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INSPO FEED  👇🏼 What makes a good feed ? ✨ balance ✨ variety✨ colour palette If you’re looking to create a beautiful feed...
19/10/2023

INSPO FEED 👇🏼

What makes a good feed ?

✨ balance
✨ variety
✨ colour palette

If you’re looking to create a beautiful feed here are 3 tips to help:

👉🏼 follow a colour palette (5-6 colours max) this helps to create a cohesive look
👉🏼 use a content calendar or feed template in order to switch things around and figure out what you like ahead of time
👉🏼 choose a variety of content in different styles

Have questions - let me know below !!

Spilling all my secrets 🫶Have questions ? Let me know below.
16/10/2023

Spilling all my secrets 🫶

Have questions ? Let me know below.

Remember: Your mind is a POWERFUL tool. Whatever you set it to, you CAN achieve. 🧠✨Feeling overwhelmed or in doubt? That...
13/10/2023

Remember: Your mind is a POWERFUL tool.

Whatever you set it to, you CAN achieve. 🧠✨

Feeling overwhelmed or in doubt? That's okay.

It's in those moments of struggle that growth happens.

Reach out, lean on your tribe, and keep pushing forward. 🌱

If you're seeking accountability or need that extra push, drop a ✋ below or DM me.

We're in this journey together, and together, we rise! 💪❤️

The Power of Starting Before Perfection 🚀Two years ago, I was trapped in the comfortable cage of waiting. Waiting for th...
12/10/2023

The Power of Starting Before Perfection 🚀

Two years ago, I was trapped in the comfortable cage of waiting. Waiting for the "right" time, the "perfect" plan, and the "ideal" moment. Here's what I discovered:

✨ feeling the fear and doing it anyway has been the most rewarding thing I have done.
✨ there is never a ‘right time’.

Imagine for a moment if I had waited, clinging to my corporate safety net. Waiting for some elusive "right time." Spoiler alert: There IS no perfect time. Every moment you wait is a moment lost. If there's a fire in your heart, a dream in your soul, don’t wait, jump on it.🔥

We idolize the success of others and hoard "inspirational" posts, hoping some of their magic will rub off on us.

Reality check: Success isn't a one-size-fits-all strategy.

You can't clone another's journey. You have to pave your own.

💡 Here’s my secret: Be audacious.

Start when it's messy.

When it's imperfect.

When you're trembling with uncertainty.

It was this bold leap that took me from dreaming on the sidelines to living those dreams out loud.

One year can revolutionize everything.

Picture this: A year from today, your DMs are buzzing, your dreams are unfolding, and you're the inspiration for someone else's saved posts.

So, what's it going to be?

1️⃣ Stay on the sidelines, spectating?
2️⃣ Jump in, embrace the chaos, and craft your destiny?

If you’re picking the latter, know that I'm here cheering for you, and if you need a guide on this journey, I'm just a DM away.

Just hit me with ‘READY’, and let’s build your dream together.

Feeling overwhelmed with piecing together your online presence? 🤯Wishing for a strategy that doesn't just "work" but tru...
10/10/2023

Feeling overwhelmed with piecing together your online presence? 🤯

Wishing for a strategy that doesn't just "work" but truly stands out?

Having been in the trenches of online branding, I've unlocked the key components that truly make a difference. 🗝️

👉🏻 Content Strategy: Don't just post; post with purpose. Let's craft a narrative that resonates and converts.

👉🏻 Community Building: It's not just about numbers, but connections. Dive deep into building a tribe that's loyal and engaged.

👉🏻 Consistent Branding: Cohesive, clear, and compelling. Ensuring your brand speaks even when you aren’t talking.

👉🏻 Quality Content Creation: Elevate your content game. Quality over quantity, every time.

👉🏻 Customer Experience Excellence: Because every interaction matters. Leave them awestruck, every step of the way.

👉🏻 Data-Informed Decisions: Don't guess, KNOW. Let data guide your next big move, ensuring you’re always a step ahead.

Your online success is a sum of all these parts. And I'm here to help you bring it all together in one power-packed VIP day. 🌟

Get everything you need to succeed in ONE day.

The difference between blending in and standing out? Strategy and ex*****on.

