30/01/2024
Instagram content that converts you followers into client
📌 Do you ever put pen to paper or fingertips to keyboard ready to map out your content, but your mind just goes blank?
📌 Do you struggle to create content that actually converts your Instagram followers into clients and generates sales?
📌 Here are 5 types of content that you can start posting right away to help you sell your offers on Instagram, you use whether you're an online coach, consultant, service provider or course creator
1. PAIN, SOLUTION
🔻Your offer should exist to solve your ideal clients pain point
🔻You should know exactly why your ideal client needs your offer
🔻Pinpoint your ideal clients biggest pain point, tell them what the solution is and then present your offer
Follow P.S.A method (Pain, Solution, Antidote
2. QUICK WINS
🔻You often see brands offering out free samples of their products for you to try
🔻Free content is the digital counterpart to this and has the same effect
🔻Providing free value builds trust and credibility amongst your audience
🔻Share mini trainings regularly on niche specific topics that will give your ideal client a quick win if they implement it
3. STORY TELLING
🔻You need your ideal client to know, like and trust you
🔻You know how people connect with people.Through storytelling
🔻Create content sharing your story Show the person behind the brand, share your
🔻Why, your success and your failures
Emotion impacts buying decisions 80% more than logic
4. SUCESS STORIES
🔻Another great way to build trust and credibility is through showcasing your clients and your own wins and success stories
🔻Show your previous clients testimonials Showing the transformation someone has undergone as a result of your paid offer presents you as an authority
5. INSIDE SCOPE
🔻I know talking about your offer can be uncomfortable, but how can you expect to make sales if you're not telling your audience that you have something to offer?
🔻Talk about your offer regularly! Give your audience the inside scoop, behind the scenes, show your framework, explain who it's for.