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Helping Online Coaches, Creators & Business Owners Create, Edit & Leverage Social Videos To Get Paid

24/08/2024

One thing all the high performers I’ve met have in common is the ability to handle pressure.
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People talk about this a lot, but they rarely explain it beyond saying,
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“You need to be able to handle pressure.”
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With social media, the pressure comes from having to perform daily.
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If you post a video that goes viral today, that’s great, but the rent is due again tomorrow.
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A brand isn’t built from one viral hit.
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It can serve as a boost, but the real gains come from daily output.
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Not just going through the motions, but continuously raising the bar, putting out better and better work.
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Anyone can do it for a day.
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Some people can do it for a few weeks.
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But only rare individuals can perform day after day for months on end.
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Those people are winners.
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It’s actually quite simple: Inputs = outputs. More inputs = more outputs.
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If you struggle with this, you’re probably letting your emotions get the best of you.
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You want to post content every single day, but you also don’t want to post a video that flops.
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And you don’t want to look silly. And you’re worried someone from your high school might see it.
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You have all this fear and anxiety swimming around in your mind.
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And when you don’t face it, it owns you.
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Instead of being in the driver’s seat and consciously choosing your actions, you become a passenger in your own mind.
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This is not winning behaviour.
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Winners face the emotional barrage that comes with the pressure to perform daily, and they find ways to manage it so they can execute regardless.
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This is what we want to help online coaches, digital business owners, service providers and local businesses with
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Being a constant voice of creative support, encouragement, and accountability in their ear and providing a space to create world class content.
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We remove the thinking and confusion until all that’s left is ex*****on.
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If that’s something that is of interest to you… we are opening the priority list on Monday
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And only 12 spaces will be available for the first cohort
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Which means it’s pretty much a no brainer to be on it
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Eyes peeled 👀⚡️

18/06/2024

Getting past new revenue levels in business is the same as beating a difficult level on a video game.
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You’ve played it 20 times...
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You know all the jumps, moves, and “surprises” on the level, but you haven’t been able to bring it all together into one perfect run yet.
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You’ve come close.
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Just not close enough.
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So you play it for the 21st 22nd 23rd time and finally you WIN.
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Finally you hit the £5k/mo, £10k/mo etc.
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But by that point it’s not even exciting.
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You already knew every jump and move on that level
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You’ve come so close to beating it so many times that mentally it was already done.
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In your head, you completed it 5 tries ago.
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So when the result comes, it doesn’t feel like you “won”...
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It’s more like relief.
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Like reality has FINALLY caught up with where you’ve been living for weeks/months.
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Income milestones are the same, you need to take the required actions over & over again like spamming a button on your remote until they become AUTOMATIC.
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You won’t pass this level until you can do all the “moves” with your eyes closed.
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And if by some fluke you manage to get it WITHOUT developing the base skill/understanding, you’re screwed for the next level.
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Because every level requires NEW skills, understanding & competence…
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All of which demand mental bandwidth to acquire.
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And if you’re still trying to develop the skill from the level before..
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You’re going to be a mess, all over the place, and you’ll probably fall back down to where you should be.
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So here’s the important reframe;
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If you’re trying to “beat” your current level but you keep getting shot down and missing the target, to the point it’s getting boring… GOOD.
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It means you’re building the base of competence & confidence required to stay above your target once you hit it, and make a run for the level above that.
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This is why it actually matters how you earn your money imo.
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One of the biggest benefits of making a 5 figure month is having 6 figure a month confidence.
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But that confidence doesn’t come from the number, it comes from all the s**t you had to go through to get to the number.
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Big difference. 💯

24/05/2024

Had an absolutely brilliant time this morning starting to map out the Social Media Content Strategy for Jacqueline Ferguson

Really excited with the next steps being put into place and showcasing her business

What does your social media strategy look like at the moment?

