Coffee Date Media

04/04/2023

Looking for ways to make batching your content even easier?

Here are our top 3 recommendations:

1. Brainstorm your content in advance
2. Repurpose your existing content and marketing materials
3. Create similar content at the same time

Think you might be ready to have an agency do this for you instead? DM us to learn how we can help!

02/04/2023

If you are posting on social media regularly and not repurposing content, we just want to know one thing: WHY THE HECK NOT?!

Not sure what the heck we are talking about? Don’t worry, we are here to explain.

Repurposing content is when you take existing content that you have already created and repost or reuse a portion of it in a new way. A great example of this would be pulling a clip from a longer YouTube video to post on Instagram Reels.

Why should you be doing this? Well first, it can save a ton of time! Remember that this content/information already exists, which means all you need to do is tweak the format, re-caption, re-schedule, and re-post. Pretty easy right?

In addition to the time-saving component, recycling content also helps you reach more people. By sharing on a new platform or in a new format, you now open your content up to a wider audience who may not have had the opportunity to see it the first time. This is great for growing your brand awareness and organic growth on social media.

Finally, repurposing content will allow you to scale your content creation more easily. As we said it saves time, but it also means that you do not have to come up with a brand new idea, take new photos, and videos, and create a brand new graphic for each and every post. This is especially helpful for our clients who know that social media is crucial to their marketing efforts, but just sometimes can't find the time.

Ready to start repurposing your content?

Here are a few easy ways to get started:
1. Take key points from a blog post and turn them into an infographic
2. Edit longer videos into highlight clips for Reels
3. Use information from a podcast to use as a blog post
4. Pull an audio clip from a podcast to use as audio for a Reel
5. Update an old post with new and relevant information and re-share it

Which of these will you try first?

01/04/2023

If you’re in the business or entrepreneurial world, you probably hear the term “social media marketing” thrown around all the time. But unless you’re a marketer yourself, you might find yourself asking what it actually is.

To sum it up simply, social media marketing is the use of social media platforms to promote your brand, product, or services.

While this might seem straightforward, here at Coffee Date Media, we take the time to research your business, competitors, target demographic, and use our knowledge of all things social media to create a successful social media marketing strategy.

Interested in learning how to use social media marketing for your business? Check out our latest blog post:

If you’re in the business or entrepreneurial world, you probably hear the term “social media marketing” thrown around all the time. But unless you’re a marketer yourself, you might find yourself asking what it actually is. To sum it up simply, social media marketing is the use of social medi...

29/03/2023

Feeling like royalty whenever Instagram does the bare minimum💅🏼

Need some help with your social media strategy? We can help.
DM us with any questions & let's get started!

27/03/2023

While influencer marketing as we know it today has only existed for a little over a decade, it has quickly become a popular and effective way for brands to increase their visibility and grow their audience. With the ever-increasing use of social media platforms, influencers have become a powerful force in the marketing world. Many brands–some in unexpected industries–turn to them to help promote their products and services.

According to Influencer Marketing Hub, the influencer marketing industry is expected to grow 29% this year, from $16.4 billion in 2022 to an estimated $21.1 billion in 2023. This growth is no surprise, as influencer marketing can help businesses of various types reach a larger audience, build brand awareness, and increase sales.

Influencer marketing can boost your business’ online presence by tapping into highly targeted, engaged audiences and the trusted figures they follow. Additionally, influencer marketing is often more cost effective than traditional advertising methods and can provide increased insights into consumer behavior.

No wonder more and more companies are turning to influencers to help grow their online presence! Here are some tips to start incorporating influencer marketing into your brand’s marketing strategy:

https://coffeedatemedia.com/how-to-guide-build-a-successful-influencer-marketing-strategy/

While influencer marketing as we know it today has only existed for a little over a decade, it has quickly become a popular and effective way for brands to increase their visibility and grow their audience. With the ever-increasing use of social media platforms, influencers have become a powerful fo...

26/03/2023

If you want an engaged audience, one of the best things you can do is to interact with them!

While we know you wont be able to respond to every comment, or like every post, what is important for growing your reach and keeping your current followers engaged is to interact with your followers and similar brands.

This will create a more genuine experience for your audience, while also targeting new users who are interested in what you’re selling. Over 70% of people purchase items or services because of social media, meaning that if you want users to make their way to your website, they need to be engaged and like what they see on your page.

A few ways to create a more engaged audience include:
- Polling your followers on stories
- Responding to comments
- Liking relevant comments
- Retweeting relevant posts on Twitter
- Engaging with other creators that are similar to you

Having an engaged audience doesn't just include these day to day interactions, but also creating a genuine experience for your followers.

