Progress over perfection. ALWAYS.
This week on the pod we're talking mindset and how to tackle those pesky attitudes that hold us back from showing up consistently.
Yes, social media strategy matters. BUT, if you lack the MINDSET to see the forest through the trees and let perfection be the enemy of good (or consistency!), you're just holding yourself back. Celebrate the baby steps towards your overall goals; otherwise, you'll always think that social media is a waste of time.
I've dealt with people like this... and well, they can be a real drag y'all.
We talk about:
👉 Celebrating small wins
👉 Setting and tracking realistic goals
👉 Protecting your peace & time
👉 Showing up authentically
Listen to the episode: https://loom.ly/dR5GWmY
I am SO excited about this week's podcast (sorry, it's a long one but it's THAT good).
We all want more leads, right? Well, this week, I'm talking with sales & marketing strategist Lauren Najar of Lauren Najar Business Coaching about how to get more leads and how to build authentic connections on social to generate those leads. It's CHOCK FULL of amazing tips (so much so, I just hired Lauren to help ME! Even marketers need sales and marketing coaches, right? I say ALL THE TIME that I am not a salesperson...)
Go listen, give Lauren a follow, and tell me how you're working on generating leads this week!
Listen here: https://loom.ly/4QF-mDs
Do you optimize your IG posts? 🧐
Yes, IG SEO is very much a thing and should be baked into your strategy.
This week on the pod, I'm giving you all the deets on SEO as a part of your social media strategy. We're talking all about how to optimize your content, the importance of keywords, and why hashtags are far from dead! 🌟
Listen here: https://loom.ly/i-dJoX0
If someone knows about a magic trick for "Insta-success" please share with me, because it's a marathon, not a sprint folks.
Sometimes, even I need that reminder.
This is going to ruffle some feathers... but....
Going viral is really only about you.
Marketing, as we know, is about what we do for others. It is about convincing our audience that we can help them and that they need us. Marketing, as I say, is not about you. It's about your audience.
So if you do go viral, look at what it actually did for your account. Define what "going viral" actually means to you - is it views on a video? Okay, it's great when a reel gets 10k+ views, but does it generate followers? Did you get any leads? what type of traffic did it drive to your site.
Thats what really matters.
This week on the pod, we're talking about why going viral isn't a strategy. Listen: https://loom.ly/CeK2aC8
There's no such thing as a "boring" industry. Companies that struggle with creative content just need a little boost to their content pillars.
If you struggle with creating content for your business because you don't know what people value, in this week's podcast I'm sharing some ideas for service-based businesses that you can take and implement immediately.
Listen to the latest on the podcast: https://loom.ly/gFijyLc
Hashtags don't matter?
I call BS.
I talk about that and more in this back to basics episode on which #socialmedia platform your business should actually be on.
Listen wherever you listen to podcasts!
Overthink your content much?
It's me. I do this. To the point where I'll overthink content, and not post for a flipping week. WHOOPS. (
This is where having a content plan helps. It helps you know what to create. But honestly, stop letting perfect be the enemy of good. Just show up and let the social Gods do their thing. ❤️
More on the podcast: https://loom.ly/EpDakUg
One tool that needs to be in your marketing toolbox? A tripod.
No seriously. You don't need to make your audience seasick (I say this because... personal experience 😆)
if nothing else, get a tripod if you're starting reels.
I talk about reels on this week's podcast. Listen 👉
Also, if you want to level up your reels, download my Hooks Freebie for 25 hook ideas to elevate your reels! Get it here 👉 https://loom.ly/8hzPH-Q
We're talking about REELS this week on the podcast. 👀
I get SO Many questions about reels and I am happy to talk about the why and how behind adding reels into your social strategy if you have not yet already (if you haven't - WHY NOT?!). If you're one of those content overthinkers, I got you boo. Stop overthinking. Show up. It's easier than you think. Promise.
Remember, nothing in your marketing changes if nothing changes. Results and all. You want results on IG? You gotta show up on reels.
Listen to the episode: https://loom.ly/xBmkj78
This you?
You hate coming up with ideas, you struggle to stay consistent, you just want someone else to do it for you BUT you want to know that you're going to get results (whatever they may be).
This is what we do. 💪
We create the content, help you show up consistently, and share analytics. I had a client kick off last week who said she hadn't ever really been shown analytics before.
Y'all. How do you know if the needle is being moved? How do you know if you're accomplishing the goals that you want to see out of your social media (and we'll tell you if your goals aren't realistic.).
If this is you, and resonates with you - we have an opening for ONE done-for-you client in kicking off in July. Visit our website to set up a discovery call. ✨ https://loom.ly/LlvcD_s
How are you showing up online?
Are you relatable? Are you showing up authentically? or, are you always selling??
Recently on the podcast, I talked about how to create relatable content and show up authentically. The biggest thing to remember is that no one goes to social media to be sold to. They go to make connections.
Remember that. Yes, we as business owners have goals, but you don't build an engaged, loyal audience by always selling and without an audience, you have no one to sell to. 👀
Listen: https://loom.ly/AM8fnp4
