Here to help you broaden your horizons and unfold potential of your business.
Is brand strategy as important to you as brand identity?
If not, think again.
A good brand strategy can bring the best out of an average product, but a bad brand strategy can destroy even the best product.
What do you think? Do you agree with us? We would love to see your thoughts on this.
Why is investing in your brand so important?
When you invest in your brand, rather than just a product or service, you are creating a long term connection between your dream clients and you (your brand).
Investing in your brand will also help you attract more attention, stand out from your competitors, and build audience loyalty.
When building your brand, start with yourself.
What are your beliefs, your principles, your goals and what kind of people do you want around you?
Believe me, you don't want to do everything for everyone, that way you will only fail and you won't be the best at what you do.
Take your time and think carefully about who you are, what you want to do and who your target audience is.
Quality over quantity.
Who says you shouldn't use gray?
We think it is a soothing color that leaves a solid and elegant impression.
A mixture of black and white, gray is the best of both worlds. it symbolizes neutrality, balance and control.
We want to share with you a mood board and color palette as inspiration for using gray tones in your designs and branding projects.
Have you ever wondered if there is a difference between brand and branding?
Here is the answer to that question.
Your brand is how other perceive your business. It’s the connection that you make with your audience. It’s what others say about you when you are not there.
Branding is the set of actions that you take to build a brand. It’s the process of creating a distinct identity for a business in the mind of your target audience.
In short, branding is a process, while brand is the final result.
Your brand is your unique combination of skills and experiences that make you who you are, and what others will recognize you for. It is your views, your ideas and your way of doing things.
Your brand is your value proposition, how you define yourself and how you show the world who you are and what you want to become, whether it is a personal or business brand.
How do treat your brand? We treat it like it is one or us.
Like a person, a brand has its own personality and character that defines who it is, what its beliefs are and how it goes through life.
Your brand should have and identity (who it is, personality (how it behaves) and experience (how it will be remembered).
Ask yourself these three questions about your brand:
How would your brand introduce itself? How would it describe its appearance?
How would your brand talk about your products or services? Would it be serious and professional, or humorous and playful?
What would someone say about your brand after “meeting” it for a first time? What are a few sentences they would use to describe it?
Humanizing your brand will help you achieve a deeper relationship between you and your clients. If you treat your brand as a person, your clients will do the same. It is the most effective way to gain their trust and loyalty.
How do you treat your brand? We would love to see your opinion on this topic. Comment down below!
Visuals without a strategic brand behind it is nothing more than a design.
Don’t get me wrong, design is also important part of the branding process but it comes later down the road.
Your logo needs depth behind it, and thats where your overall brand mission, vision and strategy comes in.
Brand strategy is a broad topic, but it is all about defining the direction of the brand, to compliment the business strategy and bring in results.
What do you think? Is the branding strategy important part of your business? Comment down below!
A brand is much more powerful and fulfilling than a business you work on solely for financial return.
When done right, a brand works for you. It holds your story, vision and purpose. It keeps your clients loyal and commited to you.
With a strong brand, your industry will recognize your authority, the right people and opportunities will find you, and your actions will have a big impact on the world around you.
Why Infinith?
We have always been fascinated by the universe and its vastness. We believe that there is no such thing as impossible, and that the options are endless.
This is the reason behind choosing our name, as a reminder and motivation to overcome all the challenges that are put in front of us.
Likewise, our logo is made of a continuous line, which also represents infinity and pushing towards our goal.
And our goal is to help great individuals and businesses develop the brand they deserve and which will lead them to their ideal clients.
A brand is not a shiny logo or cool name. It is much deeper than that.
The brand evokes emotions and inhabits the mind of its audience.
What is your definition of the brand? How you see it? We would love to hear your thoughts!
If you think you are done once you developed a solid brand strategy and built attractive brand identity, you are wrong.
It’s just the beginning, the most important part is yet to come.
You have to prove everything you stand for and build trust.
That work is never done, as long as the brand exists…
Do you agree with this?
What other traits do you need to master branding? Comment down below!
When building your brand, start with yourself.
What are your beliefs, your principles, your goals and what kind of people do you want around you?
Believe me, you don't want to do everything for everyone, that way you will only fail and you won't be the best at what you do.
Take your time and think carefully about who you are, what you want to do and who your target audience is.
Quality over quantity.
Is brand strategy as important to you as brand identity?
If not, think again.
A good brand strategy can bring the best out of an average product, but a bad brand strategy can destroy even the best product.
What do you think? Do you agree with us? We would love to see your thoughts on this.
It is the time of giving right?
We have a special gift for you!
We are giving one person or business a design (or redesign) of their logo and brand identity.
You can be the one whose business starts the new year with a fresh new appearance!
