Blu Whale Social

06/01/2022

13/12/2020

https://thedigitalemporium.com/news-1/is-brick-and-mortar-dead

Has Coronavirus Brought Brick-And-Mortar Retail To An End? COVID-19 has put further strain on traditional retail. There have been widespread closures of department stores around the world since January 2020. At the height of global lockdowns, the pandemic widened the gap between brick-and-mortar a

11/04/2020

Your target audience are now directly infront of their screens just waiting for your beautiful and enticing ads to appear. Not only will it currenlty cost you less to reach them, it will cost you far less if you remain reliant on brick an mortar.

10/04/2020

In the coming months, businesses are going to become more reliant than ever on their digital strategies, without wanting to sound too extreme, in many cases it will be the deciding factor in whether they make it through the tough times ahead. The unprecedented, almost-total disappearance o

05/04/2020

So you have the product ready, the artwork ready, the facebook ad know how and the ideal target audience but somethings missing? What is it?! 🤯

The most commonly overlooked aspect of digital marketing is the understanding of how to write engaging copy for your target audience that does just that, engages with them. Listed below are some of the responsibilities of a copywriter and why they really do provide such an important service:

Developing concepts and ideas created to meet your client's needs.

Presenting ideas and new concepts.

Learning about your client's products and services, in addition to the target audience and competitors.

Writing copy that's clear and persuades the target audience to take action... BUY!

Updating online media platforms.

Proofreading copy. (We cant always rely on Grammarly.com)

Revising and rewriting copy after receiving feedback from the creative director, client, or account team.

Working on campaigns from concept to completion.

Working on more than one campaign at the same time.

Working on campaigns with tight deadlines.

Monitoring campaigns for effectiveness.

Don't forget that the text of an advertising campaign has and will always be the number one sell factor. 📰

04/03/2020

We LOVE digital marketing and so will you. 😍

LASER LIKE FOCUS
FOR THE DO-EVERYTHING-PRENEUR
1. Copywriting

Copywriting is a fundamental skill for social media marketing (and probably all areas of marketing).

2. Design (Graphics and Videos)

Social media evolved a great deal over recent years, and we have moved away from mostly plain text based updates towards visual content such as images and videos. Creating Videos is becoming an essential skill for social media managers.

3. Customer Service

Social Media is the top avenue for Customer Support, this means there’s a huge opportunity here to provide remarkable customer service experiences.

4. Behavioural Psychology

It’s all data and analytics, Knowing the what allows you to spot trends and try to repeat past successes; knowing the why enables you to understand the underlying causes for those trends in order to try and create future successes.

5. Analytics

The term, ‘Analytics’, is used quite broadly here, referring to both social media and website analytics (e.g. likes, comments, shares, etc.) and (e.g. traffic, leads, conversions, revenue, etc.). A great social media manager is able to understand both types of metrics and tie them together to give an overall view.

04/03/2020