27/06/2022
Did you know communication is not all about keynote speeches...
Check out this conversation with Brenden Kumarasamy here
⬇️⬇️⬇️⬇️⬇️⬇️⬇️
https://linktr.ee/thebetterwaypod
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25/06/2022
Have you ever dreamed of giving a Ted Talk? Maybe it seems like a pipe dream, but some of the skills you have now may actually transfer perfectly to speaking or presenting with grace.
Check out this week's episode of the pod with Brenden Kumarasamy who breaks down his approach to communication training
https://linktr.ee/thebetterwaypod
23/06/2022
And we are LIVE!
This week I speak to one of the most impressive communicators, Brenden Kumarasamy, founder of MasterTalk. At a vibrant 26 years old, he spills the T on how he was forged in the furnaces of presentation competitions, learning some of the most valuable lessons anyone could learn.
Brenden shares his journey and his tips with you on the pod, and there are so many small steps and ways to get started.
Step 1 - listen to the pod! 😂
⬇️⬇️⬇️⬇️⬇️⬇️
https://linktr.ee/thebetterwaypod
21/06/2022
Did you check out this week's episode of the podcast?
This is just a snapshot where Christine from Salamandra.uk talks about some of the ways a purchase journey is made more straightforward when it can be explained in advance through animation
Click, subscribe, tell a friend!
https://linktr.ee/thebetterwaypod
16/06/2022
Episode #10 is now live! This week we are chatting to Christine Mackay, founder of salamandra.uk - one of the UK's leading B2B animation agencies.
Whether you are sure you want to include some animation in your mix, or you're still on the fence - you will be sure to pick up some tips in this episode.
Check it out now, across all your fave pod players https://linktr.ee/thebetterwaypod
15/06/2022
When you think of animation, do you think Meerkats or Disney cartoons? Well, this week on the pod Christine Mackay from salamandra.uk opens our eyes about some of the most phenomenal ways that brands are using animation to cut through and connect to their audience.
Subscribe now and be the first to listen when it drops tomorrow at 6am
https://linktr.ee/thebetterwaypod
13/06/2022
Are you ready to hit your Monday really hard, right in the Mondays?! 😂 Lisa Fox is the breath of fresh air your new week needs.
She is open, honest, frank and ready to spill some of her experience for you. Her story is fascinating. Can you imagine starting out in the world of performance, petrified to step on the stage?!
Check out this episode now, I promise it will shake the dust off your senses.
Smash this link and pick your player - https://linktr.ee/thebetterwaypod
09/06/2022
It's here! Just in time for your commute / morning coffee / jog / prepping the lunch box for the day ahead.
Get ready for Lisa Fox - AKA The Confidence Queen - to inject some well-deserved energy into your day.
What I loved about Lisa was how she blends bravery, effort and a little sprinkling of manifesting magnificence. She presents a great balance between practicality and creativity and is authentic and honest throughout.
Personally, I just bloody well enjoyed this candid conversation and I know you will too.
Check it out!
08/06/2022
Oohhh, you aren't READY for this next episode of the podcast. Dropping tomorrow you are going to hear from the absolutely unstoppable Lisa Fox - AKA The Confidence Queen.
How can you be sure not to miss this episode?
1️⃣ Head to https://linktr.ee/thebetterwaypod
2️⃣ Pick your preferred player
3️⃣ Subscribe
And you will be one of the first to hear from Lisa when the episode drops at 6am tomorrow morning
02/06/2022
Ready for some bite-sized knowledge bombs?! Well, here you are. This week I take exactly 12 minutes out of your busy day to demystify the difference between strategy and tactics.
And, I will reveal whether one is more important than the other!
Check it out now https://linktr.ee/thebetterwaypod
30/05/2022
Shane hits the nail on the head here. It's not enough for brands to be authentic - they have to find a way to operate with integrity as well. The power is back in the hands of the savvy consumer 💪
Don't forget to check out this episode!
https://linktr.ee/thebetterwaypod
26/05/2022
We are live!
The new ep has dropped for you, and this week I am chatting to none other than Shane Cradock. We talk mindset, business, how success is an inner game and lots lots more.
Check it out now, wherever you get your podcasts
https://linktr.ee/thebetterwaypod
25/05/2022
Here's a sneak preview of my conversation with Shane Cradock. You will be able to catch the full story from 6am tomorrow when this latest episode of the podcast drops.
