23/09/2020
When Creating a Brand Voice Ask Yourself:
1. How do you want customers to perceive your business? If you're already in biz, ask your audience how they describe your brand, so you can learn what's translating and what's not 💬
2. What are the core values of your business? Your brand personality should be rooted in your values, mission, and vision 🌱
3. If your business were a person, what would they act like? What would they talk like? What would they do? 🤓
Your brand voice is the way you talk to your customers and is defined by your brand's style of communication 🗣✨
Your brand voice is directed to your target audience, and it can have any style, as long as it feels true to your brand values and vibe, whether its authoritative, playful, knowledgeable, or fun! 😍