Dragoon Media (2024)

23/01/2023

Influencer marketing has become an increasingly popular strategy for

small businesses looking to reach new audiences and drive sales.

And for good reason - 𝐢𝐭 𝐜𝐚𝐧 𝐛𝐞 𝐢𝐧𝐜𝐫𝐞𝐝𝐢𝐛𝐥𝐲 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐰𝐡𝐞𝐧 𝐝𝐨𝐧𝐞 𝐜𝐨𝐫𝐫𝐞𝐜𝐭𝐥𝐲.

Influencer marketing allows you to tap into the personal networks

and followings of influential individuals

in your industry or target market.

This can be a great way to reach a large and engaged audience

that may not have been aware of your business otherwise.

𝐁𝐮𝐭 𝐢𝐭'𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐭𝐨 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜𝐚𝐥𝐥𝐲.

Look for influencers who align with your brand values

and have a genuine following of individuals interested in your products or services.

It's also important to be transparent about any partnerships

or sponsored content, as authenticity is key in building trust with your audience.

Overall, influencer marketing can be a valuable tool for

small businesses looking to grow and reach new customers.

Consider adding it to your marketing mix,

but 𝐛𝐞 𝐬𝐮𝐫𝐞 𝐭𝐨 𝐝𝐨 𝐲𝐨𝐮𝐫 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐚𝐧𝐝 𝐜𝐡𝐨𝐨𝐬𝐞 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝.

22/01/2023

Are you tired of hitting the marketing bulls-eye

and still not getting the results you want?

It might be time to consider using 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐬 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲.

But what are customer personas, you ask?

Simply put,

they're 𝐟𝐢𝐜𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐬𝐞𝐝 𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐢𝐝𝐞𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫,

complete with their own hopes,

dreams,

and pain points.

By creating customer personas, you can better 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞

and 𝐜𝐫𝐞𝐚𝐭𝐞 𝐭𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 that actually speak to them.

But the benefits don't stop there.

Using customer personas can also help you save time and resources

by honing in on the specific needs and wants of your audience.

And let's be real, who doesn't want to save time and resources?

But the real cherry on top?

Using customer personas can make your marketing efforts more fun.

Instead of just targeting a generic "demographic,"

you get to create and embody fully fleshed out characters.

Just think, you can now channel your inner method actor and really get into the mindset of your target customer.

Who knows, you may even end up naming your personas

and giving them their own social media accounts (just don't let HR catch you talking to yourself at your desk).

So don't let your marketing efforts miss the mark any longer.

𝐇𝐞𝐫𝐞'𝐬 𝐚 𝐬𝐢𝐦𝐩𝐥𝐞 𝐠𝐮𝐢𝐝𝐞 𝐨𝐧 𝐡𝐨𝐰 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚𝐧𝐝 𝐮𝐬𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐬 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲:

𝐒𝐭𝐞𝐩 𝟏: 𝐃𝐞𝐭𝐞𝐫𝐦𝐢𝐧𝐞 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞

Before you can create your customer personas, you need to have a clear understanding of who you're trying to reach. Consider factors such as age, gender, location, income level, and interests.

𝐒𝐭𝐞𝐩 𝟐: 𝐆𝐚𝐭𝐡𝐞𝐫 𝐝𝐚𝐭𝐚 𝐚𝐧𝐝 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬

Now it's time to start gathering information about your target audience.

This can include conducting market research, surveying customers, and analyzing data from your website and social media channels.

The goal is to get a comprehensive understanding of your target audience's needs, wants, pain points, and goals.

𝐒𝐭𝐞𝐩 𝟑: 𝐂𝐫𝐞𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐬

Using the information you've gathered, create a detailed profile for each of your customer personas.

Be sure to give them names and include information such as demographics, goals, values, challenges, and how they typically interact with your brand.

Now that you have all of this in place it's time to put it all together!

Happy marketing!

21/01/2023

Are you ready to take your social media marketing to the next level?

Are you tired of bland, boring campaigns

that leave your followers snoozing?

Never fear,

because we've got some tips to help you create a campaign

that's not only successful, but also relates to your target market and beyond!

𝐃𝐞𝐟𝐢𝐧𝐞 𝐲𝐨𝐮𝐫 𝐠𝐨𝐚𝐥𝐬 𝐚𝐧𝐝 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞:

What do you want to achieve with your campaign?

Who are you trying to reach?

Clearly defining your goals and target audience will help guide the rest of your campaign planning.

