Jenna Elizabeth: Digital Marketing Mentor

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Jenna Elizabeth: Digital Marketing Mentor

Clarity & Strategy
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💌 [email protected]

08/09/2024

Boosting posts OR strategic ad campaigns, what should you be doing?

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Owning your own business can be hard - there are so many different things that you feel you need to conquer to grow and expand. All too often, I see businesses randomly boosting posts hoping to get a return.

Before we go any further, STOP NOW! If you're running any boosted posts, turn them off. You want to make sure you're spending money on a proper campaign strategy that will bring you RESULTS.

[1] Gain clarity on your business offer and messaging so that you can attract the right leads for you.

[2 Create a flawless funnel for leads to find you, develop relationships and become clients/customers.

[3] Ensure your ad copy and creatives are engaging the right leads for you with clear business messaging based upon your objectives.

[4] Decide on the right budget for you, to make sure you get value for money from your ad campaign.

While boosting posts may seem like you're running ad campaigns, you're not able to target you audience in the same way and track leads.

06/09/2024

Imagine if a few small tweaks could grow your coaching business 👇

I have worked with countless online coaches who have had their businesses change from just implementing a few changes. What if yours was the same?

With a proper launch plan in place, a converting funnel and strategic ads, you could finally be in front of your target audience, helping them live the life they want AND growing your business.

Sounds like a win-win, right?

Book a call with me to find out how I can help - https://www.jennaelizabeth.co.uk/workwithus

04/09/2024

HELLO SEPTEMBER 🌞

Who else loves that September always feels like a new start?

👀 But did you know that buying mindsets shift as we enter September?

People are back from their summer breaks and ready to make a difference. Consumers start shopping and people generally look for ways to better themselves.

Make sure you have content that stands out and shows what you can do or how you can help people. ✨

02/09/2024

Stuck in the dark with your Facebook Ads?🫣

If you've been running Facebook Ads but not sure you're making the right decisions, this is for you👇

Rather than asking questions like, "How do I set up an audience in Facebook ads?" or "What is a pixel?", imagine if you had someone to help guide you through the process.

You're probably thinking, "but an ads manager is completely out of my budget" 💭 but what if it wasn't...

What if you could have that expert guidance, those insider tips and all your questions answered without breaking the bank? Join the waitlist to be the first to know 👉 https://www.jennaelizabeth.co.uk/adsclinicwaitlist?r_done=1

31/08/2024

Picture this: you've spent time creating your Facebook Ads campaign then BOOM, your ads are rejected ❌

Not only is it frustrating but it can also be time-consuming if you’re not sure where you went wrong.

Here's how to avoid your Facebook ads being rejected 👇

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Avoid before and after images. This doesn't just apply to medical or aesthetics businessess, but also those where body images are used, like fitness.

It could also come under the ‘no sexual imagery’ category - Facebook are strict with these, so no unnecessary skin.

It's annoying, I know! What better way can you show the impact of what's been achieved than with before and after images. So it's time to get creative👩🏼‍🎨

Rejected ads are inconvenient and sometimes frustrating if you don't know why they were rejected, but they can be fixed. If this has just happened to you and you're not sure why, reach out and let's see if I can help - https://www.jennaelizabeth.co.uk/workwithus"

29/08/2024

Want to know the BEST way to get the results you want from Facebook Ads?👀

📌 SAVE this for your next Facebook Ad campaign

While attention spans are definitely getting shorter, the truth is you're not going to get results from your Facebook Ads if your content is not engaging enough.

That might be controversial but people don't want to waste their time anymore.

So it's your job to create content that will engage your audience, hook them in 3 seconds AND then deliver value early on rather than waiting to the end 🥱

👉 Here's what I recommend when crafting Facebook Ads:

[1] Create content, whether in the video, image or ad copy, that will hook the audience in within 3 seconds.

[2] Deliver some value or action steps in the next 30 seconds to give them a reason to click-through or continue engaging with your content.

Try it and I promise you that you'll see why hooks are important.

Have you tested this already? I'd love to know how it worked for you👇

25/08/2024

Doing what I love best 👩🏼‍💻

If you've been following for a while then you already know that when it comes to our Facebook Ads management our specialty is combining a strategic approach with content that speaks to your audience.

It's this combination that gets the results. Because while I LOVE creating content that attracts your audience, my focus is getting the right strategy for your objectives, budget and audience.

What's your biggest struggle with Facebook Ads? Let me know in the comments 👇

21/08/2024

Avoid your Facebook ads being rejected by doing this🙅🏼‍♀️👇

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There's nothing worse than spending ages crafting out the perfect Facebook Ad just to get a big rejected message! It’s frustrating and can be time-consuming if you’re not sure where you went wrong.