If it’s a ‘post and hope’ strategy, then it’s not a strategy at all

And if you want to turn your social media into your main client acquisition channel, we need to talk

I love this s**t 🚀🎯

22/05/2024

Think about the last time you got excited about a new piece of information.
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It’s not a trick question.
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Could’ve been reading a book, scrolling IG, finding a YouTube video, etc.
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Whatever medium, I GUARANTEE there’s been a moment when you discovered a “new piece of the puzzle” and were filled with excitement
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All you wanted to do was put it into action and test it immediately..
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You started dreaming of finally getting the result you’ve been chasing for so long.
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Imagining the status you’ll get when you share this rare & hidden gem with OTHER people.
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It’s a pretty sweet feeling…
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And for the most part, that feeling is justified.
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In any given field, there are GEMS of information like what I just described that profoundly alter how you go about accomplishing a certain aim.
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And guess what…
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They make everyone else feel EXACTLY how they make you feel.
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Excited, hopeful, FIRED UP.
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Like a drug, people get hooked on them…
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And anyone who deals them out like a white guy with dreadlocks at a reggae festival will have people flocking to their social media in droves.
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My advice: BE THAT GUY.
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F**k giving information.
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Value is determined by scarcity.
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And in the age of UNLIMITED information, its worth has drastically diminished.
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To win today, you must become a dealer of profound insights.
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Insights are the hidden truths in any given field that can only be found through obsessive digging and sharp perceptivity.
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“But I don’t have any insights”
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Then get digging
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If you’ve been giving out tons of “how to” information but making little progress towards a larger following or heavier cash flow… this is likely why.
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You don’t have to take my word for all of this.
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Test it out for yourself.
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Switch from posting primarily “how to” information to posting a mix of ENTERTAINMENT, INSPIRATION, and PROFOUND INSIGHTS.
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(bonus points if you hit them all in a single piece of content)
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Very few people understand this concept…
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Which means that anyone who applies it right now will immediately stand out among their peer group.
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Do with that information what you will. 💯

18/05/2024

There’s a 100% chance you’re not bullish enough on social media attention.
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Like I don’t think you actually realize how EARLY we still are to the game of social media, creating content, and growing an audience.
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Especially if you’re a service based or brick and mortar business
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Think about this:
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We currently live in a time where over HALF of the population grew up without social media.
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Yeah, maybe they’ve adopted it… kind of.
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But it’ll NEVER be a part of their lives in the same way it is for a Gen Z zoomer who was doomscrolling TikTok before they finished breastfeeding.
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For the generation that grew up with social media, it’s EVERYTHING.
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Now imagine what the world will be like when those people are the majority.
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Yeah.
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It’s gonna get CRAZY.
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And the people who will win big are the people who see the writing on the wall right now and take bold action to secure their slice of the pie.
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I don’t think it’s ever gonna be “too late”.
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That’s like someone in 1999 saying it’s gonna be “too late” to get rich from tech companies after 2000.
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Absolutely false.
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That being said, life is a game of allocating scarce resources in the most effective way possible.
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And if you’re like most people in business, you have a ton of things you wanna accomplish in life.
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Positioning yourself NOW to capture the incoming tsunami of social media attention means getting in while it’s cheap (less time/energy/attention required to succeed).
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The faster you position yourself…
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And the less resources it takes to do so…
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The more you’ll be able to achieve long-term.
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That’s how I think about it.
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Minimum cost, maximum RESULTS.
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& if you’re reading this and feeling like you WANT to make more money and build your brand on social media but you have nothing to say / don’t know how to create content / don’t have the time or strategy
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There’s a way you can build an engaged audience & make the money you want with the ideas you have in your head right now.
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If that’s you and your business. We need to talk 🚀

16/05/2024

One of my favourite aspects of my job is delivering social media marketing workshops directly to fantastic people

Whether that is coaches, service businesses or even brick and mortar businesses

Being able to help them create content that directly generates leads and sales, build an engaged audience and marketing that aligns with their core values is something I’m really proud of

Had a great time at Rostons today and can’t wait to see what they produce on social media from now 🤌

Thanks so much… I love this s**t 🎯

11/05/2024

Here we go again….

