Jeevan Bavandla

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Jeevan Bavandla

Jeevan Bavandla is an Aspiring Digital Marketer with over 2+ years of experience. I'm going to share my experiences regarding Digital Marketing field.

15/05/2023

I spent around 2 lakhs on purchasing paid courses and still made $0…🙁

At the beginning stage, we all become eager to learn👨‍💻.

We had so much doubt at that time. From where to learn, how to learn, how to get clients and so much more.

Even though there are so many silly questions we have at that time, we still feel the importance of knowing them.

Because we become so desperate to know each and every corner.

Just like you, I did the same thing.

When I started as a freelancer, I was too desperate to learn everything.

Every time an ad for a paid course popped up, I used to buy them out of curiosity, without even searching for reviews.

And this bad habit of mine became an obsession, which made me spend over 2 lakhs on courses and resources…

Yes, the amount is so huge, that now I myself can’t believe it.

But were those useful enough to make me a great marketer?

NO…

Due to a lack of knowledge and research, I spent my money on almost similar and basic resources that are available for free on the web.

But, thankfully, among them, I found a few courses and mentors, who taught me much more than the remaining ones.

Over time, I have realized that courses even from industry gurus can’t help until we implement them.

The learning journey isn’t successful until we experience them in real life. It’s like a cycle -

Learning - experimenting - failing - relearning - getting experienced

There are courses that seem to have so much value, but after buying, they are just the basics,
and courses that are filled with real value and people experience.

Now, you have to choose among them wisely.

It’s all up to you.

Where free resources with great value can make you millionaires, paid courses with zero value can make you nothing…

In the end, It’s all about Learning, Experience, Value, and Implementation…

So,
Which worked the best for you?

Paid courses of free resources?

Let me know…

10/03/2023

Storytelling is the new oil to smoothen the sales of products and services of any business🔥

Adapt storytelling in your next marketing campaigns.

07/03/2023

25 useful tools for Performance Marketing👇

1. Google Tag Manager - to manage all codes/pixels in one place
2. Google Analytics 4 - to track website traffic and behavior
3. Google Keyword Planner - to perform keyword research
4. Wappalyzer - to know what technology is being used on websites
5. Microsoft clarity - to observe user behavior (heatmaps)
6. Google Trends - to know the popularity of a keyword or topic
7. Google Search Console - to know best performing organic keywords & to use them on ads
8. PageSpeed Insights - to analyze landing page performance
9. Google Optimize - to perform A/B testing on a landing page
10. Google Looker Studio - to visualize the data
11. Small SEO Tools - 50+ tools for every use
12. SEMrush - to analyze competitors' activity
13. ChatGPT - to write ad copies & for brainstorming
14. Grammarly - to write properly & engaging
15. Peppertype - to generate ad copies
16. Quillbot - to rephrase ad copies & use
17. Canva - to design ad creatives
18. Notion - to note down ideas and ad-related details to keep on a track
19. Mailchimp or any other ESP - to send emails for user retention
20. Facebook Ads library - to see what competitors are doing with meta ads
21. Typeforms - to capture leads in an interactive way (increases conversion rate)
22. Smartlook - to observe the behaviour of website visitors
23. WhatsApp API (WATI/Gallabox) - to send messages for user retention
24. Hubspot chatbot - to capture leads in the landing page (increases conversion rate)
25. Optinmonster - to include popups for increasing conversion rate

Let me know if I missed any other tools👇

Follow for more insightful content

06/03/2023

Here’s how Zoho made whopping profits in FY22👇

They focused on providing the best possible value to their customers by following below factors; they are:

1. Focused on one thing, i.e., CRM
2. Conscious about Pricing Strategy
3. Providing all needs in one place
4. Investing more in research and development
5. Hiring great talent

I had explained in detail with the help of visuals; do check them out.

✅Follow me for more insightful content

13/02/2023

What’s the easy way to capture the target audience's attention?

✅ User Generated Content (UGC)

User Generated Content influences how people engage⭐️ with your brand and campaigns.

Did you know that more than 86% of companies today use UGC as part of their marketing strategy😱?

Yes, it’s true. That’s how powerful UGC is.

Have ever included UGC in your marketing campaigns? If yes, drop your experience in the comments.