That's why you should avoid being individual specific.

Although you can target specific audiences with your ad, you can’t suggest you are targeting that audience because of...
🧑🏼‍🦳 age
❤️ sexual orientation
♂♀ gender
⛪️ religion
💸 financial status ..etc (the list goes on).

When planning your ad copy, make sure you try not to use the word YOUR or YOU too much or draws too much attention to one of these demographics.

For example, you could be promoting a nutrition program that helps people manage their weight, but you can’t create an ad that suggests the target user is overweight.

Rejected ads are inconvenient and sometimes frustrating if you don't know why they were rejected, but they can be fixed. If this has just happened to you and you're not sure why, reach out and let's see if I can help - https://www.jennaelizabeth.co.uk/workwithus

17/08/2024

Don't think Facebook Ads are affordable?👀

This couldn't be further from the truth.

Here are a few AFFORDABLE ways to reach your target audience with Facebook Ads👇

Before we get started, you need to make sure you have the Facebook pixel added to your website. This way you'll be able to track all of the incredible results you generate.

On Facebook, the rule typically is that you'll have to spend more if you're asking the audience to spend more. For example, a lead generation campaign to a freebie should cost less than someone purchasing an item for £100. That's why there are a few campaign objectives that will provide you with a more affordable way of reaching your target audience.

🌟 Engagement

Rather than taking someone to your website, with an engagement campaign you optimise for people interacting with your content or watching a video.

🌟 Traffic

With this objective, you are optimising for either link clicks through to your website or landing page views. If I'm running a traffic campaign I like to optimise for landing page views as this is a more accurate number of the people who actually visit the website, rather than link clicks where they can fall off between clicking on the ad and reaching your website.

🌟 Leads

Depending on what you're asking your audience to do, lead generation can be very cost effective on Facebook. Some of my clients are currently getting leads for less than £1 on their lead generation campaigns.

Not sure what the best campaign objective is for you? Book a session at our Ads Clinic and I will help you create strategic ad copy that speaks directly to your target audience - https://www.jennaelizabeth.co.uk/workwithus

15/08/2024

Are you using emojis in your creative or ad copy for Facebook Ads?👩🏼‍💻

Did you know that emojis can improve the performance of your ads?

From emojis as part of the ad copy to being in the image too, they can work in a broad range of creatives, including evergreen, launches and lead generation.

✅ Start with 3-4 different emojis that represent your brand, utilise one emoji per creative asset.

✅ Test to see which emojis work better with your audience.

✅ Take this winning creative and test different headlines or try this out on other campaigns you have running.

Want to create campaigns that are set up for success? Take a look at our custom campaign launch 👉 https://www.jennaelizabeth.co.uk/workwithus

13/08/2024

Ever heard someone say "Facebook Ads don't work"? YAWN right?

That's because Facebook Ads DO work, you've just got to know how to create STRATEGIC campaigns that generate results.

It can be frustrating to invest in ads without seeing any returns. You eventually become tired of throwing money at Facebook ads without getting any real results.

That's why we've put together a FREE checklist and workbook to help you avoid common mistakes and build a strong foundation for your ad campaigns.

Get access today and start preparing like a pro 👉 https://www.jennaelizabeth.co.uk/adsprep

11/08/2024

Are attention spans terrible today or is your content just not engaging enough? 👀

📌 SAVE this for your next Facebook Ad campaign

That might be controversial but it's a serious question that I have to ask when analysing data from Facebook Ads.

The truth is - people don't want to waste their time anymore.

So it's your job to hook them in 3 seconds AND then deliver value early on rather than waiting to the end.

👉 Here's what I recommend when crafting Facebook Ads:

[1] Create content, whether in the video, image or ad copy, that will hook the audience in within 3 seconds.

[2] Deliver some value or action steps in the next 30 seconds to give them a reason to click-through or continue engaging with your content.

Try it and I promise you that you'll see why hooks are important.

Have you tested this already? I'd love to know how it worked for you👇

09/08/2024

How to set a Facebook Ad campaign for success 🤩

There's a few things you need, but a combination of the right objective, targeting the right audience and ads that speak to your audience is defintiely the best place to start.

🗣️ So how can you make sure that your ad copy is speaking to the right audience and attracting them enough to take action?

You have to identify who your audience are. You could even speak directly to them in your ad copy.

For example, you could say "this is for you if..." and then insert some emotional triggers that align with your target audience.