Don't miss out! Select your fave platform here and hit that subscribe button 👍
https://linktr.ee/thebetterwaypod
24/05/2022
"Most people don't do this"
Most people don't put in the time, energy, thought and effort required to become a true specialist. Most people will operate as a generalist or specialise in several areas at the same time to hedge their bets.
I found Alastair's honesty refreshing - it isn't supposed to be easy. But a hard day's work hasn't held you back so far, has it?!
https://linktr.ee/thebetterwaypod
19/05/2022
We are live! The latest episode of the podcast is live now across all your fave channels.
This week I am speaking to Alastair McDermott who is The Recognized Authority on becoming a recognized authority!
Get the pen, paper, google docs file, notepad ready - this conversation is going to give you lots to think about...
Check it out now! https://linktr.ee/thebetterwaypod
18/05/2022
In this week's episode of the pod I am speaking to The Recognized Authority in all things specialisation - Alastair McDermott.
There are so many reasons why you may want to consider specialising or "niching" in a specific field - but here are two really practical reasons Alastair sets out during our conversation.
If you want to hear more, then you're going to have to make sure you listen tomorrow morning when this episode goes live!
https://linktr.ee/thebetterwaypod
12/05/2022
The latest episode is up for you!
This one is all me behind the mic and is a shorty ep to help you crack the code of your marketing budget.
I get this question a lot, where people just don't know how much they should or could be spending on their marketing.
Listen to the 7 tips to guide you through simplifying your marketing budget.
Drop a comment if you're surprised by any of them!
https://linktr.ee/thebetterwaypod
11/05/2022
Beat The Bamboozle!
Do you understand how your site works at the backend? Have you been handed over a nightmare, and now don't know what to do next?
Leah breaks down some of the ways she supports the handover of new sites to her clients, giving lots of options along the way.
Don't forget to check out this amazing ep. for super advice and guidance on all things web design - without the needless jargon!
https://linktr.ee/thebetterwaypod
09/05/2022
Got a website? 😀 But are you harnessing the power of a strategically planned out blog?! 🤔 It's not just about enhancing your SEO, but it can support the time users spend on your site by giving them more content to scroll through and investigate.
Leah knows what's up! Don't forget to check out her awesome tips & suggestions in this week's episode of the pod.
https://linktr.ee/thebetterwaypod
05/05/2022
This week's brand new ep is ready and waiting for you right now in all your favourite podcast platforms. The fantastic Leah Morgan took the time to speak to me this week, and we got INTO it!
✅ Branding
✅ Web Design
✅ Hosting & Site Speed
✅ The Design Process
✅ The Big "B" Word - Budget Chat
✅ Life As a Freelancer
✅ Remembering - it's ok to be human!
Leah gave so much detail and so much value to The Better Way listeners, and I am thrilled to have had the chance to chat with her.
You can check it out now across all platforms & players
https://linktr.ee/thebetterwaypod
02/05/2022
Have you used Fiverr or any of the other online freelance marketplaces for your business? They can be really useful in a pinch - but sometimes they pinch back!
Check out the latest pod for some tips on how to get these platforms working for your business
Pick your player here https://linktr.ee/thebetterwaypod
28/04/2022
Have you bought a gig from the Wild West of the Internet AKA Fiverr?! Or are you sitting there reading this thinking..."WTF is a gig and why would I want to buy one anyway?"
If you want to learn some top tips for making Fiverr work for you and your business, this ep will answer all your questions and equip you with some fool-proof tips to make the most of the platform.
Check it out now https://linktr.ee/thebetterwaypod
25/04/2022
Why does Larry Doyle have 17.4k followers on IG?! Well, it could well be the slow cooker p**n and gratuitous dog posts...but more than likely it has something to do with the fact that he has never lost sight of the "social" part of social media.
Amazing insights from Lar 🤯🔥
Check it out now! https://linktr.ee/thebetterwaypod
21/04/2022
If you use social media or any digital space for your business, then this episode of the pod is for you.
Larry Doyle is one of the leaders in the space of personal training and fitness optimisation in Ireland and 50% of the team over at Larry Doyle Coaching
I've followed Larry's evolution in the online space for some years now, and he is an example of what can be achieved when you balance a willingness to show up consistently with a commitment to curiosity and experimentation within digital channels.
He has built his online business, grown an affiliate programme and developed a thriving and active following on his social channels, which in turn has allowed him to take a different level of control and clarity in the most important areas of his life.