In addition to interacting more, make sure that you are authentic when posting. We know you are an expert at what you do, and that should come across in your posts! But that doesn't mean you need to sound stiff and overly formal. Have fun with it, be yourself, and still provide your audience with amazing information that only you can offer!

Follow us for more tips on how to make the most of social media for your business!

25/03/2023

Working from home does have its perks. 😂

23/03/2023

This may be news to some, but content marketing is not solely about brand awareness (cue the shocked faces). Content marketing is, in our opinion, for every business and can help you reach your financial business goals, too.

With the help of a professionally created content strategy, your brand can have various types of content distributed to reach potential customers through their journey to purchase.

Here's how content marketing actually affects the bottom line in your business:

This may be news to some, but content marketing is not solely about brand awareness (cue the shocked faces). Content marketing is, in our opinion, for every business and can help you reach your financial business goals, too.

21/03/2023

Did you know that you can schedule reels on Instagram? Create your reel, then go into the reel editing screen and choose "advanced settings". Then you can choose what day and time!

The more you know 🌈

19/03/2023

Why your business NEEDS a cross-platform social media strategy:

We make sure your brand is everywhere on social (or at least everywhere that matters to your audience). But why go through all the trouble of being everywhere at once?

1) A strategy that includes multiple social media platforms allows your business to access a wider audience. Because each platform caters to different demographics, in order for your content to have the most reach, you want to post where different segments of your ideal audience is likely to see it.

2) Engagement is different across platforms. This means that what users on one platform find engaging and interact with, might be different on another.

3) Each platform works to grow your business in different ways. For example, TikTok is great for growing brand awareness, while Instagram is better for conversions. And if you are looking to establish a more professional online presence, we recommend utilizing LinkedIn.

While your business goals will help determine which specific platforms are best suited for you, it is important to remember that utilizing a cross-platform strategy is the gold standard for social media marketing and will ultimately help grow your brand!

Have questions about cross-platform strategies regarding your business? Reach out to us to learn how we can help!

18/03/2023

Please, leave the algorithm alone for 5 minutes.

Between remembering if all of the content is scheduled, running out of content from the client, and keeping up with social media's ever-changing algorithms on multiple platforms... there's always a lot going on in our heads.

This is your sign to go give a SMM a hug. They could probably use it.❤️

17/03/2023

Why Content Marketers shouldn't be afraid of AI:

Many new AI tools are coming to the market to help businesses with their marketing. While many digital marketers are screaming in fear, we are delighted! Here's why:

1. AI tools can't replace a marketing team.
The internet robots still need human help to create content strategy and bring your brand to life. And we still haven't seen a robot that can create videos like our professional crew.

2. AI tools save you time.
When used correctly, AI can make content ideation and writing faster. But you'll still need to add in your brand's special flavor!

3. Clients still need human help to use AI the right way.
While some businesses might be tempted to cut their marketing budget by replacing their human marketers with AI, those marketing efforts will fall flat. AI can help write content, but it can't take photos, film videos, or create comprehensive, effective content strategies.

Our clients still need us. And AI can only help us do our jobs better.

Want to learn more about the tools we use to help our clients? Reach out to us!

16/03/2023

Planning any corporate event, whether a conference, launch party, retreat, milestone celebration or trade show, is a game of logistics. After all, getting hundreds or thousands of people in the same place for a common purpose is no small feat.

But checking the boxes to simply pull off a functional event will result in an ordinary experience for your attendees. With just a few small tweaks during the planning phase, you can take your event from ordinary to extraordinary.

At Coffee Date Media, we specialize in events your attendees will remember. In our experience, here are three things your corporate event planning is missing that make your event extra special:

https://coffeedatemedia.com/3-things-your-corporate-event-planning-is-missing/

14/03/2023

You just wouldn't understand the complexities of being a ~social media guru~ okay💅🏼

13/03/2023

If your business uses social media for marketing your offers, producing high-quality content is critical to engage your audience and drive results. However, creating videos can be overwhelming if you don't have a clear internal process (or if you don’t hire professionals like us).

As content production experts, we have built out processes for creating professional-quality videos that make video creation easy for our clients.

Here are our best tips to help you create a process that makes creating video content easy–and, more importantly, a process that results in compelling and engaging content for your audience:
https://coffeedatemedia.com/6-steps-to-a-video-content-creation-process-for-your-business/

We understand that creating a new internal process for video production is a considerable task–after all, it’s what we do for a living! However, we find that many businesses underestimate the amount of time and resources it takes to create a truly seamless and effective video content strategy.