The thing is, not everyone in your target audience will be ready to take action just yet, and so by including an identifier like this you are calling out the to people who are ready to take action. This allows you to maximise your results and minimise your costs and create a more targeted audience. 🎯

Are you ready to create Facebook Ads campaigns that are set up for success? Take a look at our custom campaign launch 👉 https://www.jennaelizabeth.co.uk/workwithus

07/08/2024

LOOK OUT FOR THIS NEW FEATURE IN FACEBOOK ADS👀

💌 SEND this someone who would find it helpful

Rather than just leaving your ad copy as the text you submit, Facebook have started selecting the AI generated copy 'by default' to test different options. You may have not chosen this option but the ad could still publish with the copy in it.

This is a well-intentioned feature and wouldn't be a problem if the AI copy was similar to the one you submit or if you don't have strict copy guidelines. But if this is not the case and your copy goes through approval processes, then this is definitely something to watch out for.

Have you seen this new update in Facebook Ads?💡

03/08/2024

When launches just keep getting better 👏

👉 Swipe to see the results from launch 1 to 3

Client launches using Facebook Ads shouldn't just be a one-hit wonder, they should optimise, learn and get better each time.

I've worked with this client 3 times so far this year so far on 3 different launches, each one is to a 3 day challenge, with her very 1st launch using the power of Facebook ads in March. We started off with a lower budget, cautiously testing content and the audience.

But we're now on the THIRD launch of the year and it gets better each time! Our strategy and system is consistently bringing in new leads and sales to her business 🙌

Looking to generate results like this for your business? Drop me a DM or visit our bio to book a call or learn more about my services.

01/08/2024

Do you wish you could have an ads expert in your team but feel like it's outside of your budget right now? This is for you👇

If you've been asking questions like...

"How do I set up an audience in Facebook ads?" 🤯

"What is a pixel?" 🤯

"Do I just create one ad?" 🤯

Then it's time to step out of the dark. You're about to have an ads wizard by your side...minus the hefty invoice.

Ready to have a Facebook Ads expert in your pocket?

Join the waitlist to be the first to hear 👉 https://www.jennaelizabeth.co.uk/adsclinicwaitlist?r_done=1

30/07/2024

How to avoid your ads being rejected🙅🏼‍♀️

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You’ve spent ages crafting out the perfect Facebook Ad and then BOOM - big rejected message! It’s frustrating and can be time-consuming if you’re not sure where you went wrong.

Here are some of the main reasons why ads get rejected and how to avoid it...

[1] Don’t be too specific to an individual
Although you can target specific types of audiences with your ad, try not suggest tha you are. For example, you could be promoting a nutrition program that helps people manage their weight, but you can’t create an ad that suggests the target user is overweight.

[2] No before and after shots
Don't show images of ‘ideal’ weight, also no unnecessary skin please!

[3] Check links and landing pages WORK
If your links are taking someone to a landing page or website that comes up with error messages or your downloads don’t actually download, this is classed as misleading information as it doesn’t follow through on what was promised in the ad.

[4] Don’t use Facebook assets
Be wary of using screenshot material of the Facebook experience or having the logo anywhere in the ad.

28/07/2024

Create content pillars that are going to speak directly to your audience↓

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Let's start at the beginning. Content pillars are topics of your content, it's a way to categorise your content for themes that you want to be known for and that speak to your audience on different levels.

💡 Here's how we create content pillars for our clients:

[1] Research. We get to know the client’s industry, their target audience, who their competitors are, what type of content is already out there.

[2] Then we start looking at the what content the audience wants to see. What do they find useful and can we solve their problems with this content? This helps us start building out some content pillars.

[3] We have to also consider the objectives that our client wants to achieve. Can we create content that will help our client reach their goals? What content will help convert the audience?

[4] Now it's time to look at the services or products our client offers.

[5] Finally, it's time to piece everything today! We will now have 3-5 content pillars that will help us provide value to the audience and align with our client's objectives.

Was this useful? I'd love to know!

24/07/2024

Build Facebook Ads that deliver continuous growth📈

The truth is, not preparing before running your ads can ultimately lead to little to no results.

That's why with any of my clients I always make sure they are prepared for success before spending money on ads.

They need to have...
✨ A strategy in place to know what we're trying to achieve.
✨ A funnel that converts leads
✨ The right systems in place to capture and nurture leads.
✨ The budget to spend on ads.

I've put together a FREE checklist and workbook to help you avoid common mistakes and build a strong foundation for your ad campaigns.

Get access today and start preparing like a pro 👉 https://www.jennaelizabeth.co.uk/adsprep

22/07/2024

FOLLOW THIS CHECKLIST ↓

📌 SAVE for later to ensure you get the results you want without the overwhelm

Owning your own business can be hard - there are so many different things that you feel you need
to conquer to grow and expand.

