mobility" lifestyle their consumers were craving.

Ultimately, the Motorola brand that was a driver in helping people connect became irrelevant due to an internal brand culture that was extremely unconnected. 🤷‍♀️

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15/02/2022

☕️+🗺+📖 = ✨

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14/02/2022

Woah. 😳🤯

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20/01/2022

All serious, witty, random, clever, cute, and sassy submissions welcome 😏💬
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18/01/2022

🤯🧠🤷‍♀️ Time to play with the neurological side of “neuromarketing”…

When you follow the movement of the rotating pink dot, all of the dots will remain pink.

However, if you stare at the black ➕ in the center, the moving dot suddenly turns to green.

As you continue to concentrate on the black ➕ in the center of the picture, you will notice all the pink dots slowly start to disappear, until only the single green dot will be left rotating. 😵‍💫

It’s mind-blowing how our brains work; seeing as there is never a green dot, and the pink ones never actually disappear. 😱

The question is… do we ever really see what we think we see? Do you believe there are ways that advertising can use these kinds of “brain games” to manipulate what consumers see to work to their advantage?

Comment your thoughts below! 🗣💯
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Shoutout to for this inspiring post!

10/01/2022

07/01/2022

Lol, it’s never too late to start building your brand 🏆😎 (Pete = )
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01/01/2022

You hoppin on this brain train or what? 💯🧠🎉
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25/12/2021

A festive fun fact to piggy back off yesterday’s post! 🎄🤯💯 Happy Holidays!

25/12/2021

Ho Ho Hold up. Santa has ? 💯 Learn the three key things that give him a status far above an influencer. 🎅

25/11/2021

Only took 4 years to stop the madness 😂

Share with your family & friends today and you’re sure to start a fun conversation! 🦃🍷

21/11/2021

Add a little bit of… Spice! 🔥🎵 In 1997, the Spice Girls signed a multimillion-dollar endorsement deal with PepsiCo to launch the soft drink company's ‘Generation Next’ campaign, which would go on to stand as one of the most successful promotions in marketing history.

“We tried to think what was the most powerful thing you can offer consumers.”
stated Martin Brooks, the sales promotion specialist on the campaign.

They came up with the following proposition: Collect 20 pink
ring-pull tabs from promotional Pepsi cans, send them off, and receive a
free Spice Girls CD single (which was unavailable in stores). In addition, collectors of the tabs were also entered into a prize drawing to see the band LIVE in Istanbul, Turkey. Tickets for the concerts were available exclusively through the Pepsi offer, which caused the UK sales of Pepsi to increase by 30% during this one-week promotion.

The concept driving the campaign became ’say one thing and say it loudly’.

“Communication is everything,” Brooks says, “The summer promotion formed an integral part of Pepsi’s overall marketing strategy for the entire year and was not simply a separate element - a frequent misconception made by brands in promotional campaigns.”

The campaign succeeded in creating new behavior patterns among its core teenage market. It is estimated that around 500,000 CDs were redeemed; multiply that figure by 20 cans and you get an impressive number of sales.

In the end, the Spice Girls' ‘Generation Next’ campaign led to a record five percent gain in the cola market share for Pepsi in 1997 — making it the most successful on-pack promotion in the history of the UK soft-drink market. 🤯💯

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Source: CampaignLive.co.UK
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19/11/2021

The quickest way to know if a consumer trusts a brand? They throw away the receipt. 💯🙃
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31/10/2021

👀👻🍬🍭 No tricks, all treats! Swipe to read why brand advocacy for companies is oh-so-sweet! ➡️

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28/10/2021

🗣🙄 This is for my creative marketing people out there… PS. I also asked in my stories in case you’d rather keep your answer private (lol).

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19/10/2021

As a consumer, did you know that companies use different styles of speech through “The Emphasis Strategy” and “The Spark Orientation Effect” to make sure you hear their brand message clearly? 🗣🗣🗣

Swipe to learn all about these strategies and tell us a commercial you can recall that was either effective 😏 or extremely annoying 🙄

08/10/2021

The attention a brand gives to intentional details are what give it true 💯 — Read how teamed up with long time friend to create a product storyline AND tie it back to the brand’s art museum in Paris. ➡️⚡️

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Source: Dezeen Article by Alice Finney
Product Photography by Florian Joye

03/10/2021

Swipe and read how recently used their latest show to highlight the stigma around men and body insecurities. 🖤

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Source:
Article by Kerry Justich

24/09/2021

= When sales are done ethically, everyone wants a bite. 🍎

03/09/2021

Happy birthday !!! 🎉🎉🎉

Swipe to learn what inspired the company name (it’s not what you probably think), ways the logo evolved, and how eBay cleverly started to shape their user’s experience (back in 1999!) ➡️➡️➡️

02/09/2021

😊😊😊 Harvey Ross Ball (July 10, 1921 – April 12, 2001) was the American commercial artist who designed the original smiley face graphic; which we all know is a notable international icon, and more recently has resurfaced as a popular graphic design element.

What you may not have known is that he never applied for a trademark for the iconic smiley face and only earned $45 for his design. 🤯

Ball later founded the World Smile Foundation in 1999, a non-profit charitable trust that supports children’s causes. 🥰

27/08/2021

This is important. ➡️

We have a lot going on behind the scenes right now, but it’s nothing compared to what’s going on in our world. Here are some of the transportation brands that are helping during these crucial times. 🏆 Swipe and read to learn how each is stepping up…

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Source: Adweek Article by Jason Notte

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This marketing creativity is at 💯💯💯. Since NFL players can't directly endorse beer, @coorslight and @PatrickMahomes partnered to promote 'The Coors Light’ …a flashlight. (They sold out in an hour.) 🔦 —— #bigbrandenergy #NotABeer #coorslight #patrickmahomes #marketing #marketingtips #marketingstrategy #commercial #geniusmarketing #branding #brand #brands #nfl #smartmarketing

Sound on 🔊 — Did you know a Mac was used to create the Windows ‘95 start-up sound? 🧑🏻‍💻 Brian Eno, the composer, was paid $35,000 to create the song for Microsoft. They wanted something that was inspiring, universal, optimistic, futuristic, sentimental, and emotional… but it could only be 3.25 seconds long. The funny part? Brian hated PCs. 🙋🏻‍♂️ #bigbrandenergy • • • #brand #brands #brandidentity #branddesign #designer #marketing #logo #logos #logodesign #logodesigner #marketingstrategy #marketingtips #neuromarketing #logodesigns #designers #logoinspirations #brandidentities #brandingclients #brandlogo #brandingstrategist #brandinginspiration #brandstrategy #brandstorytelling #brandstrategist #podcast #brandingpodcast #designpodcast #marketingpodcast #brandpodcast

Neuromarketing = Neuroscience + Brand Marketing. ⚡️ Let’s do a quick breakdown… Neuroscience is a field of research that studies the cognitive and affective responses of human beings. When it comes to “neuromarketing”, the focus is on how a consumer’s brain responds to certain stimuli within a brand’s marketing, as well as what parts of the brain are activated. These psychological studies allow access to information that cannot be often identified through a human being’s conscious thought process or awareness; giving marketers deep insight on how consumers knowingly or unknowingly interact with brands. 📈💁‍♀️ #bigbrandenergy

Yes, this is 7yr old Selena Gomez singing Britney Spears. And yes, she is my alter ego. 🚪 #bigbrandenergy

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