Welcome to this episode of Becoming Preferred, where we’re going to deep dive into the world of modern selling and performance excellence. I’m thrilled to have Rob Harrison, the CEO of Magnifyde, joining us today. Rob is a seasoned sales leader with a track record of driving exponential growth and empowering sales teams to achieve their full potential.
In this episode, Rob and I will unravel the intricate dynamics of today’s marketplace, shedding light on the essential elements that underpin successful performance selling. We’ll dissect the crucial role of mindset in navigating the ever-evolving sales landscape and uncover the power of cultivating effective habits that breed sustained success. Join me for my conversation with Rob Harrison. #becomingpreferred #michaelvickers #coachingsuccess
Are you ready to elevate your marketing game with a true industry luminary? Today we have the privilege of welcoming a renowned marketing expert whose insights have reshaped countless businesses’ success trajectories. With a laser focus on effective strategies, common pitfalls, and the art of capturing your ideal clients’ attention, my guest is set to unravel the mysteries of the fiercely competitive marketplace.
Brace yourselves for an unfiltered, no-nonsense discussion that promises to revolutionize your approach to marketing. Get ready to absorb a wealth of knowledge and practical wisdom as we dive into the dynamic world of marketing. Join me now for my conversation with marketing expert, Jarrod Lopiccolo. #becomingpreferred #michaelvickers #NobleStudios
Get ready to unlock the secrets to financial empowerment and work-life harmony with my guest, Kyle Smith. As a financial expert committed to empowering small and medium-sized businesses, Kyle brings unparalleled transparency and guidance to the table. His advocacy for fostering a healthy work-life balance within teams while emphasizing the critical role of financial controls in both professional and personal spheres is nothing short of inspiring.
Today, we delve into the art of achieving financial stability and harmonizing work and life, where invaluable insights and game-changing strategies await. Get ready to supercharge your financial acumen and nurture a harmonious work-life dynamic as we embark on this transformative journey with my guest, Kyle Smith. #becomingpreferred #michaelvickers #fractionalcfo #financialtips
How can businesses communicate more value and uniqueness in today’s price-driven, hyper-competitive markets, or in a market that is saturated with options? In an era dominated by price-driven hyper-competitive markets, businesses must constantly grapple with the challenge of standing out from the crowd and becoming the preferred choice of their customers.
My guest on today’s episode is here to unravel the complexities of this landscape and share invaluable perspectives and insights on how organizations can authentically differentiate themselves, communicate their unique value proposition, and navigate the competitive fray with confidence. So if you’re ready to gain a deeper understanding of how to effectively communicate value and uniqueness in today’s marketplace, you’re going to enjoy my conversation with returning guest, author, speaker and coach, Jim Pancero. #becomingpreferred #michaelvickers
Advertising doesn’t have to be a guessing game. It’s a predictable science, and one that we can understand. Businesses want results, but often struggle to navigate the complexities of advertising effectively. Traditional media methods are costly and digital platforms are constantly evolving.
Most companies are unsure if their campaigns are delivering the desired results, and they lack the ability to objectively know if they are wasting ad budgets or missing out on opportunities.
My guest today will share with us strategies employing the latest technologies to transform advertising into the exact science that it should’ve always been, so you can forecast advertising success, before you even spend a dime. Join me now for my conversation with advertising expert, Skip Wilson. #becomingpreferred #michaelvickers #draft #martech
No doubt about it, marketing in today’s dynamic marketplace has changed and is changing. Understanding the evolving marketing landscape is essential if we are to maintain the human touch and authenticity in our interactions with customers and fellow workers.
With the rise of remote work and hybrid work models, how can businesses ensure that their communication strategies foster genuine connections and collaboration among customers, and teams, despite the physical distance?
My guest is the Head of Marketing at Movius. With a wealth of experience and a keen understanding of the evolving marketing landscape, John is at the forefront of navigating the intersection of cyber communication and marketing. Join me now for this thought-provoking conversation with marketing and communication expert, John Rarrick. #becomingpreferred #michaelvickers #digitalcommunication
Many of us, without realizing it, are living a life fueled by doubt. That doubt is keeping us from getting the promotion we want, from achieving our goals, and from creating the life we ultimately desire. It’s time to kill that doubt and build confidence.
