20/09/2020
Remember the brilliant campaign by Coca Cola?
Let's understand why this campaign was so successful, shall we?
The basic idea behind the campaign was to connect with their customers on a personal level and inspire them to share their moments on Social Media.
The campaign evoked human connection and prompted customers to Create Social Media Content. It also created an urge within customers to buy more coke so that they can find a bottle with their name on it.
This campaign not only provided profits but also tons of user-generated content along with growth on Coco-Cola's Social Media Pages in millions!
The reason behind the success of this campaign is personalization.
So, try to keep it personal and evoke human connections and emotions in your Social Media content and campaigns.
By the way, do you remember finding a bottle of coke with your name?