Larry was amazing to chat with, and I'm so thrilled we got to explore his thriving online business on the pod.
The chat with Lar is now live, https://linktr.ee/thebetterwaypod
20/04/2022
Did you listen to the first episode?!
The whole world of podcasting and launching a new show is brand new to me, and I am so deeply appreciative to everyone who has dropped by and listened to the earliest moments of the pod.
Drop a comment below if you checked it out!
Thank you all so much, it means the world 💗🎤☕
Don't forget, you can check it out on your fave pod player here https://linktr.ee/thebetterwaypod
09/03/2022
Pssst...I am going to let you in on a teeny, tiny, little secret. This post was shared via the Content Planner tool in Canva.
So yes! In September 2020, Canva rolled out an exciting new feature to their Pro Users in the form of a content planner or scheduling tool.
The best thing?
You can create your social media posts and then schedule them to your social media channels without having to leave Canva. So if you want to make small tweaks or adjustments to the design, you don't have to go through the pain of editing the design, downloading and reuploading to a third party scheduling app.
As we always say - stop burning calories doing work the hard way! For business, social media should be streamlined, efficient and a task you can wrap up and roll out in a matter of hours.
Free account holders - unfortunately this pro feature won't be open to you, but click here and you can try a 30 day upgrade absolutely free.
https://partner.canva.com/TamaraHoward
Happy Canva-ing!
02/03/2022
So let’s boil this down, because SEO is an area that has a tendency to become hyper-technicalised (it’s a word!) and is misunderstood by many.
First, SEO stands for Search Engine Optimisation - a process by which you make continuous small improvements to your website to ensure it appears nice and high up in search engine ranking. We are all scrambling to rank number one on the organic search phrases relevant to our industry, and having an SEO strategy is the first step in getting there.
What are some SEO tactics?
Ooof, now, here is where we get into a murky world of SEO tactics, and because Google changes its algorithm on a regular basis, what worked yesterday may not serve you with the same results today. So, while this is not a fix-once-walk-away kinda job, here are some small incremental changes you can make which may drive increased traffic to your site.
1) Optimise your website for speed, user experience, readability and clean, appealing design.
2) Know your audience - Who is your site for? Are they likely to view on mobile or desktop? What action are they likely to take?
3) Refresh the keywords used on key landing pages
4) Have a blog - but make sure your posts are interesting, engaging, relevant, encouraging of onward reading with subheaders, and feature social sharing links.
5) Integrate “backlinks” into your blog posts. Link to credible sources, shout out other businesses etc.
6) Do you use questions as titles on your blog posts? You should!
7) Use your Google Analytics to understand what pages are causing drop off in your traffic or user experience - and then fix those pages!
Why are you paying so much to a 3rd party to boost your SEO?
SEO is a technical skill and requires constantly-evolving knowledge and expertise. Your SEO consultant will need to stay 3 steps ahead of Google’s quiet little updates and implement changes as quickly as possible.
BUT! If you are shelling out shekels and have no idea where they are going or what is being done, this is an issue. Talk to your supplier and make sure you are getting monthly reports and recommendations. SEO should require your input as content development plays a substantial role. If your money is going into a black hole of silence then something ain’t right.
SEO is not PPC
More on this another day, but PPC is Pay Per Click advertising on the Google platform and it is totally different from SEO but the two are often confused.
Final word - build your strategy one tactical brick at a time. Even SEO experts become students again when the algorithm changes, so just pay attention to your site stats…
28/02/2022
Are we allowed to say that work with clients can be a two-way street? Well, I'm saying it!
In the time I have worked with Shane Cradock, building his marketing engine and constantly refining the strategic approach, I in turn have had the pleasure of learning from one of the most interesting minds in the world of performance optimisation and leadership coaching.
Shane operates in an extremely cluttered space, so the tactical elements of his communication strategy need to strike a careful balance between forward planning and remaining open to adjustment when required. Shane's innate curiosity means every day's a school day as we constantly learn, improve and grow.