There are stories that you tell yourself, whether they were first told to you by someone else, or it’s something you’ve created all on your own, that contribute to feeling unworthy, insignificant, and incapable.
My guest on today’s episode has been helping people like you and me find clarity about who you are, and experience the transformation that comes with truly knowing yourself, and ultimately accepting yourself. Please join me for my conversation with author, speaker and coach, Rocky Garza.#becomingpreferred #michaelvickers #clarity #confidence #courage
What fuels your passion? What makes you unique in today’s competitive marketplace and how do you get people to not just pay attention, but to PAY for your time and talent?
It all begins with an idea. Maybe you want to launch or grow a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story can make the difference. My guest today helps authors, celebrities and entrepreneurs earn millions of dollars by sharing their story effectively and leveraging their talents. Join me now for my conversation with talent amplification expert, and president of BBN Creative Management, Blair Nichols. #becomingpreferred #michaelvickers #authenticity #Storytelling
Are you an entrepreneur, leader, or professional looking for a change? Do you ever have the feeling that there is something bigger for you? That you are meant for more?
My guest on today’s episode, helps people level up their mindset, their business and their results by helping them discover the power of their own minds to experience tangible results in their personal and professional goals.
So if you are looking for a leap in your results, your earnings, and your lifestyle, you are going to enjoy my conversation with international mindset coach, and returning guest, Dave Conway. #becomingpreferred #michaelvickers #mindset #manifestation
There are five generations of buyers in today’s competitive marketplace and about 19 communication channels, so whether you’re looking to maximize revenue to grow your company, boost engagement and awareness, increase repeat customers, or encourage brand loyalty, my guest today can help.
Standing out from the crowd and getting your message heard is always a challenge. Employing email and SMS marketing remain potent tools for engaging with customers. By implementing best practices such as personalization, mobile optimization, and clear CTAs, while avoiding overwhelming frequency and generic content, you can harness the power of these channels to drive meaningful results in your marketing efforts. To help us understand how to use these tools effectively is award winning marketing expert and CEO of Inbox Army, Scott Cohen. #becomingpreferred #michaelvickers #emailmarketing
In today’s episode, my guest and I will talk about the ever-evolving landscape of marketing. We’ll dissect the current state of marketing, shedding light on what truly works and what doesn’t. From the rise of digital platforms to the art of authentic engagement, we’ll leave no stone unturned as we uncover the secrets to effective marketing in today’s fast-paced world.
We’ ll also venture into the realm of best practices, where we’ll unravel the keys to successful marketing techniques. So, whether you’re a seasoned entrepreneur, a budding business owner, or a marketing enthusiast, this discussion promises to equip you with invaluable insights that can elevate your marketing game to new heights.
So, if you’re ready to unlock the power of innovative marketing strategies and gain a deeper understanding of what it takes to stand out in today’s competitive market, then this episode is tailor-made for you. Join me now for my conversation with marketing expert, David Saxby. #becomingpreferred #michaelvickers #sparkcommunications #differentiateyourbusiness
Caveman Brain is the voice inside our heads that holds us back, based on fears that may or may not be true. It is the thought patterns and processes we use every day that are no longer working to make us successful. It is how our brains are reacting to these fears, thought patterns and processes that influence us each and every day to be less successful than we can or want to be.
Caveman Brain is the thing that can make you stand out in a crowd or hide in the corner. If you are responsible for new business development, controlling your Caveman Brain is the single best thing you can do to change your trajectory of success. If you have done everything to increase your new business development, but nothing is working, then it’s time to turn your Caveman Brain into your ally. To help us understand how our Caveman Brain works and to get better results is the Results Queen, Dr. Jean Oursler. #becomingpreferred #michaelvickers #visualization #cavemanbrain
It’s no secret that the enormous complexity involved in an organizational digital transformation can hinder its success. Consequently, some 70 percent of digital initiatives fail to meet their goals. Failure can put an organization at a severe competitive disadvantage, and in some cases, can be fatal. Executing on a solid digital transformation journey is a significant undertaking that demands leadership commitment, thoughtful planning, and rigorous execution.
