Samdraland - Marketing and Brand Strategy, Brand and Web Design

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Samdraland - Marketing and Brand Strategy, Brand and Web Design

Welcome to Samdraland!

18/06/2024

Big news alert: There's a "Coming Soon" page live on my website, and I couldn't be more thrilled. Why? Because Samdraland is undergoing an exciting rebrand and restructure! I can't wait to unveil the fresh, new visual identity and online persona I’ve been working on.

For those who might be new here, I’m Samdra Rodríguez-Pabón, your go-to Brand Marketing Strategist and Designer, and the proud owner of Samdraland.

Samdraland is a Strategy-First brand-building studio dedicated to creating, rejuvenating, and repositioning brands so they can shine in the marketplace. My mission? To weave captivating stories and craft the perfect messages that resonate with your dream clients.
And because I can’t resist a good pun – yes, I do love to sprinkle in some bakery humor here and there (retired cake lady, reporting for duty! 🍰).

At Samdraland, my passion lies in empowering and guiding clients to build, design, and market their businesses with the influential magic of brand strategies. I believe in the power of storytelling and visual branding to transform your business. Whether it’s curating offer suites, enhancing social media presence, strategizing video content, optimizing search engines, or crafting a cohesive brand identity – I’ve got you covered.

I’m also leveling up my social media game! 🎉 Look out for my rebranded Instagram and TikTok presence, where I’ll be sharing even more tips, behind-the-scenes peeks, and all things brand building. Get ready to engage with me in a whole new way, and let’s create some digital magic together.

From comprehensive marketing plans to stunning website designs, I thrive on helping my clients navigate every step of their brand-building journey.

Stay tuned, because this rebrand is just the beginning. I’m eager to share more soon, and I’m so glad to have you along for the ride!

With excitement, Samdra 💖

09/10/2023

Ever scratched your head wondering, “What the heck is a Brand Strategist?” Well, wonder no more! As a seasoned Brand Strategist, Designer, and Marketer, I’m here to demystify this role and unveil the magic that can transform your brand from ordinary to extraordinary! ✨

A Brand Strategist is your secret weapon to carve a unique, compelling identity amidst a sea of competitors. We’re not just strategists; we’re storytellers, designers, and marketers, each role intricately woven to elevate your brand to its pinnacle.

Your Brand’s Journey Unleashed:

1. Brand Identity & Design- I craft visual identities that are not just aesthetically pleasing but echo your brand’s soul, ethos, and values. Every logo, color palette, and typography is a piece of a jigsaw puzzle, meticulously designed to paint a masterpiece that is your brand.

2. Unique Value Proposition - Dive deep into the essence of your brand. I unearth and articulate your unparalleled offerings, ensuring your brand isn’t just seen but remembered.

3. Target Audience Mapping- Your ideal customers are out there, and I’m here to connect the dots. With precision and insight, I tailor strategies that captivate and convert.

4. Brand Storytelling - Every brand has a story, but not all are told. I weave narratives that resonate, building bridges of trust, loyalty, and emotional engagement.

5. Strategic Planning - With a bespoke blend of strategy and creativity, every move is orchestrated to amplify visibility, engagement, and ROI.

6. Brand Marketing- As a marketer, I amplify your brand’s voice, weaving the threads of strategy, design, and storytelling into marketing campaigns that resonate, engage, and convert.

The Triple Threat Advantage:

Not all Brand Strategists wear the hats of a designer and marketer, but I do! It’s a symphony of strategy, design, and marketing, each note hitting the perfect pitch to create a brand that doesn’t just exist but thrives.

If the thought of a brand that’s not just seen but celebrated excites you, let’s talk. Your journey from a brand that exists to a brand that resonates and conquers begins now.

Slide into my DMs and let’s turn that brand potential into brand power! 💥

18/09/2023

To Brand or to Be Branded: That is the Question 🤔

In the bustling marketplace of today, standing out isn't just a strategy; it's a necessity. But here lies the million-dollar question: to brand or to be branded? Let's dive in!

Take the Reins 🐎

As a business owner, you have two choices:

✅ To Brand: Sculpting your brand meticulously, giving it a personality, a voice, and a visual identity that resonates with your ethos.