Ready to elevate? DM me "STAND OUT" and let's craft your standout strategy. 💪🏻🚀

🔥 Want to transform your Instagram game? Swipe through these essentials and discover the key to a successful profile! 🚀 ...
11/09/2023

🔥 Want to transform your Instagram game? Swipe through these essentials and discover the key to a successful profile! 🚀

Ready to dive deeper?

Our Social Media Audit is your secret weapon to unlocking content that drives cash flow. 💰✨

Want to learn more?

DM ‘social’

Grab your PSL. It’s time to embrace the hustle season 🚀✨As we enter the final four months of the year, it's time to shif...
05/09/2023

Grab your PSL. It’s time to embrace the hustle season 🚀✨

As we enter the final four months of the year, it's time to shift into high gear! 📈 This is the moment where dreams turn into reality and aspirations become achievements. 💪🏼💼

Why?

Because the best things happen when you commit to the journey, no matter the challenges.

Those curve balls that seem to be coming your way? They're the universe's way of pushing you to your limits, igniting growth like never before. 🌟

Imagine a world without those alarms going off 🚨 – no failed attempts, no risks taken, and no new frontiers to explore.

Sounds comfortable, right? But that comfort is the cousin of stagnation. 🛑

It's in these moments of uncertainty that we truly thrive.

Entrepreneurship is a rollercoaster, and those bumps along the road? They're the thrill that keeps us going. 🎢

Remember, life's most valuable lessons often come wrapped in challenges. Just like acing tough exams leads to a well-earned degree, navigating through the hiccups in your business journey leads to unparalleled success. 💯

So don't be afraid to welcome the "bad things" with open arms. 💪🏽

They're the stepping stones to your growth, the fuel for your journey, and the very essence of your entrepreneurial spirit. 🌱

Let's turn these last four months into a masterpiece of progress, resilience, and transformation.

Commit now, and watch as incredible things unfold. 🚀💼

THIS is shattering your success. In today’s day and age, too many of us are imprisoned by the ‘follower count’. We've be...
16/08/2023

THIS is shattering your success.

In today’s day and age, too many of us are imprisoned by the ‘follower count’.

We've been conditioned to think that massive followers equate to massive success.

It’s time we change our thought around this…

I've seen businesses drowning with half a million followers, struggling to touch a 5k month.

Simultaneously, I've worked with powerhouse 7-figure brands boasting a 'mere' 3k followers.

Numbers can be blinding. Actually, they are deceitful.

So what did I learn from working with these brands?

👉🏼 It's not the volume but the VALUE you command.

👉🏼 It's about the echo of your message in the hearts of those who hear it.

Do they resonate? Do they engage? Does your content ignite a spark in them?

The real question is…. Do they give a sh*t??? 🤐

It's time we shift the lens from 'how many?' to 'how meaningful?'

If you’re struggling to connect with your community and gain clients — there's a disconnect that needs to be addressed.

Do not stress — Reach out and let me help you bridge the gap by aligning your vision with your voice so you can grow an authentic following that will turn into clients. I am currently offering 25% off my 1-hour social media audit. DM ‘AUDIT’ to learn more.

Because in the end, it's not about gathering an audience—it's about building a MOVEMENT.

Struggling to come up with content ideas ? 😫 Don’t worry — I’ve got you! It’s August 1st and it’s your time to shine ⭐️ ...
01/08/2023

Struggling to come up with content ideas ? 😫

Don’t worry — I’ve got you!

It’s August 1st and it’s your time to shine ⭐️ !!

Save these content ideas and start planning your month ahead.

Have questions ? Let me know in the comments 👇🏼

So you have no idea what to post in your stories… No worries, I got you. 👊🏼In case you haven’t heard, Instagram is prior...
27/07/2023

So you have no idea what to post in your stories…

No worries, I got you. 👊🏼

In case you haven’t heard, Instagram is prioritizing stories.

👉🏼Meaning, the more you get your audience to engage with your Instagram stories, the most Instagram is labeling your platform as ‘valuable’.

If you haven’t already, it’s time to start treating your stories like they are the main character 😇.. because they are.

A lot of my clients will tell me ‘I have no idea what to post in my stories’. I get it, it seems daunting.

