Embellish Podcast

08/01/2025

🥃 From celebrity collaborations to innovative whiskey blends, this episode has it all! Join us as we chat with Ari from about the future of whiskey and the art of blending. 🎧

04/01/2025

🎙️ New Episode Alert! Dive into the world of whiskey with Ari from and Outsider Spirits. Discover the art of blending international spirits and the story behind their unique creations. 🥃✨

04/01/2025

In this episode of the EmbellishPod, we dive deep into the world of whiskey with Ari Sussman from Outsider Spirits. Join us as we explore the innovative journey behind Whiskey JYPSI, a brand that defies the norms of celebrity spirits. Ari shares the fascinating story of how country musician Eric Church and serial entrepreneur Raj Elva came together to create a whiskey brand that truly stands out.
Topics Covered:
The inception of Outsider Spirits and the collaboration between Eric Church and Raj Elva.
The unique approach to creating Whiskey JYPSI, blending international whiskeys and exploring new whiskey categories.
The importance of quality and authenticity in celebrity spirits.
The innovative use of different woods and casks in the Explorer Series.
The significance of grain selection and the use of heritage grains in whiskey production.
Future plans for Whiskey Gypsy and the exciting releases to come.
Key Highlights:
00:00:07 - Introduction and how to connect with EmbellishPod.
00:01:00 - Ari introduces Outsider Spirits and the vision behind it.
00:03:41 - The challenge of creating high-quality celebrity spirits.
00:08:03 - Ari's background and his role in Whiskey JYPSI.
00:17:00 - The Explorer Series and the use of oak from the Troncais Forest.
00:27:10 - Future international spirits and blending possibilities.
00:33:33 - The importance of grain selection and heritage grains.
00:43:25 - Future plans for Whiskey JYPSI and upcoming releases.
Connect with Us:
Email: [email protected]
Instagram:
TikTok:
Website:www.embellishpod.com
Don't Forget to Subscribe!
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13/12/2024

🌵 Dive into the world of tequila with Jose from ! Discover the art of distillation, the importance of quality, and what makes Tequila Partida stand out. 🎧🍹

13/12/2024

In this episode of the Embellish Pod, I had the pleasure of speaking with Jose Valdez, the Maestro Tequilero and guardian of quality at Tequila Partida. This episode is a deep dive into the world of tequila, exploring everything from the cultivation of agave plants to the intricate details of the distillation and aging processes.
Introduction
The episode kicks off with a brief introduction about the podcast and where listeners can find it. I then introduce Jose Valdez, who provides a fascinating overview of his role at Tequila Partida and his journey into the tequila industry.
Jose Valdez's Journey
Jose shares his background, starting from his studies in industrial engineering to his initial work in the manufacturing electronic industry. Dissatisfied with his career, he sought a more fulfilling path and found his way into the tequila industry. He recounts meeting Gary Shasby, an American investor looking to create a new tequila brand that would compete with the likes of Patron and Don Julio but with a more authentic and natural approach.
The Essence of Authentic Tequila
Jose explains the concept of "additive-free" tequila, a cornerstone of Tequila Partida's philosophy. He elaborates on the Mexican laws that allow up to 1% of additives in tequila and how Tequila Partida chooses to go beyond these regulations to create a more natural product.
The Tequila-Making Process
We delve into the detailed process of making tequila, starting with the cultivation of the Blue Tequilana Weber agave plant. Jose explains the importance of the plant's maturity, the harvesting process, and the subsequent steps of cooking, milling, fermentation, and distillation. He emphasizes the significance of using fresh agave and the unique volcanic water from Tequila Valley, which contributes to the distinct flavor profile of Tequila Partida.
Fermentation and Distillation
Jose provides insights into the fermentation process, highlighting the use of natural yeast and the importance of fermentation time in developing the tequila's flavor. He also discusses the distillation process using pot stills, which helps in maintaining the quality and consistency of the final product.
Aging and Barrel Selection
We explore the aging process of tequila, where Jose explains the use of ex-bourbon barrels and the meticulous selection process for creating their aged products. He shares the challenges and intricacies of barrel aging, including the impact of climate and barrel position on the final flavor.
Single Barrel Añejo Project
Jose introduces Tequila Partida's Single Barrel Añejo project, a special initiative to celebrate their 20th anniversary. He describes the rigorous selection process for these unique barrels and the opportunity for consumers to experience a one-of-a-kind tequila.
Personal Connection to Tequila
Towards the end of the episode, Jose shares his personal connection to tequila, recounting memories of his father enjoying tequila on Sundays and how this influenced his respect and passion for the spirit.
Conclusion
We wrap up the episode with a heartfelt thank you to Jose for sharing his extensive knowledge and passion for tequila. This episode offers a comprehensive look into the world of Tequila Partida and the dedication to quality that sets them apart in the industry.
Tune in to this episode to gain a deeper appreciation for tequila and the artistry behind Tequila Partida. Whether you're a tequila aficionado or a curious newcomer, this episode is packed with valuable insights and fascinating stories.