🟥 To Be Branded: Sitting back and letting the audience dictate your brand narrative, which is akin to giving a painter a blank canvas and saying, "Surprise me!"

The Power of Proactive Branding 💪

Taking control of your brand doesn't just mean having a snazzy logo or a catchy tagline (although those certainly help!). It's about building a robust foundation that includes:

✏️Visual Branding: Crafting a visual narrative that is both compelling and cohesive.
✏️Brand Foundations: Establishing core values, mission, and vision that steer your brand in the right direction. (This is the Catalyst that transforms your business into a remarkable brand.)

Don't Leave it to Chance 🎲

Allowing your audience to brand you is like playing brand roulette; you might get lucky, but more often than not, you'll find yourself scrambling to regain control. So why take the risk?

Let's Build Something Great Together! 🚀

Why leave your brand to chance when you can take control and craft a narrative that is uniquely you?

I am a "business to brand" strategist and designer with a knack for bringing visions to life.
Get a strategy that is as unique as your business. Let's create a brand that tells your story, your way.

Ready to take the leap?

Let's chat and build a brand that is authentically you, irresistibly compelling, and impossible to ignore. Reach out and let's get branding!

01/08/2023

🎉CELEBRATE WITH ME 🎉 I am so excited to share with you the site launch and new visual identity of one of my dream clients: Yvette LeFlore from and healingwithyvette.com

I designed and developed this site as well as designed her new visual identity (swipe left)!

💻Visit healingwithyvette.com and learn more about Yvette’s Healing Services. She is a Reiki Master, Energy Healer and Crystal Clinician. 🔮🙏🏼

Thank you for celebrating another client WIN! 🙌🙌🙌

15/06/2023

One of my most recent clients reminded me of the importance of an . I loved working with her and strategizing how and why each offer had a place within her business. Getting to see her gain so much clarity in her business made my month!

I wanted to share with you today a little “info carousel” (love those) about:

🍪 What is an Offer Suite?
🍪 Why is it Important?
🍪 And why I help Biz Owners with this area of their brand building.

Feel free to DM me with any questions and if you are ready to develop an Offer Suite, book a discovery call with the linkydinky in bye-oh!

12/05/2023

Elevate your Marketing efforts with a Customized Clarity Call! 💼

🚨🚨🚨 NEW OFFER ALERT 🚨🚨🚨

Are you feeling like your business's marketing strategy needs a boost? I got you! Our tailored Business Clarity Call is designed to meet you where you are and provide the clarity you need to succeed. 💡

I'm thrilled to share that this exclusive offer was born out of insightful conversations with clients and my audience.

Through these discussions, I discovered a gap in the industry where business owners often find themselves in need of someone like me—a brand strategist—to audit their businesses and uncover hidden opportunities for growth.

That's why I'm excited to bring you this transformative call, which combines my expertise with your unique needs.

This powerful call offers YOU the opportunity to:

🚀 Gain CLARITY on how to move forward with your business online, ensuring you're on the right track to success.

🚀 Receive a PROFESSIONAL AUDIT for your current marketing efforts, highlighting areas of improvement and untapped potential.

🚀 Get an IN-DEPTH POST-CALL ASSESSMENT PDF, summarizing the key insights and actionable strategies discussed during the call.

🚀 Access a RECORDING of the video call, so you can revisit the valuable advice and guidance anytime you need it.

During our time together, we will focus on a specific area of your business marketing that needs attention.

Whether it's refining your brand message, optimizing your online presence, or developing a targeted marketing campaign, I will provide you with personalized strategies and actionable steps tailored to your unique goals and challenges. Together, we will unlock the growth potential of your business.

Take action today and book your call to unlock your business breakthrough. 💼

Let's ignite your success together! 🙌

Check the l i n k in bio for more or go to samdraland.com/business-clarity-call 🚀

11/05/2023

Hey, I am Samdra! Your Brand Strategist and Designer! 🚀

✨ I help entrepreneurs build, design and market their businesses.✨

Here are some of the things I love helping biz owners with:

💡Brand Strategy
💡Marketing Strategy
💡Offer/Product Suites
💡Sales Funnels
💡Social Media Marketing
💡Storytelling & Content Marketing
💡Search Engine Optimization (SEO)
💡Search Engine Marketing (SEM)
💡Website Design and Development
💡Curated Personal and Business Branding