What does your 2022 strategic focus look like? Do you think you might benefit from getting some external insights? Let's chat through it over an e-coffee [email protected]
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Videos
Did you know communication is not all about keynote speeches... Check out this conversation with Brenden Kumarasamy here ⬇️⬇️⬇️⬇️⬇️⬇️⬇️ https://linktr.ee/thebetterwaypod #TheBetterWayPod #MarketingPodcast #BusinessPodcast #IrishPodcast #WomenWhoPod #publicspeaking #communicationskills
Have you ever dreamed of giving a Ted Talk? Maybe it seems like a pipe dream, but some of the skills you have now may actually transfer perfectly to speaking or presenting with grace. Check out this week's episode of the pod with Brenden Kumarasamy who breaks down his approach to communication training https://linktr.ee/thebetterwaypod #TheBetterWayPod #MarketingPodcast #BusinessPodcast #IrishPodcast #WomenWhoPod #PublicSpeaking #CommunicationSkills
Did you check out this week's episode of the podcast? This is just a snapshot where Christine from Salamandra.uk talks about some of the ways a purchase journey is made more straightforward when it can be explained in advance through animation Click, subscribe, tell a friend! https://linktr.ee/thebetterwaypod #TheBetterWayPod #MarketingPodcast #BusinessPodcast #IrishPodcast #WomenWhoPod
When you think of animation, do you think Meerkats or Disney cartoons? Well, this week on the pod Christine Mackay from salamandra.uk opens our eyes about some of the most phenomenal ways that brands are using animation to cut through and connect to their audience. Subscribe now and be the first to listen when it drops tomorrow at 6am https://linktr.ee/thebetterwaypod #TheBetterWayPod #MarketingPodcast #BusinessPodcast #IrishPodcast #WomenWhoPod #Salamandrauk
Are you ready to hit your Monday really hard, right in the Mondays?! 😂 Lisa Fox is the breath of fresh air your new week needs. She is open, honest, frank and ready to spill some of her experience for you. Her story is fascinating. Can you imagine starting out in the world of performance, petrified to step on the stage?! Check out this episode now, I promise it will shake the dust off your senses. Smash this link and pick your player - https://linktr.ee/thebetterwaypod #TheBetterWayPod #MarketingPodcast #BusinessPodcast #IrishPodcast #WomenWhoPod
Oohhh, you aren't READY for this next episode of the podcast. Dropping tomorrow you are going to hear from the absolutely unstoppable Lisa Fox - AKA The Confidence Queen. How can you be sure not to miss this episode? 1️⃣ Head to https://linktr.ee/thebetterwaypod 2️⃣ Pick your preferred player 3️⃣ Subscribe And you will be one of the first to hear from Lisa when the episode drops at 6am tomorrow morning #TheBetterWayPod #MarketingPodcast #BusinessPodcast #IrishPodcast #WomenWhoPod
Shane hits the nail on the head here. It's not enough for brands to be authentic - they have to find a way to operate with integrity as well. The power is back in the hands of the savvy consumer 💪 Don't forget to check out this episode! https://linktr.ee/thebetterwaypod #TheBetterWayPod #MarketingPodcast #BusinessPodcast #IrishPodcast #WomenWhoPod #ShaneCradock
Here's a sneak preview of my conversation with Shane Cradock. You will be able to catch the full story from 6am tomorrow when this latest episode of the podcast drops. Don't miss out! Select your fave platform here and hit that subscribe button 👍 https://linktr.ee/thebetterwaypod #TheBetterWayPod #MarketingPodcast #BusinessPodcast #IrishPodcast #WomenWhoPod
"Most people don't do this" Most people don't put in the time, energy, thought and effort required to become a true specialist. Most people will operate as a generalist or specialise in several areas at the same time to hedge their bets. I found Alastair's honesty refreshing - it isn't supposed to be easy. But a hard day's work hasn't held you back so far, has it?! https://linktr.ee/thebetterwaypod
In this week's episode of the pod I am speaking to The Recognized Authority in all things specialisation - Alastair McDermott. There are so many reasons why you may want to consider specialising or "niching" in a specific field - but here are two really practical reasons Alastair sets out during our conversation. If you want to hear more, then you're going to have to make sure you listen tomorrow morning when this episode goes live! https://linktr.ee/thebetterwaypod #TheBetterWayPod #MarketingPodcast #BusinessPodcast #IrishPodcast #WomenWhoPod #itunespodcast #googlepodcasts
Beat The Bamboozle! Do you understand how your site works at the backend? Have you been handed over a nightmare, and now don't know what to do next? Leah breaks down some of the ways she supports the handover of new sites to her clients, giving lots of options along the way. Don't forget to check out this amazing ep. for super advice and guidance on all things web design - without the needless jargon! https://linktr.ee/thebetterwaypod #TheBetterWayPod #MarketingPodcast #BusinessPodcast #IrishPodcast #WomenWhoPod