10/02/2023

You ❌don't need high technical skills to create successful campaigns🤯

That's true✅

All you need is to have confidence, consciousness & courage to understand reality.

🚀 Do research with confidence and curiosity
🚀 Be conscious while going through data and market standards
🚀 Have the courage to execute and experiment

That's all! You're there halfway.

Technical skills gonna be improved as you execute; not when you read/sign up for tons of courses and don't act!

Act now!
Execute Now!
Experiment Now!
Fail Now!
Get succeed!

31/12/2022

🚀 Tips to Create a Killer PPC Campaign

Well, there are a lot of factors involved in making your PPC campaigns profitable.

👇 Here are a few things to consider while creating a killer PPC campaign:

🚀 Have clear goals and objectives set
🚀 Do proper market and competitor research
🚀 Use only transactional, long tail, mid-tail, product/service-specific, company-specific, and competitor keywords
🚀 Make your ad copies stand out from the crowd
🚀 Proper geographical targeting
🚀 Use ready-to-go negative keywords for your business (this could save a couple of bucks)
🚀 Have a clear content and benefits-defined landing page
🚀 Have a clear call to action in ad copies and landing pages
🚀 Have a fast loading & mobile friendly landing page

There are still a lot of factors to consider, but for now; these are quite important.

Do you have any others points to add? Drop them below🤩, I would love to know them.

29/12/2022

🚀 𝐆̶𝐨̶𝐚̶𝐥̶𝐬̶ 𝐇𝐚𝐛𝐢𝐭𝐬 𝐈 𝐇𝐚𝐝 𝐒𝐞𝐭 𝐅𝐨𝐫 𝟐𝟎𝟐𝟑 🚀

1. Workout everyday🏃🏻‍♂️
2. Meditate every day🧘🏻
3. Spend at least 30 mins with myself (solitude)🧎🏻‍♂️
4. Read a book for 40 mins📖
5. Learn a skill/upgrade skill by spending 1 hour👨‍💻
6. Following the Pomodoro technique while working⏰
7. Posting every day on 👨‍💻
8. Networking with at least 30 people on social media (Linkedin, and other platforms) 👨🏻‍💼
9. Spend only 1 hour on social media 📱

Well, if you see the above lists; they're not goals; they're habits. I feel setting up habits can change one's life more than setting goals.

I'm not a life coach or motivational speaker, but I tried setting up habits and following them for 1 month; and felt better.

It's just a perspective, and I loved it!

What are your habits for coming 2023?

28/12/2022

🧪 7 Google Ads Copy Variations You Can Try & Test Right Away 🧪

1. Keywords in Headlines
2. Call to Action
3. FOMO offers
4. Your Business or Product Results
5. Comparison to Competitors
6. Location Names (if you’re targeting a local audience)
7. Use Numbers to Build Trust or Attract

Testing & Experimentation should never stop; test these ad copy variations for your campaigns or your client's campaigns.

All the best, Marketer!

10/12/2022

Digging too much into the data is also a problem🤯!

When we totally focus on analyzing the data without taking an action; it's a waste of time and effort. Instead; while you analyze the data; solve one problem, and then dig into another.

Don't ever dig into all the problems; which eventually make you feel overwhelmed.

P.S: Above thought is from my experience while I analyzed the data of more than 60+ brands.

06/12/2022

The best way to do marketing is not to feel like doing marketing; instead, it should feel like a play.

When you feel marketing as a game and you enjoy doing it; then the outcome will be unexpected and unasked.

30/10/2022

When we try to market a product/service, we think about promoting it to a group of people, right?

Why not the majority of us think about promoting an individual?

It's because we expect an abundance of leads, sales, revenue, orders, profits, etc, etc.

But having this mindset while marketing doesn't work in the present era. It needs something extra, to make your marketing efforts EXTRAORDINARY.

What is it?

Personalization!
Personalization!
Personalization!

More about personalization will be shared in my upcoming posts. It's already been a lengthy post :).

19/09/2022

Using Target Impression Share bidding strategy💰📈 to your Branded search campaign can save you a lot of bucks💰💰.

Create an 🧪experiment campaign with changing bid strategy along with the one you are using.

Wait, let it perform, and check the results. You’ll surely find that campaign with Target impression share gives you results for lower CPC/CPL/CPA.

