The Modern Agency (2024)

05/08/2024

community > just having a brand

Sure, you can make your brand look perfect from the outside but the truth is that without community building content, your effectiveness, results, and sales are in the 🗑️.

Stop making content that only serves YOU and start thinking about what serves the bigger picture, the vision. I promise you, stick to a community first startegy for a month and you’ll be able to ✨feel✨ the change.

I am so tired of seeing promotional post after promotional post. WE DON’T CARE. Your audience doesn’t care. They are basing their purchasing decisions on
→ Your ability to relate to them
→The quality of what you are offering, obvi.
→ How your brand makes them ✨feel✨
→ and of course, price. HOWEVER, I would argue that buyer will tend to ignore the price if you are connecting with them on an emotional level.

AKA get deeper, be funny, be personable, showcase the bts, think about your audience first. And whatever you do.... don’t be another boring, bland brand in the crowd, plz? 🫣

& if you are at a complete loss on how to do all this, that’s what we’re here for. We do this everyday with our clients and we understand the formula. And lucky for you, we’re accepting a few new clients before the end of Q2.

🔗 in bio to apply to be a client before we book out for the remainder of 2024.

01/08/2024

ATTN: Your August Strategy Trends are here ⚡️ Here’s what you should have on your radar if you are a brand or business on social media:

👉Creator Content has proven to be one highest engaging form of organic content and it isn’t slowing down. Creator partnerships, UGC, and affiliate programs are the new standard for every brand. Don’t know how to set this up? We do!

👉Outbound engagement is another way you are going to get back the reach and awareness you’ve lost over the past few months. Don’t blame the algorithm if you aren’t actively engaging with you community on a daily basis. (Our social media management client get daily engagement + community management)

👉Entertainment content is one of those things that you can’t run from (I see you hiding 🫣). Yes, your audience seeks value, but they also want to see relatability in the brands they purchase from and entertaining content is a great vessel for creating that connection.

💡 Take this as your reminder to actively adapt your social media content and analyze trends regularly. But be ready for the next change because it happens before you know it.

That’s why having a social media team is a staple in your organization so you can not only be on trend, but ahead of the curve (for once 😉)

🔗 in bio to apply to work with us!

26/07/2024

Serious question: Why are you holding back from the one thing that can bring you uncapped success, community, and money? 🙂

No really, social media may be a tough egg to crack but when you do, there is no limit to the positive effects it will have on your business, brand, or company.

When I sat down to create this post I thought to myself “do people really still not get it?”.

👉You have an audience here on social media, you just haven’t attracted them yet.
👉Your competitors are literally 10 steps ahead of you because they saw the value of social media YEARS ago.
👉 You are thing standing in the way of taking social media seriously. Your judgements, your stigma, and the way you hold so tightly onto success as if you’ll never actually have it. LET IT GO.

It’s not my first rodeo 🤠 I’ve seen business stuck like no other who won’t make a move even to save their business. Don’t let that be you.

Things like social media management, user generated content, influencer partnerships, email marketing and more will fix this right up. & lucky for you we offer it all.

🔗 in bio to become a client – booking for August now!

09/07/2024

Running a business is hard work and as a business owner you will learn very quickly that you will have many seasons that will test and push you. After 5 years I’ve learned that the most success comes when you are working in alignment with your desires and what feels GOOD for not only you but your clients as well. To mark 5 years of TMA I am kicking things into a new direction that feels more aligned with my vision for this agency.

I am letting go of comparison and creating something truly unique for other business owners and brands looking for social media expertise and unparalleled support (no really, we focus 100% on supporting YOU 🫵).

With that being said, it’s taken time to get to this point. I’ve had good and bad seasons but what never ceases to amaze me is the passion and dedication my team has for our clients throughout it all - which motivated me to build something that suits us as the services providers just as much as our clients, because that’s how we create incredible work.

So here’s what’s changing:

👉 new website: to showcase how serious this change is for us and share our new offerings
👉 new services: I’ve done endless research to create services that actually suit what business owners and brands NEED. And trust me, there aren’t any other services like these out there right now.
👉 new processes: creating a foundation that protects our team and ensures our clients feel seen, heard, and supported 100% of the time.
👉 new approach: get ready to see a new take on the social media world because honestly, what I am seeing out there is starting to bore me.