Little Harry turning big bro 💙

08/05/2024

One of the main criticisms people make of organic social media is that it’s unpredictable…
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Some days you get showered in more cash than a Miami stripper, then maybe you go weeks or even MONTHS without making a single penny.
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This cycle of “feast & famine” is a major source of anxiety for a lot of business owners…
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To the point where it turns them off making social media their main acquisition channel.
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But here’s the thing:
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That situation is only a reality for people who DON’T have a killer offer & a proven sales system in place.
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See, if your strategy for landing clients on social media is having a link in your bio and throwing up a CTA once a week, then yeah…
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You’re revenue is gonna be SUPER unpredictable.
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However that’s not organic social media’s fault…
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Hell, it’s not even YOUR fault…
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You just don’t know how the game works yet.
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See, it’s absolutely possible to build a system that generates a consistent flow of high-quality leads from social media.
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Then, once you’re consistently getting leads…
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It’s simply a case of knowing what to say in the DMs to get them on the phone…
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And knowing what to say on the phone to get them to sign on the dotted line (and pay you the big bucks).
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I’m mainly referring to online coaching/service businesses here…
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But the same principles apply to ecom, Saas & creator businesses.
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Simply put:
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You need a SYSTEM.
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Because once you have that, scaling your income becomes a case of simply “turning up the dial” on everything you’re doing.
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Need more followers? Use the system for creating viral content & rip it
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Need more leads?
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Use the template for a lead magnet that generates 300-500 opt-ins
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Need more sales?
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Use the DM scripts & closing frameworks to sign more deals
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Whatever the big “lever” you need to pull is…
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You simply plug & play the Social Media Pro process which has been proven to work time & time again.
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Can you imagine how fast you’d make progress if you had access to all that, as well as direct coaching from me?
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There’s literally no question about it…
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The only question is whether or not you’re ready to take advantage of the opportunity
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Messsage me 🎯

06/05/2024

8 Ways To Get More Engagement On Social Media

👉 Post More Content - There are creators in your niche posting 300 times per week. Create more.

👉 Crank Up The Energy - Nobody will sign up with you if you’re a dullard

👉 Do NOT Post & Hope - it’s 2024, Time for a strategy

👉 Touch On Emotions - Connect with people but never play the victim

👉 Showcase Your Skills - Show people what they’ll get and be outstanding

👉 Have fun with it - Creativity is a game, not a job

👉 Be Social - It’s called social media for a reason

DM me the word CONTENT and I’ll ping you over 52 content engagement prompts absolutely free 🤌

03/05/2024

More Information Does Not Equal More Information

02/05/2024

It’s my personality to get super obsessed with things.
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When I first got into football, all I wanted to do was watch Everton and bang them in like Duncan Ferguson.
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When I started helping businesses build social media, all I wanted to do was build more ideas, make content & seeing results come flowing in
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I get SUPER obsessed with things…
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And once it happens, it’s all I wanna do.
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I think it’s why I’ve been able to succeed relatively fast in the things I’ve done.
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Within 4 months of starting, my first online coaching biz hit 27 clients and was generating £250-300 a day.
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My video business went from £0 to over £12k/mo in 9 months
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My social media coaching program is currently running at 6-10k/m in it’s first 7 months.
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II succeeded fast because my OBSESSION wouldn’t let me fail.
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I want to channel that obsession into helping YOU win.
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If you’re someone who’s never made any money online
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I know it can be frustrating watching other people crush it, feeling like you’re on the sidelines, unsure who you can & can’t trust online.
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If that’s you, then here’s what you need to know:
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- Every business model works
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- They ONLY work if you’re willing to put in the hours and stay consistent for weeks/months without seeing significant results
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- Some business models are harder to succeed with than others
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- Every day that goes by without you picking a business model is a day that could’ve been spent building
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Those are the raw truths of making money online.
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I’ll never tell you that group coaching, 1-2-1 or whatever your biz model is, is 100% the best business model for you, because it might not be.
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Maybe you’re someone who really wants to learn a skill like video editing or sales…
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Maybe you like the idea of having clients and being a service provider..
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If any of those apply to you, not being on camera or social media is probably the wrong choice.
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However, if your goal is to start generating cash flow ASAP and you want to learn the skill of capturing social media attention, and you want to build something with real value...
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Then Social Media Pro is a perfect fit for you, and you should book a call to find out more about the opportunity.

11/04/2024

If I offered you a magic pill that would…

- Allow you to create high-quality content effortlessly

- Blow up your social media

- Scale your business to £10k, 15k £20k/mo and beyonnd

What would that be worth to you?

To have one of the most valuable assets in the world - a strong social media with a high quality audience - as well as the ability to continue growing it forever…

And potentially scale your business all the way to dreamland.

You’d pay anything, right?