But too often, I see businesses randomly boosting posts or throwing money at campaigns hoping to
get a return. STOP NOW! This checklist will help you have a proper campaign strategy and provide
guidance on moving forward with your paid advertising.👇

✅ Gain clarity on your business offer and messaging so you are not stumbling around in the
dark when it comes to attracting the right leads for you.

✅ Create a flawless flow from start to finish, providing a clear pathway for leads to find you,
develop relationships and become the clients that you need to help grow your income.

✅ Understand the technology, structure and processes of creating an ad account and using it in
the most productive way for your business.

✅ Ensure your ad copy and creatives are engaging the right leads for you with clear business
messaging based upon your objectives.

20/07/2024

You DEFINITELY want to avoid doing this if you want to grow on Instagram ↓

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Growing your audience on Instagram can feel like hard work sometimes, but using old school strategies is not going to get you anywhere. In fact it could actually harm your account to use some of them.

'Follow for follow' was once a strategy adopted by many to grow Instagram accounts, you remember those days right?

Accounts would comment on your post saying 'follow for follow' and you'd both follow each other to try and grow your audience. But these days not only does it comes across as spammy, it will not build an authentically engaged community that will actually buy from you.

🤝 Instagram's algorithm is focused on engagement between accounts, after all it is a SOCIAL media platform. So the aim in today's strategy is to build engagement with your audience.

💬 Ask questions
🏷️ Use interactive stickers in your Stories
🤳 Create stories and Reels that your audience will want to watch
🗣️ Talk to your audience in the comments and direct messages

Find this useful? Let me know in the comments 👇

18/07/2024

How INSANE are these results 🤯

The impact of having the right audience and clear strategy is HUGE because these results speak for themselves 🔥

This launch challenge in June brought in leads for £1.24, and for this client that's an insane number! Some of these leads were actually LESS than £1. Our client couldn't believe it as we received a message early on in the day from her saying "OMG what is going on?? HOLY S***! 😆"

Do you have the right audience and lead generation funnel in place to attract leads for your business?

16/07/2024

So many business owners ignore this ONE truth about Facebook Ads👇

Facebook Ads are not for the faint-hearted. Let's be honest. It's takes time and experience to be able to go into Ads Manager and create a campaign that will DELIVER.

There needs to be strategy behind the decisions, not just a set-it-and-forget-it approach.

You need to plan a controlled, strategic campaign around your objectives, your brand and your audience.

Rather than getting frustrated with creating engaging Facebook ad campaigns that truly perform, drop me a message and I can help you create a tailor-made ad campaign that fits your objectives like a glove.

Say hello to our Custom Campaign Launch solution👋 We are now taking bookings for custom campaign builds 🚀 Drop us a DM!

14/07/2024

Is THIS the real reason why you're scared to run ads? 😩

Throughout the years of running Facebook Ads I've seen a lot of business owners hesitate to run ads, and rightly so, you need to make sure it's the right decision for your business before jumping right in.

I've heard all the usual concerns like fear of losing money and not wanting to hire someone. But none of these are ever the actual reason why someone is scared to run ads.

😖 Sometimes the reason for not wanting to run ads comes from not understanding how they work or what the data means in the first place, so they never know whether it's a good investment or not.

Does this sound like you?

🥰 But with the right ads manager you don't need to worry about not understanding how Facebook Ads work as we are here to explain the process.

08/07/2024

Don't make this costly business mistake. Trust us, we've seen too many people do it 💸

If you are struggling to grow your business or feel as though it's stagnated, this is for you👇

The truth is, not all marketing channels will be right for your business. There's no point pushing content or running ads on all platforms when that may not be where your audience spends their time.

👉 Instead, ask yourself these key questions to avoid wasting time (and money!).

[1] Where do my ideal clients spend their time?

Understanding demographic information such as age, gender, interests and income could help here. There is no point in creating content for LinkedIn if all your clients use Instagram.

[2] How do my ideal clients like to receive information?

Do they prefer visual or audio? Would a video grab their attention or an informative, educational piece? This information will determine how you create your marketing and be useful in deciding which platform to put it on.

[3] What is my marketing goal?

Define what your objectives are for this marketing. Certain platforms are better suited for certain types of marketing.

🔗 If you're still unsure which marketing channels you should be spending time on, drop us a message so that we can help you to increase your revenue and grow your business.

06/07/2024

Struggling running Facebook Ads whilst also running your business?🤯

Does this sound like you?