In this episode, my guest, Michael Schank will be sharing invaluable strategies and frameworks on how to successfully tackle digital transformation. So whether you’re a nimble startup striving to make your mark, or a global enterprise seeking to refine your operations, Michael’s insights are incredibly valuable for entrepreneurs and business professionals alike.
If you’re ready to take your digital transformation journey to the next level, then this episode is for you. Join me now for my conversation with Michael Schank. #becomingpreferred #michaelvickers#DigitalTransformation
Emotional intelligence (EI), often referred to as EQ or Emotional Quotient, is critically important in our professional lives and workplace for a multitude of reasons. Its impact ranges from individual performance to organizational culture and even to the bottom line of the business.
In the digital age, where technology and automation are prevalent, the human element of business becomes increasingly valuable. Emotional intelligence nurtures this human element, fostering environments where creativity, innovation, and productivity thrive. Whether it’s through leadership, teamwork, customer interaction, or adaptability, the importance of emotional intelligence in the workplace cannot be overstated. It’s an investment in people that pays dividends in organizational success and sustainability.
To help us understand how EI and AI can complement each other in promoting a culture of inclusion, is my guest, author, speaker, and coach, Theresa Worthy. #becomingpreferred #michaelvickers #emotionalintelligence
Welcome to the Becoming Preferred podcast. Today we’re diving deep into a narrative that’s both heart-wrenching and incredibly inspiring. Our guest is Kaleb Dahlgren, a name that resonates with resilience, hope, and the power of the human spirit to overcome the unimaginable.
Kaleb, a survivor of the tragic 2018 Humboldt Broncos bus crash, has turned a story of profound loss into one of purpose and impact. Beyond surviving, he’s thriving - as a student, an advocate for diabetes and mental health, and a bestselling author. His journey is a testament to the strength found in vulnerability and the importance of sharing our stories to connect, heal, and inspire. This episode is about the power of the human spirit, the importance of community, and the unstoppable force of a determined heart. Join me for my conversation with Kaleb Dahlgren. #becomingpreferred #michaelvickers #mycrossroads
My guest today, believes change is inevitable and should be embraced, leading to innovative solutions and uncovering untapped potential within each of us. His work reflects his mission to help individuals and organizations hit their mark by fostering a work environment of high productivity and satisfaction.
With a focus on discovery, and application, he offers a comprehensive approach to identifying opportunities for growth. So get ready to gain valuable insights and practical strategies as we dive into a conversation with Tony Ruesing, a catalyst for personal and professional growth in today’s dynamic business landscape. #becomingpreferred #michaelvickers #competence
Let’s face it, life can be difficult and full of challenges. My guest today is on a mission to empower individuals to rise above their challenges personally and professionally and create lasting impact. His message, Don’t Let Your Struggle Become Your Standard, has touched the hearts of many and continues to ignite hope and determination in those who hear it.
In this episode, you will learn how to become indispensable, even when the odds seem insurmountable. Whatever your role is in life, my guest’s wisdom and insights will resonate with you and inspire you to elevate your game. Please join me for my conversation with author and speaker, Jose Flores. #becomingpreferred #michaelvickers #mindsetdisruptor
No doubt about it, our world is messed up! My guest today believes we can fix our messed up world one small act at a time. It’s not just about the big gestures; it’s the everyday actions, the small steps forward, that collectively drive significant change.
Pancho Timmons, author of Quick and Easy World Change, is here to share his journey, his insights, and how each of us can contribute to fixing our world, one small act at a time. Join me now for my conversation with Pancho Timmons. #becomingpreferred #michaelvickers #kindnessinaction
Are you looking to avoid burnout but still maintain high engagement for yourself or your team? My guest on this episode is a beacon of transformation for disconnected teams and leaders who are looking to foster an environment of engagement and effortless work. Finding the balance between passion and burnout is the key to turning you and your team into an engaged powerhouse.
For leaders, entrepreneurs, and anyone in between, feeling the weight of constant organizational change and the challenge of keeping productivity at its peak, this conversation promises to be a game changer. My guest is here to guide us through the journey of making work feel effortless. Join me for my conversation with culture, engagement and peak performance expert, Sneha Mandala. #becomingpreferred #michaelvickers #authenticity #snehamandala
