The Brug (2024)

17/06/2021

Many realtors we know are qualified and willing to go to the extra mile for property seekers. Still they find it difficult to get clients and close deals.

If you fall into this category of realtors, the truth is you're probably qualified enough. All you need is effective marketing for your brand.

You need to do the following:

1. You need to get clarity on who you are as a real estate brand and why should people choose you. If you don't, how do you communicate that to your prospects so they can choose you? A brand strategy will help you a lot with this. We have an in-depth guide on brand strategy, check the link in our bio for it.

2. You need to position yourself to attract your ideal customers. Brand positioning is also how you seal your place in the industry and mind of your customers. Send us a DM to get a free brand positioning template.

3. You need to get to know your preferred clients; their demographics, psychographics, preferences, pain points and challenges. This will help you gain clarity on how you can best serve them. Check the link in our bio for an in-depth guide on developing effective real estate buyer personas. Included in the guide is our free exclusive buyer persona template to get you started.

4. You need to find a way to get in front of your ideal clients, acknowledge their pain points and present your solutions to them.
There are lots of people that need your expertise to solve their property related problems.

Make it easy for them to find you. Get a marketing plan and execute it effectively.

Send a DM in case you need help with developing and executing a real estate marketing plan. We speak the real estate language, we'll help you attract and retain your best clients.

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05/02/2021

Do you need to define and document your organizational values as a realtor?

We all have core values we abide by at work (We hope you do). However, is it necessary to clearly define and document them?

The simple answer is YES, and here is why:

Organizational values describe the core ethics or principles which your company will abide by, no matter what. They inspire your best efforts and also constrain certain actions.
Strong, clearly-articulated values are a true reflection of your business’ aspirations for appropriate workplace behavior, and play an important role in building a positive culture at your organization.

Many brands have had their core values assist them in becoming a household brand. One of such brands that comes to mind is Zappos. Former CEO, Tony Hsieh mentioned (in his book “Delivering Happiness”) that through their core values they were able to build a culture that played an important role in making Zappos a revered brand. In fact, Tony strongly believed “Your Culture is Your Brand’. We believe your culture has its root deep in your core values.

So, do you have your organizational values clearly defined and documented?

If yes, make it easily accessible for everyone in your organization.
If no, please define and document them today.

Also, let us know what you think generally of organizational values.

15/11/2020

Digital marketing is one of the most effective marketing strategies for Realtors. Compared to traditional sales methods, it is time saving, cost efficient and easy to implement. When done right, it also help you boost your brand exposure, target the right audiences and have meaningful engagement that lead to sales with them.

There are several types of digital marketing strategies that you can employ as a Realtor to grow your business. Among them are content marketing, social media marketing, search engine optimization (seo), pay per click (PPC), email marketing etc. In our in-depth digital marketing guide, that can be found in our bio, you'll find the best use cases of all the aforementioned digital marketing strategies. The guide will also help you understand the lingo used in digital marketing and other things.

This post is about the best digital marketing practices that'll help you run successful digital marketing campaigns.
Follow these steps regardless of which digital marketing strategy you're using and you'll be sure to minimize marketing efforts and maximize profit with your campaigns.

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Please don't hesitate to drop your enquiries, questions and thoughts about real estate digital marketing. We'll be sure to attend to everyone of them. Also make sure you save this post so you can use it every time you want to run a campaign. Like this post too and share with the people you want to run successful campaigns.

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13/11/2020

Welcome to The Brug™
Our mission is to help Realtors bridge the gap between their business goals and customer needs. We do this through major touch points of Strategy, Design, Digital development and Marketing.

To kick things off, we'll be starting with Real Estate Brand strategy development. This is because strategy should precede any other branding and marketing effort.

In this step-by-step process, you learn what brand strategy is, why you need one and how to create it.

Make sure you follow these steps sequentially, as each build on the prior.

Please note that the onliness statement format used to create a positioning statement was developed by Brand strategy guru, Marthy Neumeier.

Don't hesitate to contact us if you'll like us to work with you in creating an effective real estate brand strategy.

Continuation of Customer journey from the carousel

1. Awareness: This is the first stage in a customer's journey and is a stage where your prospect acknowledges a problem and begins to research a solution.

In context of real estate, someone might be getting married and want a bigger house that'll accommodate their prospective new family.

2. Consideration: This is the stage where the prospect looks at the options of solution available to them and weigh them accordingly.

3. Decision: The prospect choose a solution, look at specific buying details and consider if they'll be any support or follow up. For example, they'll consider if you'll be available to lead them to inspect the properties they're interested in, how difficult or easy it'll be to purchase or lease the properties of their interest when they are ready to commit.

4. Engage/Delight: In this stage, the once prospect who is now customers look forward to how you'll support them after their transaction with you.

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