With the premium price tag that comes with an ads manager, you probably continue juggling both, trying to work out whether your pixel is really tracking your results, or if you have the right audiences set up, or if you have the right objective for your campaign or if you're even looking at the right stats.

It can be a real headache, can't it?😰

But what if you could have that expert guidance, those insider tips, and all your "how do I even...?" questions answered without breaking the bank?

Imagine having an ads wizard by your side...minus the hefty invoice.

Join the waitlist to find out more - https://www.jennaelizabeth.co.uk/adsclinicwaitlist?r_done=1

05/07/2024

Feel Good Fridays at my desk 🙌 it’s been a busy week with 3 amazing launches kicking off, client ads, onboarding new clients AND working on something special with a couple of my faves ❤️‍🔥

I’m ready for a weekend with my boys but it’s been a 🔥🔥 kind of week!

How is your Friday? 🤍

(And I really need to decorate my new office 🤣 inspo ideas welcome!)

04/07/2024

Avoid doing this if you want to grow on Instagram ↓

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Although growing your audience can feel like hard work sometimes, it's important to be mindful of the hashtags you use on Instagram.

Hashtags on Instagram are a great tool to be seen, when used appropriately.

❌ Don't use random hashtags just because you think they'll increase your reach.

✔️ Instead use hashtags that are relevant to your niche and your followers and don't be afraid to create your own brand hashtag too.

We recommend using hashtags with 10k - 700k posts associated with them. This means that your hashtags will be relevant to your strategy without getting lost in a sea of other content.

Find this useful? Let us know in the comments 👇

02/07/2024

OMG OMG OMG this is amazing! 🤩

This was one of the messages I received before 8am this morning. That's right, we're starting today strong 🔥

This launch challenge is currently bringing in leads at LESS THAN £1. These are quality leads too. The results speak for themselves, when you have the right audience and a clear strategy the impact is HUGE!

If you want to take the guess work out of your Facebook ads campaigns, book a call with me - https://www.jennaelizabeth.co.uk/workwithus

30/06/2024

Are you making this mistake which could be costing your business SERIOUS money? 💸

If you are struggling to grow your business or feel as though it's stagnated, this is for you👇

One of the biggest mistakes I see people making with their ad copy is that they don't speak about the value they offer their ideal clients.

If your ideal clients can't see the value in your offer, chances are you're leaving SO much money on the table. For your clients tp see value in what you are offering, you need to be talking about your service in a way that makes them feel that they need it.

💭 Here's what you should do...

[1] Talk about how your service benefits your ideal client

[2] Focus on the value proposition of your offer. What makes you different and how does this denefit your ideal client.

[3] Make things easy for your ideal client and give them a clear path for what to do next.

[4] Provide social proof. Show them what other people have felt about your service.

Always centre your ad copy around the audience and what they can get from you.

🔗 If you're still unsure how to create winning ad copy that speaks to your target audience? Drop me a message and I can help!

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It definitely took us longer than this to build our client's new Facebook Ads campaign😅 Imagine if it only took this long? 👉 If you've been following for a while then you already know that when it comes to our Facebook Ads management our specialty is combining a strategic approach with content that speaks to your audience. It's this combination that gets the results. Because while we LOVE creating content that attracts your audience, our focus is getting the right strategy for your objectives, budget and audience. What's your biggest struggle with Facebook Ads? Let me know in the comments 👇 🔗 Imagine having an ads wizard by your side...minus the hefty invoice. Sign up to the waiting list for a very exciting project soon: https://www.jennaelizabeth.co.uk/adsclinicwaitlist

The day things changed… For weeks running up to our business photo shoot we’ve been pretty much sh*tting our pants 😂 None of us particularly like having our photo taken… I mean 2 of us barely show our faces on social media at all!! But the amazing @zoekendall made it so easy for us (that and the champagne 🥂) and we had a blast having a shoot for SheLeads Unlimited. Coming out from behind our laptops was scary… …but it’s time to see the faces behind the huge 6-7 figure launches… the secret laptop tappers…the word warrior… the strategy queen…the ads rockstar. SheLeads Unlimited is coming into its own… and we’ll be there helping women lead their industries… lead their own paths… & take control of their lives… just like we’re doing ❤️‍🔥

Expand your audience with Facebook Ads 🚀 When Facebook Ads are done right, they can DRAMATICALLY increase results for your business. That's because... 🌟 70% of people discover new brands through Meta 🌟 56% of people have considered taking action after seeing an ad 🌟 46% of people have purchased after seeing a brand on Meta With these statistics, imagine how you could transform your business 🔥 Want to know how Facebook Ads could work for you? Drop me a DM or visit our bio to book a call or learn more about my services. https://www.jennaelizabeth.co.uk/ [All data taken from the Meta platform]