Let’s change that mindset from I have no idea what to post to… 👉🏼 I am showcasing everything because everything is content.
*cue: everything is content audio*🎶

Share your thoughts, aspirations, BTS, day in the life, create a reel like story that you create in capcut showcasing your morning routine, your business process, ask your audience what they want to see..
I mean it — EVERYTHING!

Showcase your personality and let that shine through.

Feeling stuck on what to post? Make sure to save this post.

If your marketing is needing a revamp, I am currently offering 15% off my social media audits. ‼️

It is a one-hour audit where we deep dive into your business, analyze what has and has not been working and I create a personalized blueprint for your business to thrive.

Want to learn more? Send me a DM 😊

You’re missing out. If you’re constantly putting in a lot of effort into creating social media content but aren’t gettin...
30/03/2023

You’re missing out.

If you’re constantly putting in a lot of effort into creating social media content but aren’t getting any results…

Then you’re missing out on one KEY ingredient…
👉🏼 VIRAL HOOKS.

They are the secret sauce that helps grab your audience’s attention at the beginning of your reel and keeps them coming back for more.

Without them, your content may fall flat and fail to make an impact on your audience.

So if you’re an online based service provide… these hooks are ESSENTIAL 💯

But don’t worry, I’ve got you covered.

Make sure to save this post for later when you’re creating reels.

You’ll be sure to get you audience hooked.

Ok look… 👇🏼this just scratches the surface in terms of HOW you can really Batch create like a queen BUT.. These are the ...
20/03/2023

Ok look… 👇🏼

this just scratches the surface in terms of HOW you can really Batch create like a queen BUT..

These are the steps to building the foundation for the BEST batching session ever.

You might think this is silly, but I take batch creation VERY seriously.

Batch creating content for Instagram is a game-changer and is SO important for business growth.

By taking a few hours to plan and create content for the week or month ahead, you can save yourself so much time and stress.

Plus, it allows you to maintain a consistent posting schedule, which is key for building an engaged audience.

Last weeks reel showed me how important batch creation really is… and how much help so many of you are needing in terms of doing it PROPERLY!

Have questions or need help?

DM “BATCH” to learn more

Are you struggling to get the views and engagement you want on your social media posts? 😣One way to boost your content's...
16/03/2023

Are you struggling to get the views and engagement you want on your social media posts? 😣

One way to boost your content's visibility is by incorporating viral hooks. 🪝

These are attention-grabbing elements that make your content more shareable and memorable.📝

Think about what makes content go viral

👉🏼 it's often something unexpected, emotional, or humorous.

By incorporating these elements into your posts, you can increase the likelihood that they will be shared and seen by a wider audience.

Don't underestimate the power of a viral hook – it can be the difference between a post that gets lost in the noise and one that takes off and reaches a massive audience.

So, next time you're creating content, think about how you can incorporate a viral hook to make it more shareable and memorable.

Are you struggling to come up with ideas for your Instagram stories? 😰Don't worry, we've got you covered! 👉🏼 Sharing beh...
14/03/2023

Are you struggling to come up with ideas for your Instagram stories? 😰

Don't worry, we've got you covered!

👉🏼 Sharing behind-the-scenes glimpses of your business, showcasing your products or services, and posting user-generated content are just a few ideas to get you started.

But why stop there? 🤷🏻‍♀️

Get creative and experiment with different formats and types of content to keep your audience engaged and interested.

Remember, Instagram stories can be a powerful tool for driving engagement and sales.

Give it a try and see the results for yourself!

Are you putting in a lot of effort and not seeing the desired results? 😩Here are three reasons why your content may not ...
13/03/2023

Are you putting in a lot of effort and not seeing the desired results? 😩

Here are three reasons why your content may not be attracting clients: 👇🏼

1. Lack of Clarity
Your content should clearly communicate what you do, who you serve, and how you can help them. If your content is confusing or unclear, potential clients may not understand how you can help them or why they should work with you.

✨ To improve clarity, make sure your content is focused on your target audience and their needs. Use simple language and avoid jargon or technical terms that your audience may not understand. Also, be clear about what you want your audience to do next, such as contacting you for more information or scheduling a consultation.

2. Lack of Value
Your content should provide value to your audience by educating them, solving a problem, or entertaining them. If your content is not providing value, potential clients may not see the need to work with you.

✨ To provide value, focus on creating content that addresses your audience's pain points or challenges. Offer insights, tips, or strategies that can help them overcome their challenges.