The stories we tell, become the offers we sell.™️

www.samdraland.com/links
---

¡Hola, soy Samdra! ¡Tu estratega y diseñadora de Marca/Negocios! 🚀

✨ Ayudo a emprendedores a construir, diseñar y comercializar sus negocios. ✨

Aquí hay algunas de las cosas que me encanta ayudar a emprendedores y dueños de negocio:

💡 Estrategia de Marca/ Negocio
💡 Estrategia de Mercadeo
💡 Ofertas / Suites de Productos
💡 Embudos de Venta
💡 Mercadeo en Redes Sociales
💡 “Storytelling”/Narrativo de Marca y Mercadeo de Contenido
💡 Optimización de Motores de Búsqueda (OMB)
💡 Mercadeo en Motores de Búsqueda (MMB)
💡 Diseño y Desarrollo de Sitios Web
💡 Personalización de Marca personal y Empresarial

Las historias que contamos se convierten en las ofertas que vendemos.™️

www.samdraland.com/links

13/04/2023

👋 Hey there! I'm excited to extend an open invitation to work with me and my business, Samdraland, to develop your business into a remarkable brand! I know brand building takes time, strategy, design, and the right messaging, and that's exactly where we come in.

We offer the following services:
🚀 Brand Strategy
🚀 Brand Design/Branding
🚀 Marketing Strategy
🚀 Website Design and Development

All our services provide an "Audit to Implementation" format, so we can work together at different levels of depth, depending on your needs and wants.

🧁Consulting: 60/90-minute sessions that audit your business, analyze your current efforts and identify new strategies that work for your industry. This is a 3 Figure Investment.

We currently have a Business Clarity Call for just $197, click the link in bio to learn more!

🍰VIP Experience: One-day/week one-on-one intensives where we dive deep into your marketing or brand's visual identity, strategize, plan, and implement routes for your business. This is a mid 4 Figure Investment.

🎂Retainers: We partner with you and/or your team to put our strategies into action. This is a low-mid 4 Figure Investment.

Have questions? We have answers! 🤝

Click the ✨ l i n k ✨in our profile and “Get in touch”!

Let's work together to build your brand!

30/01/2023

A little Monday AM reminder for all my business owners/ entrepreneurs.

24/01/2023

Every Brand has a STORY worth telling. 💥 What's yours?

05/01/2023

The content you share to bring awareness to your brand, offers, and products can help your audience position your business in their minds.

When you incorporate Storytelling into your content strategy your business will grow and resonate more with your ideal audience.

In order to curate a great content strategy you need to first:

✍🏻 Have a complete Brand Strategy that you can then share within your messaging.
✍🏻 Decide on what offer is launching next, and prepare your audience for the launch by making them aware of the problem that you are solving.
✍🏻 Have a “content bank” of topics that can be developed into stories. Stories do not have to be long, they have to be impactful. Use stories to communicate strategic messaging.

It's time to turn your business into a full-blown BRAND, with content that speaks to and attracts your ideal client and strategies that are curated just for you, your offers, and your business goals.

Do you need more Clarity for your content strategy? 🤔

Check out our new ✨Business Clarity Call ✨for just $197.

This call is designed for creatives and business owners to guide them and provide them with actionable steps to elevate their business and marketing efforts. We work on one area of your business so you can walk away with clarity and direction. This is your first step towards a more clear and profitable content strategy for your business.

Want to know more? You know where the link is. 🤭

14/12/2022

REBRAND RECAP: Tonight I wanted to share with you my recent 🍾MINI VISUAL (ID) IDENTITY 🍾 Branding package for a DREAM client.

When we started working together, they wanted to move away from their previous branding, business name, and aesthetic - as well as incorporate their own name into their business.

We strategized on the brand expansion and how will this ✨REBRAND✨ will help guide their visual identity as they grow their business. We focused on three key things: Timeless, Minimal, and Expandable.

With the brand mood board, we wanted to incorporate a “Women in Business/Women in Power” aesthetic since they are an online digital empire.

Nothing loud, except the last addition by the client’s request which was a bright yellow to use as a REAL pop of color within their content and website. I love the idea of a pop of color because it’s the disruptor ( in a good way) of your brand. We also used their initials as a “pattern” as an extra personalized touch for them.

