Socially, Yours

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Socially, Yours

Teaching mompreneurs how to free up time & brain space with custom social media strategies & guides
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06/12/2024

Instagram isn’t just an app. For me, it was a lifeline.

Before I started a business, I was a new mom battling PPD, moving constantly, and feeling completely disconnected. Social anxiety made building new support systems in new states feel impossible.

So, I turned to Instagram—not to share, but to search.

I found other moms who got it. Women who weren’t afraid to talk about the hard stuff. Their posts, their words, their stories—it all reminded me I wasn’t alone.

It wasn’t just scrolling anymore—it was connection.

It was community.

It was survival on the days I didn’t have the strength to reach out face-to-face.

Now, as a mompreneur, that sense of connection still drives me.

Showing up here isn’t just about strategy or sales.

It’s about finding my people and building a space where we can all show up, share, and support each other.

Because in the chaos of life and business, this place can be so much more than just an app.

It can be exactly what we need.

If you're searching for your people here, know that they’re searching for you too.

04/12/2024

On one hand, it’s supposed to celebrate moms who are running businesses and households, because there's a ton that goes into both of those things.

I use for SEO and relatability—it’s a term people search for and connect with

But on the other hand... it sounds cutesy and doesn’t quite do justice to the reality of what moms are juggling. And where’s the equivalent term for dads??

Because let’s be real—statistically speaking, women do nearly 80% of unpaid household and caregiving work in heteronormative relationships.

Add the bulk of emotional labor, parenting, housework to running and growing a business. That’s not "cute". It’s fu***ng exhausting.

And that’s why I aim to help mompreneurs specifically.

Moms aren’t just running businesses—they’re doing it on a time crunch, with fewer resources, and while carrying the mental load of everything else.

So while I get the intention, I can’t help but feel like “mompreneur” kind of diminishes the sheer badassery of what we are actually doing.

What do you think—yea or nay on “mompreneur”?

30/11/2024

It’s Small Business Saturday, and here’s your friendly reminder that every time you shop small, a real person (hi, 👋🏼 that’s me!) does a happy dance in their kitchen. 💃

Supporting small businesses means supporting families and dreams.

So whether you’re grabbing a coffee from your local café, buying from an Etsy shop, or hanging out here on my page (hey, thanks for being here), know that your support makes a BIG difference.

What small businesses are you supporting today?

Drop their @ in the comments—I want to check them out too!

26/11/2024

You’re posting consistently.

You’re spending hours coming up with ideas and creating the content.

You’re trying every tip, trick, and trend you’ve heard of.

But Instagram is still only bringing in crumbs when it should be driving 20-30% of your sales.

Here’s the thing:
The problem isn’t your effort—it’s your plan.

And right now, your content isn’t doing the heavy lifting it should.

An Instagram Strategy Audit shows you:

-Where you’re losing sales (and how to fix it).

-What’s working and what’s not so you stop wasting time.

-How to create content that actually converts.

And for Black Friday, there’s a little extra to make this a no-brainer:

When you grab your Custom Strategy Audit for $197 (normally $797), you’ll also get 3 months of weekly post prompts—so you’re never stuck wondering what to post again.

No more staring at a blank screen or scrambling last-minute.
These prompts give you a fully strategized plan, week after week, so you can stay consistent and intentional without the stress.

I’m only taking 7 clients (because ), and once the spots are gone, that’s it.

Get the details at the link in my bio or comment "audit" below and I'll send them to your inbox for next time you get a 5 min break in between laundry and heating up your morning coffee (again)

23/11/2024

Feel like Instagram is a total time suck with nothing to show for it?

It’s not you—it’s your strategy.

And guess what?

You don’t need to spend more time or chase every shiny trend to fix it.

This Black Friday, I’m opening 7 spots for a Custom Instagram Strategy Audit for $600 off that’ll give you the clarity you need to make Instagram actually work.

Oh, and you’ll get 3 months in my Content Clarity Collective too, so you’re never stuck wondering what to post with weekly, strategized post prompts.

DM me “waitlist” for the chance to snag early access before the spots are gone!