You’d literally be INSANE not to

Now the bad news:

That pill doesn’t exist

(But you knew that already)

Instead, I am offering you something equally as effective and completely free

The Social Media Blueprint

In the document you’ll learn:

• My unique system for generating high-quality ideas that position you as an authority in your niche & make people want to follow you

• How to turn those ideas into hard-hitting content that grows your audience fast

• The best way to monetize your social media without destroying brand equity (works for every online business)

• How to consistently turn followers into interested leads… and interested leads into high-paying clients

• How to do all of that while being 100% authentically yourself, never posting content just for clicks or saying things you don’t believe in just to make a sale

If you’re already posting content on social media & have an online business you’re trying to make a big impact with so you can finally have control over your own income (& life)…

DM or Comment the word Blueprint and I will ping it over to you

05/04/2024

If you’re working hard trying to build your social media & make money but the results simply aren’t coming…
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Firstly, I get it.
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The wiring in our brains that makes us go out & put effort into things is the same wiring that makes us feel like s**t when that effort doesn’t produce anything tangible.
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You diet & workout for weeks, but your physique still looks the same…
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You create 5 pieces of content every day for months but your following barely grows…
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You DM 100 potential clients with an offer but they ALL shoot you down.
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You’re putting in effort…
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But what you get in return is nothing except the feeling that you’ve just wasted a whole lotta time.
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So your motivation is a fraction of what it was when you started…
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Your confidence is shattered because you feel incompetent…
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And it feels like you would’ve been better off if you never tried in the first place…
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I went through a similar cycle 5 years ago when my first online coaching business didn’t take off as I planned
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I was SO excited about it when I started…
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But it failed.
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I failed.
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At that point I was still working a 9-5 surrounded by 45-year-olds who seemed like they’d given up on life.
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Don’t get me wrong, they were great guys…
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But the spark had gone.
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There was no fire in their eyes and the longer I spent around them, the more desperate I became to escape the 9-5 life & forge a path that genuinely excited me.
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More than anything I wanted CONTROL - over my time, lifestyle, and income.
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Now you already know the ending to this story…
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2 consecutive fully booked online businesses, a life of freedom, living in a house with my little family working towards a clearly defined mission…
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But what changed between FAILING at online coaching & achieving everything I set out for?
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One word:
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Content.
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The moment I discovered what was possible by CREATING content online was the moment my life changed forever…
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And if you’d like to make the same leap I did from 9-5 to freedom, then keep your eyes peeled.
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Social Media Pro coaching slots open in a few weeks and I will be dropping some gems
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If you take advantage, it WILL change be a game changer for your social media & business.

30/03/2024

It’s time to TURN ON THE JETS.

March is almost over which means we’re already a quarter of the way through 2024…

And I guarantee you’re not operating with the same level of intensity you started the year with.

Believe me, i’ve had a couple of extremely painful setbacks in the last couple of months and each of them slowed me down.

I know how it feels to lose momentum.

But think about this:

The reason why everyone makes big changes in the new year is because it’s a natural checkpoint.

It only comes around once a year and it’s the start of something new, so it forces people to take stock of where they are in life

This inevitably leads to a higher level of action as they realize they’re not where they want to be.

But you don’t need a NATURAL checkpoint to re-evaluate where you are and how you’re doing.

You can take stock of your life RIGHT NOW.

Look at the number in your bank account.

Look at the number in of high quality clients you work with.

Look at your happiness inside out.

Look at your physique in the mirror.

Look at how your family are living.

And if ANY of it doesn’t match up to your highest ambition, then f*cking do something about it.

It doesn’t matter if you’ve lost intensity since the start of the year, it doesn’t matter if you’re behind where you thought you’d be.

Start a new run right NOW.

Use today - the 30th of March - as the beginning of your next great winning streak.

You need to be constantly reminding yourself that you can literally achieve anything you want in life (with enough hard work, focus, and time)

Simultaneously remembering that you only have a short time available to you.

It’s all up for the taking and if you’re not giving 100% every day, you’re robbing yourself AND your family of potential happiness/fulfillment.

So TURN ON THE FCKN JETS..

Dial yourself in on what you want, make a plan, blinders to everything else.

There’s literally no time to waste 💥

27/03/2024

The core value in any piece of content is the FEELING it elicits in the consumer.

That one sentence is the key to winning social media.

And if you’ve ever wondered why entertainers get more attention than any other type of content, now you know why.

They’re master drug dealers of “feel good” emotions…

Which are by far the most popular emotions on the spectrum.

This applies to all types of content.

You might think that the value in giving out “how to” information is the information itself…

It’s not.