As they rebrand and restructure their business they are able to use our🍾MINI VISUAL (ID) IDENTITY 🍾as a starting point for their brand.

We are also working on their new website (COMING SOON), so stay tuned to see how we develop this VISUAL ID into a WEBSITE! 😁

If you want to know more about our🍾MINI VISUAL (ID) IDENTITY 🍾 Branding package, check the 🔗in b i o 🍾

24/10/2022

Hi, it’s me…Samdra 😊

I wanted to re-introduce myself to all of you.🫶

I am a Puerto Rican Latina who lives in Texas.

Besides being the owner-operator of Samdraland, I am a retired home bakery owner. 🍰

In my past life, I was also a corporate worker focused on Customer Service and Success. I love how having good customer service can create a positive customer experience for brand building and recognition.

You will see crumbs of my past “Cake life” through Samdraland because it’s part of my journey, my story.

I am a multi-passionate entrepreneur who loves different things and plan to make a life out of all that I love!

I started Samdraland a couple of years ago, I first offered Social Media Management services but I quickly discovered (within 2 months) that Brand Strategy and Design was where my heart (and biz) needed to be.

🔊I am all about developing brands with amazing stories because people remember stories!

I believe: The stories we tell become the offers we sell.™️

Samdraland can help you with…

✨Brand Strategy
✨Brand Design
✨Brand Marketing
✨Web Design and Development

Our services provide a “from Audit to Implementation” Format. This means that we can work together in different levels of depth depending on what you need/want now.

My DMs are always open if you want to know more about me and what I do.

I want to leave you with a quote I love:

“Don’t ignore your own potential. Work on you, for you.”

Bye 😍

18/10/2022

I am turning ✨THIRTY✨tomorrow.
Today is my last day in my “20s” and I feel good about it. 🫶
I love aging, it means I am here, I am living.

There are a million and one things that I learned in this last decade and I want to share✨ 3✨ of those lessons with you.

1. I am the most beautiful woman in the World - I learned that I have the power to perceive myself the way I want to and that my self-image is one of the most important aspects of my life. I say “ in the World” because everyone lives in their own World and we have to make sure that we embrace ourselves in “our World” so that we can step out into the real world without seeking validation from others. They don’t matter.

2. I can’t control everything - Wow, what a concept, we can’t control everything. What I can control is how I react to what is happening, and I have become a master at this. I try my best to deal with things by allowing a “processing time” within my reaction. I try to embrace the unknown as much as I can.

3. I am capable of anything - If I can conceptualize it, I can make it happen. I am capable of finding the answers or finding someone with the answers. I actually read that Kris Jenner says that if the answer is “NO”, you are asking the wrong person and believe in this so much. I have also learned that I MUST surround myself with smart and ambitious people, I thrive in entrepreneurial environments and I have made life-long friends who think, create, and envision life the way I do.

Besides these life lessons, I want to also share that I have learned something recently by having my own business: When you do what you love, it shows. It becomes a beautiful representation of who you are and I hope I get to keep growing and expanding my business into a remarkable brand.

Thank you for reading me. ❤️

Kindly,
Sam

10/10/2022

Do you ever feel like all you do is share “these are my services/products, buy from me” kind of content online? You know that you “have to show up to sell” but have no idea what to say?

I was guilty of this too, I remember saying “I am telling them what I do, why are they not buying? I am great!” 😂 It wasn’t until I introduced Strategy, Stories, and Systems to my Marketing and Sales that I started seeing results.

🛑Before I say anything else, let me say this: When you are a solopreneur or have a very small team, marketing and sales can seem daunting. Whenever I share this type of content, I have two intentions: (1) to inspire you to take action within your business by educating with my content and (2) to hopefully help you with this in a 1:1 setting. Yes, I tell it how it is. At the end of the day, you do what works for you within the different areas of your business. Show up the way you want to, my recommendations are just that - recommendations. 💗

Strategy, Stories, and Systems: Take a step back and look at a few areas which you can extract content from. Your main goal with online content is to capture their attention with your stories and introduce them to your offers.