Because this 💰📈bidding strategy will charge your account based on CPM; instead of clicks. As it is Branded campaign and there's more chance of higher CTR👨🏻‍💻; so you don't need any AI to optimize your campaigns for clicks.

This eventually makes your campaign consume less budget for more qualified clicks.

If you’re already using this strategy comment “Doing”; if you haven’t yet, try it out.

29/07/2022

Setting lead numbers in hundreds or thousands doesn't bring the right audience to a business. Every marketer or agency tries to reach the quantity and are less focused on quality when limits are set.

22/07/2022

A group of people makes a company,
The company doesn't make people.

Company success is seen outside, but the reason for the success is the people inside the company.

We tend to see and act from a different perspective when we get this to our heads.

P.S: Company is just a constructed building and a name that is registered legally. But emotions, ideas, action, success, failure, innovation, and so on; are of the people in it.

18/06/2022

Reaching client expectations is always a mystery goal; no matter how hard you try to bring great value to the table; still there's something they miss.

In the marketing industry, that's a common day-to-day thing that happens.
Letting go of those expectations can help us to provide great value instead of playing what the client says/expects.

What most marketers/freelancers/agencies do is, say "yes" to everything that clients brief/expectations; but they are unaware of the consequence they'll face tomorrow due to that word "yes" or "will do".

For the purpose of onboarding, promising fake results; will not yield great profits in the long term to any marketer/freelancer/agency.
Always promising practical results is what makes a great relationship between you and the client.

Try to onboard those clients who can understand you and your work better; and the one who listens and take practical feedback.

I tried to project this issue in a meme way, hope you liked it.

05/06/2022

Here are a few mistakes that you need to avoid while creating a search campaign for yourself or your client.

These small mistakes can cost more than anything else. A penny wasted in advertising is the effort wasted!

Avoid these mistakes, and use your marketing budget wisely. Treat marketing budget as an investment instead of just a budget :).

30/05/2022

Does buying a MacBook a liability for me?
Of course, NOT!

When you know that something can increase your productivity, and flow of work; would you take the next step to get it or not?

You will do it, right!

People around me shared their opinions when I just share with them that I’m gonna purchase a MacBook for myself:
1. Don’t buy it, it’s too expensive for you to manage
2. It’s not for you
3. You can’t afford it
And so on.

But I felt these statements are just bad as fu*k.

When I know that a MacBook gonna take my work and learning experience to the next level, why shouldn’t I buy it?

Yes, I know it’s too expensive, and I know it comes with a lot of strings attached. But still, you know that will help you in working smoothly.

Point here what I’m trying to make is,

When something helps you in your career or personal life, it’s not a liability; it’s an asset.

If you are buying a luxury SUV just to impress your friends, it’s a liability.
But if you are buying the same SUV, to impress your real estate clients (if you are in the real estate business, and you receive high-end clients on a day-to-day basis to get sell the real estate properties); it’s an asset.

So, whenever we make a purchase, it’s necessary whether we are doing it to impress others or to improve ourselves.

I choose to buy it because I want to increase my productivity and workflow. I purchased an asset, not a liability.

P.S: In Rich Dad Poor Dad's book, there’s a segment where it all explains what’s a Good Debt and a Bad Debt. When you take a loan to improve yourself or work, it’s a Good Debt, but when you take a loan to impress others; it’s a Bad Debt.

28/05/2022

Read on to know my perspective on "Attitude is Everything- Jeff Keller"

Well, I had read several self-help books📕 but I hardly post about them or share the summary (of this niche). But this book, there's something special about it.

But what's so special about this book📕?

It's because of...
Simplicity
Straightforwardness
Actionable steps
& Few short stories (real-life ones) to inspire us.

As the total book is divided into three parts; 1️⃣Success begins in the mind, 2️⃣Watch your words, & 3️⃣Heaven helps those who act.

Coming to the first part, it's simple. Think positive, as it makes you see the opportunities ahead in spite of adversities.

Coming to the second part, focus on the words that you speak. Because it has a direct & indirect impact on your behavior & confidence. Speak positive about yourself & about the situations that happen in your life.

