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European Social Media

The first ever European Social Media tips, hacks and trends page that includes marketing ideas, as well as content and ads set-up.

If you are a small or medium business and are just starting out, make sure to follow us

12/09/2023

📍Taking accountability, and updating your customers every day is what will make them feel more confident in you and your abilities

At the start of a working relationship, they've trusted you with their money, and you need to give that trust back.

📍This you can only do by being accountable for what you did every day.

I'm talking progress updates, updates on deadlines, checking in, all this needs to be done to achieve comfortability and higher confidence

This is what will make your clients happy and you life easier.

14/10/2022

What NOT to look for in a Social Media Manager

Everybody would have you look at what to look for in a Social Media Manager. Let’s take a look into what you should DEFINITELY be disregarding if you are searching for someone to create and schedule your content (among other things).

👉How much money they say they have – No matter how much they say they have, you cannot bet on the fact that A) Whatever they claim is true and B) That everything they’ve made is from their Social Media Management business. If you have stumbled upon a Social Media Manager that “shows off” this way, chances are, you should be a bit extra cautious if you want to contract them.

👉How many followers they have – The amount of followers a Social Media Manager has doesn’t reflect their content-creation or management skills. Most often than not, SMMs would put themselves last, and especially if you’re looking into booking a one-(wo)man-show or a small business, you may not see an extreme amount of followers. The fact that they do something with Social Media doesn’t mean they want to pay for followers.

👉How frequently they post – For the same reason as stated above, Social Media Managers need to pick and choose their time wisely. Most of the time they choose and prioritize the client.

👉Whether or not they have a website – Not all Social Media Managers have a website, and most of the time, they don’t need to. Especially if you’ve found them from a website such as Fiverr or Upwork, not finding a page of theirs that stands separately doesn’t mean they are worse at what they do than everybody else.

Most often than not, it’s down to a gut feeling. If you feel like this person is not right, just don’t go with them. Simple as that!

07/10/2022

The issue with Social Media Management and creative freedom

👉Creative freedom. Two of the most important words in the Social Media Management business. They can make or break a brand, and even more so – a working relationship. And there is a definite issue with that.

Not giving enough creative freedom to creative Social Media Managers will make them feel constrained, captured, and as if they have their backs to the wall. A person who has lots of ideas will feel unappreciated and undervalued if they are not given permission to breathe life into their vision.

👉Non-creative Social Media Managers, on the other hand, will thrive off it, because they are great with organization and numbers but struggle with creativity, idea generation, and following the voice of the company.

If you exchange these and give more or less creative freedom to a creative or a non-creative person, you would be having your SMM face a definite issue: leave and find someone else to take your place, or stay, become a yes-man or woman and just follow along.

If you give too much, you might let the ropes slip, and if you tighten them too much, you might never end up posting.

Before you decide how comfortable you are with how much you give, have a conversation about creative freedom with your Social Media Manager. Find out who they are, what they need and to what extent you trust them.

If you want to achieve your full potential, you have to be able to trust. Only trust will build your brand. Think about this before hiring a specialist.

28/09/2022

Your Social Media currency is engagement

I have to be honest. Sometimes I cannot believe the engagement I am seeing under some people’s posts or videos. It’s such a big suprise to look at hearts being given away to repetitive and binary content that I almost start to question the incentive behind it.

Don’t get me wrong – engaging with posts is great. Giving engagement away without cosciously doing so isn’t.

Many might say that it’s great to give and receive love for the hard work someone’s put into creating that specific piece. And I’m inclined to agree…to a point. For a creator, it’s very easy to reuse your content. We automate and template everything we can get our hands on.

What’s hard for us is to consequtively come up with good, quality content that is unique from any other “Those are the Instagram mistakes you are doing” or “Free tools to hack your growth with” or “How to get more followers”. The concept and question is simple but the answer is difficult,

There is no “one size fits all”, no universal answer you can give to any of those questions because every business is different because its audience base is different. If something works well for one firm, it doesn’t mean it will for the other. This is precisely why Social Media Managers are needed and used – to come up with strategies that actually WORK.

Alas, when I see the 20th “Steal my strategy” post, I can’t help but frown. So many likes and engagement are given unintentionally. We like because we like the face. We don’t like because of the content. But this is also our downfall.

Every time you engage without consciously choosing to do it, you are giving away your information, data, interests, psycho- and demographics over to someone that will use them to retarget you. You are giving away your information to like. Not only that but you are filling someone’s pockets with more reach and traffic because the AI ends up pushing their content more.