Two areas of your business that you can extract content from (1) the Business Foundations and (2) your offers. 🚀

🔍 Foundation: Introduce, educate and elaborate on your “Why”, “Who you are” and your mission for your business. You can use storytelling for this purpose.
🔍 Offers: Introduce, educate and elaborate on the problem you are solving and the transformations that past clients have benefited from.
🔍BONUS: Talk about you + your business: share your systems and behind the scenes of the business. Talk about your framework and why you are different. (Your unique selling proposition.)

Why are stories important? 📚Stories are powerful. They are more impactful than facts and people tend to remember stories better than a list of deliverables.

If you want me to help you with your brand and content strategy, just message me or you know where the 🔗 is to schedule a free call.

07/09/2022

There is always a story, there is always a “WHY” “WHO” “WHAT” “WHERE”. Are you telling your Business Signature Story? Are you creating content that aligns with your offers? Without a strategy, content is just stuff and we already have enough stuff. Let’s start weaving a signature story through your business.

When you build a business with a strategic brand framework, you develop a solid foundation to help you grow and make an impact.

I believe: The stories we tell become the offers we sell.™️

When you tell a story you create an emotional connection. You differentiate your business from others and you create a position in your ideal client’s mind. People remember stories, not deliverables, they remember what they felt when they read/listened to a story.

Let’s step into the kitchen and bake your brand’s signature story, from scratch. 🧁

Check the link in bio, get on the calendar. 📱

03/09/2022

Did you missed my BIG NEWS yesterday? Our new site is LIVE! Go check it out, samdraland.com or with the link in bio.🍪🍪🍪

02/09/2022

Finally (and I mean FINALLY!) Our new site is LIVE! Go check it out, samdraland.com or with the link in bio.

Special thanks to my Showit Queen, Katie from .co

31/08/2022

Hey, we are soft launching samdraland.com this Friday September 2nd at 2pm and (just because it's fun) we are going live on IG to talk all things WEBSITE and decorate a cake with you. 🍰

More details soon.

P.S. Yes, I baked a cookie and added my logo to it just for this shoot. 🍪

23/08/2022

I love seeing past clients still use my messaging framework for their businesses! I love seeing their taglines, their talking points, their "I help.." statements, and all their content! It means we developed a timeless strategy. 😍

I want my clients to WIN, to feel confident in their content, their offers, their websites, and online presence.

This post is just a burst of happiness and gratitude to all of you who have let me be part of your entrepreneurial journey.

P.S. I love seeing you win!

🫶

17/08/2022

Another sticky note on my wall: A wall full of potential.

I remember conceptualizing the fact that my capability had been limited by small minds.

I remember being told by a manager that “I will never be a manager because I am too emotional” as well as “I am not going to recommend you if someone calls.”- these are direct quotes, I have the email I sent to the HR department right after I quit my job and she told me these things.

The same person said, “I was gonna be leaving my team behind and would be failing them”, when just the day before she had fired a temp who was a mom and couldn’t care less.

I used to write little notes of ideas on the side of my desk for that corporation and how I wanted to be heard but I was being silenced. I remember thinking, “this would be great for the marketing department” or “we should focus on XYZ for client retention and their lifecycle”.

When you are in an environment that does not promote growth and exploration you are told to put aside, on a little wall… all of your potential.

I remember feeling small but knowing there was fire within me and my manager was not in charge of my future, I was.

I hold no anger towards them, lessons were learned - I chose not to let this experience crumble me but rather build me up. Today I am happier, stronger, and better.

Those ideas on your head, on your notes app … on that sticky note: Take action. Talk about it. Seek like-minded people, smart people.

I want you to lit that fire. You are more than just another sticky note on a wall.

15/08/2022

Hey friends, I am going live on IG tomorrow with Alyssa Williamson ( ) to open a conversation about Storytelling and Marketing: growing your business with ease! 🫶

Alyssa is an amazing online powerhouse. She is a Mindset + Intuitive Success Coach who I was so blessed to meet through the FemCity Local Members / All Chapters Network.

See you tomorrow, August 16th!

Time: 2PM PST/ 4PM CST / 5PM EST
Alyssa’s IG:

15/08/2022

The best advice I can give you: Talk about your business. In all spaces, from all angles - talk about it.

Advertising is promoting a company and its products or services through paid channels. Yet, nowadays we can advertise and promote our businesses for free on social media and search engines with curated content.

This content can help create awareness of your business and bring traffic to your website.

