09/01/2025
Enchanted Kingdom wraps 2024 with recognitions from DOT and DepEd
by Roselle R. Aquino
Sta Rosa City - Gearing towards its 30th year of creating and providing magical experiences and memories that last a lifetime, Enchanted Kingdom — the first and only world class theme park in the Philippines — received the Filipino Brand of Service Excellence (FBSE) Champion Award for Tourism Enterprises from the Department of Tourism (DOT) - CALABARZON.
EK President and CEO Mario O. Mamon together with Head of Learning and Development Ms. Pauline Barreiro received the award during the Tourism Excellence Awards 2024 and the Philippine Tourism Awards Regional Recognition held at the Twin Lakes Hotel, Tagaytay City, December 3.
“Through this very relevant program, we have been able to provide even more world-class, enchanting, educational and entertainment experiences to our guests of all ages - embodying the unique brand of Filipino service excellence,” Mr. Mamon shared.
As of 2024, EK has completed training 99% of its more than 800 Cast Members (employees) under the FBSE program. Additionally, the premier theme park is planning to extend the said training to its partner agencies and tenants this 2025.
“As we at Enchanted Kingdom prepare to celebrate our 30th anniversary, we shall endeavor to continue our mutual support, partnership and collaboration with DOT especially in CALABARZON to uplift Philippine tourism service standards locally and globally in the years to come,” Mamon added.
Meanwhile, EK has been recognized as one of the long-standing education partners who have shown unwavering support to the Department of Education (DepEd) during the Pasasalamat at Pagpupugay (Partners Appreciation and Recognition Event) on December 16.
The said event celebrates and acknowledges the support and collaborative effort of partners on the various DepEd priority programs in education. EK has been supporting Brigada Eskwela for 10 years now and has helped improve a total of 11 classrooms in various elementary schools in Santa Rosa City, Laguna.
Beyond creating magical experiences for guests of all generations, Enchanted Kingdom serves a higher purpose of contributing to the growth of the tourism sector and its immediate community
In August, the Provincial Government of Laguna (PGL) recognized EK’s outstanding achievement and excellence in company operations and management during the 2nd Laguna Stakeholders Business Forum. The local government commended EK’s significant contribution to the economic development and competitiveness of the province.
Additionally, EK has also been recognized by the PGL as an Esteemed Industry Partner for its valuable contribution to the tourism and industry development of the province during the Laguna Business Summit held in March.
The said recognition highlighted EK’s dedication to excellence as proven by prestigious international awards it received such as the Best Retail Merchandise Display from the International Association of Amusement Parks and Attractions (IAAPA) Brass Rings Award.
In March, the Bureau of Internal Revenue (BIR) Biñan-West Laguna District recognized EK as the Top 3 Taxpayer, acknowledging EK’s prompt and efficient payment of correct taxes which immensely contributed towards the achievement of the district collection goal for the calendar year 2023. EK was also awarded the Top Taxpayer Amusement Park Category in September during the prestigious Lion Awards for Business of the local government unit (LGU) of the City of Santa Rosa.
And lastly, EK strengthened its commitment to inclusivity as a Mother and Baby Friendly Establishment certified by the LGU Santa Rosa. EK was also recognized as an Autism Friendly Working Environment for individuals with autism spectrum disorder in part of LGU Santa Rosa’s celebration of the National Autism Consciousness Week 2024 in January.
“As we gear towards our 30th Anniversary of creating magical experiences and memories that last a lifetime, all the more that we commit to embracing Diversity, Exclusivity and Inclusivity. Ultimately, we want every guest regardless of gender, religion, culture, disability, and race to enjoy the park and accommodate their special needs in ways we can,” said EK’s Chief Operating Officer Dr. Cynthia R. Mamon.