21/11/2024

Here's how you can tell… 👇

This month in Post with Purpose, our members got an exclusive training on creating and strategizing meme reels to align with their 5 Steps to Sales on Instagram strategy.

And one big takeaway?

Not every Instagram trend is your friend.

Trends can be great for visibility, but if others in your niche aren't participating, your audience won't be the ones to see it and it'll just be noise. 🤷‍♀️

The same goes for your overall strategy on Instagram—posting for the sake of posting can end up being a waste of time and not yield the sales your business needs.

So if you’ve been trying to keep up with trends, hoping this is the one that gets you the followers who want to hear what you have to say and actually buy your offers:

First, I totally get it. it takes time and energy and brain space you just don't have to map out a strategy for your Instagram presence.

You’re working hard, and it’s not always easy to figure out what will actually work.

But having a clear, strategic plan makes all the difference.

If you want to stop posting and adding to noise and start attracting and converting dream clients into paying clients, this is for you

This Black Friday, I’m offering a special sale on my Instagram Strategy Audit (normally $697)—a personalized roadmap to help you focus on the content that connects, converts, and grows your business for only $197

Only 7 spots available! Want to snag one before Black Friday hits?

DM me "wait list" for early access.

20/11/2024

1 and 2 are the biggest ones for your Instagram strategy for making sales.

Make sure you have an outbound engagement strategy that is not dependent upon seeing hashtags you follow in your feed.

Definitely update and optimize your Highlights, too! These are a great way for prospective clients to learn about you, how you work, how your offers work, and how to hire you.

Highlights should make it super easy to show that off and give followers a clear and simple way to know how to take action to work with you.

Both of these things are features in the offer I'll be sharing for Black Friday, a Custom Instagram Strategy Audit.

The last 2 are still in the works, so nothing to fret about there yet.

Which one are you most excited about?

Or are you just nervous about which glitches might pop up as the changes roll out to everyone?

18/11/2024

My kids love building with blocks.

They’ll stack them up, one by one, seeing how tall they can make the tower before it comes crashing down.

But here’s the thing: they don’t plan where the blocks should go. They don’t even check to see if they’re stacking them evenly. So, spoiler alert—it always falls.

And honestly? Posting on Instagram without a plan and hoping for sales is the same thing.

If you’re just throwing up random posts and crossing your fingers that they’ll bring in clients, you’re setting yourself up for frustration.

But here’s the good news: you don’t have to keep doing that.

With the right plan, every post can actually build toward something bigger.

A strategy that connects your content, engagement, and offers can take your Instagram from “meh” to a money-making tool.

And this Black Friday, I’m opening just 7 spots for a custom Instagram Strategy Audit to give you that exact plan.

You’ll get a customized roadmap that shows you how to make your posts, profile, and engagement actually work for you—and get you sales.

The waitlist is getting first dibs on the spots- comment or DM me "WAITLIST" to get on it.

Let’s make sure your efforts aren’t just stacking up—they’re stacking up to something that lasts.

13/11/2024

"post more" isn't the answer if you're still not getting the reach, the engagement, and the sales you need to make sure the time you're spending on your business's Instagram is paying off.

You need to check the data.

Here are 2 things you can do in just a few minutes to get better results from your Instagram content so it can actually lead to sales.

12/11/2024

Does it take time and feel like just another thing on your to-do list? Yes... BUT (seriously, this is such a big but Sir-Mix-A-Lot is gonna write Baby Got Back Part 2)

It's necessary to make sure that all the time and effort you're putting into planning, editing, and creating content is actually helping your online business.

Of all the people who don't have time, energy, or brain space to waste on things that don't get results, it's mompreneurs.

Save yourself the long-term time
Stop the "post n' pray" and know exactly what to post and how to share it to get results.

Seriously. This is so important I did a whole podcast episode about it (episode 65 if you want all the juicy details).

When was the last time you did an audit?

Would it be helpful if I did another post with some things to look for in Insights? How to analyze certain metrics?

Let me know in the comments.

05/11/2024

Do you share political posts?