For many businesses, the days of relying on TV and Radio are long gone. They now have realized that creating awareness for their brands online can be highly profitable.

Awareness requires consistency. Once you create awareness for your brand, you create a position within your audience's mind.

Not every piece of content should be about promoting your brand. Your content should complement your brand message, mission, and vision. Your content should also create a path for your audience that converts a stranger into a client.

Are you creating awareness for your business? Are you creating content that matches your brand's messaging and vision? Are you talking about your business?

Focus on:

✨Captivating your audience's attention by showing up for your business

✨Creating content that positions you as the "go-to" in your niche or industry

✨Keep track of what works and what needs a touch of love!

Got Qs? Message me, I can help you create a content strategy that is custom to you and your biz.

18/07/2022

I tend to read the fine print. I took a pre-law class once and learned that reading the fine print is super important, so...did you read it?

15/07/2022

I remember it like it was yesterday, it was 2019, and “The bones” was on repeat on my phone. Maren Morris really knew what she was doing when she recorded this song. 🏡

At the time, I thought it was about romantic relationships. Fast-forward almost 4 years later and now I think this song can fit so many other scenarios - like building a solid foundation for a business.

So, are your “bones” good? 🤔

Your “bones” are the foundational items and structures that differentiate you from other similar providers - it’s the backbone of your business. (See what I did there? ha!)

You might be asking: Why is this important? Why do I need to develop a brand for my business? And what is the difference between a business and a brand? 🤔

Here is the answer I give to my clients:

You can have a business that makes money without building a brand. However, when you build a brand you will improve recognition, build trust and develop customer loyalty. Online, you will also support your content cohesively, add financial value and support your ads/launches with the right messaging.

Brand vs Business:

Think of the donut shop in your neighborhood, the one that just has a generic red or yellow “DONUTS” sign. That donut shop is just a business, they have a product and they sell it. There is no unique business name, online or traditional media presence, or any resemblance to what a brand should be.

It does not have a foundation that establishes a differentiation between them and the next donut shop 5 miles away.

Now, think about Krispy Kreme®️ - that’s a brand. It has captured your attention by creating a unique experience when buying its products.

They have created brand touch-points with strategic marketing and storytelling. This creates a position in the audience's mind as “the top donut shop”.

We are here to help develop your business into a remarkable brand. 👋

Our services provide a “from Audit to Implementation” Format. This means that we can work together in different levels of depth and investments depending on what you need now.

Click the link in bio to schedule a discovery call or dm us! 🫶

12/07/2022

Book: “The One Minute Sales Person” by Spencer Johnson, M.D. co-authored with Larry Wilson. They were first published in 1984. I loved this quick read. This book will take you about an afternoon sitting with 2 cups of coffee, it was about 100 pages and easy to understand.

This book was a beautiful combination of storytelling and an educational textbook all in one - so much that I even shared with a friend that whenever I write a book I want to structure it the same way.

The main lesson is to take a minute before the sale conversation to acknowledge that every customer is a PERSON and that they are our most important resource. I also liked that it included a visual map summary of each chapter and a “The One Minute Sales Person” game plan.

One of my favorite quotes: “People don’t buy our services, products, or ideas. They buy how they imagine using them will make them feel”

I recommend this book as a quick refresh to insert humanity into your sales process.

Do you have any book recommendations for me? Message me!

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Videos

It’s time for Mid-Year Business Audit! 💼( I am currently doing it too!) In the dynamic landscape of business, a mid-year audit is crucial! It’s a moment of reflection and realignment. It allows us to assess our progress, identify areas of improvement, and seize untapped opportunities. 📊✨🚀 #brandstrategy #brandyourbusiness #businessaudit #businessreview #midyearaudit #midyearbusinessaudit

Self-care is not a luxury, it’s a necessity. As a business owner, remember to take the time to prioritize your well-being. Your business will thank you. #selfcareroutine #mindandbody #entrepreneur

When you dive in deeper you get to discover your purpose and naturally show up to serve others. Answer these 3 questions and use Storytelling Content to share the answers with your audience so they get to know you and your business more. Who do you serve? Why you, what is your USP? Why now? Let's create content for your business that ACTUALLY prepares your audience to BUY! #storytelling #brandstrategy #marketing101 #contentforclients