Coming to the third part, it's my favorite one. Take action. TAKE ACTION. Take a Step Forward. Without action, there's no use in thinking positively & speaking positively.
Just remember "Success comes before work in the dictionary, not in reality"

I don't want to stress more about this book📕. It's simple and it deserves a read. You can hardly complete it in 2 hours (it depends on person to person).

Finally, this book helped me to reflect on the words that I speak about myself. Thanks for that, Mr. Jeff Keller.

Final message: When you are filled with positivity, your outer world changes (even too much positivity is dangerous, as it closes your eyes not to see and accept reality. Real positive nature is when you accept the situations and reflect upon them).

P.S: I'm not being an Gyaani😅

23/05/2022

Before I begin, do you think Branding & Marketing are the same?
You may answer; Yes/No/Maybe/co-relatable.
Okay, it's your perspective; and now; let me share what I found the difference between Branding & Marketing.

Let's begin with Branding,
Branding is the process of placing and projecting your company/organization's brand with core values, your mission & vision statements, etc.

In simple words, branding is the process of making feel think about what your brand is about. Just like you recall Coco-Cola with the "Open Happiness" tag line. Coco-Cola is one of the best brands that do great branding.

Now, Marketing.....
Marketing is the process of making strategies & using tools to promote the brand in order to sell products or services eventually. Marketing is tactical and can be easily measured.

More in-depth.....
Branding activities/flow remain the same for years (long run) and marketing activities/strategies of a brand change frequently depending upon the demand, product/services, audience, and market.

In a nutshell🌰,
Branding= Long run activities performed to maintain reputation and place the brand in the market
Marketing= Short-term strategies such as selling a product/service to the audience (End goal). Different strategies & tactics are played when it comes to marketing.

Now, what do you think you have to focus on; Branding or Marketing?
Well, the answer is subjective.

I'm not gonna share it in detail about it right now; as it's a debate discussion. You can expect one in my upcoming posts😃.

24/04/2022

People who are close to me know that I’m fond of marketing. I’m sharing my few favorite marketing quotes that keep reminding me what real marketing is & they also inspire me when I face challenges in my marketing career. Hope you find some value from them :)

What’s your favorite marketing quote? Comment them below. I would love to hear from you😀.

22/04/2022

I made it because it's trending😅🤩

14/04/2022

👇Read the Caption Below

"Jeevam vunnantha varaku, Jeevitham vundhi manaku"
(Translation: If you are alive; you still have a life)

I took this proverb from a Telugu song (starring Rajinikanth in the movie of Narasimha), and this line literally made me realize that there's nothing to feel regret when you still have a life waiting for you to fulfill your dreams & desires.

In the present world, we always blame ourselves & others for the opportunities we lost; and we regret those in some instances. But do you think is it really worth blaming or feeling regret?

At least from my point of view; it's not! When you feel regret; you start to feel low & eventually it leads to no productivity.
Apart from losing productivity, you start to feel insecure, stressed, anxious, and start to fear when challenges come across.

From now on, let's not blame or regret; we all have a life ahead of us; we are still breathing, eating, walking, & have a roof on our top; that's more than a good sign.

Let's not waste this life given by the almighty; let's fail together, learn together, try together, & achieve together.

You are not alone; everybody is going through some s**t in their life. What we make out of it, defines us. Let's define ourselves as the ones we wish to be.

P.S: I'm not a philosopher nor an experienced person. I'm sharing what I felt these days.

13/04/2022

I believe that Marketing is all about Analysing, Predicting, Decision Making, Understanding Customers & Market, Building Strategy, and Executing the plan.

Framing strategy is one part, and executing it is another one. Executing a strategy without the right resources & tools will not help you in reaching your end goal.

As a marketer I believe, tools are an integral part of marketing. Your goal may be to generate leads, reach a new audience, write a new blog post, make a user purchase, & so on; for every goal you set- you need to have the right tool in handy.

Here's I had made a complete list of important tools that every marketer should have to achieve the end goal.

Download Link: https://jeevanbavandla.com/free-digital-marketing-tools-list/

10/04/2022

A lot of things happen in a Marketer's Life on a daily basis; I had listed to few of them as what majority of tasks that go into my daily life.

If you are a marketer or working in the marketing industry; share your daily routine in the comments section. It's gonna be fun😃.

06/04/2022

Being a marketer I understand how data can benefit to increase the performance of campaigns & overall marketing efficiency.

