30/01/2021
It's been a long time coming! Delay after delay (Bajan Time) - but, it's finally here!
Let’s ⬆️⬆️ those SALES with some Email Marketing 101!
Retail marketers need to be constantly connected with their customers. By consistently sending out impactful emails that add value to your customer’s inbox, you can not only increase sales, but also build customer loyalty for future references.
In fact, 72% of people prefer receiving email promotional content when compared to 17% who prefer social media.
The types of emails you should be sending customers:
-Welcome emails
-Shopping cart updates
-Review requests
-New product/collection alerts
-Giveaway countdowns
-Sale alerts
-Build hype around holidays.
-Host exclusive events.
3 effective strategies for retail email campaigns:
1. Personalization
2. Segmentation
3. Dynamic content
These are quite broad topics - so comment below, if you'd like a separate post on these.
Now you may say I am biased, but Shopify in my opinion is the ideal platform for email marketing. However, the below can be beneficial for all platforms when it comes to making more $$ money.
In summary, the Shopify email marketing system makes you look like a email marketing "guru" right from the get-go.
-Choose from ready-made designs
-Send from your domain
-Manage your campaigns within Shopify
Your logo, products, and store colours are automatically pulled into email templates to save you time. Furthermore, you can choose from a growing and AMAZING collection of email marketing templates (product collections, sales, newsletters etc). Once you’ve selected a template, you can change the text, buttons, images, and more to make it YOUR OWN. Plus, your email saves automatically so you can come back to it at any time.
NOW YOU CAN SEND YOUR EMAIL WITH CONFIDENCE!
But, wait....their is more!
See our next post!
Love,
FIA Creative Media