Got a website? 😀 But are you harnessing the power of a strategically planned out blog?! 🤔 It's not just about enhancing your SEO, but it can support the time users spend on your site by giving them more content to scroll through and investigate. Leah knows what's up! Don't forget to check out her awesome tips & suggestions in this week's episode of the pod. https://linktr.ee/thebetterwaypod #interview #spotify #youtube #podcasting #podcastinglife #podcastlife #podcasts #newepisode #itunes #podcastlistener #podcastproduction #podcastpro
Have you used Fiverr or any of the other online freelance marketplaces for your business? They can be really useful in a pinch - but sometimes they pinch back! Check out the latest pod for some tips on how to get these platforms working for your business Pick your player here https://linktr.ee/thebetterwaypod
Why does Larry Doyle have 17.4k followers on IG?! Well, it could well be the slow cooker p0rn and gratuitous dog posts...but more than likely it has something to do with the fact that he has never lost sight of the "social" part of social media. Amazing insights from Lar 🤯🔥 Check it out now! https://linktr.ee/thebetterwaypod #TheBetterWayPod #IrishBusinessPodcast #NewApplePodcast #SpotifyPodcast #IrishPodcast #FemalePodcastHosts
Did you listen to the first episode?! The whole world of podcasting and launching a new show is brand new to me, and I am so deeply appreciative to everyone who has dropped by and listened to the earliest moments of the pod. Drop a comment below if you checked it out! Thank you all so much, it means the world 💗🎤☕ Don't forget, you can check it out on your fave pod player here https://linktr.ee/thebetterwaypod #TheBetterWayPod #IrishBusinessPodcast #NewApplePodcast #SpotifyPodcast
Are we allowed to say that work with clients can be a two-way street? Well, I'm saying it! In the time I have worked with Shane Cradock, building his marketing engine and constantly refining the strategic approach, I in turn have had the pleasure of learning from one of the most interesting minds in the world of performance optimisation and leadership coaching. Shane operates in an extremely cluttered space, so the tactical elements of his communication strategy need to strike a careful balance between forward planning and remaining open to adjustment when required. Shane's innate curiosity means every day's a school day as we constantly learn, improve and grow. What does your 2022 strategic focus look like? Do you think you might benefit from getting some external insights? Let's chat through it over an e-coffee [email protected] #MarketingStrategy #Branding #MarketingAgency #ClientsAreTheBest #MarketingStrategist
Now hang on a second...did someone just say #MotivationMonday? Because these words from the AWESOME Lisa Fox have just brought a whole new glow to the week. A massive thank you to Lisa for taking the time out to sing about her project. She was such a phenomenally trusting, energetic and courageous client and her whole brand identity shines through. It's not easy putting your faith in someone's hands to capture your personality, and the process takes work! But it's words like these that make it all worthwhile. We want you to be our next glowing testimonial! So if you have a project on the cards for 2022, why don't we have a quick e-coffee and chat through the deets? [email protected] #MarketingStrategy #Branding #MarketingAgency #ClientsAreTheBest #MarketingStrategist #thanykyou #testimonial
Tamara Howard Communications
We are on a mission to stop our clients burning precious calories, sweating about all the marketing they aren't doing. Take back control of your marketing by working with a dedicated team of experts who will drive your objectives & KPIs forward for you. Click to learn more and book your free discovery call today on [email protected]
Calling all creatives! Our virtual team is growing and we are looking to collaborate with freelancers & suppliers around the globe. Are you a... - Copywriter / Storyteller? - Web / Graphic Designer? - Digital Marketer / PPC Expert? - Social Media Sorcerer? - Virtual Assistant? - Or maybe have something else to bring to the table? If you want to hear more about some of the exciting projects we can collaborate on in 2022 then drop us an email [email protected] Tag a creative who you think needs to hear this message 🎉 #socialmedia #team #digital #projects #freelancers
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Tamara Howard Communications
Tamara Howard Communications provides a broad range of marketing & communication services from end-to-end campaign management, content development / value proposition refinement, brand strategy, social media reporting, social media account management & editorial planning etc. Tamara provides a completely 1:1 service to her Clients, meaning she can offer competitive pricing and provide a totally efficient service with clear deliverables from the outset.