If you want to stay up to date on the changes and maybe even be one of the first to explore our new offerings, comment below or DM me “🙋‍♀️” to be added to our email list & close friends stories (I’ll even show you some of the BTS of what we’re working on early).

xo, Tarryn from The Modern Agency

24/04/2024

As an agency who has been doing this for 5 years, we’ve always helped our clients cut through the noise. Our approach isn’t for everyone and that’s the point!!!

Truth is, we aren’t your quick results, marketing hacks, number crunching agency 📊 📎📁

We’re your light your soul on fire, community first, fun loving, balance seeking agency ❤️‍🔥✨🫶🤳🌟

I don’t care if you feel like the other stuff is super important - this is organic social media bby - the audience makes the rules. 🤪 and guess what? The audience doesn’t ask for a lot - they actually want you to have fun with your business on social media too and chill out.

If this sounds like what you’ve been needing for your biz… Then we have a spot for you on our client roster. If not…keep scrolling 🫡

17/04/2024

I said what I said 🤷‍♀️ And you know what – most of you needed to hear it. The truth is that you hear a lot of garbage out there when it comes to growing a business online (especially using social media).

But some things never change, like:

👉 Your social media community is more valuable that how many followers, likes, or views you have
👉 You need to stop taking your self and biz so seriously on this app. Haven’t you heard that audience are more likely to purchase from you if you share entertaining content?
👉 Being the ceo, social media manager, photographer, videographer, copywriter, and etc. for your business isn’t a “flex”. It actually just shows that you won’t be able to sustain your biz long term.
👉 You need a face or faces. Someone’s freaking face. You cannot be another faceless brand - audiences are craving connection and authenticity.

I say this because some of you are lost in marketing bro TikTok disguised as “social media experts”. The truth is that to build a ✨brand✨ you’ll need to do more than those flimsy marketing hacks and actually create a strategy and presence that supports LONG TERM success and growth for your brand.

DM me to chat more or head to our website to see how our services and offerings can support you and your biz 🔗

20/03/2024

Social Media 101: Do it for your audience.

Imagine if everything you put out on social media didn’t speak to a specific person or group of people? Oh wait… that might already be you.

When you post broad, uniformed content – it makes ZERO impact. And ZERO impact means people don’t care and they aren’t interested. Do you really want people to not care and be uninterested in your brand? I didn’t think so.

The first step of every piece of content should be asking yourself these questions 👇

→ Who does this serve?
→ What value does this provide to them?
→ How can I make an impact on their day?

If you don’t know the answers to those questions then it should be back to the drawing board.

I only share this information with you because we work daily on our clients accounts and content to make sure every piece is informed and impactful in some way. Imagine the results you could get if you did this approach with EVERY piece of content 🤯

Don’t worry, we saved a couple spots for you in Q2. Reach out through the link in bio and we’ll get you set up with a package within your budget and goals 👉

15/03/2024

Yes, it’s that easy 💁‍♀️

Coming from a social media manager turned agency owner… A Social Media Manager is that girl. My team and I have turned our clients live right side up with our social media management by:

→ organizing their social media systems
→ supporting them in content creation
→ giving them access to our knowledge and skilled team of social media managers (we love an all hands on deck approach)
→ being their cheerleaders 🎉

And if you want to finally find peace, time, and excitement inside your business – you need to offload social media to experts so you can finally ✨breathe✨

– Now booking 2 spots for April & May. Reach out through the link in bio to snag one of our last spots →

05/03/2024

Oh hi burnt out biz owner 👋

I know that you’ve been looking for ways to grow and scale your business without burning yourself out even more and I have the solution for you, are you ready?

✨outsource your social media✨

But not just that, outsource and delegate things in your business that are stealing your time, joy, and creativity. As the owner, founder, CEO – your time is too valuable to spend on things that are not your zone of genius and weigh down your day.

Take it from someone who is not only a business owner, but who has worked with hundreds of founders and CEOs 1:1 who have been drowning in their daily to-do list and social media is at the top of that list. 🤳

Swipe to read the advice I (tarryn 👩🏻‍💻) have for you to go from burnt out biz owner to thriving CEO →

15/02/2024

I see you 👀 Checking out our content, seeing if a social media manager is in your biz’s future. Guess what? IT IS. And you need it sooner than you would think.

