Where the powers of persuasion shift the ways people get from A to B.
Ever wonder what exactly the Yonder Boys are all about but just haven't been able to commit that 37 mins of your day. Totally understood so we made you a supercut. Call it a 2.5 min sampler, but if you decide to buy, it's still free! Try it! https://podcasts.apple.com/us/podcast/the-yonder-boys/id1597777237?i=1000624774872
Show The Yonder Boys, Ep The Yonder Boys Trailer: What's Our Deal? - Aug 17, 2023
Such a great take Heatmap News and Patrick George. Great all around pub!
Elon Musk’s cars are woke now?
Check out Episode 17 with our guest, Shabazz Stuart, CEO and founder of the Oonee bike storage platform. Hear what Shabazz has to say about getting more folks on bikes here. Or, if this clip leaves you wanting more, we have 36 minutes more on the podcast! https://theyonderboys.buzzsprout.com/1837327/13373542
New episode out! "Going micro mobile. From Branson to Brooklyn." Check it! Geoffrey Abraham G.B. Veerman
It's been a long, languid summer of dog-sitting and conference-hopping, but the Yonder Boys are back on the mic with hot takes on cool news from the new mobility conversation.First up: Iron Man (aka Robert Downey Jr.) turns muscle cars into EV mar...
You might as well walk....
We're back and we got a real good one for the fans of two-electric-wheels. North American Managing Director for CAKE bikes, Eric Asmussen joins us. He's rad and is making a big push for bike lovers of all types. And Mr. Bean talks smack about EVs. All that and more on our latest episode, #16 - Chaos, Confusion and CAKE. https://tinyurl.com/54mmnnjv
Show The Yonder Boys, Ep Chaos, Confusion, & CAKE - Jun 22, 2023
From deep in the heart of the energy capital of North America, the Yonder Boys offer new insights and introductions to some impressive leaders in energy branding, thanks to our stint with the Charge Energy Branding Conference in Texas.
Notable takeaways: simplicity rules, humanity is the compass, innovative thinking is essential — and oh, there's a passel of bad-ass women leading the way in energy coms. We talk to one of them in this episode: Brittany Hirson, CEO of South Bay Energy. Give us your feedback!
Coming off an incredible two-day discovery session on the state of brand in the global energy transition, smack dab in Houston, TX, the Yonder Boys discuss this meeting of minds on the communication side of what's keeping the lights on (and the pe...
Fresh off a couple days of rethinking how we talk about a global energy transition at Charge Energy Branding Conference in Houston, TX, The Yonder Boys, and (pictured - holding court!) are here to report, that there are some bright, progressive minds on the case. Just our kind of party!
We met a ton of great folks but a few special shout-outs:
1. Our hosts in Houston, Fridrick Larson, Nick Rastall, Natalie Bacon and the whole Charge Energy Branding Conference team for making everything so easy. (pictured)
2. Our guest this episode, fellow CHARGE attendee and panelist, Brittany Hirson (pictured)
3. The Billy Preston to our Fab Two, the Oscar Acosta to our Gonzo-inspired journalism, third and honorary Yonder Boy, Chet Parsons (Bollinger Motors, pictured along with) Elaine Kwok-Duncan (Peak Power, Inc), K.C. Boyce (Escalent), Joachim ter Harr (Skriptor Zigila), Shirin Oreizy (Next Step) and the always camera shy Yonder Boy, at the event.
We break it all down along with the biggest stories in mobility for our latest episode, "Retooling the Grid, Deep in the Heart of Texas" https://tinyurl.com/3a2c3pv7
We came. We saw. We talked a lot. All great conversations, though. Can't wait to do it again. Charge Energy Branding Conference
New episode out! Right before heading deep into the heart of Texas, G.B. Veerman and Geoffrey Abraham wax mobility messaging in a show we call, "Whack Jobs & Wishes."Intrigued? Check us out with our special guest Peter Griffiths https://bit.ly/3W3G9lg
Sustainable Super Yachts? - Whack jobs.California mandates for E-trucking - Wishes?Pre-fab, car-free living (Whack-y and wish-y)Our latest guest, Peter Griffiths with Babel Smart Cities brings us back to earth talking about the importance of urba...
April Episode ( #13) is now live and this month we challenge conventional mobility wisdom. Ban scooters in Paris? Yes! Get ll hot and bothered about a Hyundai? You know it. Walmart turning tree-hugger? Whoa! Pump the brakes. But they are trying out some car-sharing, employee incentives.
Special guest, Jacob Greig hops on the mic to chat on-demand buses. It's a crazy New Mobility world we're living in. Dive in! https://bit.ly/3n13uHh
From jaw-dropping Hyundais (yes, Hyundais), to conservative stalwarts getting progressive about driving, it seems the mobility world's turned upside down since the Yonder Boys last outing. In this episode, we discuss how Paris's ban on shared sco...
Gotta give this car props....
The Super Bowl feels like ages ago already, but if you all can still talk about Rhianna being pregnant and her plastic bra, than dang it, G.B. Veerman and I can prattle on about the commercials that won and lost our hearts.
General Motors Uber Jeep
https://www.youtube.com/watch?v=512TjP2Lkq8
Hear the boys discuss the ups, downs and weirds of this year's Super Bowl EV showcase.
One of the subjects of our Super Bowl review — Ram's half-entree into EVs. Noteworthy: the comments in this post.
