Coffee Date Media

04/04/2023

Looking for ways to make batching your content even easier?

Here are our top 3 recommendations:

1. Brainstorm your content in advance
2. Repurpose your existing content and marketing materials
3. Create similar content at the same time

Think you might be ready to have an agency do this for you instead? DM us to learn how we can help!

02/04/2023

If you are posting on social media regularly and not repurposing content, we just want to know one thing: WHY THE HECK NOT?!

Not sure what the heck we are talking about? Don’t worry, we are here to explain.

Repurposing content is when you take existing content that you have already created and repost or reuse a portion of it in a new way. A great example of this would be pulling a clip from a longer YouTube video to post on Instagram Reels.

Why should you be doing this? Well first, it can save a ton of time! Remember that this content/information already exists, which means all you need to do is tweak the format, re-caption, re-schedule, and re-post. Pretty easy right?

In addition to the time-saving component, recycling content also helps you reach more people. By sharing on a new platform or in a new format, you now open your content up to a wider audience who may not have had the opportunity to see it the first time. This is great for growing your brand awareness and organic growth on social media.

Finally, repurposing content will allow you to scale your content creation more easily. As we said it saves time, but it also means that you do not have to come up with a brand new idea, take new photos, and videos, and create a brand new graphic for each and every post. This is especially helpful for our clients who know that social media is crucial to their marketing efforts, but just sometimes can't find the time.

Ready to start repurposing your content?

Here are a few easy ways to get started:
1. Take key points from a blog post and turn them into an infographic
2. Edit longer videos into highlight clips for Reels
3. Use information from a podcast to use as a blog post
4. Pull an audio clip from a podcast to use as audio for a Reel
5. Update an old post with new and relevant information and re-share it

Which of these will you try first?

01/04/2023

If you’re in the business or entrepreneurial world, you probably hear the term “social media marketing” thrown around all the time. But unless you’re a marketer yourself, you might find yourself asking what it actually is.

To sum it up simply, social media marketing is the use of social media platforms to promote your brand, product, or services.

While this might seem straightforward, here at Coffee Date Media, we take the time to research your business, competitors, target demographic, and use our knowledge of all things social media to create a successful social media marketing strategy.

Interested in learning how to use social media marketing for your business? Check out our latest blog post:

If you’re in the business or entrepreneurial world, you probably hear the term “social media marketing” thrown around all the time. But unless you’re a marketer yourself, you might find yourself asking what it actually is. To sum it up simply, social media marketing is the use of social medi...

29/03/2023

Feeling like royalty whenever Instagram does the bare minimum💅🏼

Need some help with your social media strategy? We can help.
DM us with any questions & let's get started!

27/03/2023

While influencer marketing as we know it today has only existed for a little over a decade, it has quickly become a popular and effective way for brands to increase their visibility and grow their audience. With the ever-increasing use of social media platforms, influencers have become a powerful force in the marketing world. Many brands–some in unexpected industries–turn to them to help promote their products and services.

According to Influencer Marketing Hub, the influencer marketing industry is expected to grow 29% this year, from $16.4 billion in 2022 to an estimated $21.1 billion in 2023. This growth is no surprise, as influencer marketing can help businesses of various types reach a larger audience, build brand awareness, and increase sales.

Influencer marketing can boost your business’ online presence by tapping into highly targeted, engaged audiences and the trusted figures they follow. Additionally, influencer marketing is often more cost effective than traditional advertising methods and can provide increased insights into consumer behavior.

No wonder more and more companies are turning to influencers to help grow their online presence! Here are some tips to start incorporating influencer marketing into your brand’s marketing strategy:

https://coffeedatemedia.com/how-to-guide-build-a-successful-influencer-marketing-strategy/

While influencer marketing as we know it today has only existed for a little over a decade, it has quickly become a popular and effective way for brands to increase their visibility and grow their audience. With the ever-increasing use of social media platforms, influencers have become a powerful fo...

26/03/2023

If you want an engaged audience, one of the best things you can do is to interact with them!

While we know you wont be able to respond to every comment, or like every post, what is important for growing your reach and keeping your current followers engaged is to interact with your followers and similar brands.

This will create a more genuine experience for your audience, while also targeting new users who are interested in what you’re selling. Over 70% of people purchase items or services because of social media, meaning that if you want users to make their way to your website, they need to be engaged and like what they see on your page.

A few ways to create a more engaged audience include:
- Polling your followers on stories
- Responding to comments
- Liking relevant comments
- Retweeting relevant posts on Twitter
- Engaging with other creators that are similar to you

Having an engaged audience doesn't just include these day to day interactions, but also creating a genuine experience for your followers.

In addition to interacting more, make sure that you are authentic when posting. We know you are an expert at what you do, and that should come across in your posts! But that doesn't mean you need to sound stiff and overly formal. Have fun with it, be yourself, and still provide your audience with amazing information that only you can offer!

Follow us for more tips on how to make the most of social media for your business!