I want women to be leaders in their industry… I want to be in a space with women who are good & genuinely want to have an impact on the world… I want to see incredible women getting the growth they want and not feeling left behind because they don’t have £1000s to pay out for experts to do it for them… But more than that, I want to help women BE those women… the women who make a difference…the women who lead from the heart 🖤🤍 For the longest time myself & 2 other marketing geniuses in their own fields have sat behind our laptops helping 6/7 figure coaches make money. But now we want to want to help you. 👉 If copy confuses you, tech terrifies you or strategy stresses you out - THIS is for you. 👉 If you want to grow your audience and build genuine connections with people who will want to buy from you - THIS is for you. 👉 If you already have a lead generation funnel but it’s not quite getting you the growth you want - THIS is for you. 👉 If you have no clue what the fu*k a lead generation funnel is but your tired of treading water in the online space - THIS is for you. And if you want to be hand-held, guided & mentored by not just 1 but 3 leading experts - THIS is for you. SheLeads: Lead Generation is a 6 week online program taking you through every.single.step of your lead generation funnel… …from writing opt-in pages that convert, to emails that nurture and build trust, from utilising organic & paid-for marketing techniques to laying out solid growth strategies, from helping you build the pages to setting up automations & tags… We’ve got you covered. And we start on the 10th June. https://www.sheleadsunlimited.com/leadgen Are you joining us in the leader revolution??

That feeling when you’ve set up a new campaign in Facebook ads and you’re waiting for the results to roll in🫣 Do you know the one we mean? Comment below are you 😌 or 😖? Once you’ve created a new campaign, you might feel like the hard work is over. But this is where the fun stuff starts. Monitoring your ads is important to finding what works for your audience and what doesn’t, after all you don’t want to be wasting money on an ad that isn’t converting. Yes, we need to let the ads learn but if an ad is costing too much turn it off 🚨 That isn’t to say that we recommend micromanaging your ads and refreshing the screen every hour, but tweak and optimise with the data that you have as you monitor the ad progress. Are you struggling to read the data and not sure how to tell if your campaigns are performing? Book a session at our Ads Clinic - https://www.jennaelizabeth.co.uk/workwithus #facebookads #digitalmarketing #facebokadsexpert

Why Facebook Ads are still a powerful marketing channel in 2024 🤩 So, if you’ve been following me for a while you’ll know that Facebook Ads are my JAM. I just LOVE running Facebook Ads for my wonderful clients. So it’s no surprise that I’m singing their praises (ok, not always, but most of the time🤣). Even so, Facebook Ads are STILL one of the most powerful marketing channels for driving traffic to your website, acquiring more leads, generating more purchases and growing your business. Did you know that in the UK 1 in every 5 minutes on a mobile device is spent on Facebook? While clicks on Facebook Ads are increasing 70% year-on-year😱 Not only that, Facebook Ads have an average ROI of 400%. Yes, you read that right 👀 BUT... You only get those results if you know how to manage and optimise the ads properly. Learn how via the link in my bio💌 #facebookadsmanager #digitalmarketingtips #digitalmarketingexpert #facebookadsexpert

Just do the damn thing already🤩 I know how you feel, you have so many ideas but you’re not sure which ones to pursue, or how to grow you business. The truth is...avoiding the important work takes so much more energy than just doing the work (I promise you🥹) I’ve learned through the years that you never actually know how to do something… until you do. 🫠 Growing your coaching business may be scary, but it also may be the BEST thing you’ve ever done. Imagine watching all of those leads rolling into your business AND THEN converting into revenue. Are you ready to step into your next chapter as an online coach? #digitalmarketing #onlinemarketingstrategies #digitalmarketingtips #onlinecoaching

I don’t post much…Comfort zones were pushed, barriers were crossed… I’ve struggled all day with the words to sum up the last 3 days 🤍 To the amazing business ladies who attended this weekend…I can’t wait to see what magic you deliver. Learning about every single one of your businesses has been an absolute pleasure. You are amazing. To see so many inspirational people in one place who are heart led and putting themselves out there to help others is just something so special 🤍 To my girls @thecreativecopywriteruk @amyjayneco @beckysnarski you are not getting rid of me for life! We are now ride or die girls and the bond we have created is something that can’t be described or explained 🤍🤍🤍 I love you 🫶 @kyburrows you are a super hero. Like a big brother, INSANELY talented and absolutely frigging hilarious! 😆 I am so grateful to know you 🤍 love you always x @emmacooperonline you push me to places I never imagined, scary times, sweating and tears…and I am filled with absolute LOVE for you for the push 🤍 for the team and the magic, for your friendship, for trusting me (because let’s face it I wouldn’t have left the house this year without you telling me to 😂) it’s always a wild ride but we do what we do because we absolutely see what people can achieve…and THAT is the best feeling in the world 🤍 Home with my boys 🥺 and grateful for every single moment 🤍

