07/06/2022
Think back to moments you went shopping in a supermart.
The products on the shelf are probably screaming 'choose me' with their colours. But factors like familiarity, loyalty, individual personality, and buying power influence your buying decision.
Colour is used to evoke emotion and express personality. It captures attention and spread brand awareness.
Assuming we remove all these biases, it's safe to say we'll buy products with an appealing outlook, which is about 80% colours.
So how do you choose colours that are specifically suited to your brand and attract your audience?