02/08/2020
The first ever issue of Backlash, December 1987. When I look back on it, I can’t help but wonder—who the hell did I think I was?
I called it “Seattle’s only local music magazine,” a nod to “America’s Only Rock ’n’ Roll Magazine,” Creem, but it was also a stab at the Rocket, Seattle’s main music mag at the time. (I never hated the Rocket, but I did kinda like poking them in the eye now and then). But we were, as far as I knew, the only Seattle zine that covered ONLY local bands, which turned out to be exactly the right thing at the right time.
For those of you who are still with me, here’s the Backlash story (and I’m sticking to it.) After Backfire folded due to financial ruin, I collapsed into a severe depression that lasted three years. I worked various secretarial jobs, which I was mostly terrible at, because I couldn’t even pretend to give a s**t. I had a journalism degree, but nobody was hiring. The internet didn’t exist. Finally, I got a job at Seattle Press, a North Seattle publisher of community newspapers. I was to be the editor of a new quarterly, the Lake Union Review.
Almost immediately, I started needling the publisher, Terry Denton, to let me put out a local rock magazine. He was skeptical, to say the least, but said I could do it if I could sell enough ads for the first issue to break even. It’s unheard of for the first issue of anything to break even. I worked my ass off, and up to the last minute, I don’t think Terry thought I could do it. I proved him wrong, and the first issue of Backlash was born.
I got together with some writer buddies to help me put it together. A couple of them were from the Rocket, natch, and one of them, Jeff Gilbert, wrote the first cover story. I figured, how can you miss with a metal band? It was the first and last time Jeff wrote for me, after getting a talking to by the Rocket’s editor. The others sooner or later followed after being offered a similar ultimatum, but that was okay. I appreciated their help at the beginning, and I soon had plenty of my own writers to develop a strong local identity. (I did, however, continue to rip off Creem.)
Besides the Q5 story, there were articles on Crisis Party, Terry Lee Hale, and Chemistry Set, and record reviews of Sir Mix-A-Lot, Room 9, Young Fresh Fellows, Soundgarden, Coven, and others. We were trying to cover all the bases, and I think we did a pretty good job.
It’s not my favorite issue. Because every page had to be paid for, we had to cram an awful lot into eight tabloid-sized pages. But here it is, and this story will be continued.