00:00:00 - Introduction and Subscription Request00:00:32 - Guest Introduction: Jose from Tequila Partida00:01:16 - Jose's Role and Title: Maestro Tequilero00:02:17 - Jose's Background and Journey to Tequila Partida00:05:10 - Authenticity and Additive-Free Tequila00:07:09 - Overview of Tequila Production Process00:12:07 - Challenges of Agave Cultivation and Sourcing00:16:16 - Changes in the Tequila Industry and Consumer Trends00:19:29 - Focus on Quality and Freshness in Agave Selection00:21:03 - Cooking and Milling Process00:25:20 - Importance of Water in Tequila Production00:28:01 - Fermentation Process and Yeast Management00:32:01 - Distillation Process and Consistency00:36:03 - Deciding Between Blanco and Aged Tequila00:38:14 - Aging Process and Barrel Selection00:41:04 - Single Barrel Añejo Project00:45:02 - Batching and Blending for Consistency00:49:59 - Jose's Personal Connection to Tequila00:53:41 - Conclusion and Appreciation

12/12/2024

Nostalgia and flavor profiles collide in this episode! Discover how whiskey can transport you back in time and evoke cherished memories. 🌌🥃

10/12/2024

🎙️ Dive into the world of independent bottling with the guys from Single Cast Nation! Discover how they champion lesser-known distilleries and bring unique flavors to your glass. 🥃✨

10/12/2024

I mean….it is the Christmas Season if you were looking!

DM me for an address to ship to.

As the latest premium release in the Penelope Cooper Series of cask-finished bourbons, Havana begins with Penelope’s signature Four Grain Straight Bourbon Whiskey aged four years with a mash bill of 74% corn, 7% rye, 16% wheat and 3% malted barley. The final expression is the result of aging 12 months in Caribbean rum casks and one month in the unique maple syrup barrels. Bottled at 93 proof (46.5% ABV), a limited allocation of 4,500 cases (6-in) ship this month at a suggested minimum retail price of $79.99.

08/12/2024

Curious about the selection process for independent bottling? Join us as we explore how Single Cask Nation chooses their casks and what makes their offerings stand out! 🎧🥃

06/12/2024

Join the conversation on the evolution of whiskey culture in the U.S. and how social media plays a role in building a supportive community of enthusiasts! 📲🥃

06/12/2024

In this episode of EmbellishPod, I had the pleasure of welcoming Josh and Jason from Single Cask Nation, a pioneering independent bottler in the whiskey industry. We dove deep into the fascinating world of independent bottling, exploring its significance in the whiskey landscape, particularly in the United States, where it is still a relatively novel concept.
We kicked off the conversation with an introduction to Single Cask Nation, where Josh and Jason shared their journey from whiskey enthusiasts to independent bottlers. They recounted how their passion for whiskey led them to champion lesser-known distilleries and how they aim to highlight unique expressions of whiskey that might otherwise go unnoticed.
Jason took us through his personal journey into whiskey, starting from his university days in Aberdeen, where he discovered the joys of single malts. He reminisced about his early experiences and how they shaped his love for whiskey. Josh, on the other hand, shared a compelling story about his transition from being straight edge to discovering the rich flavors of whiskey, particularly through his first encounter with Lagavulin 16. This moment sparked his deep dive into the world of whiskey, showcasing how flavors can evoke powerful memories and emotions.
As we continued our discussion, we touched on the challenges of selecting casks for bottling. Jason explained their meticulous selection process, emphasizing the importance of texture and the connection between the nose and palate. They shared insights into how they taste through numerous casks, often experiencing minimal disagreement due to their shared passion and understanding of quality whiskey.
We also explored the evolution of their brand and the role of social media in building a community around Single Cask Nation. Josh highlighted the positive atmosphere in their Facebook group, where members engage in supportive discussions about whiskey, share experiences, and connect with one another. This sense of community has been crucial in maintaining authenticity and trust with their audience.
Towards the end of the episode, we discussed the balance between education and production, as they navigate their roles as both educators and independent bottlers. They emphasized their commitment to transparency and authenticity, ensuring that their recommendations and products reflect their genuine passion for whiskey.
Overall, this episode was a rich exploration of the independent bottling world, filled with personal anecdotes, insights into the whiskey selection process, and a celebration of the community that surrounds this beloved spirit. I hope you enjoy listening to it as much as I enjoyed having this enlightening conversation with Josh and Jason from Single Cask Nation.

