African Journal of Marketing Management

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African Journal of Marketing Management The African Journal of Marketing Management (AJMM) is a peer reviewed open access journal. The journal commenced publication in April 2009.

The journal covers all areas of marketing such as advertising, branding, customer orientation, service marketing, product placement, B2B marketing, digital marketing, marketing strategy, consumer behavior and marketing channels. The journal specifically encourages the submission of articles focusing on innovative marketing solutions in Africa such as BoP marketing strategies, pricing strategies in

emerging markets and mobile and social media marketing in emerging markets. AJMM welcomes submission of full-length research articles, short communications and review articles. In addition, the journal also welcomes letters and commentaries to the editor.

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