All I’m asking is for you to use this currency you have – the engagement, consciously. You are your likes. Make sure you only give them to the right people.

14/09/2022

𝐇𝐨𝐰 𝐐𝐮𝐞𝐞𝐧 𝐄𝐥𝐢𝐳𝐚𝐛𝐞𝐭𝐡 𝐈𝐈’𝐬 𝐝𝐞𝐚𝐭𝐡 𝐜𝐚𝐧 𝐬𝐞𝐫𝐯𝐞 𝐲𝐨𝐮𝐫 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲

RIP Queen Elizabeth! It’s a time of mourning not only in the UK but all over the world and the least you want to do is think about Social or piggybacking your strategy off the late Queen’s death. Hear me out, you wouldn’t be doing anything wrong.

And it isn’t just her death specifically that I mean. Any world event, no matter how small or large, can help you in your strategy development and exposure.

The idea behind it is very simple – post about it. Think like a news outlet.

If you are among the first ones to post about Queen Elizabeth’s death, or by extention, the coronation of Prince Charles, or how Camilla will be now queen, you are exposing yourself to entirely organic traffic boosts. Why? Because this is what interests people at the moment.

We are much more likely to want to learn more when something such as the Ukraine-Russia war breaks our, or the Queen passes than in any other occasion. As a matter of fact, we become hooked on it, exactly because we are so drawn to recent developments, and we can sit and watch live streams for hours without end. Think about the Johnny Depp and Amber Heard trial. We become so obsessed that we follow the occurrences for days afterwards.

As a marketer, this would be the absolutely most ideal time to tune in and come up with a banging strategy. What is it that you can say about your business in relation to the Queen? Add a couple of pictures of “behind the scenes” of how you pay tribute to her. What can you say about the war? You can show how your business or you personally donated for the cause.

Think creatively and build an event-strategy off that. Imagine you are Twitter or the BBC and just chanse up the story until it’s gone. Tweet and talk about it because it’s much more likely for someone to see you and for you to gain traction during this time than any other.

Planning and engaging in such an event is like having ads run but not having to pay for them.

Play smart. Set up your strategy in advance.

26/08/2022

𝐓𝐡𝐞 𝐢𝐬𝐬𝐮𝐞 𝐰𝐢𝐭𝐡 𝐛𝐞𝐢𝐧𝐠 𝐚 𝐲𝐞𝐬 𝐦𝐚𝐧 𝐨𝐫 𝐰𝐨𝐦𝐚𝐧

Everyone’s been there, especially at the start of their career. Being a yes man or woman is something that can help you gain a lot of experience in the niche, especially if you are starting out just about now. But it can also hurt you if you’ve already been working for a while.

The problem with saying yes to everything is quite simple – you clients get used to asking you to do more and more. And just like you can imagine, the line between saying yes and actually asking for them to also pay you is quite large. As someone who is coming into entrepreneurship and isnät quite comfortable to have the “money” talk, this can be a major turnoff.

Also, there are some more experienced entrepreneurs that will still say yes because they want to please their clients. While making sure that the customer is happy is great, you donät have to overdo it. It’s just like creating personal boundaries – the people around you need to know that you also need, say, time for yourself. Same goes for your clients – they need to know that every time you spend extra creating something needs to be paid appropriately unless the price was already agreed upon.

All in all, being a yes man or woman can really help you with the ropes at the start, especially if you know how to google things and you have a good sense for how to do what. However, after you have already gathered a year of experience or so, and your strategies are proven to work, you need to upgrade.

Saying yes won’t bring food on the table. Simple as that.

05/08/2022

𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐩𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲: 𝐡𝐨𝐧𝐞𝐬𝐭𝐲 𝐬𝐞𝐥𝐥𝐬

Honesty is a very big factor when purchasing any product. We as consumers expect to get what we see, but sometimes this isn't always the case, especially when buyiny online. To prevent this from ever happening to one of your products, you need to understand the psychological reasoning for that.

First and foremost comes the fact that we shop with our senses. When we walk into a store and we smell a nice perfume, we are more inclined to feel more invited by it. Same goes for if they are playing music we like. Sensory marketing is a huge niche that can teach us a lot about customer behaviors.Now, vision plays a huge part in this too. We choose to walk into a shop because A) We've already liked something or B) We are true to the brand and want to buy whatever we need from them.