00:00:00 - Introduction to EmbellishPod00:00:47 - Meet the Guests: Single Cask Nation00:01:06 - What is Single Cask Nation?00:02:54 - Jason's Journey into Whisky00:05:48 - Josh's Unique Introduction to Whisky00:07:01 - The Nostalgia of Whisky00:10:02 - Musical Background: Josh's Passion for Bass00:11:41 - Jason's Love for Pool00:12:51 - Daily Drinkers: What They Enjoy00:15:15 - Exploring Independent Bottling00:21:02 - Selection Process for Casks00:25:51 - Disagreements in Selection00:29:07 - Challenges of Independent Bottling in the U.S.00:34:54 - Maintaining Authenticity and Trust00:40:02 - The Role of Social Media00:42:04 - Community Building through Social Media00:49:36 - Final Thoughts on Social Media

29/11/2024

Welcome to another episode of The Embellish Pod! 🎙️ I'm your host, John Hughes, and today we're exploring the fascinating world of cigar to***co. From ancient Mayan rituals to modern cigar craftsmanship, this episode covers it all. Whether you're a seasoned aficionado or just curious about ci**rs, you'll find something intriguing in this deep dive.
In This Episode:

History of To***co: Discover how the Mayans first cultivated to***co and its sacred significance.

European Introduction: Learn about Columbus's encounter with to***co and its journey to Europe.

Cigar To***co Cultivation: Understand the meticulous process of growing and curing to***co, from seed to leaf.

Global Growing Regions: Explore the unique characteristics of to***co from Cuba, the Dominican Republic, Nicaragua, Ecuador, and more.

Types of To***co: Get to know the different types of to***co leaves used in premium ci**rs, including wrappers, binders, and fillers.

Cigar Culture: Delve into the rich history and evolving culture of cigar smoking, from European nobility to modern-day enthusiasts.

Impact of the Cuban Embargo: Uncover how the 1962 embargo transformed the cigar industry and led to innovations in to***co cultivation and cigar blending.

Connect with Us:

Website: www.embellishpod.com

Email: [email protected]

Instagram:

TikTok:

YouTube: Embellish Pod Channel

Don't Forget:

Subscribe: Hit that subscribe button to stay updated on future episodes.

Leave a Review: Your feedback helps the show grow and reach other enthusiasts.

Follow Us: Stay connected on Instagram and TikTok for more updates and behind-the-scenes content.

Thanks for tuning in! Cheers and happy smoking! 🚬✨
**rs ***co **rs **rs

24/11/2024

🍇 From the vineyards of Gascony to your glass, Armagnac has a story to tell. Tune in to The EmbellishPod to learn about this premium spirit's journey through centuries of French tradition. 🌿🥃
https://www.podbean.com/ew/pb-grdvk-173d277

22/11/2024

Hey everyone! 🌟

I'm thrilled to announce the latest episode of The Embellish Pod is now live! 🎙️ This time, we're diving deep into the fascinating world of Armagnac, a spirit with a rich history and complex flavors that are sure to intrigue any spirits enthusiast. Here are three key takeaways from this episode that you won't want to miss:

1. Historical Significance and Evolution

Armagnac isn't just any old brandy; it's one of the oldest distilled spirits in France, dating back to at least the 15th century. Initially valued for its medicinal properties, Armagnac has evolved through the centuries, adapting to changing tastes and market conditions. From its early days as a local specialty in Gascony to its recognition outside its home turf in the 17th and 18th centuries, Armagnac has maintained a reputation for high quality and artisanal craftsmanship. Today, it's experiencing a revival among spirits enthusiasts who appreciate its unique character and rich history.

2. Unique Production Methods

What sets Armagnac apart from other spirits, particularly its more famous cousin Cognac, is its unique production process. Armagnac is typically distilled just once in a special continuous still called an Alambic Armagnac, which allows more of the original grape flavors and aromas to be retained. This single distillation process results in a more robust and complex spirit. Additionally, the aging process in oak barrels from the Gascony region or the Limousin forest imparts distinct flavors, ranging from vanilla and spice to deep amber hues in older Armagnacs.

3. Diverse Classifications and Modern Innovations

Armagnac offers a wide range of classifications based on the age of the youngest eau de vie in the blend, from the young and fiery VS (Very Special) to the exceptionally mature and complex Hors d'Age. There's also a growing trend towards vintage Armagnacs and innovative barrel finishes, such as those aged in casks that previously held other spirits or wines. Producers are also focusing on sustainability and organic farming practices, which not only appeal to environmentally conscious consumers but also help preserve the unique terroir of the Armagnac region for future generations.

If you're a bourbon lover, you'll find plenty to appreciate in Armagnac's oak influence, higher proof options, and complex flavor profiles. Whether you're a long-time aficionado or just curious about this remarkable spirit, this episode is packed with insights that will deepen your appreciation for Armagnac.

Tune in now and let me know what you think! Your feedback helps the show grow and reach more spirits enthusiasts. Cheers and happy sipping! 🥃

👉 Listen to the full episode on your favorite podcast platform or watch the video version on YouTube. Don't forget to follow us on Instagram and TikTok at for more updates and behind-the-scenes content.

Until next time, cheers! 🍷

John Hughes
Host, The Embellish Pod

Welcome to another episode of The Embellish Pod! I'm your host, John Hughes, and today we're diving deep into the rich and fascinating world of Armagnac. Whether you're a seasoned spirits enthusiast or just curious about this historic French brandy, this episode has something for you. In this episod...