3. Lack of Promotion
Even if your content is clear and valuable, it won't attract clients if they don't know about it. You need to PROMOTE your content daily. Talk about your offers every single day.

✨ Use attention-grabbing headlines, visuals, or videos to capture their attention. Also, engage with your audience by responding to their comments or questions and building relationships with them.

If you’re needing support in up-leveling your content, send me a DM. I would love to help 🥰

Women are incredible! 💪👩‍🦱 From breaking down barriers to leading with empathy and compassion, women have made an immeas...
08/03/2023

Women are incredible! 💪👩‍🦱

From breaking down barriers to leading with empathy and compassion, women have made an immeasurable impact on the world.

Today, and every day, let's celebrate the strength, resilience, and beauty of women everywhere.

I am so blessed to work with so many incredible women who are leading the way in the world of business.

Tag a woman who inspires you in the comments below!

Creating content that sells is key to any successful brand. Consider incorporating these three types of content to keep ...
06/03/2023

Creating content that sells is key to any successful brand.

Consider incorporating these three types of content to keep your audience engaged and interested.

You want to make sure to tailor your content to your audience's interests and needs.

Use analytics to track engagement and adjust your content strategy accordingly.

Don't be afraid to experiment with new formats and ideas to keep your brand fresh and exciting.

Want some specific examples of how you can utilize these three different types of content?

Let me know in the comments and I’ll make a video response 🖤✨🫶

Feed inspo of the week 🫶The majority of my clients reach out because they want to elevate their brands and create an aes...
02/02/2023

Feed inspo of the week 🫶

The majority of my clients reach out because they want to elevate their brands and create an aesthetically pleasing instagram feed, that will act as a portfolio for their business.

As an online service based provider, your social media account IS your social proof.

It’s where the majority of people will find you (as long as your marketing is right).

And let’s get real… first impressions matter.

The key to an aesthetic feed that elevates your brand is simple:

✔️ balance

✔️ colour palette

✔️ variety

You want an instagram feed that emphasizes all the important aspects of your business.

Highlights your strengths and allows the viewer to easily digest everything your business is about.

Are you someone who loves a beautiful feed but struggles to get the ‘look’?

Send me a DM. Let’s chat how we can elevate your brand.

and here's why… ✖️ No one knows the quality of your engine if there are no wheels. ✖️ No one cares how fast your car can...
31/01/2023

and here's why…

✖️ No one knows the quality of your engine if there are no wheels.

✖️ No one cares how fast your car can go if there are no wheels.

✖️ No one is excited about jumping in a car and going anywhere if there are no wheels.

The wheels of the car are what makes it - a car.

👉🏼 The wheels allow the car to show off its speed.
👉🏼 The wheels allow the car to go from point A to point B.

The car is literally useless without wheels. The same analogy goes for your business.

✖️ No one knows the quality of your services if they haven’t even heard about your business.

✖️ No one cares how life-changing your services are if they have no clue what you even do.

✖️ No one is excited about signing up for your services if there’s no social proof to back it up.

Social media marketing is what makes your online business - a business.

👉🏼 Social media marketing is a portfolio of your business.
👉🏼 Social media marketing brings the visibility you need to profit from your business.

It is the bread and butter of making sales in the online business world.

If you’re looking for a social media strategy to skyrocket your business.
DM “Strategy” for more info.

February is almost here 👇🏼 Here are some content ideas to help fill up your calendars. Remember - everything is content ...
30/01/2023

February is almost here 👇🏼

Here are some content ideas to help fill up your calendars.

Remember - everything is content so if you’re feeling stuck on what to post… take a Timelapse or share a photo from your day.

✌🏼

Your business isn’t going to sell itself. So how are you going to make an impact to make sure that your content is conve...
20/01/2023

Your business isn’t going to sell itself.

So how are you going to make an impact to make sure that your content is converting clients?

If you’re one of those people that are sitting and waiting for clients to come out of the woodworks.. I’m telling you right now…You’re wasting time.

👉🏼 generating content ideas that are aligned with your marketing strategy

👉🏼 creating a feed that people want to binge watch

👉🏼 preparing your content in advance so you’re set & ready

👉🏼 focusing on creating an engaged community & not just a page with followers

Your content should be working like a well-oiled machine.

