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Madd Social

Creating a platform for myself to grow my freelance social media side hustle.

19/06/2023

Happy (Belated) Father's Day!

To all the incredible dads out there, this one's for you! 💙

I'm a day late, but I want to take a moment to honor and celebrate my own amazing dad. From the bottom of my heart, I can never thank him enough for everything he does and sacrifices for our family.

My dad is the epitome of hard work, dedication, and strength. He’s always been there for us, working tirelessly to provide and ensure we have everything we need. From late nights at the firehouse to fixing anything and everything around the house, his commitment is unmatched.

But it's not just about being a hard worker. He’s also shown us the importance of laughter, joy, and having fun. From spontaneous adventures to “hilarious” dad jokes, he knows how to bring a smile to our faces and create cherished memories that will last a lifetime.

Thank you, Dad, for every sacrifice you've made, big and small, to make our lives better. Your selflessness is truly inspiring, and I'm grateful beyond words for all that you do.

To all the dads out there, keep being amazing role models, providers, and friends. Your love and presence make a world of difference. Happy Father's Day! 🫶

28/05/2023

Investing in quality branding isn't just about pretty logos or catchy slogans; it's about building a strategic asset that drives sales and long-term success.

So, focus on crafting a brand that resonates, captivates, and delivers exceptional value, and watch your sales sky rocket 😊

22/05/2023

Unlock Your Potential: 3 Reasons Why You Need a Social Media Manager🫶

1️⃣ Strategic Expertise:

A skilled social media manager is like having a compass guiding your digital presence. They possess the expertise to create a comprehensive strategy tailored to your brand's goals. From identifying the right platforms to crafting engaging content, they'll help you navigate the ever-evolving social media landscape, ensuring your message reaches the right audience and drives tangible results.

2️⃣ Consistent Branding:

Maintaining a consistent brand image across social media platforms is crucial for building trust and recognition. A social media manager becomes your brand's ambassador, ensuring every post, comment, and interaction aligns with your core values and unique identity. They'll curate a cohesive visual aesthetic, craft compelling copy, and deliver a consistent brand voice, elevating your online presence and leaving a lasting impression on your audience.

3️⃣ Time and Efficiency:

Running a business requires wearing multiple hats, and managing social media accounts can be incredibly time-consuming. A social media manager takes this burden off your shoulders, freeing up your valuable time to focus on other critical aspects of your business. They'll handle content creation, scheduling, community management, and analytics, maximizing your efficiency and allowing you to stay ahead of the competition.

Ready to level up your social media game? Send me a message:)

19/05/2023

🧡May is Mental Health Awareness Month🧡

As I scroll through the beautiful filters and perfectly curated feeds, I'm reminded of the importance of taking care of our minds, not just our online presence.

This month holds a special place in my heart as someone who has personally battled with mental health. It’s a reminder to prioritize mental well-being, something I've learned through my own experiences. Social media can be a double-edged sword, a place where we connect but also compare, where we share highlights but often hide our struggles.

But here's the thing: we have the power to change that. Let's use this platform to create a safe space, shed light on this topic that touches so many of us, and to uplift one another.

Remember, behind every perfect picture or curated feed, there's a person with a unique story, facing their own battles. So let's be kinder, more compassionate, and spread awareness about mental health this month and beyond.

We can make a difference, one post, one comment, one conversation at a time. Let's show the world that social media can be a force for good, promoting mental well-being and supporting one another.

Remember, your mental health matters, and it's okay to prioritize self-care. Take the time to check in with yourself and those around you, both online and offline. 🫶

14/05/2023

Celebrating the Extraordinary Moms, Past and Present! 🌸

On this special day, we honor the incredible women who have shaped our lives and hold a place in our hearts forever. From those who are still with us to the ones who live on in cherished memories, every mom deserves to be celebrated. 🌺

today, I want to celebrate the extraordinary woman who raised five strong and beautiful girls with unwavering love and courage - my own mom. Her boundless strength, kindness, and selflessness inspire me every single day. Mom, thank you for always believing in me, for being there through thick and thin, and for showing me what unconditional love truly means. You are my forever hero, and I'm beyond grateful to call you my mom. 🌸

To all the moms out there, whether they are here in person or watching over us from above, thank you for your immeasurable sacrifices, endless support, and boundless love. You are the true superheroes, making the world a better place, one child at a time. 🌺

Happy Mother's Day to all the incredible moms❤️

13/05/2023

When you think about tissues what brand comes to mind? How about ketchup? Basketballs?

Have you ever thought about why you think of these brands immediately for these products?

This has to do with brand awareness focused around being top-of-mind. Brands that are top of mind have the biggest market shares in their industry.

The question is, how do you achieve this if you are a small brand with a small budget?

The only way to compete with the larger brands and market leaders is to have a good strategy.

A good strategy starts with niching down. You need a specific & specialized product or service, and you need to be offering this to a small target audience.

This works because you are focusing your efforts to reach your specific target. Once you have become a leader in your small niche, then it’s time to expand your offer and audience!

01/05/2023

HELLO MAY! 💐 May is full of fun holidays & national days, which make creating content even easier!

National days are a fun way to connect with your audience & personalize your business/brand.