I wanna know what your thoughts are

04/11/2024

You're a mom. You're a business owner. You don't have time to waste.

You're busy with:

-managing school schedules
-managing the family meal plan
-running errands
-scheduling appts
-planning Black Friday offers and marketing for them
-business bookkeeping
-Instagram marketing
-sending out emails
-customer service
-PLUS your actual work.

There's no room for ineffective activities.

In ep 64 of Mompreneur Mastery, the second part of the Audit for Profit series, I give you the steps you need to do a quick audit if your engagement so that you can know exactly what to do to increase your engagement.

Because without engagement you won't get views.

You also won't get the connection and trust you need with your followers that converts them into buyers.

Listen to episode 64 to learn how to get more engagement on your account so you can guide your followers into clients.

get it at the link in bio >> .yours.strategist

31/10/2024

The BIG Instagram Mistakes You’re Making

Think more followers = more success?

Or that posting every day is a must?

You’re not alone.

There are a TON of common tricks that seem helpful but actually hold you back from real growth.

Swipe through to see some of the biggest myths and the REAL strategies that help you get quality growth from ideal followers.

What's a "trick" you've heard about growing on IG?

What would you add to the list?

25/10/2024

number 5 is, unfortunately, a real life example.

What's your best (worst?) haunted house mompreneur moment?

23/10/2024

Ever made 17 sales from just one post?

Forget those generic templates that leave you guessing.

When you know exactly what to say to connect with your followers, your audience can’t help but click that “Buy Now” button.

Carousels That Sell gives you the right words to plug in so your followers actually buy.

No more crickets.

No more wasted time.

Just sales.

Ready to see how simple it can be?

Grab Carousels That Sell for ONLY $17 and start making your posts work for you.

But hurry! The sale ends tomorrow, 10/14.

21/10/2024

You can add music to your carousels, which means double the reach—showing up on both the Reels tab and the home feed. 🙌

And the Reels feed gets views from mostly non-followers, so there’s tons of potential to reach new audiences!

But here’s the catch:

If your carousels aren’t set up right, all that new visibility?

Wasted. 😬

For example, did you know that if people scroll past your carousel, Instagram will show them the second slide later in their feed?

Yup, double hooks are key.

And that’s just one thing you need to keep in mind when crafting your carousels.

Episode 62 of Mompreneur Mastery is all about how to actually use these updates to your advantage, so you’re not just getting more views—you’re making more sales.

Because let’s be real: we’re busy moms, and we need our content to do the work for us.

Comment "podcast" below and I'll send you the link, OR listen at the link in my bio >> .yours.strategist

09/10/2024

More followers, more likes, more reach... but do you really need more?

Here’s the thing:
🚫 More followers don’t automatically mean more clients.
🚫 More likes don’t guarantee people are connecting with your message.
🚫 More reach is pointless if your content isn’t hitting the mark.

Sometimes, it’s not about adding to your audience. It’s about making the ones you have actually matter. So instead of chasing numbers, let’s talk about building real connections—because that’s what drives results.

Ready to turn followers into engaged clients?

I’ve got the strategies to help you do just that. 😉

Do you think it’s better to have 1,000 engaged followers or 10,000 passive ones?

Tell me in the comments!

02/10/2024

We’ve all been there 🙋‍♀️ promising we’d plan ahead..

But today’s your last chance to make it happen!

My Strategized Black Friday Templates turn the holiday chaos into stress-free sales while you actually spend time with your family.

No more scrambling—just content that is carefully crafted to:
-increase visibility for maximum sale
-builds connection and trust so people are ready to buy before you even share the sale info
-position your offer strategically so that your audience is primed to hit 'buy' without hesitation

The $34 sale ends TONIGHT.

Ready to enjoy the holidays and still crush Black Friday?

Comment or DM me "black friday" for the link!