Running smoothly & efficiently so that the clients are coming in regularly. Dm’s flooded. Interest in what you’re doing.

Your content IS your marketing.
Making sure that you’re prepped and planned prevents burnout, last-minute stress, and half-ass captions (that don’t sell). 🤷🏼

Focus on creating a business through your Instagram page that will attract clients.
Not just an Instagram page that shows off your business.
There’s a difference.

Interested in making content that generates clients?
DM “CONTENT” to chat more about this

I was scared. Back in 2012, I had created an instagram account for all my healthy recipes I was creating. I was a health...
10/01/2023

I was scared.

Back in 2012, I had created an instagram account for all my healthy recipes I was creating. I was a health science major at Western University and my passion at the time was healthy, sugar free eating.

Those were the days when you posted a couple hashtags and you’d get more than a couple followers.

Growth on Instagram was easy.

The account was called brillianthealth and I made sure there was no trace of who I was because I was embarrassed that I was taking Instagram so seriously.

The account grew to thousands and I was absolutely thriving in my social media element.

There were no influencers back in those days and making money online seemed like a crazy idea.

After graduating, I went off and travelled.
I stopped eating healthy (I started drinking, eating gluten/dairy and all the things), I stopped making meals and so I thought its best I delete my instagram account because I didn’t want to be judged for going against what I ‘used’ to stand for.

I cared SO MUCH about what people thought of me.

Now looking back - I can’t even believe I deleted an account with that many followers and wish I would have just continued.

The point of this story isn’t to prove I had an account with thousands of followers.

It’s to tell you that others opinions DON’T matter.

Do you want to focus on your social media?
DO IT.

Want to become an influencer?
DO IT.

Want to start your own business?
DO IT.

Want to make money online?
DO IT.

The only person thats holding you back is yourself.
And if you don’t dive into the things that you love. You’ll spend your future wishing and regretting you had.

I always joke (but not actually joking).. if I would have continued that Instagram account, I’d probably be living on an island with a big castle, enjoying a mojito and my career would have flourished much younger.

But, I’m not letting that stop me.

It’s never too late.

So whatever it is you want to do… Just do it.

So your account isn’t growing.. You feel like you’ve tried everything but still, you’re stuck in the same loop of trying...
09/01/2023

So your account isn’t growing..

You feel like you’ve tried everything but still, you’re stuck in the same loop of trying to find content ideas… posting.. burning out and feeling frustrated.

Trust me, I get it. We’ve all been there.

Let’s change the narrative for 2023.✨

Today I’m sharing 5 foolproof techniques to help you grow your business on Instagram.

Now, it’s important to note that nothing will work unless you’re consistent.

If there’s any takeaways - that’s the biggest one.

You need to be consistent.

Instagram will thank you. Your audience will thank you and best of all, you’ll start to see results.

If you’re a business owner feeling fed up with Instagram, don’t have the time to engage and create - consider a social media manager.

We are here to create aesthetically pleasing content that captivates your audience and grows your account.

Interested in learning more about our offers? Send me a DM to learn more!

✨2023✨.. Here we go 👇🏼And just like that.. another year has gone by. When I look back at 2022, I really see how much I h...
03/01/2023

✨2023✨.. Here we go 👇🏼

And just like that.. another year has gone by.

When I look back at 2022, I really see how much I have grown. My business and every aspect of my life.

2022 was an incredible year. It was the first year of my new business. 

I spent the year truly hustling and trying to create a stable foundation for the social aesthetic.

I hustled and burned out. I rested and enjoyed. I tested and tested new things. Failed. Succeeded. Failed some more. Cried. Laughed. Succeeded again.
And the cycle continues.

I learned so much this year in terms of how much I can push myself and also the capabilities of my business.

I have met so many incredible people that have changed my perspective forever. I have learned from so many incredible women that have taught me what is truly possible in this life and I am forever grateful for that.

I am so excited for 2023 and everything it has to offer. I can just feel that it’s going to be one of the best years yet.

My goal this year is truly to become the best that I can be: in everything I do.

To me, that means:

✔️Dropping the negative beliefs that hold me back about WHAT I can do in my life.
✔️Pushing myself out of my comfort zone all the while allowing myself to rest when it is needed.
✔️Looking at a goal and saying, no I can do better.
✔️Embodying the woman I know I can become rather than second guessing myself.
✔️Resting and replenishing my soul whenever it needs, so that I can do better, feel better and overall be better.

