Dr. Social Media - by Shay Thieberg

17/11/2021

Here's a funny story 👇

A few weeks ago, Ori Tal invited me to deliver a at Riskified. As part of the preparations, we discussed how shameful is that I'm not using a .

I guess Ori put a spell on my computer that didn't work today!

Luckily I'm well prepared for any situation so I delivered today's workshop without a presentation (they are so overrated right?!).

Thank you, Ori, for letting me use your Mac I know it was on purpose lol. And thank you, for your time and questions.

In the picture: couldn't help it and had to show everybody why a PC is pretty decent 🤣

16/11/2021

Tonight I had a great time delivering an advanced job searching lecture using LinkedIn to Jolt ILt alumni as part of .

When people take the time late at night to log in and listen to me, I'm obligated to give them my all. I appreciate any little effort they had to take to be present in this certain moment.

This is why I have a rule. I'm always the last one to log out from the zoom or walk out of class. I'm staying till the last person is gone, and no more questions are being asked.

Thank you all for being present; thank you for your questions, enthusiasm, and willingness to be better, and a big thank you for Run Aluf & Ariella Garson for orchestrating this remarkable evening 😎

14/11/2021

Another day (not) at the office🥳

Started my day early at Snappy one of the coolest startups I had the chance to meet. We learned about on LinkedIn and how to create a captivating personal profile.

Few hours at the office and then a lecture to the students of the Digital Marketing Club at Reichman University (IDC Herzliya). We learned how to generate an informative but yet creative .

As you noticed both lecturers were in real life, which is super refreshing after so many using Zoom.

Thank you, the 100 people I met today; you are the reason I'm doing it all 🙏

27/10/2021

Earlier today I had a genuine pleasure to meet once again on behalf of המכללה לניו-מדיה the great people of Microsoft Israel R&D Center for a "Storytelling for Social Media" Lecture.

We learned how to:

👉 Harness psychological effects in order to enhance our storytelling

👉 Make the most out of our online self-branding

👉 Generate authentic and captivating messages

Thanks for having me Lirin Hassonn & Amir Barkol, see you next time :)

23/10/2021

Whoever thought that and standing in front of people will be part of my job and something I'm doing daily.

Growing up I was THE shyest person you'll ever meet. It's unreal how the thing I used to be most afraid of became my and even a sanctuary.

Running a business can be satisfying but also stressful. My email is always packed, my WhatsApp exploding and the mission keeps stacking. All of this makes lecturing a quiet field for me when I can do only one thing - delivering knowledge.

For a few hours, my phone is not around, emails are waiting and I'm all in with my students or random audiences gazing at me seeking my next tip, hack, or piece of information.

Every time I'm starting my talks I feel the responsibility to innovate, to educate, to inspire, and to serve as a .

I love the opportunity I'm getting to make the most out of the time of the people in front of me.

📸 In the picture: another day in the office, this time - for self-branding as part of "Women in the Digital Jungle" at המכללה לניו-מדיה.

08/10/2021

Some thoughts, concerns but mostly optimism after the breakdown , and had earlier this week. Check out my latest article 👇

Will it ever happen? will we get our lives back before social media emerged into our lives and changed them? The answer is probably no. Our well-being is determined by data-driven massive corporations who seek to know control every aspect of our lives in a custom of cheap slogans and lots of manipul

27/09/2021

Challenge Accepted: 👇

I'm super exciting writing this week's book review. It might sound too much, but this is how I feel, so here I go:

▪ The by Scott Galloway is by far the best book I ever read. Wait, what? You heard me. Now, if you are still here and haven't run to purchase it, let me explain why:

▪ Scott made me laugh like hell, bliss multiple times, tear, think, criticize, and mostly retrospect and futurespect (I made up this one) in just 230 pages.

▪ A huge shoutout to the way Scott shares his personal experiences and insights while involving lots of emotions. His writing skills are something else; it felt like a totally different experience from everything I read before.

▪ For those who do not know, Scott Galloway is a professor of marketing at the NYU Stern School of Business, perhaps best known as the author of the bestselling book "The Four: The Hidden DNA of Amazon.com, Apple, Facebook, and Google", which I'm reading next week.