👀 You could say RAM caught us by surprise with the production 1500 REV
The Super Bowl's a coming, which means the Yonder Boys are talking to the brains behind this mega-scale bonanza. This year, we've got CCO, ChuckMeehan who worked on last year's Dr. EVil spot for General Motors. Episode drops later this week, but in the meantime, a little taster. Geoffrey Abraham G.B. Veerman
https://www.youtube.com/watch?v=Zr3proHP3uw
Can't get our theme song out of your head? There's more where that came from. Pete Miser dropping the looooong overdue new release from Five Fingers of Funk, "We Were Big in the Nineties." https://pocp.co/we-were-big-in-the-nineties?fbclid=IwAR1X4D6jdbfVcnevdiyweE4OHcKduWEHoNB8q7aXqKsAPgfbpO14VSiYPrE
New single coming February 8th
The run down. Loads of options.
Bringin' you that real OG content.
https://theyonderboys.buzzsprout.com/1837327/12017078
Maybe ChatCPT sends a Dear John letter.
We made it! 10 episodes in, and this one's a doozie! If you hate traffic but you still want to go places, than this pod is for you. https://bit.ly/3Xp8t0U
In this episode, the Boys break down how getting out of our cars makes cities increasingly more livable. Our news stories include rogue crosswalk painters in L.A. and Seattle, the stunning new Prius (that's right - "stunning" and "prius" in same s...
As we head into the weekend, chew on this...https://bit.ly/3w09sJn
s are NOT the end goal. They are necessary first step.
No Way
We often hear about how Norway is an electric car utopia, an example of a country that went all in...
What most mainstream media don't say about Portland, OR. The Yonder Boys and WaPo were on it. https://wapo.st/3Dp8uuA
“Bikes provide a sense of freedom and joy that I was not expecting,” said teacher Sam Balto, who leads a caravan of kids to school in Portland, Ore.
The Yonder Boys are back! We talk:
New product launch from Polestar
New campaign from Electric For All
New sprawl in the heartland.
Joined by of and Mobility Lab.
And we hear co-host G.B. Veerman discuss his recent sojourn, traipsing through the Spanish countryside and his perspective on the mobility scene over there.
Join us, like us, share us. Thank you.
https://bit.ly/3EReoG1
We kick off with a round-up of the best, the worst and the ugliest advertising / messaging tactics out there. Next, we invite new friend, Chris Thomas, onto the show (18:50) to help us reinvent the current mobility system from the inside out - De...
Best of luck to Matt Teske and the whole in Reykjavik, Iceland this week. Stoked to hear the big takeaways. We'll be there next year!
https://charge.events/
As we approach CHARGE Europe (17-18 October), we’ve been asking our top speakers and partners to reveal their approach to branding in energy. In this article, …
While our fearless co-host searches Madrid for the perfect urban design, tune in to our last episode with head of sales. We'll be back next week. https://bit.ly/3Sn0COM
Face palms meet head snaps. In one of our more lighthearted episodes, the Yonder Boys tap the dark side of communications for scandal, outrage, and schadenfreude - from Chevy's slap in Atlanta's face, to Los Angeles bike blunders and the distrust ...
Our fearless co-host G.B. Veerman has been off exploring urban (and maritime) mobility on the other side of the pond (Spain) but we will be back next week with another exciting episode. In the meantime, feast your ears on our chat last month with head of sales for Vietnamese EV maker, VinFast US https://bit.ly/3QRFXlP
Where the powers of persuasion shift the ways people get from A to B. The Yonder Boys takes a deep dive into the news and trends shaping a new mobility landscape — Electric, Autonomous, Smart and Shared modes of transport. Co-hosts, Geoffrey Abrah...
Self-Driving Cars.
👍 or 👎
We discuss on latest YB pod - check it. https://bit.ly/3AvQHPD
Where the powers of persuasion shift the ways people get from A to B. The Yonder Boys takes a deep dive into the news and trends shaping a new mobility landscape — Electric, Autonomous, Smart and Shared modes of transport. Co-hosts, Geoffrey Abraham and Greg Veerman are veteran ad-men who focus m....
Unlike the title of this week's show, our guest, EV veteran Chet Parsons knows exactly what he's thinking! Calling in from Vietnam, home of - hear all about the car that's about to be everywhere. https://bit.ly/3QRFXlP
Face palms meet head snaps. In one of our more lighthearted episodes, the Yonder Boys tap the dark side of communications for scandal, outrage, and schadenfreude. “WTF Were They Thinking” is basically the premise of the Yonder Boys podcast — because too many communicators are whiffing the sustainability conversation. But in this episode we call out a few absolute stinkers. Fortunately for you, Gentle Listener, we balance the groans with cheers in a conversation with Chet Parsons, a 10+ year EV vet leading the charge to bring VinFast, a new electric vehicle brand, from Vietnam to the US. Talk about the American Dream. From Atlanta to San Francisco, from DC to Phú Quốc, we’re going places in the week’s Yonder Boys.
https://theyonderboys.buzzsprout.com/1837327/11147790
In this episode, the Yonder Boys explore some of the biggest head-scratcher messages coming out of the mobility world - from Chevy's slap in Atlanta's face, to Los Angeles bike blunders and the lack of trust we're already building in autonomous c...
Ep 7 - The Gospel of "Drive Less" hit the pod-waves a week ago. Co-hosts Geoffrey Abraham and G.B. Veerman talk about Ford's DTC EV strategy, why people in the burbs are killing at-office-culture (for better or worse) and how Volvo plans on getting you addicted to their cars. We also chat with Julia Thayne and Ben Holland about the uphill battle we face against car culture. Can Biden's infrastructure plan help or is it all just a political show. Don't miss the last episode of The Yonder Boys before our next one launches this week!
https://theyonderboys.buzzsprout.com/1837327/10849663-7-the-gospel-of-drive-less
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