🚀 Master Your Facebook Ad Audience in Minutes! 🚀 Unlock the secret to powerful Facebook ads by honing in on your target audience quickly and effectively. 1. Set Clear Goals: What’s your aim? Is it increased sales, more website visits? Your goals will guide your audience targeting so it’s important to set that first. 2. Explore Audience Insights: Use Facebook’s tools to learn about your audience’s interests and behaviors. Create a detailed customer persona. 3. Narrow Your Focus: Tailor your audience with Facebook’s detailed targeting options—age, location, interests, and more. 4. Try Lookalike Audiences: Expand your reach with users similar to your existing customers, finding new prospects with ease. 5. Experiment & Optimize: Test different targeting strategies with A/B testing. Keep refining to see what resonates best. 6. Keep a Watchful Eye: Trends change. Regularly update your strategy to stay ahead. And finally…Efficiency in finding your Facebook ad audience isn’t just about reaching more people—it’s about reaching the right people. Dive deep, refine continuously, and watch your campaigns soar! 🌟 #FacebookMarketing #AudienceTargeting #AdSuccess #facebookadsexpert

“Tired of throwing money at Facebook ads without getting any real results? 💸 We know how frustrating it can be to invest in ads without seeing any returns. That’s why we’ve put together a FREE checklist and workbook to help you avoid common mistakes and build a strong foundation for your ad campaigns. Get access today and start preparing like a pro 👉 comment ADSPREP to get access . . . . . #marketingforcoaches #coachingbusiness #onlinecoaches #marketingmanager #facebookadvertising #facebookads #facebookadstips #facebookadshelp #facebookadsexpert #femaleentrepreneur #digitalmarketing #leadgeneration #marketingagency #marketingtips #coachingmarketingtips #coachingmarketing #advertising #paidads #instagramads #onlinecoachingbusiness #onlinecoach #entrepreneur #onlineentrepreneur

Why Facebook Ads are still a powerful marketing channel in 2024 🤩 Did you know that in the UK 1 in every 5 minutes on a mobile device is spent on Facebook? While clicks on Facebook Ads are increasing 70% year-on-year😱 Not only that, Facebook Ads have an average ROI of 400%. Yes, you read that right 👀 BUT... You only get those results if you know how to manage and optimise the ads properly. Want to learn how? Book a call with us today - https://www.jennaelizabeth.co.uk/bookacall

Facebook Ads can be important to building your coaching business, but that shouldn't mean that they're ruling your life. Rather than spending time coming up with new ad copy or setting up you ad campaigns, wouldn't you rather get back to doing what you love? Creating impact by helping and coaching people to be the best version of themselves. Imagine how much more time you'd have to do what you love, if you weren't managing ad campaigns and trying to figure out whether they're performing or not. That's why working with a Facebook Ads partner who specialises in helping transformational coaches and entrepreneurs is the best decision for your business. We've recently updated our services to include some new support packages to help you ditch the marketing overwhelm and focus on your mission, plus we've given some of our existing services a little refresh. Take a look at how we can help you get back to doing what you love 👉 https://www.jennaelizabeth.co.uk/workwithus

Are you using the visuals in your ads to the fullest extent? If you've been running ads for a few years, you may remember way back when only 20% of your image could be text. We're here to tell you this is NOT the case anymore. Now your creative is way more important than the copy (the words). It's the thing that gets people to stop scrolling or pause an Instagram Story. Try refreshing your ads with these two things... ✅ Put your words on your image. ✅ Add the copy to your video. People need to know within the first five seconds of your ad popping up what problem you’re going to solve for them. Try it and let us know how your ads perform!

Can Facebook and Instagram Ads really help you achieve your goals?🤔 The short answer is absolutely yes! With Facebook and Instagram combined under the umbrella of Meta, running ads on these platforms are as effective as ever! Here are the top 3 objectives that can impact your business the most: ✨ Traffic. Running a campaign with a traffic objective is brilliant if you're wanting to get more eyes on your landing page or drive people to your podcast. ✨ Leads. Campaigns with a lead objective are *brilliant* to grow your email list or drive people to your sales funnel. Using a lead magnet and offering a freebie in exchange for emails is perfect for this objective. ✨ Sales. Already got a warm audience that wants to buy from you? It's time to use a sales campaign objective. This is brilliant as an evergreen strategy or help you audience make a decision on a limited time offer. Have you tried one of these objectives with your audience?