You have worked really hard this year and it’s time to audit what worked, what needs improvement, and what we are no longer doing. This is just a little snippet of what I recommend doing before every quarter of the year but most importantly before the end and beginning of a new year.I am rooting for your success!#brandaudit #businessaudit #businessmarketing #marketingaudit

Branding is one of the most foundational pieces to your business. Branding is the personification of your brand’s promise. It’s the first impression and the executor of a lasting impression in your ideal audience minds. Think of your favorite brands, they have a visual identity that distinguishes them from others. This is why I recommend looking at ways to brand your business on every platform you are on so that you become recognizable. Are you ready to brand your business? We are ready for you, contact us with the link in bio. #branding #brandbuilding #brandyourbusiness #brandrecognition #branding101 #brandstrategist

How do you manage your website? 🤔You can also elaborate in the comments! a. I do it myself! 🖥️b. My assistant does it!👨‍💻c. I have a website person that does it, I outsource. 👯d. “Managing my website is an ongoing thing?!🫠What is there to manage?” #websitestrategy #newwebsite #websitedesign #websitelaunch

My number one website pet peeve? When they are not mobile-friendly or mobile-responsive. Most people choose to use mobile than desktop, you are probably watching me from a phone right now. Studies show that users make much more purchases with their phones, as compared to desktops or laptops. In order to attract them, you must have a mobile-friendly website design. Here are just 5 reasons to have a mobile-friendly site for your business: 🥂More people are choosing to interact with business while on their phones 🥂Better SEO Ranking (Google favors mobile responsiveness) 🥂More Sales 🥂Faster Loading Times 🥂Business Visual Identity Cohesiveness (Having a good mobile site makes you more memorable) If this is something you want me to help you with, call me. (Our 15 Minute Discovery Calls are free.) #website101 #websitestructure #marketingyourwebsite #brandstrategist #mobilefriendly #mobilefriendlywebsite

Investing in your website is like investing in a lead generation system. Your website is like an online storefront and when you structure your site for success, you will have more people coming in and wanting to know more because there is a clear layout of the store from how we can help them (the problem we solve) to who we are (our story) to the solutions (our offers) to the checkout desk (our CTAs). This is because we consider the client’s journey through your website and guide them accordingly. This is part of what I teach my clients when we work on restructuring their sites. Most people do not take into consideration the client's journey on their websites and because of that people only spend 6 seconds on your site before they leave. Let’s put your website to work for you, the way is supposed to. By looking at each page as an open conversation with you audience, making your site more strategically positioned to bring in more leads. As well as set marketing efforts to bring more traffic to your site. If this is something you want me to help you with, call me. samdraland.com/links (Our 15 Minute Discovery Calls are free.) #website101 #websitestructure #marketingyourwebsite #brandstrategist

Mastermind is such a mood!

Not using the right messaging strategy on your site is costing leads for your business. You might think that a website is for you to talk about your solution--it is, but not in the way that you think that it is. Going onto your website and focusing only on the solution without focusing on your creating awareness of your client's problem will only speak to a small number of people. This is part of what I teach my clients when we work on the restructuring of their websites, we work on auditing the messaging as well as the client’s journey through your website. So what is it that you have to do? You have to make them aware of the problem and guide them to the solution. Do you want to have a website that works for you and speaks to your ideal audience? Schedule a free discovery call. #website101 #messagingstrategy #websitestrategy #brandstrategist

How to market a "BLANKET" Biz! #blanketscarf #blanketseason #businessmarketing #marketing

Let’s audit my client’s site together, don’t worry she wanted me to share so that others learn about why these tips are essential. Let's look at the HomePage: Announcement Bar: Should have clear call to action, always show up as the top section and be in a different color so that it stands out/ Your site should be centered and aligned, like for example on this site the Nav bar was not centered, make sure yours looks professional, first impressions are important/ MOBILE MOBILE MOBILE - Make sure your site looks good from your PHONE! 75% (or more) of people visit sited FROM THEIR PHONES. Having a good client journey structure is crucial, make sure that when working with the different sections and the copy, you are acknowledging how a person might navigate your site so if they have to scroll to the end to find our why they need to work with you, they might have already decided not to do so. A website is considered your online “store” and it’s essential to understand first impressions. Follow me to learn more and visit samdraland.com to see how we can work together. #siteaudit #websiteaudit #websitestrategy #buildingawebsite

Who are you creating content for?