The most valuable “how to” information is that which elicits emotions of HOPE and EXCITEMENT having sparked an idea in the audience’s mind or given them a fresh perspective on how to get something they want.

The value is in the emotion it generates, not the information itself.

Hopefully this is a lightbulb moment for you.

It should be…

Because once you internalize this principle, you start thinking about your content & brand in terms of “how do I want people to FEEL after consuming this?”

Apply this to a single video or post and it can change everything for you…

But the real value is in how it transforms your brand over time.

Remember: People don’t remember what you said or how you said it, they remember how you made them FEEL

And if you’re still looking for guidance on building your brand on social media

We need to talk! 🔥

26/03/2024

Today Was A MADNESS 🙌

If you’d of asked me 5 years ago when I was making meme videos on my phone that I’d be delivering full scale social media workshops for businesses…

Lets say I wouldn’t of believed you

To be given the opportunity to do what I love, give tremendous value to not only a social media audience but an actual live audience is something I don’t take for granted

If you’re on social media frustrated with your content efforts

If you’ve had relative success on social media but hit a plateau

If you’re wanting to make more money and build your brand on social media

Or even a total newbie looking to start your business

It’s completely cliche, but if I can do it then so can you

And I’m here to help you do that

Haven’t even scratched the surface 💯

Les Goh!

18/03/2024

Pain avoidance is the most powerful driver of human behavior.

I didn’t make that up, there’s plenty of evidence to support that statement which you’re welcome to research at your leisure.

Not right now though…

Right now you need to read this post because it could change your life forever.

Here’s the first “aha” moment:

You won’t change until your current situation is more painful than the action which will get you out of it.

(you know, the making the social media video 👀)

Here’s the second:

Pain is relative and largely based on perception.

What i mean is that at any given moment, you can reframe your current situation to feel more painful and reframe the action you need to take to make it less painful…

Thereby skewing the balance in a way that makes being productive easy.

E.g. Your current situation might not feel painful because relative to everyone around you, you’re doing “okay”.

But the moment you get around people doing much better that you, you’ll suddenly realize how far you still have to go.

BOOM.

Your current situation is now infinitely more painful.

Now, in terms of the action you need to take, people often make their tasks out to be more difficult than they are

The likelihood is your dopamine is just fried from social media and stimulants to the point where “boring” work feels excruciatingly painful.

Fix your dopamine circuits and the work will feel 10x easier.

By playing around with these 2 variables, you’ve just made it a MILLION times easier to take the action required to hit your goals.

You’re essentially leveraging pain to create profit…

Which is pretty sweet if you think about it.

And btw, this same exact mechanism applies to everyone you’re trying to sell to.

Use it on yourself, then extrapolate it to your marketing.

Oh… and I’ve got something very cool coming out shortly that will seriously level up your video content on social media 🤭

05/03/2024

Ideas are great, but an idea alone won’t capture the attention of a casual viewer.

With the near-unlimited options for content to consume in 2024, you have to grab their lizard brain by the balls and FORCE it to submit.

(In the case of content, submission = sticking around to read/watch)

There’s an easy way to do this…

And once you’ve mastered it, you’ll not only be able to capture the attention of more people…

You’ll also enjoy making content more,

The piece you’re missing is an ANGLE.

Idea + Angle = Attention.

Think of the idea like a seed and the angle as the water required to sprout the seed. The seed is necessary and important, but without the water, it will never grow into a plant.

With content, the ANGLE is how you frame the idea.

Example:

Idea = How to get in shape

Angle = How to go from looking like a wet sack of oatmeal to looking like a statue of chiseled marble

“How to get in shape” doesn’t tickle the brain.

It’s boring, we’ve all seen it before, and there’s no NOVELTY factor.

(If there’s one thing the lizard brain loves more than anything else, it’s novelty)

The angle adds the creative flair that makes the idea come ALIVE…

And by doing so, you make it infinitely more exciting and appealing to a casual viewer doom-scrolling the algorithm.

To find your winning angle, here are a couple of “specific” triggers you can use for your ideas:

Make it visceral

Visceral = based on emotional reactions rather than reason or intellectual thought.

Bring out the emotion of the idea by painting a picture, using hyperbolic/colorful language, using metaphors and comparisons.

Bring out the bizarre

Find the obscure detail in whatever you’re talking about and bring it to the forefront.

