White Dog Social

12/11/2022

Like many people, we were inspired and moved by the fantastic John Lewis Christmas campaign .

At Gateshead, we need foster carers more than ever before.

Foster carers can come from all walks of life, and even if you don't know much about fostering, we're here to support you.

To find out how you can begin your foster care journey this Christmas, visit https://www.gateshead.gov.uk/article/22169/Begin-your-fostering-journey-with-Gateshead-this-Christmas

12/11/2022

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲 𝗮 ? 𝗖𝗼𝗺𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗼𝗻𝗹𝗶𝗻𝗲 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗲𝘃𝗲𝗻𝘁!

Hear all about fostering from our team and one of our foster carers and get your questions answered!

Sign up here: https://forms.office.com/r/v6HPUH5XHh

12/11/2022

12/11/2022

The Christmas ad is out and wow it is wonderful. It could not have come at a better time for those of us working in recruitment. The UK has the highest number of children in care it has ever had and a shortage of foster carers/supported lodgings. I really hope this wonderful advert inspires those who have been considering fostering or doing supported lodgings to enquire with their local authority. It’s given us so much inspiration for the Christmas season ahead! It’s fantastic to see arguably the biggest Christmas advert with all its expectations, marketing power and connections using their platform for good! Some say it isn’t Christmassy and prefer the other more jolly adverts but to me this is what Christmas is all about: helping others, kindness, family, children, doing good deeds, highlighting big issues and helping those less fortunate to have a good time at Christmas. So many children in care need this sort of support and I hope this spurs enquiries for !

01/11/2022

How to boost your engagement in the run up to 🎄🎁

1. An advent competition. These are great if you have a lot of products on offer or things to gift your followers. They can really boost your following but make sure to stick true to your brand so you’re getting interactive followers.

2. Caption contest- these can be great fun and a good ice breaker for a team meeting too!

3. Share the and do some charity work and share it.
4. Post festive polls. Find out who at work prefers Christmas caroling to crafting for example! It can help you organise fun events.

5.Host a christmas party/event and share photos and videos from it. Why not try a TikTok video trend, or a Christmas jumper competition at your event.

17/10/2022

Out of office ON ✅

Albie and I have been working hard these past few months- sorry for no regular updates as we’re working full time for our clients Gateshead Council Fostering Service doing marketing and recruitment work, trying to get more foster carers for children in need in Gateshead.

But we have decided to have this week off to recharge as it’s been nonstop since May 😅 we started our weekend off with a trip to the beach, Albies first time! He went swimming in the sea and we visited some of fave pubs and had a lush fish and chips for our 6 year anniversary 🥰 now the rest of this week is about prioritising life outside of work, chilling out, tidying up and working on some exciting stuff!

16/10/2022

One of the BEST parts of the job I do is when you finally see the work you’ve done out in public. 😀
On a trip to the beach on I saw the fostering ads that I had a hand in making happen. I’m really glad that we’ve gone with that extra call to action if using QR codes on our adverts, I’m hoping it will get us more people clicking through to see our website!

I really hope these are seen by people keen to foster children in need, as there are so many more children in care now and we urgently need more foster carers. It’s also all about planting the seed in peoples mind that maybe one day they could foster so we have foster carers for the future. 🏡
(I have to admit I did squeal and get up out my seat to go grab a photo of this, causing a lot of people on the Metro to stare 😂)

21/09/2022

Hello instagram we’re back! 👋The white dog and I haven’t been too social recently due to our busy working schedule but I felt we needed to do one update letting you know what we’ve been up to.

We’ve been working full time for our client fostering service, helping them with their marketing and recruitment of foster carers. The adverts we have worked on have started appearing around and it’s been an interesting few months learning about fostering.
Albie has also been championing the rights of the with his Dad at the strikes, very proud of him and his wee bandana! The other part to what I do is blogging and video creation: which I’m now finding more time for now that I’m balancing and personal life a bit better.

07/08/2022

I am currently enjoying working with Gateshead Councils Fostering Service on their digital marketing,recruitment and retention of foster carers.

There is a severe shortage of foster carers in the of England and there are many children needing a variety of foster placements from emergency to long term, aged from babies to teenagers.

If you feel you can open your heart and your home to foster children, please visit the Gateshead Council Fostering Service website for more information: www.gateshead.gov.uk/fosterwithgateshead

“Do I need a spare bedroom to foster a child?” 🛌

This is one of our most asked frequently asked questions at our online fostering information events.

The short answer is yes. If you wish to foster a child aged 3 or older, they must have their own room in your house. However, if you wish to foster children under two, they can sleep in a cot in your bedroom.

Having their own room is important for the safety, privacy, play and emotional needs of a child in foster care. They need a safe place where they can relax, play and be themselves.

Want to know more about becoming a foster carer with Gateshead Council? Come along to our free virtual information evening on Wednesday 20th July, just give us a call to book your place on the number below.