Everyday, the social media landscape grows, adapts, and evolves. And each day that you are not taking advantage of these opportunities, you are leaving your business in the past.

We are here to support your growth, leverage your brand on social media, and add an edge to your strategy that your competitors don’t have 🙌

For biz owner to biz owner, you’ll never regret investing in your vision. ✨

We are now accepting Q2 clients to start in April, hurry up and hop on a call with us so we can chat about your biz and what we think the best approach is! 🔗 in bio to fill our a New Client Application →

06/02/2024

You need to start holding your business to higher expectations.

Don’t get me wrong, I love to create a sustainable way to approach social media – ☝️however, you cannot keep telling yourself it’s ok to do the bare minimum and expect the same results of people who are working their butts off.

When it comes to social media, you should expect to be putting in A LOT of work. It’s not easy but that is just the name of the game.

If you want to grow your business using social media and drive conversions, there are a few non-negotiable I like to have my clients live by →

Here is how we help our clients achieve these expectations:

👩‍💻Social Media Management
We strategize, create content, post, and manage the platform FOR YOU.

📸Content Capturing
Yeah, all those videos you need to film? We’ll do that for you. Along with product and brand photography & UGC videos and photos.

💌 Email Marketing
To help funnel all the traffic you get off of social media to a place where you can further nurture and convert.

💻 1:1 Strategy Sessions
Meet with me, Tarryn, and we’ll dive deep into your biz and how to use social to level up and how to start thinking long term.

17/01/2024

If you’re a business owner or brand looking to upgrade your marketing efforts and outsource your social media, we have something for every level of budget and need 👇

🤳Social Media Management (with 3 tiers of packages for all budgets & businesses. Open to both product and service based businesses)

📸Content Capturing (for photography, UGC, and short form videos)

👩‍💻1:1 Strategy (for business owners who aren’t ready to outsource but still need expert guidance and support. Also open to Social Media Managers looking to grow and develop their own biz as well as Creators & Influencers who want to build a strategy and plan for reaching their goals)

💌Email Marketing (for taking your marketing one step further and opening up a new area of revenue)

→We have limited availability for Q1 ← If you want to work together for 2024, be sure to head to the 🔗 in our bio and click “Become a Client”.

12/01/2024

If you find yourself constantly blaming the algorithm for your low engagement, non existent sales and conversions, and low views… I hate to tell you but, you actually have a strategy problem.

With good strategy you can:

→reach your audience
→hit them with clear, concise messaging that speaks to them
→build trust and eventually a customer/client

But with bad strategy… all you can hope for is some surface level engagement that will rarely (if ever) convert into a loyal customer or client.

Your solution? A professional’s touch… Our Social Media Management includes:

👩‍💻Custom strategy for your biz
🤳Creating of content for your social media platforms (graphic design, feed curation, or photo/video shoots by us)
🖊️Copywriting
🤝Daily community management
💻Weekly strategy development by our team so we can be sure your content is top of the line
📞Monthly strategy calls
📈Analytics tracking

Imaging what this could do for you business by the end of the year if you started working with us right now? But, you have to get moving!

→Limited availability for Q1 Social Media Management ← If you want to work together for 2024, be sure to head to the 🔗 in our bio and complete our New Client Application.

11/01/2024

Understanding the different buyer types is the missing piece in your conversion content… WHY? 🤷‍♀️ Because not everyone makes a purchasing decisions the same way - and if we can anticipate our audience’s tendencies, we can create content that will feel like it was made just for them.

The four main buyer types are assertive, amiable, expressive, and analytical. Swipe to discover what each one values and the correlating content for each personality type →

And the next time you are putting together your content plan, be sure to include content that speaks to ALL buyer types or whichever is the majority of your audience. You’re welcome 😉

This is just one of the marketing strategies we use here at The Modern Agency, because you content shouldn’t just be good - it should be strategized. 👩‍💻

→Limited availability for Q1 Social Media Management ← If you want to work together for 2024, be sure to head to the 🔗 in our bio and complete our New Client Application.

10/01/2024

Client spotlight - because wine not? 🍷

McBride Sister’s Collection has been a long standing client of TMA who really walks the walk. Not only can you find their wines sweeping the aisles of large retailers and stores across the U.S., but they are an intentional brand with a unique message.