I'll try to sum some of the main ideas, but seriously, you should read that book:

👉 Get ahead while you're young - Your early working years are the most important for setting yourself up for future success, wealth, and happiness. Invest, embrace compound interest, work hard, and avoid unrewarding status games.

👉 Your partner is your most important life decision - Your choice of life partner is the most important determinant of your future success and happiness. Out-of-sync relationships make everything harder.

👉 You don't have to follow your passion - Don't get sucked into the narrative of following your passion. Find something you're good at and become great at it. Once you're great at it, the emotional and economic rewards of being great will make you passionate about it.

👉 Stay fit, be present, and grateful - Exercise regularly, develop the ability to truly be present at the moment, and cultivate gratitude. All of these things are strongly correlated with greater happiness.

No call to action this week; just go and read it 😁

*He's not paying me, this is a genuine feedback lol

25/09/2021

New LinkedIn about competitors analytics👇

We've been waiting for this one After quite some time, LinkedIn has finally delivered business pages with an essential tool for growth hack. Learning what your competitors are doing and how they perform can help you improve your public brand, awareness, and presence.

20/09/2021

Challenge Accepted: 👇

At a certain point in life, don't we all try to do something we are not used to just to make ourselves feel better? Or maybe we are trying to stop doing something we know is harmful.

This week I had a great time reading "The Powe of Habit" by Charles Duhigg.

▪ For a long time, I was looking to find answers for why there are things in life that are easy for me to do, like waking up at 5 am and for other people, no matter how hard they try, they won't be able to do, and even if they do, it won't last.

▪ On the contrary, I tried to understand why I couldn't make myself eat healthier and stick to it.

▪ According to the researchers in Duhiggs's book:
"40% of the actions we take each day are actually habits. Habits are choices that we continue repeatedly doing without actually thinking about them".

There are 3 Components of a Habit:

🚨 A cue, a trigger that tells our brain which habits to use and puts it into automatic mode.

🔄 A routine, which acts out the habit. This can be physical, mental, or emotional.

🎁 A reward, which is the result of the routine and reinforces the habit.

▪ In a gist, to stop a bad habit, we need to cut at least one of the habit components, and to make a new one, we need to repeat the components till they become automatic.

Two more great principles I learned from this book are:

👉 Digital habits and their effect on us humans

👉 The Importance of organizational habits

Have you read this book? let me know in the comment what is your best habit you wish to have forever and what is your dream habit to have ⬇

09/09/2021

Things I'm proud of:

Great results for my clients while minimizing financial expenses.

LinkedIn is a kingdom for content, so don't look surprised when I'll tell you that the analytics I'm sharing in this post are 100% organic!

Yes...everything without spending even one cent :)

25/07/2021

"I have a confession to make: I never drank coffee in my life".

This is how I opened today's presentation to no other than the Nespresso board included: CEO Sonia Nastase, CFO Nir Katz, VP Commerical Division Tomer Horovitz, VP CCS Shai Dinur, Quality Safety Manager Yehonatan Nergaon, and the one & only, the initiator of the sustainability board - Inbal Oren.

Let's start from the beginning:

For the past year and as part of my master's degree in & at המרכז הבינתחומי הרצליה - IDC Herzliya, I had a thrilling chance to work along with the magnificent Sivan Friedman Joseph & the remarkable Andreanna Zioni on a project called:

"Every capsule has a potential future"🌱.

👉 The project which I can't tell you much about was a significant milestone in my career and was mentored by the amazing Vered Bar, Psy.D and with the full support and patience by Inbal Oren, the Corporate Communications & Manager at Israel.

👉 The project dealt with the implantation of , decision-making, and social psychology theories on the process of Nespresso's capsules. We had the chance to dive in and to conduct multi-operational research that included assembled by us, various focus groups & personal interviews.

👉 The results & reactions were more than amazing! it's truly inspiring to be a part of a big change while making a . To see how my expertise can make things come to life is beyond anything I could ever dream of.