Just don't get too carried away with your goals -

we don't want you trying to take over the world

(at least not through social media).

𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐚𝐧𝐝 𝐚𝐧𝐚𝐥𝐲𝐳𝐞 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧:

Look at what other companies in your industry are doing on social media.

What seems to be working for them?

What can you learn from their successes

(and failures)?

𝐂𝐡𝐨𝐨𝐬𝐞 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬:

Different platforms are better suited for different types of content and audience demographics.

Choose the platforms that will best allow you to reach your target audience.

And remember,

Just because a platform is popular

doesn't mean it's the right fit for your brand.

Don't force it - TikTok may not be the best place for a retirement home.

𝐂𝐫𝐞𝐚𝐭𝐞 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭:

Your content is the heart of your campaign,

so it's important to make sure it's interesting and valuable to your audience.

Consider using a mix of text, images, videos,

and other media to keep things interesting.

And don't be afraid to inject a little humor into your content - it's social media, after all!

𝐔𝐬𝐞 𝐡𝐚𝐬𝐡𝐭𝐚𝐠𝐬 𝐚𝐧𝐝 𝐞𝐧𝐠𝐚𝐠𝐞 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞:

Hashtags can help your content get discovered by a wider audience,

and engaging with your followers can help build a loyal community around your brand.

𝐓𝐫𝐚𝐜𝐤 𝐚𝐧𝐝 𝐚𝐧𝐚𝐥𝐲𝐳𝐞 𝐲𝐨𝐮𝐫 𝐫𝐞𝐬𝐮𝐥𝐭𝐬:

Use social media analytics tools to track the success of your campaign

and see what's working

(and what's not).

Use this data to adjust your strategy as needed.

By following these tips, you can create a successful social media marketing campaign that helps you reach your goals and engage with your audience. So go forth and conquer the social media world - just don't take yourself too seriously.

20/01/2023

Happy Friday everyone! 👋

We hope you all have a fantastic weekend ahead.

If you're looking for some ideas on how to make the most of your time off, here are a few suggestions:

Get outside and enjoy the beautiful weather 😎

(if you're in a place where the weather is nice, of course!)

Spend some quality time with loved ones,

whether it's by having a picnic, going for a hike, or just hanging out at home.

Take on a new hobby or try something you've never done before.

This could be anything from painting to learning a new language.

Catch up on some much-needed rest and relaxation.

Take a bubble bath, read a book, or just kick back and watch some movies.

Whatever you decide to do, we hope you have a wonderful and enjoyable weekend.

Here's to making the most of it!

🍻

19/01/2023

Are you tired of relying on ancient marketing techniques

like word-of-mouth

or praying to the sales gods?

Well, it's time to join the 21st century

and 𝐬𝐭𝐚𝐫𝐭 𝐮𝐬𝐢𝐧𝐠 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐫𝐞𝐯𝐢𝐞𝐰𝐬 𝐭𝐨 𝐝𝐫𝐢𝐯𝐞 𝐬𝐚𝐥𝐞𝐬!

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Gone are the days when you had to rely on your charming personality

and smooth sales pitch to convince people to buy your stuff.

Now, all it takes is a few glowing

(or, let's be real, sometimes not-so-glowing) reviews from previous customers.

Think about it:

when you're considering making a purchase,

chances are you do a little bit of online research first.

And what's one of the first things you look for?

𝐑𝐞𝐯𝐢𝐞𝐰𝐬!

Whether it's a new restaurant, a pair of shoes, or a vacuum cleaner,

we all want to know what other people have experienced

before we hand over our hard-earned cash.

So, if you're a business owner who's been neglecting the power of customer reviews,

𝐢𝐭'𝐬 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐬𝐭𝐚𝐫𝐭 𝐩𝐚𝐲𝐢𝐧𝐠 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧!

Encourage your satisfied customers to leave reviews on your various online profiles.

And if you do happen to receive a negative review

(because let's face it, it's going to happen at some point),

use it as an opportunity to show off your top-notch customer service skills.

Respond to the review, address any issues, and 𝐩𝐫𝐨𝐯𝐞 𝐭𝐨 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮'𝐫𝐞 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥 𝐝𝐞𝐚𝐥.

In conclusion,

customer reviews are like the ultimate wingman for your business.

They'll help you attract new customers and make more sales,

all while you sit back and let them do the talking.

So go forth and start collecting those glowing reviews!