What do you think? #igdaily #socialmediamarketing #instagram #reelsvideo

Was this helpful? Check the link in bio for a free 15 call with me! #businessstrategy #socialmediamarketing #marketing

If you're tired of the inconsistent leads, the time-demanding & energy-draining requirements to produce leads, or the frustration of leads not opting into anything on your website--this video is for you. You can turn your website into a lead generation system. It's a process! So stay with me as I describe to you the first steps that I take to audit my client's websites during our “Site Audit + Strategy Sessions” as I help them build their lead-generating website. Lead-generating websites have these things in common: They are designed to take a client on a journey: Your website should demonstrate that you understand where they are at and that you have the tools to solve their problems and while they navigate your site they can see your story, your resources, testimonials and services. There have clear CTAs for the lead to follow: They are given CTA buttons to “contact”, “learn more” or “buy” from you. There is messaging that speaks to the client's problem and your solution: You are sharing your unique selling proposition as well as why your services benefit them. They are integrated with other marketing systems for the best results: Your website can integrate with so many parts of your business that it can be used to house resources that you can market online to get traffic back to your site. Your client will know exactly what you can do for them, how to contact you, and that you are the expert that's best to help them. Your marketing systems will help you keep front of mind for them as they move forward. If that sounds like something you'd like your website doing for you, it might be time you get in touch with me. Click the link in bio and click “get in touch” to get started.

If you've been in business anywhere from a few months to five years, you have a website, and you're online, but you're still struggling with a consistent way to generate leads, I am glad you are here. Chances are that you purchased your domain as soon as you thought of your business idea. You DIY your site or paid someone to do it for you just to get it done because you have been told that having a website is important for lead generation. However, that is not happening. 🫠 Having a website that is not strategically done is like having a placeholder, it’s just there. Think of your site as a cake. 🎂 You may have all of the ingredients in your pantry to make a cake, but until you actually take the time to measure, blend, and bake the ingredients together to create the cake you will not attract clients that will love your business and buy from you. Your ingredients are just taking up space in your kitchen the same way a “placeholder website” is taking space online. Until you are able to make that happen your audience is going to your website and only seeing hints of what you offer. If you are experiencing any of these 3 things it might be time to make a change: -Your website isn't a consistent source of leads for you. -And if people do visit, it's short and they don't opt-in to anything on your site. -You spend the bulk of your time networking or pumping out endless amounts of social media content to generate leads. If those are scenarios you'd like to break up with, you might be asking yourself: So how do you bake up a website that is actually a lead magnet vs. a lead repellent? 🤔 I'm glad you asked! I'll be covering how to have a lead-generating website in my next video. Stay tuned and follow @samdraland for more. Ps. Having any kind of website means that you are brave enough to show up and you believe in your business. My intention is to help you get the most out of your website so you can use it as a tool for your business. 🫶

Don’t know what to say online? I’ve been there! 👋🏻 Here are ✌🏻 areas of your business that you can extract content from (1) the Business Foundations and (2) your offers. 🚀 🔍 Foundation: Introduce, educate and elaborate on your “Why”, “Who you are” and your mission for your business. You can use storytelling for this purpose. 🔍 Offers: Introduce, educate and elaborate on the problem you are solving and the transformations that past clients have benefited from. 🔥BONUS: Talk about you + your business: share your systems and behind the scenes of the business. Talk about your framework and why you are different. (Your unique selling proposition.) If you want me to help you with your brand and content strategy, just message me or you know where the 🔗 is to schedule a free call. 🛑Disclaimers: (A) I am resharing this post in a “reels” format because IG does not care for any other content as much at the moment! LOL! (B) When you are a solopreneur or have a very small team, marketing and sales can seem daunting. Whenever I share this type of content, I have two intentions: (1) to inspire you to take action within your business by educating with my content and (2) to hopefully help you with this in a 1:1 setting. Yes, I tell it how it is. At the end of the day, you do what works for you within the different areas of your business. Show up the way you want to, my recommendations are just that - recommendations. 💗 #contentstrategy #whattopost #brandstrategy #branding #storytelling #smallbusiness #bizness #contentonline #contentmarketing Audio: @Is0kenny

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