👉 Back to the beginning - you probably ask yourself why I never drank coffee right? the answer is that personal experiences can change , something we've been trying to do on this once in lifetime project with Nespresso🙂☕

Thank you all once again, I'm off to get my tea time 😜

07/06/2021

Take a look at those happy faces - this exactly why I love my job!

I had a great time delivering "Instgram workshop" to ACT-IL, an initiative that leads an online community that acts on social media platforms, fighting antisemitism and positively influencing the narrative regarding Israel🇮🇱

Follow their page & help fight antisemitism:
https://instagram.com/act_on_?utm_medium=copy_link
https://instagram.com/act_on_?utm_medium=copy_link

25/05/2021

מאז ומתמיד מספר המזל שלי היה 5, כשיחקתי כדורסל הוא היה על הגב וכשהימרתי באיזה פעם אחת בקזינו הוא זה שהביא את המכה 😜

היום קיבלתי סיכום של המשובים של הקורסים שאני מלמד בהמרכז הבינתחומי הרצליה - IDC Herzliya כחלק מפרויקט יוצא דופן העונה לשם IDC Tools וכמו שאתם יכולים לראות בתמונה, המספר שמככב במשוב הוא לא אחר מהמספר 5😎

במסגרת הפרויקט זכיתי להעביר 36 הרצאות בעברית ובאנגלית למאות סטודנטים מכל הפקולטות השונות בקמפוס. היה כיף ללמד במקום בו אני למדתי, להכיר אנשים חדשים, לחלוק מהידע ולעזור לסטודנטים לקדם את עצמם, את העסקים והמיזמים שלהם💪

תודה ענקית ענקית ענקית לאחד והיחיד Eldad Marudi האיש והאוזנייה ול-Reut Tzadok על הזמינות, המסירות והמקצועיות💙

ולכל הסטודנטים והסטודנטיות שלקחו חלק, תודה רבה על הפרגון, לעולם לא אקח את זה כמובן מאליו🙏

24/05/2021

Andreanna Sol Lee Zioni & I presenting our marketing personas and customer's journey plan as part of Liraz Margalit (Ph.D.) course at המרכז הבינתחומי הרצליה - IDC, "Decision-Making in the Digital World".

23/05/2021

מחזור 11 של קורס מאסטר בשיווק ופרסום דיגיטלי בהמכללה לניו-מדיה, יצאנו לדרך🥳

03/05/2021

If you appreciate someone, get them a book.

This sentence holds so much value. Get someone something at all is a big thing that shows's a lot about caring for others. Giving is a big virtue simply because the givers can make others happy.

And tell me, is there any greater power than make someone else happy?

After giving myself in so many different occasions over the years, today I was surprisingly been given by some else, and damn it's feel good!

A few weeks ago I helped on a really small scale (I swear I barely did anything this time!) to Olivier Sarfati. Today he made me feel great by sending me some great books!

Thank you Olivier for not only giving me books but giving me inspiration for better connections with other peers and the opportunity to read so I could gain more knowledge.

Olivier sent me the book from the U.S so they have come a long way so I could sit down enjoy them and write this appreciation post.

Now I'm thinking about how I'm going to surprise someone else and that makes me excited (By the way the meaning of my name Shay is a gift).

When was the last time you been surprised by someones else's?

29/03/2021

Asking questions: a valuable super skill💪

: The verbal tool of human beings for progress.

We all need some and something to for, but what if I told you that the greatest tool to do so was under our noses since the ?

🧠 When asked a question our automatically gets stimulated and serotonin is released. This release of serotonin causes the brain to work in order to find answers and develop solutions.

🧠 In simple words, questions hijack our thoughts and our unconscious mind. By asking questions we are leaving behind statements, thoughts, facts, and sometimes and let & deep thinking kick in.

Asking question will:

❓ Give your team the opportunity to step-up

❓ Keep your mind operating after hours

❓ Help you challenge reality, critique, and prepare for learning

I leave questions open at the end of a workday with the understanding that not everything is solvable at the moment and because absorbing the question and thinking about it will lead to a solution on another day. To me asking questions is a that:

✅ Overcomes shyness & will make people remember you

✅ Inspire, show humility, and open closed doors

✅ Helps us attain our full potential

Do you have a question for me?😉

: The verbal tool of human beings for progress. We all need some and something to for, but what if I told you that the ...