We can make it easy for you! Learn more about how we can create your video content strategy by reaching out to our team today.

12/03/2023

As scary as it might sound, if you are a business owner on social media, you need to create video content.

Let us explain…

Videos are the most effective form of content on social media right now. Not only does it play nicely with the algorithms, but it also increases reach and engagement and creates a more authentic and genuine experience for your followers.

This means that to boost your reach on socials, it is important for businesses to play into what is working. Right now, that means creating Reels for Instagram and Facebook. And although it might sound intimidating at first, it is not as hard as you might think.

Here are a few tips to help you get started:

- If you are nervous, start with videos where you are off-camera. While it is ideal for your audience to see your face and hear from you, we know this can be overwhelming upfront. So, if you want to get into video content, but need to ease into it, start with videos where you aren't directly camera-facing. These can include day-in-the-life videos, showcasing a product or service with trending audio, or even a short video clip with a text overlay on the screen!

- Talk about what you know. Not every video you create has to be a trend. It is okay to get on and talk about your business, share new information, or just create an engaging video to help your followers get to know you and your brand.

- Utilize trends that work for your business. If you decide to hop on to a trend, find the ones that work for your brand. Not every trend or audio will be right for you, and that's okay. There will be new trends next week.

- Have fun with it! These are meant to help engage your audience so make sure you are also engaged and excited about what you are posting!

Want us to help you get started with video? Send us a DM!

11/03/2023

Nothing wrong with giving yourself a pep talk!
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10/03/2023

When creating your strategy around working with influencers, it's important that you're looking for the right ones!

That involves more than just "someone with over 10k". Every little detail matters when finding influencers to speak on your product or service. An easy way to think of it is, you're basically looking for your ideal customer that just happens to have a platform!

New to influencer marketing and need some help? Let us know! 😊

09/03/2023

So you want to try influencer marketing for your brand...but when can you actually TRUST influencers with your content creation?

Influencer marketing is a relatively new tool for brands to spread the word about their products to targeted audiences. But with social media influencers ranging from multi-million-follower vloggers to niche micro-influencers, it can take time to decide who to trust with creating content for your brand.

After all, not only do you want to put your product in front of a targeted audience of potential buyers, but you also want that content to be a good representation of your brand that builds trust with that audience.

The key lies in choosing the right influencers for your campaign and strategically implementing influencer marketing as part of your overall content marketing strategy.

Here is when to trust influencers with your brand’s content.

Read the full article here: https://coffeedatemedia.com/when-to-trust-influencers-with-your-content-creation/

Influencer marketing is a relatively new tool for brands to spread the word about their products to targeted audiences. But with social media influencers ranging from multi-million-follower vloggers to niche micro-influencers, it can take time to decide who to trust with creating content for your br...

08/03/2023

Looking for ways to boost your engagement on social media? Here are a few things that might help:

1. Optimize your content! This will make sure that the right people are seeing what you’re posting.

2. Remember who you are posting for. Sometimes it is easy to forget that we are posting for our followers and not for ourselves. Think about what your followers want to see!

3. Add value with your content. Sharing useful information that can help solve your follower's problems and provide new insight will increase their desire to interact with it!

4. Think about the kind of engagement you want. Do you want your followers to share the post, and comment on it? Maybe you want them to DM you in response. Whatever you decide the goal for engagement is will help determine what type of post you create, and what CTA you will need to utilize!

Want us to handle all of this for you? DM us to learn about how we can manage your social media so you don’t have to!

07/03/2023

Everyone gets a good night's sleep around here knowing that the work is done😌

Want someone to do the work for you? We got you.
Slide in our DMs for social media management, content creation, influencer marketing & more!

05/03/2023

Can't find the time to create content consistently?

Trust us, we get it.

As a social media agency, one of the many things we handle for our clients is creating and scheduling amazing content so they don’t have to think about what to post' and can focus on what's important: growing their business.

And we know that it can be a LOT for those of you trying to do this yourself.

That is why the best thing you can do if you are struggling to post consistently (and aren’t ready to hire an agency yet) is to set aside a block of time at the beginning of each week to plan and batch your content.

Even as professionals, we do this on a larger scale to ensure that we are posting consistent, high-quality content across all platforms.

Not sure where to start? Here is a quick guide on how to batch your content:

First, plan for the week and outline what type of content you will post each day. Will it be a video, graphic, carousel, static post, etc...?