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Videos

Without knowing what content works, you can spend hours creating and editing and sharing posts that might not actually be helping your business. Which is really sh*tty, tbh. No mompreneur has time for the post n' pray "strategy" Learn how to audit your content so you can make sure the posts you're spending time planning and creating are actually getting the -reach -comments -follows -and sales you need them to. Get the full breakdown in ep 65 of Mompreneur Mastery. comment "audit" below and I'll send you the link! Reel Actors (in order of importance): Roland the dog Crunchy Fall Leaves My feet #mompreneurmastery #instagramaudit #contentaudit #instagramengagementhack #mompreneurlife #mompreneurs #mampreneur #mombizcoach

Your audience isn’t buying because they don’t trust you. Period. It’s not enough to just show up with sales posts, especially with Black Friday creeping up. If people don’t trust you or your offer, they’re not handing over their hard-earned money. And trust is just one of the few steps you need to nail before the Black Friday frenzy. Now’s the time to start planning—building trust, showing proof, and setting the stage with case studies, testimonials, and real results. But there’s more to it than that. In this week’s episode of Mompreneur Mastery I’m breaking down the exact steps you need to take now to have your audience ready and waiting when Black Friday rolls around. Don’t wait until the last minute and hope for sales. Listen at the link in bio or comment "podcast" below and I'll send it to you >> @socially.yours.strategist #mompreneurmastery #mompreneurs #mompreneurlife #instagramstrategy #instagramtipsandtricks #wahmlife #mamapreneur #mombizcoach #blackfridaysales

Are you just throwing posts up on Instagram and hoping something sticks? 😅 Spoiler alert: That’s not a strategy! 🙅‍♀️ In this week's episode of Mompreneur Mastery, I'm diving into how you can stop the “post and pray” method and start giving every single post a purpose. Whether you need to building community, earning trust, or closing sales—each post should work FOR you, not just fill your feed. Listen to episode 57 at the link in my bio >>> @socially.yours.strategist #mompreneurmastery #mompodcasters #mompreneurlife #mompreneurs #instagramstrategy #instagramforbusinesses #instagramtipsandtricks

Do you ever feel like there’s just not enough time in the day to even think about posting on Instagram, let alone plan it out? Or maybe you’ve tried to get a content schedule going, but the idea of sitting down and doing it makes you want to run the other way? You’re not alone, and I totally get it! In today’s episode of Mompreneur Mastery, I’m talking all about creating a content schedule for Instagram that actually leads to sales (without driving you completely insane). As a busy mompreneur myself, I know what it’s like to try and fit business tasks into the "mom cracks" of the day. That’s why I’m breaking down how you can make a content plan that works for you—even when it feels impossible Head to the link in my bio to learn mom-friendly ways to create Instagram content while still making sales and not sacrificing your time or sanity >> @socially.yours.strategist #mompreneurs #mompreneurmastery #mompreneurlife #instagramtipsandtricks #mampreneur #mompreneurcoach #instagramplanning #contentplanning

Sick of seeing everyone else brag about their Instagram sales while you're still struggling? You are definitely not alone! Let's talk about why your strategy might be falling short. In episode 55 of Mompreneur Mastery I'm going over Why You're Not Making Sales On Instagram (& How to Fix it) Head to the link in my bio or comment "podcast" below and I'll send you the link to listen so you can start making the changes to your Instagram marketing strategy that will get you more sales. #instagrammarketing101 #instagramstrategy #mompreneurmastery #mompreneurs #mompreneurlife #mompreneurship #mamapreneur #instagrammarketingtips #instagrammarketingstrategy

Do you spend hours creating content that doesn’t seem to drive the sales you want? Is managing your Instagram marketing strategy taking valuable time away from your family and business? In episode 54 of the Mompreneur Mastery podcast, I’m sharing my top three time-saving tips that will help you streamline your Instagram marketing strategy without sacrificing sales. These tips are perfect for busy moms who want to work smarter, not harder. As a homeschooling mom of three and a business owner, I understand the challenges of juggling family and a successful business without childcare. That’s why I’ve spent years refining strategies that allow me to maximize my Instagram efforts in minimal time. Comment "podcast" below and I'll send you the link so you can learn the top 3 things I do that allow me to only work 8 hours a week without sacrificing sales #mompreneurmastery #mompreneurs #mamapreneur #mompreneurlife #instagrammarketingtips #instagrammarketing101 #instagramstrategy

