07/07/2021
This is just bloody clever...
"Pedigree developed an algorithm that, rather than identifying people, instead detected whether or not a dog was near a digital-out-of-home (DOOH) display.
When a dog was detected in front of the screens, a Pedigree Dentastix advert appeared before the owner.
As the campaign progressed, Pedigree further refined the algorithm to differentiate between small, medium and large dogs, with the ads tailored to match the mutt."
Pet food brand Pedigree creates digital OOH ads that target dogs, increases regional sales by 29%