06/03/2021

https://www.linkedin.com/posts/shay-thieberg_linkedin-community-ma-activity-6773918124405202944-rA-F

I feel like I want to connect with new people here at LinkedIn🤓 Hey , my name is Shay. I'm 27 years old from Israel and I'm a social...

25/02/2021

English below:
#פורים שמח הוא פורים מבדח ואין כמו לחגוג עם פרק באווירת חג🤡
בפורים אנחנו מציגים את עצמנו בדמות אחרת, כזאת שחלמנו עליה או כזאת שבא לנו לצחוק באמצעותה וכן אפילו למשוך קצת תשומת לב.
אז כדי שתוכלו להיות הדמות שתמיד חלמתם להיות בחיי היומיום, תוך כדי משיכת תשומת לב הנדרשת כדי להגשים את היעדים שלכם, צוות "לא רק סטודנטים" הכין לכם פרק מיוחד:
במסגרת סדרת "לא רק מומחים" Natanel Goldfeather אירח את Shay Thieberg, מומחה #לינקדאין שסיפר לנו כיצד עלינו למתג את עצמנו ברשתות החברתיות בכדי לבלוט.
יותר טוב ממשלוח מנות וזאת הבטחה, מחכים לכם בפרק הבא לו תוכלו להאזין וכמובן לשתף אותנו בתגובות מה למדתם, ולתייג חברה או חבר שיפיקו ערך מהפרק
Happy is a funny Purim, and there is nothing like celebrating with a chapter in a festive atmosphere.🤡
On Purim, we present ourselves in a different character, one we dreamed of or one we wanted to laugh at and even attract some attention.
You can be the character you always dreamed of being in everyday life while attracting the attention needed to fulfill your . The "Lo Rak Studentim" team has prepared a special episode for you:
As part of the "Not Only Experts" series, we hosted Shay Thieberg, a expert who told us how to brand ourselves on social media to stand out.
Better than "Mishlo'ach manot," and by promise, come and hear our new episode. We are waiting for your feedback and to listen to what you have learned, and tag a friend who will benefit from this episode

Yakir Elazari
Tomer Elazari
Noa Mishal-Giro

11/02/2021

Something is cooking with Leave a Mark 🤫

01/02/2021

What's the connection between and ?

Uprising technologies like is a big concern that rattles the way we're consuming content.

Recently I had the privileged to take action on the matter and deliver a workshop on behalf of Conntix & the US Embassy that dealt with the subject.

Using storytelling and , I shared with the participants few tips we can all use in order to make our content more and less fake:

✅ Using names in our publications while tagging as many real people as we can.

✅ Tell instead of inform - write while involving positive emotions and inspiring ideas.

✅ Give before you take - the spirit of giving should lead your content instead of "lighting up fires".

✅ Be repetitive - people trust people and posts that show us tendency, also known as the frequency illusion.

✅ It's about the long run, not the short term - show people that you'll be back next week with more, leave them in anticipation.

✅ State your interest loud and clear & support your words with statistics, trustworthy people, based research, and testimonials also know as (Reason2Believe).

Above all, slow down when consuming social media and look with a critical eye at what foreign factors are trying to make you feel and do🧐

What's the connection between and ? Uprising technologies like is a big concern that rattles the way we're consuming...

12/01/2021

You don't want to miss this one🤓

The Secrets of My brand new article about everything you need to know in order to become a better or 👇👇👇

Shhhh ..

06/01/2021

The world is laden with that may confuse us. Through examples and their understanding, I will help you roll them on the tongue easily. Ready to get started?

https://www.linkedin.com/pulse/13-key-concepts-every-digital-manager-must-familiar-shay

05/01/2021

Tonight I had the honor to host as part of my LinkedIn course at IDC Herzliya the wonderful Elissa Zimmerman, Senior Account Executive at .

My students from had the chance to hear from Elissa great insights and practical tools such as:

✅ Always send a greeting note to new connections

✅ Make profile adjustments as your career progresses

✅ Show & Tell about yourself as you would do in front of people

✅ Interact and be part of the conversation even if you don't post content on your own

Elissa told us what LinkedIn is doing to promote students and people with disabilities.

