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The GOOD Socials Be one of the GOOD ones. A place to support all kinds of sustainable businesses with social media s

It's the obligation of governments to protect all people from the acts committed by companies, and the responsibility of...
09/03/2022

It's the obligation of governments to protect all people from the acts committed by companies, and the responsibility of companies to respect human rights, however, too often the benefits are obtained at the cost of abuses against those same rights.

Modern slavery doesn’t only happen in the developing world, it’s all around us and tipically out of sight. It can affect any business and can actually be closer than we think.

This risk of slavery exists in the raw materials and finished goods we are purchasing, in the "casual labour" of our distribution centres, and even in the individuals who serve our food, work in houses as nannies, in our office as cleaners, and many more.

⚠️ Consider this: One in every 130 adults and children around the world are victims of modern slavery including human trafficking, forced labor, exploitation, enslavement and slavery-like practices, debt bo***ge, and of course, child labor.

The first step towards combatting modern slavery and labour exploitation is identifying it. You can observe the ways in which workers are treated and keep your eyes open for the following signs:

👁 They are usually forced to live in overcrowded and unsanitary accommodations
👁 They are being constantly moved between jobs
👁 They are forced to work long hours or double shifts
👁 They are threatened by employers, both verbally and physically
👁 They suffer violations of their basic human rights and workers' rights

Do you like a brand but wonder how GOOD they really are? 🤔 It's time to find out if they are full of BS or not 🤭A couple...
07/03/2022

Do you like a brand but wonder how GOOD they really are? 🤔 It's time to find out if they are full of BS or not 🤭

A couple days ago I talked about greenwashing (if you missed the post, have a browse on my feed!), so I thought today was a great day to talk about how to spot a brand that is transparent with its practices 🕵🏼‍♀️ Scroll to the left to find out! ⬅️

📝 Do you know any brand that gets a pass on all of these points, or own one yourself? Tag them below in the comments 💚

More doesn't mean better! 🙅‍♀️  Social media is selling the idea that in order to stand out you need to create, create, ...
04/03/2022

More doesn't mean better! 🙅‍♀️ Social media is selling the idea that in order to stand out you need to create, create, create and post, post, post, which leads to a saturated market with irrelevant and low-quality content 😖 Don't fall into this trap!

I truly believe social media has a great potential to educate people in so many subjects and different ways, and as business owners we all have a passion, so let's do something good with it! 🙌 Learn how to by scrolling to the left ⬅️

For example, my passion is storytelling and this beautiful planet 💖 What is your passion? I would love to hear more about it!

The term greenwashing has been used for years, but few people know what it means. Are you one of them? 🤔Let's do a littl...
02/03/2022

The term greenwashing has been used for years, but few people know what it means. Are you one of them? 🤔

Let's do a little storytelling! 📖 It all started in 1983 with a sign on a hotel in Fiji, the Beachcomber, where they were asking their clients to reuse their towels in order to save water and protect the planet 🌍

Jay Westerveld, a college student and ecologist, thought this was a clear example of maximum cynicism. While the Beachcomber was filled with messages in defence of the environment, the hotel was in the progress of expansion, which was going to cause much greater harm than washing towels 😩 He then wrote an article about it for a well-known New Yorker magazine and it was then that he defined greenwashing, the practice of that hotel that wanted to project a false ecological image.

This term became the proper description of this marketing stunt and greenwashing became an increasingly frequent practice, although by no means a new reality.

(⬅️ Scroll to the left to learn more!)

I'm Cas, founder of this small business 🙋‍♀️ Let me tell you a bit about myself and my story 📖I'm 28yo and I have more t...
25/02/2022

I'm Cas, founder of this small business 🙋‍♀️ Let me tell you a bit about myself and my story 📖

I'm 28yo and I have more than 4 years of experience within the marketing industry in the UK. I have been working for too long for and with big companies that don't have a (good) purpose behind them which has led me to feel empty, lost and hopeless many times throughout my career when witnessing how others have benefited from the continuous destruction of this planet.

I consider myself a highly empathic person and thus I suffer greatly because of the inconsiderate actions of others and the bad practices that occur on Earth. I have always thought work should have a greater purpose beyond a paycheck but, during these past two years this thought has become more and more present in my everyday life and I've slowly fallen into a depression caused by an internal battle of needing to work in order to survive while at the same time feeling a horrible amount of guilt due to working with brands whose ethics I don't support.

A few months ago I lost one of my biggest clients due to them closing down because of Covid and I panicked at first but, then I realised this was the time and opportunity to spin my career.

I still love my job but I just couldn't look away anymore. My actions as a marketer have consequences and as marketing has such great power on society it should be used for good, so I decided that from now on I would only use my experience to support brands that really care and to inspire others to be kinder to the Earth. Every action has an impact whether it's big or small, and I am committed to making a change in this industry ✊🌍 For you, for me, for us.

Hello everyone and welcome! 👋 I'm so happy and excited to finally launch this business I hold so close to my heart, and ...
22/02/2022

Hello everyone and welcome! 👋 I'm so happy and excited to finally launch this business I hold so close to my heart, and of course it's not a coincidence I'm launching it on such a beautiful and magical date as 22.02.2022 ✨

This new journey is about guiding businesses and individuals to a better direction in order to achieve a brighter future for us all, and having core values that align with you and your business is SO important!

📝 Let's get to know each other, what are your top values as a business owner or individual?

Here are my main ones:

🌍 Sustainability
🎨 Creativity
🫂 Compassion
🧐 Innovation
✋ Honesty
❤️ Passion

____

Social media needs to change, and we as brands and consumers have the power 💪People consume more than ever, and most of ...
14/01/2022

Social media needs to change, and we as brands and consumers have the power 💪

People consume more than ever, and most of them don't even think about where their purchases come from, how they are made, who made them, what it's made from nor the impact it may have on the planet.

Instagram, TikTok and Facebook have become the main platforms for brands to advertise themselves and as a result, we are facing over-consumerism since we are bombarded with all types of ads 24/7 everywhere we go on the palm of our hands! Due to this we really get the feeling we need most of what we see without thinking twice, don't we? 🤑

But is social media really the problem? NO! 🙅 I believe it can also be a place to learn how to consume responsibly and this is why 'the GOOD socials' was born, a place that aims to inspire brands and individuals to become kinder to the Earth and supports all kinds of sustainable businesses, the GOOD ones, with a series of social media services such as:⁠

🍃 Social Media Management⁠
🍃 Content Creation⁠
🍃 Product Photography⁠
🍃 Social Media Branding⁠
🍃 Influencer Marketing

Stay tuned! the GOOD socials is launching soon 💚🌍

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