Then, create an outline for each post. This might mean writing a script of what you want to say in a video, specifying what information you want to include in a graphic, or writing the caption for a static photo.

Finally, once you have outlined each post, create and save them! For bonus convenience, schedule them into a content management system that posts for you. That way, you can completely coast until the next week!

A few things to think about when creating this content:
- What is currently working well on the apps you use?
- What style of content has worked well for you in the past?
- What value do you want to add in your upcoming content?

Want to learn about how we can make social media easier for you? Click here to get started: https://coffeedatemedia.com/content

04/03/2023

It's a superstar combo. 🤩

We use our C*4 content method to create content that not only converts into clients, but also creates an audience of raving brand fans who love what you do.

Yes, that means creating content that sells your product or service. But it also means using social media to connect with your ideal customer in ways that don't necessarily directly result in a sale.

Why? Because if all you do is sell, your social media feed ends up looking like a catalog instead of your customer's favorite magazine.

Want to learn how we do it? Send us a DM!

03/03/2023

Social media isn't just about showing off *to* your audience. It's also about building trust *with* your audience.

Here are some ways to build an online community that buys:
1. Share client testimonials
2. Share detailed client case studies
3. Share user-generated content about your product
4. Create educational blog posts to position yourself as an expert.
5. Share thought leadership content to position yourself as an authority and leader in your industry, and...

(This one is a big deal)...

6. Post consistently on social media. Not only does this keep your brand top-of-mind, but it also shows your audience that you are consistently present for them. It shows them that you won't disappear. With consistency, your brand appears trustworthy because you're always there providing value.

We can create a content strategy that does all of the above! We're ready to make you look good: https://coffeedatemedia.com/contact

03/03/2023

DON'T post on social media...without doing these 3 things first.

We're all for diving into social. But not without a strategy! So do these 3 things first:

1. Determine your social media content goals
Creating business content is not only about selling to your audience, but also relating to them so they feel you understand their desires and pain points. These four emotional content goals will provide a framework to curate social content for your business:
- Education
- Inspiration
- Connection
- Sales

2. Determine which social media platforms you will invest in
Do some research (or let us help you!) to determine which social media platforms your audience spends the most time on. Understanding which platforms your audience uses most will help you decide where your time and budget are best spent.

3. Create a social media schedule you can actually stick to
You might feel like you have to post every day, multiple times a day. In our experience, that’s not at all true.

Do you need to be consistent? Yes.
Do you need to show up online multiple times per week? Yes.

But it needs to be scheduled so as to not burn you or your team out.

Want to learn more? Check out our latest blog post: https://coffeedatemedia.com/dont-post-on-social-media-without-doing-these-3-things-first/

01/03/2023

We're happily saying GOODBYE to manually posting Reels! 👋
Do you have the Reel scheduling feature on your account yet?

28/02/2023

Admit it, you love an unhinged meme too!

But on a real note, we take on the extended research needed to stay up to date on the latest and greatest trends and strategies when it comes to social media so you don't have to!

Ready to work together? Slide in our DMs!

27/02/2023

If you're not creating content because it's "too hard," this one is for you! Three ways to make content easier (aside from hiring us, of course).

You don't get to opt out of creating good content and then complain that you don't have an audience on social media. So we might as well make it as easy as possible for you! Here are three ways to make content creation easier:

1. Batch content production
Batching each step of the process (outlining, filming, graphic design, etc.) allows you to get more content done in less time. Most clients find it less overwhelming, too.

2. Plan what you're going to say
Part of being comfortable on video is knowing exactly what you're going to say! A script or outline can help you stay on track, and it will also help your video editor out!

3. Improve your skills
Making small tweaks and upgrades to your technique can make a world of difference! You'll be able to create better content faster if you learn about lighting, camera settings, composition, and basic editing.

But of course, all of that is so much easier with our help! Want us to take over? Get started here: https://coffeedatemedia.com/contact

26/02/2023

"We're cutting our marketing budget until sales pick up."
We're sorry...what?!

That's like waiting until you gain muscle to join the gym.
Make it make sense! (Hint: It doesn't.)

You don't get to have the result (sales) before the work (marketing). That's not the way life and business work.

The good news? Content marketing is effective and can start building your community and getting you those sales ASAP!

See how we can create a custom strategy for your business: https://coffeedatemedia.com/contact

25/02/2023

Running a competitive audit is all about...you.

When we're running competitive audits for our clients, our baseball caps are on trying to figure out all of their competitor's strengths, weaknesses, and where our clients have opportunities to stand out.

Need a content team with this level of obsession with your brand? You know where to find one.