18/01/2023

𝟱 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗪𝗮𝘆𝘀 𝗧𝗼 𝗨𝘀𝗲 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗼 𝗗𝗿𝗶𝘃𝗲 𝗦𝗮𝗹𝗲𝘀!

Are you tired of sending email campaigns that just seem to fall flat?

Fear not, my fellow business owner!

We've got five surefire ways to use email marketing to drive sales and make your inbox the most popular destination on the internet.

(well, maybe not quite, but you get the idea).

𝐊𝐞𝐞𝐩 𝐢𝐭 𝐬𝐡𝐨𝐫𝐭 𝐚𝐧𝐝 𝐬𝐰𝐞𝐞𝐭

No one has time for lengthy emails these days,

so make sure to get to the point,

and provide value quickly!

𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐞 𝐲𝐨𝐮𝐫 𝐞𝐦𝐚𝐢𝐥𝐬

Personalised emails have higher open and click-through rates than generic emails.

Use the recipient's name, location, and other personal information to create a more personalised experience.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 "𝐬𝐮𝐛𝐣𝐞𝐜𝐭 𝐥𝐢𝐧𝐞 𝐧𝐢𝐧𝐣𝐚" 𝐚𝐧𝐝 𝐦𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐞𝐦𝐚𝐢𝐥𝐬 "𝐮𝐧𝐬𝐤𝐢𝐩𝐩𝐚𝐛𝐥𝐞":

Just like a ninja is stealthy and sneaky,

your subject lines should be too.

Use subject lines that are intriguing and make your recipients curious,

but don't give away too much information.

If you're a clothing store, try something like "New arrivals you won't want to miss (but we're not telling you what they are)"

No one can resist a good pun,

So why not use one in your subject line to make your emails practically unskippable?

If you're a bakery selling donuts, try something like

"Donut miss out on our latest deals!"

Put your personality into the message and illicit intrigue or laughter for the best results.

𝐌𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐜𝐚𝐥𝐥 𝐭𝐨 𝐚𝐜𝐭𝐢𝐨𝐧 𝐚 "𝐜𝐨𝐦𝐦𝐚𝐧𝐝"

Use strong, commanding language in your call to action to make it clear what you want your recipients to do next.

Whether it's signing up for a webinar,

making a purchase,

or downloading a whitepaper,

include a clear and concise call to action to guide them towards the desired action.

For example, if you're a travel agency, try something like "Book your dream vacation now!"

𝐔𝐬𝐞 𝐞𝐦𝐨𝐣𝐢𝐬 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 🤠

Emojis can help make your emails more fun and visually appealing.

Just don't go overboard - a little bit goes a long way.

If you're a flower shop, try using a 🌸 emoji in your subject line to catch your recipients' attention.

𝐃𝐨𝐧'𝐭 𝐛𝐞 𝐚𝐟𝐫𝐚𝐢𝐝 𝐭𝐨 "𝐬𝐞𝐠𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐜𝐨𝐧𝐪𝐮𝐞𝐫"

Segmenting your email list can be intimidating, but it's worth it in the long run.

Segment your list based on factors such as location,

purchase history,

and other demographic information

By sending targeted emails, you'll be able to "conquer" your audience and drive more sales.

Plus, it's always satisfying to see those open and click-through rates climb.

By following these tips, you'll be well on your way to using email marketing to drive sales and take your business to new heights (or, you know, at least the top of the inbox).

Happy emailing!

17/01/2023

If you're a business owner, you're probably always on the lookout for ways to drive sales and attract new customers.

You're probably also looking for ways to have a little fun while you're at it.

Well, have you considered content marketing?

First off, what is it?

It's the process of creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

But let's be honest, it's really just a fancy way of saying that you're sharing stuff online that people actually want to read (or watch, or listen to).

And if you're doing it right, it can be a total game-changer for your business.

Think about it this way:

When you're scrolling through your social media feeds, do you stop and pay attention to the posts that are trying to sell you something?

Or do you keep scrolling until you find something that actually interests you?

Chances are, you're more likely to stop and engage with content that provides value to you in some way.

And that's exactly what content marketing can do for your business.

By consistently creating and sharing high-quality content, you can position yourself as an industry thought leader and establish trust with your target audience.

And when your audience trusts you, they're more likely to do business with you.

It's like the old saying goes: "Fool me once, shame on you. Fool me twice, shame on me. But keep sharing valuable content and I'll keep coming back for more."

Content marketing isn't just about building relationships with your audience, it can also help you drive targeted traffic to your website.

