10/05/2022
Carousels are NOT dead…yet👇
We frequently hear that video has the most impact. According to a Social Insider study, Instagram carousel photos garnered up to 5.13 percent more interaction per post than single-image or single-video posts, as well as many more likes. The average post engagement rate for carousel posts is 1.92 percent, compared to 1.74 percent for photographs and 1.45 percent for videos.
Instagram carousel postings boost your page's reach while also encouraging engagement. As previously stated, this format takes use of people's short attention spans and natural desire to swipe over the information of each card. They spend more time engaging with the post than they do with other posts. These longer visits are detected by the Instagram algorithm, which marks the related account as show-worthy. The longer someone remains on the page, the more viewers will see it in their feed, similar to YouTube. According to research from Hootsuite, a social media platform provider, carousel posts on Instagram have 1.4 times greater reach on average than standard posts!
So remember, while video may be king in today’s social media landscape, we simply cannot ignore the other useful features that Instagram still offers us. Simply put, if it’s there…use it! 😄