We’ve worked across multiple brands for them and just last year had the mission of launching a completely separate (and new) account for their McBride Sisters Collection brand.

We took their account from 0 to 4.4k followers in just 6 months with NO PAID AD SPEND. All organic baby 🫶

And now they see an average of 30% MoM growth in reach and impressions with consistent increases in engagement (between 13-20% MoM) as we continue to build and develop this brand’s presence on social media.

Cheers to good clients and even better wine 🥂😉

10/01/2024

Do you ever think of a brand and go… huh, wonder what ever happened to them? Well, that will be your business if you keep chasing “virality” over substance and longevity.

Virality is not as glamorous as people make it seem and guess what… I’ve seen brands go viral over night who didn’t sell a single product or make a sale. Why? Because virality can’t fix what’s broken - which is your strategy.

So do you switch your focus to longevity? Invest in:

→Solid branding
→Effective, data backed, community first strategy →Creative content that focuses on substance
→A whole lotta consistency and patience

Brands who focus on likes and views will burn out the fastest and that’s FACTS. There’s no way to survive on that diet.

Whereas, brands who value building a strong foundation and community will outlast them all.

Once you have that, you will already be miles ahead of your competition who is still chasing that next viral post 😉

02/01/2024

You needed to read this today.

Why? 🤔 Because I know you, business owner. And I know that you are not seeing money and sales flow in from your organic marketing like they should.

And the reason why is because someone told you the way to make these sales and conversion through social media was to try some surface level, viral-chasing, heavy marketing (which doesn’t actually work long term).

Social media is about community and relationship building. If you want to see longevity for your brand you have to invest in what the platform does best. AKA play the long game with your audience.   We work with our client for multiple months and some for YEARS to ensure that we are building long term social success for them.

→Because it’s nearly impossible to implement a social media strategy AND see results from it in just a couple months. ←

But don’t worry… we’re with you every step of the way. Adapting our strategy, building relationships, and creating some killer content in the process. 😉

18/12/2023

Let’s make a new years resolution to step into your CEO era and out of your burnt out business owner slump, shall we? 🤝

As a founder, CEO, or business owner, your time is best used in steering the ship, not rowing the oars – especially when it comes to social media. Ya know what I mean?   Let's face it, when you demote yourself to the role of Social Media Manager in your business, you're not just adding another task to your ever growing to-do list; you're creating a social media strategy that's solely dependent on YOU. And guess what? That's not scalable in the slightest.

Here's the truth: your business deserves more than spur-of-the-moment posts squeezed in between your already jammed packed schedule. It needs a dedicated strategy, consistency, and content that resonates with your audience – not just what you think is “good enough”. 🙄

By stepping back, you allow experts (like us!) to craft a social media presence that grows your business, makes an actual impression on your audience, and amplifies your reach. All the good things that social media can do 🫶

We have limited openings for new clients starting January 2024. All you have to do is fill out a New Client Application through the 🔗 in our bio →   We’ll set up a call, chat about your needs and budget, then get you onboarded and ready to hit the ground with a new social media team within just a couple weeks 🤳 (yes, it’s that easy).

11/12/2023

Yes…Social Media Management is a service that helps not only your business but YOU as the business owner. It’s something business owners everywhere invest in so they can delegate, scale, and dream 💭✨

Swipe to read how Social Media Management can benefit your business in 2024 →

And here’s the TL;DR

⌚️You win your time back. Your time as a business owner is precious, and spending it crafting a social media post is NOT time well spent for you.
🤳You get done-for-you social media. Meaning you now have a team to create content, shoot photos, and upkeep one of the most influentials and vital marketing platforms for modern businesses today.
👩‍🦰You build a community and trust with your audience. A strong foundation will outlast any campaign or marketing strategy. When your audience is engaged, anything is possible!

If you want to kick start your 2024 marketing for your biz, reach out NOW before we book out. All you have to do is fill out a New Client Application and then you’re one step closer to having a social media manager 😉

🔗 in bio to get in touch →

30/11/2023

Overthinking your content again? Questioning why all your video views are down? Or maybe you’re wondering why you haven’t had a single sale or inquiry come from social media this month 🤷‍♀️

It’s your content, I prommmiiisseeee you.