Use these as a way to:
•connect with your audience
•start a convo
•reach a new audience
•build trust
•share personal content
•share fun content

Which holidays are you posting for?

22/04/2023

Happy Earth Day 🌎 🧡

21/04/2023

Is posting something you dread every day? Or do you just “not have the time” on a daily basis?

Here’s a few tips to make content creation easier & faster for you!

13/04/2023

There are a lot of misconceptions between social media managers and business owners when it comes to what exactly we are responsible for. This often leads to a lot of frustration on both ends.

Here are 5 things that are important to keep in mind so that both parties are satisfied 😊

1.
Social media managers can help drive traffic to your products, services, or landing pages, however, it is not on us whether or not you are making sales. The purchase decision is completely up to the customer, all we can do is help that decision.

2.
Yes, social media managers do (or at least should) create engaging and shareable content, going viral is ultimately based on external factors. This include the algorithm, timing, and overall audience engagement. Obviously our goal is to go viral, but it is definitely a toss up every time.

3.

Social media management requires help and support from other parties like marketing, sales, photographers, videographers, and YOU!

4.

While it is our job to understand and work the algorithm on social media platforms, we still have no control over how they work. On any given day the algorithm can (and will) switch up on us, and it is not our fault if this happens. Just like you, it takes us time to adjust to these sudden changes. When this happens what we can do is help adjust your strategy so that you are also updated with the algorithms.

5.
While we can gear your social strategy towards creating conversions, again, it is not up to us what your audience chooses to do.

10/04/2023

You may feel like marketing yourself will lose you followers or make you sound too “salesy”. But this is most certainly not the case. Marketing yourself is actually a green flag to your followers reminding them that you do provide services that they can book!

Think about it this way: how can you expect sales if people don’t even know you have anything up for sale🤷‍♀️

31/03/2023

April is almost here! April is full of fun holidays & national days, which make creating content even easier!

National days are a fun way to connect with your audience & personalize your business/brand.

Use these as a way to:
•connect with your audience
•start a convo
•reach a new audience
•build trust
•share personal content
•share fun content

Which holidays are you posting for? 😉

29/03/2023

Having trouble coming up with daily content ideas? Here’s a weeks worth of ideas for you to save for later!

As one of my services, I offer monthly content calendars that include everything you need to post every day for a month. Message me today to learn more 😊🫶

27/03/2023

IG has a lot of different types of content, so it is very important to make sure you understand each one. Here’s a little rundown of each type of content IG offers:

CAROUSELS
* In-depth content
* Storytelling content
* Show expertise

SINGLE POSTS
* Saveable content
* Simple infographics
* Photos with inspiring captions

LIVES
* Discuss niche-related topics
* Create bonds with other creators
* Establish credibility
* Q&A

STORIES
* Focus on selling
* Business and non-business life
* Create connection
* Casual daily posts

REELS
* Quick tips/ tutorials
* Entertaining content
* Show your personality
* Trends

HIGHLIGHTS
* Introduce yourself
* Provide information about your business
* Results/ reviews

23/03/2023

POV: you know you need to be posting daily stories, but don’t have any ideas…

Here are 20 IG story ideas that can apply to any niche/business! Save this post for later 👀🫶

20/03/2023

Happy First day of Spring! 💐 Spring is a time for new beginnings, whether it's a new hobby or a new business goal. Best wishes for a successful and happy season ahead🫶🥰

17/03/2023

Happy St. Patrick’s Day!! In the spirit of GREEN, let’s talk about evergreen content. I just learned about this the other day & think it is so important to understand for your brand! 🍀🍀🍀🍀 have a great weekend:)

16/03/2023

Controversial opinion… follower count doesn’t matter 🤷‍♀️

I have seen accounts with 200 followers have higher engagement & conversion rates than accounts with 10k+.

There’s much more that needs to come first before worrying about the number at the top of your profile 😇

14/03/2023

OPTIMIZE YOUR PROFILE!!

Audit your IG profile and see if you check all of these boxes. Optimizing your profile is important so that people can find your account when they are searching in your niche!

08/03/2023

Happy international women’s day 💖💖

07/03/2023

Are you tired of little to no engagement? Here’s a few things to start implementing in your strategy in order to really boost that engagement 📈

06/03/2023

Happy happy Monday 😊✨

04/03/2023

The difference between branding & marketing: simplified✨

01/03/2023

HELLO MARCH! March is full of fun holidays & national days, which make creating content even easier!

National days are a fun way to connect with your audience & personalize your business/brand.

Use these as a way to:
•connect with your audience
•start a convo
•reach a new audience
•build trust
•share personal content
•share fun content

Which holidays are you posting for? 😉

24/02/2023

Daily checklist to keep IG growth simple for you 😊

22/02/2023

It costs $0.00 to build trust on social media! 🤑💵

Building trust is what brings people back wanting more from you- they need to like you and trust you in order to hit that follow button.

Here’s a few simple things you can do to build trust with your audience!

20/02/2023

Here are 4 VERY IMPORTANT things to keep in mind when creating a social media strategy- it is crucial that you cover all bases to ensure you are strategizing effectively for your specific brand/offering 👏

19/02/2023

Happy Sunday!! This week I am looking forward to being productive 🫶 what are you excited for?

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