How many times have you heard the phrase, "Facebook Ads are dead"?☠️ Maybe quite a few? Trust us when we say that we've heard this phrase A LOT. However, if Facebook Ads were dead the number of daily active users wanting to use ads for their business wouldn't keep increasing, would it? You only have to scroll through your Facebook newsfeed to see that Facebook Ads AREN'T GOING ANYWHERE. We've come to realise the people that say Facebook Ads are dead only think this way because they're can't get them to work or don't know how to run them. Without the skills or knowledge to know how to get them to work, they just aren't going to be successful. That's why we believe there's THREE key things to get right before running Facebook Ads: ✨ Choosing the right objective to get the results you want ✨ Targeting your ads to the right people ✨ Testing different ads to get the best CTR and cost per result Let us know in the comments whether you're struggling with Facebook Ads, we've got something FREE for you👇

Tired of throwing money at Facebook ads without getting any real results? 💸 We know how you feel.🫠 If you're wanting to manage your Facebook ads yourself, but frustrated that you're not seeing any return, you may want to give up rather than spending anymore money. Say hello to our new FREE checklist and workbook to help you avoid common mistakes and build a strong foundation for your ad campaigns. It's time to start running your ads like a pro 👉 https://www.jennaelizabeth.co.uk/workwithus

Let's talk about the 'Learning Phase' in Facebook Ads... What is the Learning Phase? When you create or make major changes to an ad set on Facebook, the platform needs to understand the optimal way to display your ads. As your ads reach a wider audience, Facebook gauges which individuals interact with them. This is the Learning Phase. Facebook typically requires somewhere between 25 and 50 results of the objective you're optimising for, within an ad set during a seven day period to exit the Learning Phase. If Facbeook is struggling to exit the Learning Phase, it may be that your budget is too low or your target audience is too small. However, don't act too soon on an under-performing ad set. Try to wait a week and make sure Facebook has enough volume to learn how best to optimise your ad set.

Are you stuck for content? Not sure what to talk about or how to come up with new content ideas?💡 Here's a great way to generate new content ideas: ✨ Ask Questions. Want to know what your audience wants from you? Just ask them! You can even make 'content idea farming' part of your regularly rotating content plan. ✨ Use SEO on Social Media Platforms. Instagram and TikTok's search feature works exactly like Google, that means that when you type in a phrase, keyword or search term these platforms will give you suggestions of content to search for. All you need to do is type in a keyword or phrase related to your business and let Instagram or TikTok finish it for you with content ideas that your audience are already searching for. ✨ Use AI to generate new ideas. Now, we don't believe that AI copywriting tools can replace a good human copywriter, but we do think it can be helpful when you're trying to come up with content ideas or feeling a little depleted of creativity. Do you use any of these currently? Let us know in the comments👇

Want to improve conversion rates in your marketing?📈 You may be looking at your current conversion rates knowing that they're below average or that they can still be improved, but not sure what changes you need to implement to improve your conversion rates. If that's you, we've got the answer for you. Start using personalisation in your marketing. Personalisation refers to tailoring marketing messages, offers and experiences to meet individual customers’ unique needs and preferences. But why should you do this? Using personalisation in your marketing provides many benefits that can allow your business to create more impactful customer experiences. Some of the benefits include: ✨ Enhanced Customer Engagement. ✨ Improved Conversion Rates. ✨ Increased Revenue and ROI. How can you start implementing personalisation in your marketing today?

Ditch the marketing overwhelm and focus on your mission, because changing the world should never be hindered by technology. Calling all online coaches, are you feeling tired, frustrated or overwhelmed with your marketing? Are you trying to do it all by yourself with limited knowledge or time? It's time to change that. With our new services specifically designed to help you with 1-1 Marketing Mentoring, Ad Strategy and Tech Support, you can get back to focusing on impacting people. 💜 The Ads Clinic (troubleshoot your problem in just 30 minutes) 💜 Ads Mastery Session (90 minutes of tailored training & support) 💜 Audience Insight Navigator (taking the guesswork out of your ad campaigns targeting - coming soon) 💜 Custom Campaign Launch (personalised ad campaign set up to meet your unique business objectives) 💜 Full-Scale Ads Management (a dedicated Ads Manager becomes a part of your team) Take a look at our services or book your free consultation here - https://www.jennaelizabeth.co.uk/workwithus

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