2022 was about learning.
2023 is about becoming.
And I truly can’t wait.

If you’ve made it to the end of this post, thank you. I appreciate you.

Happy New Year!

I can’t wait to create greatness with you. 🤍

#2023

HOLIDAYS ARE HERE 🥂 & we can’t wait to celebrate, rest and relax!! That being said, we will be away from all business re...
23/12/2022

HOLIDAYS ARE HERE 🥂

& we can’t wait to celebrate, rest and relax!!

That being said, we will be away from all business related emails & DM’s until Jan 2nd.

The holidays is such a special time with family and friends, in order to fully enjoy we will be turning off notifications! And we hope you can do the same 🥹🤍

Happy holidays from The Social Aesthetic!!
We can’t wait to see you in 2023 🤍

What are your biggest social media obstacles? 👇🏼Most people get overwhelmed and deny that there are any problems with th...
16/11/2022

What are your biggest social media obstacles? 👇🏼

Most people get overwhelmed and deny that there are any problems with their strategy.

They ignore - when really that’s exactly what they should be focusing on. Their failures.

There is so much beauty in the obstacles because this is where the recipe for success lies.

Once you have figured out what ISN’T working, you can scratch that off your list and try again.

I love to make lists with my clients of everything we’ve done that hasn’t worked.

It might sound negative.

But really, we’re just one step closer to success 🎉

What is your profile like ? 🤷🏻‍♀️Do you have all the basics..Are you ranking well for SEO ? Can you audience find everyt...
23/05/2022

What is your profile like ? 🤷🏻‍♀️

Do you have all the basics..

Are you ranking well for SEO ?

Can you audience find everything they need in one shot?

Here is a checklist to make sure your profile has everything needed to SCALE 📈

Are you using CTA’s in your captions AND your content? 😅If you’re not, then you should be. Most people don’t know what a...
20/05/2022

Are you using CTA’s in your captions AND your content? 😅

If you’re not, then you should be.

Most people don’t know what a CTA is..

👉🏼 It’s a piece of content intended to induce a viewer, reader to perform a specific act.

EX: “Head to the link in bio.. Double tap if..”

These are great ways to increase your engagement.

Which CTA do you love best? 🤗

Are your story views down ? 🫣 Here are 5 ways to increase it. Another thing to consider is how much you’re posting on yo...
19/05/2022

Are your story views down ? 🫣

Here are 5 ways to increase it.

Another thing to consider is how much you’re posting on your stories.

If you’ve taken a break - chances are, your views will be low until you get back up to speed.

What did you think of these tips.. ready to try them out ?

You want a platform that will help your business succeed but you’re not willing to put in the time that comes with it 🤔....
12/05/2022

You want a platform that will help your business succeed but you’re not willing to put in the time that comes with it 🤔.

We hear it all the time.

👉🏼  Creating all the content (videos, photos, reels etc..).
👉🏼  Creating content that will interest your audience and turn them into clients.
👉🏼  Thinking of the correct captions that will sell.
👉🏼  Engaging with the right audience to help increase views on your page.
👉🏼  Creating templates for your feed and assessing which photo looks best where.
👉🏼  Posting the content and having everything pre-set.

Running and maintaining a profitable social media account for your business is a lot of time, energy, mind power and work.

When you think about the influence social media could have on your businesses sales, does it make you want to commit? 🤷🏻‍♀️

If you’re hoping and wishing that, that one reel or one post is going to go viral and lead you to getting those clients you’ve been wishing for. Think again.

We’re not saying it doesn’t happen, trust us when we say we’ve seen it. 👀

BUT, relying SOLELY on this method will not provide results. And it also, doesn’t provide any trust to your audience.

Consistency, strategy, marketing and authenticity. THIS is the recipe.

Ask yourself, what would happen if I took my social media seriously and treated it like it was a business? How would sales change?

Think of it like this.

Having a social media account for your (online or not) business is just like having a storefront for your business.

✔️ You need to make sure it looks good
✔️ You need to make sure you’re showing up
✔️ You need to make sure you’re marketing yourself properly

It’s all the same.

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