Ever seen a supplement marketed as a “3000-year-old ancient herb” used by some tribe in the middle of nowhere?

They’re emphasizing obscure details to make it NEW and interesting.

Find that thing within your idea and lean into it,

NOTE: You don’t have to pick between these two triggers to create your winning angle

Use them BOTH to craft a hook that is so enticing a casual viewer couldn’t keep scrolling even if they wanted to

01/03/2024

If creating content feels hard, you’re not spending enough time on ideation.

And if ideation feels hard, you’re not spending enough time on yourself.

The person who lives in a constant state of ACTION is never short on ideas.

Great insights and profound realizations are airdropped to them in higher quantities than they know what to do with.

It’s a fundamental law of the universe:

Every action has an equal and opposite reaction.

That’s what Alex Hormozi means when he says "The work works on you more than you work on it"...

And I agree.

But I’d rephrase it to "The work works on you to the extent that you work on it".

The reaction is EQUAL and OPPOSITE.

The more you DO, the more you get back.

How often have you played chicken with the blinking cursor on a blank Google doc?

Only to reach a stalemate where neither one of you is winning.

The magic you’re looking for is in the action you’re avoiding.

Working, learning, training, executing, thinking.

Hit all 5 of these every day and you’ll be FORCED to open up a Notion Spreadsheet to manage the overflow of ideas brimming in your mind.

Bonus points if you’re hitting them across a wide variety of topics.

Not just your "main thing"...

But also your hobbies, interests, and other skills.

There’s nothing your brain loves more than to connect dots across random and seemingly unrelated pieces of information.

Start FEEDING it, and watch as that mechanism grows stronger.

So if you’re in sore need of ideas for your content… my advice is to stop TRYING to come up with ideas.

Focus your sights on ACTION.

And let the ideas come to you.

It works.

And if you need some help you can book a free video call now by hitting me up on the DMs

28/02/2024

Your 2024 goals are useless if you don’t have a PRECISE plan for how you’re going to make them a reality.

I’m sure you’d love to have a record income month in January…

But what’s your plan?

How are you going to do it?

What needs to happen for it to become a reality?

In my mind, this all comes down to knowing your numbers.

For example:

Based on data from the last year (hint), I know that for every X DM conversations, I can book Y sales calls.

And I know that out of every X sales calls, I’ll close Y people.

So if I’m setting a goal for January, I’m picking a revenue number that’s both ambitious and possible…

And then I’m IMMEDIATELY breaking it down into actionables & key success factors.

(Note: This entire process will be a lot easier if you’ve been tracking your numbers in 2023. If not, estimate based on what you can remember & take this as a sign to start tracking data in 2024)

>> Actionables = individual tasks/things that need to be accomplished

>> Key success factors = habits/actions that give me the highest likelihood of success both in terms of personal consistency & quality of output

So let’s say I pick a revenue number, and to hit that revenue number I need to generate roughly 1000 leads (conversations).

To make that happen, here are my actionables:

• 1-2 lead magnets a week

• 6x stories daily

• 5-10x threads a week

• Daily short-form videos

• Daily new value to my audience

I know that if I do all of those things, there’s a high probability of hitting my goal.

With one caveat:

The actionables only cover the quantitative aspect of hitting my goals.

I could release a daily lead magnet but if the hook sucks and it’s a garbage piece of value, it’s not gonna do anything for my bottom line.

This is where key success factors come in.

E.g.

>> Deep work sessions

>> Focus

>> Research

>> Time spent on individual assets

>> Amount of effort put into every piece of content

>> Nutrition & training (energy levels & clarity)

>> No booze

Etc etc

All of these things affect the QUALITY of the actionable items I need to create to achieve my goal

And now we have both pieces of the puzzle.

DO THIS NOW: Don’t click off this and read something completely different, take this opportunity to create an exact plan for what you need to do to hit your income goal in January and beyond

Break it down into exact numbers:

- Income goal

- Number of sales calls you need to book

- Number of leads you need to generate

- How you’re going to generate those leads with measurable inputs

- Key success factors (behaviors/habits) you’re going to implement/maintain to maximize the quality of those deliverables

Anyone who doesn’t do this or thinks it’s a waste of time is an amateur in my book.

Professionals are precise.

Professionals have a plan.

And most importantly - professionals do the work once the excitement has died down.

Be a professional (so you can PRINT THE BIG BUCKS in 2024).

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