Do you know what social media made of? Content, content, and more content - it’s literally what social media is…just content. MEANING: You should start focusing on creating GOOD content for your audience rather than stuff that only you like, or only promotes your product, or trying out those fun “marketing tactics” you see on TikTok.

If you are not seeing the results you want, it is 100% an issue with your content, whether it’s the messaging, graphic, design, poor imagery and videos or just the lack of strategy.

But the good news is that you don’t need to overcomplicate it. You can create content that feels easy and meaningful all at the same time - you just need to adopt a sustainable social media strategy that prioritizes ✨connection ✨ over metrics 📈

➡️Don’t know how to do that? Businesses & Brands - DM me and I’ll walk you through how we help support your social media marketing the modern and sustainable way 🤳🫶

02/11/2023

I’ve heard all the excuses and the truth is…They are all definitely just ✨excuses✨

👉You cannot sustainably run your entire social media presence alone… you will burn out
👉 You cannot grow a business without investing money into it
👉 You cannot win over your audience and sell your products or services with a weak social media & organic marketing strategy

Rather than making the excuses, let’s talk about what it would take to get you to make the next step.

Check out our services & pricing through the 🔗 in our bio →

We provide social media management, content creations, brand/product photography, and more to support your businesses social media presence 🤳✨

24/10/2023

Business owners 🫵 If you think you don’t need a social media manager, yet you do any of these things…then you’re exactly the person who needs a social media manager.

I know social media seems manageable, especially if you have a Canva account and some experience posting to Instagram.

However, social media for your business is so much more complicated that the same practices for your everyday user do NOT apply to businesses.

It takes experience, marketing knowledge, and design skills to create a social media presence like some of your favorite brands have. Trust me, I’m the one running those accounts 😅

Take the leap you know you’ve been needing to take and hire a social media manager for your business, you won’t regret it 🤳💰

Head to the 🔗 in bio to apply to be a client →

17/10/2023

I’m giving you tough love today 🧸

But really, when we compare ourselves to others sometime we forget how hard they might be working and that we may just not be doing as much 🤷‍♀️

So many people want their business to bring in big $$$ every month from social media alone, and THEY TOTALLY CAN. However, they are only willing to put in about 25% of the effort it takes to get there.

And don’t get me wrong - it’s not possible to hit 100% effort everyday… We are human after all. But you need to reset your expectations for social media before you go any further.

Social media is hard and time consuming. It makes my brain hurt and sometimes it won’t be perfect. But if you put in the work, the pay off is unimaginable ✨

09/10/2023

You are doing just fine.

You are exactly where you need be.

No, it’s not supposed to be easier than this.

Yes, you will always feel like you could be doing more.

There will never me a “quick fix”, success comes from repeated action.

I am telling you (and myself lol 😆 ) these things because it has never been more difficult to grow on social media these days. I know many business owners are feeling discouraged and hopeless but I want you to know that you are doing everything you are supposed to.

Keep moving forward 🫶

05/10/2023

Whatever you find for free, will never help you reach those big goals 📈

I’m sure by now you already know that scaling a business isn’t easy. It requires an investment of time, money, and resources.

So you’re trying to save a few bucks by seeing what “free” information is out there to help you get this social media thing off the ground… Big mistake, HUGE.

Real result, tangible strategies, and easy processes only come from working with a professional with ✨experience ✨ that you pay…with money….💰

Don’t believe me? Apply to become a client and we’ll show you the difference we can make 😉 Link in bio to apply to become a client 👈 We’re booking up fast!

03/10/2023

From beauty brands, interior designers, skincare brands, med spas, women’s apparel, outdoor brands… We do it all.

The one common thread all our clients share is the need for a committed, skilled, and modern social media manager. Which brings them all to us ☺️

Our clients:

→ Know the value of social media
→ Want to commit to expanding their business or brand by hiring a social media manager
→ Have solid branding and business foundations
→ Have imagery and assets for us to use or the willingness to let us shoot them for them
→ Are ready to see BIG moves on their social media presence

When they have all the above, we are able to create stunning content, increase engagement, build their community, and so much more 🧡

Want to know what it’s like to work with a social media manager like me? Head to the 🔗 in bio and complete a New Client Application 👉

The Modern Agency

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