The kids are back in school, routines are settling in, and the summer engagement slump is about to end! —there’s no better time to focus on your Instagram marketing strategy! In my latest Mompreneur Mastery episode, I’m sharing actionable tips on how to create a solid strategy that will not only boost your engagement but also set you up for serious sales success this fall and beyond. Now is THE time to make sure your Instagram strategy is set up so you can take advantage of the extra reach and engagement people will be getting on Instagram. Because what's the point of getting more reach and engagement if you can't turn it into sales for your business?? Check out Episode 53 of the Mompreneur Mastery Podcast for the details. Comment "podcast" below and I'll send you the link! #instagrammarketingtips #instagramhacks #instagrammarketing101 #mompreneurmastery #mompreneurs #mompreneurlife #mamapreneur #instagramforbusinesses

Raise your hand if you crave simple sales for your online business 🙋‍♀️🙋‍♀️🙋‍♀️ I LOVED getting to talk to Allison Hardy on this week's episode of Mompreneur Mastery. I've worked with her for a year and a half on email strategy because dealing with -The never-ending snack patrol 🫡 -never ending laundry piles 🧺 -mediating sibling fights 🤦‍♂️ -endless email tag 📩 -watching my kids' "tricks" they have to show me every 5 mins ⭐ I DEFINITELY craved the simple sales you can get from email marketing. And Allison helped me get there! If that's your jam or if you've ever wondered what the heck to do with email funnels so you can have a system for sales, you're not going to want to miss episode 52 Listen here: https://sociallyyours.biz/podcast.52 #emailmarketingtips #mompreneurlife #mompreneurs #momprneurmastery #fempreneursecrets #emailfunneltips #emailstrategist #momownedbusiness

Going on vacation this summer and wondering what the heck to do with your Instagram account? Or just want to take a break and enjoy the time with your family? This month I'm going on 2 trips (I'll be on one while this is posted!) and in episode 51 of Mompreneur Mastery I detail several different strategies you can use to help summer-proof you Instagram Strategy. Listen here: https://sociallyyours.biz/podcast/51 #mompreneurs #mompreneurmastery #mompreneurlife #instagramstrategy #summervacationishere #summerbreakfun #mamapreneur #mombizcoach #wahmlife #wfhmlife

As a mompreneur, some days it’s a easy to find balance between mom duties and business wins, while others resemble a chaotic circus. Okay let's be real, it's usually the second one. But here’s the thing-- those raw, unfiltered moments hold incredible storytelling power when it comes to creating Instagram content for your online business. In episode 50 of Mompreneur Mastery, I'm talking to @abigbravelife and we're diving into the art of story-centered content creation. It's about finding strength in vulnerability, sharing the messy realities that make us human, and connecting authentically with your audience. Join us as we unravel the magic of turning everyday struggles into compelling stories that truly resonate with our target audiences. Comment "podcast" below and I'll send you the link! You're not gonna wanna miss this one. #MompreneurMastery #InstagramStrategist #sellingoninstagram #instagramtipsandtricks #MompreneurLife #BusinessMoms #AuthenticStorytelling #WomenInBusiness

There are only 5 simple steps you need to follow if you want to turn your Instagram followers into paying clients. You don't have to chase arbitrary vanity metrics or keep trying "hacks" and "viral hooks" to get someone else's idea of success on Instagram. These are the exact steps that made it so I was a fully-booked social media manager with only 297 followers. Seriously, I was turning people away because I could not take on any more work. I've since pivoted my business and made changes so I can help more people in new ways, but the strategy is the same. Because it works and still gets me sales and clients from my Instagram presence. Ready to get a detailed breakdown of what you need to do? Comment "podcast" below and I'll send you the link to this week's episode of Mompreneur Mastery where I go over everything #mompreneurmastery #mompreneurs #mompreneurlife #instagramstrategy #instagramforsales #instagramgrowthhacks #instagramstrategist #instagramengagementhacks #instagramtipsandtricks

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