By optimising your content for search engines, you can increase your visibility and attract qualified leads who are actively searching for your products or services.

And let's be real, what business owner doesn't want more qualified leads?

Finally, content marketing can help you differentiate your business from your competitors.

By consistently producing high-quality content that addresses the needs and concerns of your target audience, you can set yourself apart and stand out in a crowded market, and let me tell you standing out in a crowded market is no small feat.

So there you have it, the role of content marketing in driving sales for businesses in a nutshell.

It helps you build relationships with your audience, drive targeted traffic to your website, and differentiate your business from the competition.

If you're doing it right, you might even have a little fun along the way.

So why not give it a try and see what content marketing can do for your business?

16/01/2023

Without a killer landing page, your online marketing strategy is doomed to failure!

Sure, you might have the most amazing offers and PPC ads this side of the internet,

But if your landing page is a hot mess, it's all for naught.

And before you go thinking that a landing page is just a fancy term for a homepage,

Let me stop you right there.

Sending users to your homepage from a targeted ad is like taking a detour

Through the Bermuda Triangle – it might be a shortcut,

But it's not exactly the most direct route to conversion town.

So save yourself the trouble and create a specialized page with a message that speaks directly to the user's needs.

Trust me, your campaign (and your sanity) will thank you.

15/01/2023

The Top 5 Tips For Creating A Successful Sales Funnel For Your Small Business.

https://www.linkedin.com/pulse/top-5-tips-creating-successful-sales-funnel-your-small-business-/?trackingId=BoinN%2FwmUq68HpnmzTAOgw%3D%3D

14/01/2023

"Mirage Content" Is the Reason Your Company Isn’t Generating Leads!

Fix That Here - https://bit.ly/3vDqIne

13/01/2023

How to Crush Your First Product Launch

https://bit.ly/3ifbpy7

12/01/2023

Small Businesses Have Reported An 800% Growth In Revenue

$100k In Additional Revenue

And Even Growing Revenue To Goals Of Over $1 Million Annually After Adopting Automation Software.

Check out the 9 Sales & Marketing Automation Benefits Backed by Statistics

And Start Growing Your Business Today!

https://bit.ly/3ClqzsG

11/01/2023

A Blogging Guide to Content That Actually Works!

https://bit.ly/3Cos9Ki

10/01/2023

The 7 Keys to Writing a Better List Post:

1 - It's not what you think!

https://bit.ly/3ImihUY

09/01/2023

Top 5 Content Marketing Mistakes You’ll Wish You Fixed Sooner!

https://bit.ly/3GlXIWm

08/01/2023

5 Keys to Content Marketing Mastery in 2023

https://copyblogger.com/content-marketing-mastery/

07/01/2023

7 Social Media marketing Secrets That No Marketer Will Admit To:

https://bit.ly/3QsqTM5

06/01/2023

5 Strategies to Increase Organic Traffic to Your Website

https://themeisle.com/blog/how-to-increase-organic-traffic/

05/01/2023

Do You Know If Your Facebook Account Has Been Shadow Banned?

And

How to fix it!

https://bulk.ly/facebook-shadow-banning/

04/01/2023

5 Essential B2B Marketing Strategies To Grow Your Business.

https://elearningindustry.com/advertise/elearning-marketing-resources/blog/b2b-marketing-strategies-to-grow-your-business

03/01/2023

Let’s look at why outsourcing marketing is so beneficial for small businesses!

- Save you time and money
- Focus on more important tasks
- Increase leads and sales
- Improve brand awareness
- Grow customer base

Check out the fun article right here - https://bit.ly/3Z3wgF7

02/01/2023

Not quite ready to jump in front of the camera?

Maybe blogging is for you?

Blogging is an excellent way to share your thoughts, ideas, and expertise with the world. But with so many topics to choose from, it can be tough to decide what to write about.

Here are some tips for selecting the best blogging topics:

1. Write about what you know. If you have a particular area of expertise, consider writing about it. Not only will you be able to provide valuable insights and information, but you'll also be more confident and enthusiastic about the topic.

2. Choose a topic that you're passionate about. Writing about something that you're genuinely interested in will make the process more enjoyable and help you produce better content.

3. Consider your audience. Who are you writing for? What topics would they be interested in? Tailoring your content to your audience will help you connect with them and keep them engaged.

Here are some reason why you should start a blog in 2023!

https://bit.ly/3WZtn6E

01/01/2023

How to create useful and believable marketing personas - http://buff.ly/2tTJiZc

Dragoon Media