Whenever we come across the word “Data”; we totally misunderstand it in some or the other way. Most people think data is all about the reports generated from Google Analytics or Google Ads reports or Facebook Ads reports or other reports.

But it’s not how it works. Data is bigger than those reports. These reports only provide you the data of people who interacted with your business/web/app/ads.

It’s not what’s in the reports; the true meaning of Data is how you gonna use those qualitative & quantitative metrics to take further decisions.

Data enables you to understand what your audiences likes, their interest, their behavior, their pain points & a lot more. When all these data are combined; you’ll figure out exceptional decisions that bring your marketing strategy & efforts to turn into fruit.

That’s the reason why companies like Zomato, Paytm, Swiggy, & lot more companies became a unicorn.

But remember understanding Data & making decisions with those understandings take a lot of time. No one is perfect in implementing the data; No great marketer has succeeded without making mistakes.

From now, let’s not only just look at the figures in the report; but understand what they are trying to convey about our customers/audience.

31/03/2022

Focusing on quality than quantity gets you far ahead in every aspect of life & career; this thumb rule works the same for PPC campaigns too😅 (LOL).

Next time; when you create a campaign just focus on those keywords that get you to reach the right audience with utmost relevancy so that you can generate relevant clicks & conversions.

Overloading an ad group with hundreds of keywords is like putting all your money into gambling where the probability of losing is higher than gaining a penny from it.

What are your thoughts on this? Do share with me :)

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It's the time when the heart rate reaches 10000000 beats per minute Have you ever fallen into this kind of situation? If yes, drop your experience in the comment section. Would love to know your thoughts #memes #meme #digitalmarketingmemes #ppcmemes #ppc #paidads #paidadvertising #marketingmemes #funnymemes #memesdaily #freelance #freelancememes #jeevanbavandla

100+ Tools For Digital Marketers by Jeevan Bavandla

I believe that Marketing is all about Analysing, Predicting, Decision Making, Understanding Customers & Market, Building Strategy, and Executing the plan. Framing strategy is one part, and executing it is another one. Executing a strategy without the right resources & tools will not help you in reaching your end goal. As a marketer I believe, tools are an integral part of marketing. Your goal may be to generate leads, reach a new audience, write a new blog post, make a user purchase, & so on; for every goal you set- you need to have the right tool in handy. Here's I had made a complete list of important tools that every marketer should have to achieve the end goal. Download Link: https://jeevanbavandla.com/free-digital-marketing-tools-list/ #digitalmarketingtools #digitalmarketing #marketing #toolsformarketing #onlinemarketing #marketers #digitalmarketer #ppcstrategist #jeevanbavandla

How to Spy on Your Website Users?

Microsoft Clarity is one such tool that enables marketers like you and me to get more data on how a user behaves when they land on our website. It helps to see heat maps, recording sessions of users, and analytics to make data-driven decisions and it also provides insights to improve user experience. This is one of the most underrated tools in the marketing field; I would suggest that everybody who has a website must include heatmaps & session recording tools like Microsoft clarity to get more insights of their web users. It eventually helps in taking more precise & data-driven decisions to improve business. Don't worry about the pricing that comes with it; Microsoft clarity is free forever. That's a great part about it. Isn't it? So did you implement clarity on your site? #marketingtips #microsoftclarity #microsoft #marketingtools #webanalytics #analytics #websitetools #marketing #digitalmarketing #jeevanbavandla

Buy Queries Had Increased by 200% (as per Think with Google Report, 2019)

Does your marketing campaign include smart marketing/query marketing? If not, you are missing out on expensive. Google has reported that buyer intends query searches had increased 200% only in two years (ref: Think with Google, 2019 report). It's strange right! Adapting to the change becomes hard when one doesn't know how much it costs if not adopted those updates. I'm on the way to share all the amazing stuff about Digital Marketing with you (yes, with you). Let's approach digital marketing with a new view instead of just insights like views, likes, shares, and all the bull sh*t. I don't believe in likes (or views). I just consider the value that a person gets through the content and my efforts. With that note, I'm taking a leave for now. Let's connect in another post. #GoogleTrends #DigitalMarketingFacts #DigitalMarketing #Marketing #Sales #ROI #JeevanBavandla

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