Moreover, she shared how Linkedin work to reduce discrimination and what new technologies Linkedin is implanting to cope with the distance created due to the covid .

Most importantly Elissa reminded me that and businesses want to work and hire PEOPLE, not titles. So we should all work on our , take courses to ourselves, and volunteer🤓

What are your Linkedin plans for 2021?⬇

30/12/2020

A few months ago Arik Segal called me and said:

"Let's use my knowledge in and conflict resolution and your and skills in order to educate Israeli community to fight fake news".

To cut a long story short, we did! and it worked phenomenally. Over 20 leaders from different parts of society took part in a unique course on behalf of Conntix & U.S. Embassy Jerusalem.

Thanks to Arik I had the chance to meet remarkable leaders that are willing to take the and make a change in the way the general population consumes news.

is a concerning phenomenon and I'm thrilled to know there is a group of people that now know how to educate and deliver practical tools to cast it down.

I love taking part in significant projects and this one is surely one of them😁

25/12/2020

Scan the code to see what happen👇

A element I'm teaching my is that we should always aspire to set a bond between the physical and world.

So here's an example specially made for 2021 that will be hung at my new office together with my partner in crime Eli Igra Serfaty.

Eli's gonna get his scanning barcode soon 😉

14/12/2020

Wondering about roles in the digital world? Check out my latest article about a new role that is going to conquer the world 👇

One of the most coveted and common communication professions is the role of spokesperson. The role carries with it a great deal of responsibility that includes writing speeches, press releases, and responding to various occurrences.

09/12/2020

If you work in digital marketing you are probably asking yourself every day when you should publish your .

is the best friend of the advertiser and should be an integral part of the content management . Using it, we will help us find the "Sweet Spot", the point where it is best for us to advertise.

Zenesys Technosys Pvt. Ltd has researched Facebook, Instagram, Twitter, LinkedIn, and YouTube to find out what hours get the most engagement:

● Instagram: 11: 00-13: 00, 19: 00-21: 00 on Mondays, Wednesdays, and Thursdays. They found that Wednesday is the "hottest" day and Saturday the "coldest".

● Facebook: 13: 00-16: 00 on Tuesdays, Thursdays, Fridays, Saturdays, and Sundays. Weekends get the most involvement.

● LinkedIn: 10: 00-11: 00 on Tuesdays, Wednesdays, and Thursdays. Weekends are the least good days to advertise on.

● Twitter: 10: 00-11: 00 Monday through Friday. Saturdays and Sundays are the least worthwhile.

● YouTube: 12: 00-16: 00 during the week, 9: 00-11: 00 on weekends.

Trial and error will serve you well until you find the key point where it pays you to advertise. We work hard to produce quality content, I challenge you to also work on finding the formula for your time.

03/12/2020

Consumer behavior insights👇

"Consumer behavior is all activities associated with the purchase, use, and disposal of goods and services, including the consumer’s emotional, mental and behavioral responses that precede or follow these activities"(Kardes, Cronley & Cline).

At , we give a better understanding of consumer behavior and how to make your business take better choices, improve marketing, and how to attract more target customers.

Some of the factors influencing consumer behavior are:

⚫ factors - such as product design, pricing, promotion, packaging, positioning, and distribution

⚫ factors - such as age, gender, education, and upbringing

⚫ factors - such as buying motives, perceptions, and attitudes

⚫ factors - such as physical surroundings, social surroundings, and time factor

⚫ factors - such as social status, reference groups, social media, and family

⚫ factors - such as religion and ethnicity
Lifestyle factors such as status, income, and identity

⚫ factors such as region, country, and urban or rural

By asking the right questions and providing and to answer them, we can help your business influence its consumer behavior.

29/11/2020

Check Out My New Article About Words Of Mouth Marketing and Advertising👇

You are browsing in ZARA, staring at dresses, trying some shirts and pants. While being there you uploaded some Instagram stories and when you arrived back at home you even posted your new outfit on Facebook.