Megha Chanda

11/05/2022

Choosing the wrong content strategy can ruin your growth.

You're trying to get your company on the map, and you've heard that "content is king."

So you start pumping out content left and right—blog posts and videos and infographics, oh my!

But what are your results?

👀 Do you see increased traffic to your website?

📧 More people signing up for your email list?

🚶🏽‍♀️Clients walking through the door every day?

If NOT, then you might be wondering what's going wrong.

Well… chances are, it's because your content isn't strategic.

❌You're just putting out stuff that seems interesting to you or that sounds like a good idea at the time.

❌But without a strategy in place, you end up with content that isn't focused on anything —which means it doesn't actually help your potential customers or solve their problems.

So stop creating content just for the sake of creating it.

✔️Instead, take the time to create a content strategy that helps you reach your target audience directly where they are (online) and provides them with the information they're seeking out.

✔️Stop guessing and start winning by creating a content strategy for your business.

💸 Do you want to get more leads and sales with your content?

👩‍💻 Let me help you get started on your strategy and help you create content that your targeted audience love to engage with, so they can not only get hooked but also buy from you.

10/05/2022

Piece by piece is better than nothing. 👊
"I need to make sure my content is well-written, engaging, and has just the right hashtags."
"I should edit this picture to make sure I look really good."
"This post is way too long. I should probably split it up into a few posts instead."
If you're anything like me, you've caught yourself saying these things—and countless others like them.
Perfectionism has been the enemy of my progress for years—it's kept me stuck and has caused me to lose out on opportunities to grow and improve.😤
But guess what? There's no such thing as perfection! 🤗

✔️When I finally came to terms with the fact that my perfect Instagram post or presentation would never exist, I was able to stop waiting for it and just get started. Until I take that first step, I’ll never get anywhere.

✔️There's nothing wrong with taking a little time to prepare or making an imperfect first attempt. The sooner you get started, the sooner you'll reach your goal.
This isn't just a statement to keep you inspired—this is real-life advice I've learned from my journey. And it's the type of wisdom that can turn your life around if you let it.
P.S: As a social media marketer, I am constantly creating graphics. I love playing with colors, fonts, and styles in Canva. Recently, I came across the square grid effect and instantly felt the urge to give it a try.
It may not be perfect, but it's a simple learning process for me—and that's what matters most.
What’s the biggest lesson you learned from your journey?

15/11/2021

18/02/2021

Don't let inconsistency come between "YOU" and your "GOAL"🎯

As a beginner, I did the biggest mistake of comparing myself to others who are already successful in their field. I was often ignorant of the hard work and the challenges they faced before arriving at the pinnacle.

As a result, I was exhausted and shattered for not getting as much attention they were enjoying and stopped giving efforts to create content.

Yesterday I was reminded, that life is like the game of "snakes and ladders" 🐍🎲for every step you climb there is a snake to bring you down but the key is, not to give up until the last hand is played.

The biggest lesson I learnt from the game was "Patience" and "Determination." Patience to be on the game till the last and determination to keep going irrespective of how many times you have bitten by the snake.

Being a creator I learnt, working on my ideas consistently is not only the way to bring it to completion but also getting better at it. You will never become great at something — anything if you work at it inconsistently.

The work can be done, the goal can be achieved if you dare to sing in the face of the enemy(setbacks). Show up daily, move forward consistently even if you are not getting the results for the time being. Don't confuse temporary defeat with permanent failure.No man has ever succeeded without failing.

You may not get everything right the first time, but as you push on you will polish your skills and come up with a way of breaking the failure shell.

Do you also get inconsistent? Share your biggest reason for being inconsistent.

We'll try together to get passed the snakes and climb the ladder.



💯











✅

16/02/2021

Dont miss out on a huge opportunity
for tour business or brand.

It is now longer a secret 🤫 that Reels are best way to engage your Instagram fam 👪 and reach a wider audience.

Let's grow on Reels with these 3 three ways.

Hop on a Trend.
Grab some extra eyeballs 👀 by hoping on a trend. Following a trend 📈 increases your chance of visibility in no time.

Add Subtitles.
Add subtitles to crate captions. Not only you are helping people to watch reels without sound 🔊 in middle of a boring 😑 meeting but also supporting those who are hearing impaired.

Share quick tips and tricks.
Reels sharing quick tips and tricks are more likely to be re-watch ed and saved.
Don't you watch a saree tutorial on Reels for 3 to 5 times?
Or
Haven't you saved that Reel where shared 5 free title generators. 😋

Uh... Uh... I caught you.
These are a few ways to utilize the reels. I know you have many more in your bag 👜

Share the best secret you follow to grow on Reels. 🤳

14/02/2021

5 Kickass Ways to Impress Instagram Algorithm 2021

How the Instagram algorithm works is a mystery yet to be solved. While we may not read its mind but we have 5 chosen ways to influence the Instagram algorithm.

1. Promise her consistency.
Don't you feel a little sad on the next day of your birthday? Just because all the extra attention you're enjoying vanishes in a blink.

The Instagram algorithm is no less exceptional. It doesn't need your temporary attention.
You have to be consistent to be in its good book.

Consistency doesn't mean one needs to post seven days a week. It can be posting 2 to 3 times a week also. Find the right fit and stick to it no matter what.

2.Give her attention.
If you have an engaging caption, people are more likely to actually read it or click the “more” button, which increases the time spent on your post.

This is also why videos (or Boomerangs, which are posted in video format) perform so well in the Instagram algorithm: because it takes more time to watch them!

Carousel posts with a call-to-action to “swipe” to view more could be a good strategy to try as well

3.She loves explorer
save>share>comments>like
Likes have the least importance. If you want the Instagram algorithm to boost your post make sure those are share and save worthy.
More saved and shared content, create an urgency for the algorithm to boost the post. Your chance t be on the explore feed manifolds ten times.

4.Embrace the new.
" Survival of the fittest." it is no exception in the world of Instagram. Do you want to survive in the game?
Embrace the change.
Feed your audience with values backed with all new changes. Use that sticker, follow the trend, Take that quiz. Do whatever it needs.

5.Head over heels for video
Videos are the undisputed king or queen of the contents for 2021 and beyond. It can make or break your game. From impressing the Instagram algorithm to stand out in the crowd, video is the best friend we all need.

What strategy(s) you are using to impress the algorithm?

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