28/08/2019
From Purple Goldfish 2.0. (launching 8/28), the TOP 10 ways that marketing is changing:
10. Retention is the new acquisition - It now costs up to 10x to acquire a new customer than keep a current one.
9. We heard it through the grapevine 64% of executives believe word of mouth is the most effective form of marketing.
8. Cut it, Zip it or Zap it? Today, 86% of consumers skip TV ads.
7. There is always an alternative Over 70% of consumers will abandon a brand because of a bad customer experience.
6. Consumers don’t know what they like They like what they know or what their friends know. 67% of decisions are primarily influenced by word of mouth.
5. Pardon the Interruption Today the average consumer is exposed to between 3,000 to 5,000 ad messages per day.
4. Love is a battlefield 89% of business leaders say CX is the new battlefield and the number one thing they’ll compete on.
3. Forget the water cooler Social has spread ability. Today’s satisfied customer tells three friends; a pi**ed off customer tells 3,000.
2. Likelihood to buy Customers referred by friends are prone to trust the company more and are four times more likely to buy.
1. Search is a game changer Your competition is now just one click away.