Check out our website for more information: www.gateshead.gov.uk/fostering

Or give us a phone call on 0191 433 8333

04/07/2022

COVID finally got me after two years 😷 not feeling too grand as you can imagine, so content might not flow too fast on here as I’m a one man band! But I have the best dog-tor on hand to help so I’ll be back next week 👋

02/07/2022

Happy Saturday 🙌

When working from home in warm weather, it is important to take the necessary precautions and to be resourceful and find use for other items (in this case a roll of labels makes an excellent ice cream stand). 😂

16/06/2022

🏳️‍🌈
I bet you didn’t know that White Dog Social is run by a proud 🙌 for many years I felt I had to hide who I was for fear of judgement. Previous partners, strangers and even people I thought were friends would make nasty biphobic jokes and it would make me want to hide and not be out and proud of who I am. I also suffered from physical and verbal abuse from ex boyfriends for fear I would fancy a woman over them, all of these experiences and more just made me hide who I was for fear of being hurt more and feeling like I was wrong for being who I am.

At university I met friends who showed me it’s absolutely okay to be who I am and just because I’m a woman engaged to a man, does NOT erase my bisexuality 💜

When I met he instantly made me feel at peace and has never once had an issue with it, unlike previous partners. Im so grateful to be loved entirely for who I am!

I’m so glad to be self employed starting a small company where important values like treating people with respect no matter what are going to be part of the foundations. I’m currently working on a pride campaign for my first client and I’m loving hearing so many wonderful stories from the community in our local area. 😁🏳️‍🌈

12/06/2022

What does our CEO do at the weekends? 🤔

Enjoy treats from Dog on the Tyne 🦴 🍖

This is where we get his raw and his natural treats from, and we’re so impressed with the quality and prices.

Albie gets a wee bundle like this every few weeks of yummy natural treats to enjoy, particularly in the summer so he can eat them out in the garden 😂 ☀️

07/06/2022

Not saving a document and losing your work can be devastating and COSTLY for you or your business! 👩‍💻😣

Here are some tips to avoid it:

• Turn auto save on automatically on Microsoft 365.
• Make sure to regularly save the document if you don’t have an auto save function.
• If you are working on a desktop computer, consider getting UPS (uninterruptible power supply) to avoid losing documents during power surges and failures.
• Save documents to a cloud based storage system such as iCloud, Onedrive, Sharepoint or your work intranet.
• Save multiple drafts of a document in a folder so you can’t lose it, or if you do, you have a copy to go back to. This is particularly useful if you are working on a document that requires a lot of research and drafting eg. A dissertation.
• Keep a copy on an external hard drive or memory stick. You can encrypt or password protect documents, a good idea in case you lose your memory stick!
• Email a copy to yourself or a colleague or check back through emails to find a copy of the work you have lost.

02/06/2022

If you run your own small business, you’re in a great place to put your own stamp on it. YOU ARE A UNIQUE SELLING POINT OF YOUR BUSINESS! 🙌

Before I started White Dog Social, I wasn’t sure what I wanted to do with my career. I had reached a point where I knew I wanted to be self employed and put my experience in digital marketing to good use. But what would my brand be? My name? Or something that represented me in a different way? So I went for my favourite thing in the world: dogs and in particular mine! I used my favourite fonts and colours and now I’m building a brand that represents me! Do the same with your small business! Share your knowledge and experience and the journey of your business. My USP is myself and my digital marketing and social media experience that I can pass onto clients but also my followers, so I hope you find this post helpful when thinking about your business USP(s)😁

01/06/2022

What a fantastic piece of art to celebrate the 🖼 👑

Taking advantage of huge regional, national and international events can be a great way to get your small business, charity or cause noticed by a much larger audience.

Try to create something shareable that’s fun, educational or inspirational using photography or video and use the trending hashtags to get it noticed 👀

Beach4Art are getting ready for the Queen’s Jubilee the only way they know how… with some epic beach art 🏖

BBC Radio Devon

31/05/2022

We've decided to upgrade our work phones with cute new brand colour cases and matching PopSockets

The cases are on their way but just look at our popsocket!

We went for the Popgrip Plant, which is made with 1/3 plant based materials and is fully recyclable! ♻️

Get your own here (ad. aff link) -> https://fave.co/3a3XR3W

30/05/2022

= the place we call home! (Well, technically Gateshead, but the Tyne Bridge is far more scenic 😂)

I have lived in the North East for a decade this year 😳 the first photo was a decade ago as a fresher and the second 5 years ago! I still love this view 😍

27/05/2022

So why are we called ? 🧐

Good question!

Say hello to Albie, our Cuddles Enforcement Officer (CEO) and office dog!

He's a 3 year old westie x pug and the muse of White Dog Social (and our founder Shay Kennedy's dog.)

His favourite things to do are:
1. Dig in the garden
2. Sniff every single thing on a walk
3. Sneaking under the duvet for cuddles in the morning

If you want to stay up to date with Albies' adventures give him a follow on Albiethepestie on instagram!

26/05/2022

*drum roll* Introducing our Top Dog, Shay Kennedy! 🎉

Shay is our founder and social media consultant. An who came to the for university. A decade later she has worked in digital marketing, content creation and social media for the past 5 years.

26/05/2022

Hello there! 👋

We are White Dog Social, a social media consultancy based in

Founded by Shay Kennedy, we aim to provide social media management services to the self-employed and SME's as well as providing an online space for a social media savvy community to grow!

Our website is currently under construction but we will be keeping you updated as to when it and our social media management packages and services go live!

For now we will share tips and tricks with you that you can use to build up your social media presence, create engaging content and learn about the exciting new updates in the world of social media.