Simple steps to join this giveaway:
◽️Like this post
◽️Leave a comment “Giveaway”
◽️Share this post on your story
◽️Follow .co
Giveaway ends on 24th December 2022 at 12PM when we will pick our lucky winner.
Good luck everyone!
When creating products and services, focus on what that product or service brings to your client, not on the product itself and what it will bring to you.
A brand is a promise, and you have to keep that promise in everything you do.
Whether it is a service or a product, you always need to deliver what you promised to your clients, never forget that.
If you always keep your promise, you will build trust in your brand and your clients will always come back.
Who says you shouldn't use gray?
We think it is a soothing color that leaves a solid and elegant impression.
A mixture of black and white, gray is the best of both worlds. It symbolizes neutrality, balance and control.
We want to share with you a mood board and color palette as inspiration for using gray tones in your designs and branding projects.
Why is investing in your brand so important?
When you invest in your brand, rather than just a product or service, you are creating a long term connection between your dream clients and you (your brand).
Investing in your brand will also help you attract more attention, stand out from your competitors, and build audience loyalty.
Brand strategy gives you a unified plan for everything from the core of your business and the positioning of your brand to a brand persona that resonates with your target audience.
Brand strategy helps you define key aspects of branding your business, so when you define those key elements, you will get clarity on how to build a strong and solid brand.
We will explain those elements more in detail in the upcoming posts.
Branding is much deeper than you might think.
Brand visuals and identity are only the tip of the iceberg that branding represents.
There is much more below “sea level”, and that part relates to the overall strategy behind the brand’s visuals.
Found this helpful? Save this post for later and share it with someone who needs to see this.
Keep this in mind as you build your brand.
You need to consider how your visual identity, your voice and your personality will affect your clients.
This is the road you need to take to build a brand that clients will trust in and keep coming back to.
What is the difference between brands mission, vision and values and what should we ask ourselves when writing them?
A mission statement drives your business. It describes what you do and for whom, your objectives and everything what it takes to achieve those objectives. It also shapes your brand’s culture.
When writing a mission statement, consider these questions:
▫️What do we do today?
Who do we serve?
▫️What are we trying to accomplish?
▫️What impact do we want to achieve?
Vision statement describes the future of the company. It reveals what the company hopes to achieve in the long-term. The vision statement is inspirational and motivational, but it also provides a direction for a brand.
When writing a vision statement, consider these questions:
▫️Where are we going moving forward?
▫️What do we want to achieve in the future?
▫️What problem are we seeking to solve?
▫️Who and what are we inspiring to change?
Values statement defines the fundamental beliefs that a company stands for. It outlines the core principles that guide and direct the brand and its culture, and serve as guidelines for the types of behaviours that should be promoted and encouraged.
When drafting a values statement, some questions to consider include:
▫️What do we stand for?
▫️What behaviours do we value over all else?
▫️How will we conduct our activities to achieve our mission and vision?
▫️How do we treat members of our own organization and community?
Your brand strategy needs to be shaped from purpose, personality and everything your brands stands for, and your clients wants and needs.
A good brand strategy must consist of both parts. Brand cannot succeed if it only focuses on itself and not on its clients.
Do you agree with us? We would love to see your opinion!
Brand awareness represents how familiar your audience is with your brand and how well they recognize it.
It measures how well known and accepted a brand is to its target audience.
Why is brand awareness important?
◽️It builds trust.
Trust in a brand is crucial in today’s society because buyers often do exstensive research and ask others for opinion before making any purchase. Once customer bonds to your brand and feel emotional connection with it, they are more likely to make repeat purchases without more thinking.
◽️It creates association.
Brand awareness associates actions and products with particular brands, subconsciously encouraging us to replace common words with branded terms. And before you know it, simple everyday stuff are doing marketing for you.
◽️It increases brands equity.
Brand equity describes a brand value, which is determined by consumer experiences with an overall perception of the brand. Positive experiences and perception equal positive brand equity, and the same goes in negative notion.
We love to work with clients who are open to some new ideas and give us a lot of creative freedom in the process of creating their brand identity.
is one of that people that we love to work with. She is a Social Media Manager who is primarly working with businesses from fashion industry, so we entered this project with a Personal Brand approach.
From researching her existing profiles and work, we saw that she is using soft colors and an elegant yet minimalistic designs, which is the path we also took when designing the logo.
After research and discussion, we start choosing the font for the logo. We chose a serif font that is elegant but also simple to achieve minimalism.
We then played around with the positioning of the letters, and found a combination that looked appealing and created the submark.
Once the brand marks were created, we selected the brand name font and other heading and body fonts to complement the entire brand identity.
Michelle already used soothing and soft colors, so we just expanded that pallete to give it more life and variation.
In the end, we put everything together, and that’s it!
Be the first to know and let us send you an email when Infinith posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Send a message to Infinith:
Want your business to be the top-listed Media Company?