If honesty is not present, aka the brand we usually buy from drops in quality, this dress we liked the design of seems awful quality from up close or we simply stop liking their designs because they are boasting too much, we look for the next best thing through our senses again. We feel cheated, and we want to reprimand.
So when we take this experience and apply it to online shopping, we should be able to compare them. The only difference is - we can't really see what we are buying directly in front of us or touch the fabric. This is also why so many older folks "don't trust" buying from the internet.

So, how do we include that honesty factor - that touch that the people need to get convinced they want to buy? Well, it's quite easy, the more honest we are about our products, the more potential buyers we'll have.

That would mean the more people we have that testify for our quality, the more sales we'll get.

Nobody wants to be the first one to buy from a brand. And if you are struggling, have a website on your own that you just started but have next to no purchases, look for a big retailer that can include your product in their catalog and start selling through them.
While - yes, they will take a cut, you will get the testimonials you need to get yourself started on your website and pull out of their services eventually.

Honesty is key. Make sure you supply the customer with it if you want to make a change.

25/07/2022

𝐏𝐎𝐕: 𝐘𝐨𝐮𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝 𝐢𝐬 𝐞𝐥𝐢𝐠𝐢𝐛𝐥𝐞 𝐛𝐮𝐭 𝐧𝐨𝐭 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐧𝐠. 𝐖𝐡𝐚𝐭 𝐧𝐨𝐰?

You’ve set up your new Google Ads campaign, and you are ready to go. Your campaign status is eligible and you have the green thumbs up from Google. Everything is fine but the fact that nothing is happening.

If you are seing green, green, green everywhere, but nothing else really working in your favor, then chances are that you have to go back to the drawing board.

If your campaign status is eligible, and you are “approved” everywhere else but aren’t receiving any impressions, clicks or none of your budget is being drawn, the solution is simple – check your assets.

If you have set up a keywordless dynamic or search campaign and aren’t seeing much friction, go back in and check if all of your headlines are approved. If you are working with a performance max campaign, then you might want to look at your headlines, long headlines, descriptions, as well as images and video.

Most of the time, your campaign status would be marked as eligible, but you still won’t be getting any friction simply because there are those one or two pictures that were cropped the wrong way, and it’s not a campaign or violation or anything like that, but they are still sorted under status “under review”, or are marked as “pending” in the status column.

If you want to start running your campaigns, you either need to have a look and see what is keeping Google from pushing those, or you need to remove them. Either way, you need to trigger Google to re-check your campaign by making a change either in the text or the images.

Make sure that all of your assets are marked as “approved” before you let the campaign run for a couple of days, and more specifically – before you make any further changes.

22/07/2022

𝐓𝐡𝐢𝐬 𝐢𝐬 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐝𝐨 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐒𝐨𝐜𝐢𝐚𝐥𝐬 𝐰𝐡𝐞𝐧 𝐨𝐧 𝐯𝐚𝐜𝐚𝐭𝐢𝐨𝐧

Everybody deserves a vacation, and honestly we need it, especially when we are working hard in getting our business together. There is no shame in saying that you want and need to take a break off Socials, and that's totally okay, however, you shouldn't entirely neglect it either.
There are a couple of things you can do for your Socials when prepping to go on a vacation. Here are a few:

- Scheduling and reposting old content that performed well

- Preparing vacation-related content and having it post automatically ( ex. How your product can be used during the summer)

- Auto-posting questions, polls and discussion hooks so that your engagement doesn't drop instead of prepping posts

- Scheduling some posts about other influencers or brands in your community that you want to shout out, so you keep sharing the audiences and engagement
- Prepping some "you are allowed to take a vacation" mindset-type content

- Asking a fellow creator in the same niche to take over for a few days against payment

And no matter which one of those strategies you chose, make sure to make and pin a simple single-picture post on top of your feed and let people know you'll be away but you have plenty of content for them.

20/07/2022

𝐓𝐡𝐢𝐬 𝐢𝐬 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐝𝐨 𝐲𝐨𝐮𝐫 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐫𝐢𝐠𝐡𝐭

Community management here, engagement there, everyone names it, people say they strive to do it but some are still not seeing any results. If you are part of this group, I can guarantee you that this is what you're doing wrong.

First if all, if you are not looking for similar profiles in your niche and engaging with them, you should start there. Make sure to look for relevant and big hashtags as well. Now that you've found a couple of profiles, don't go ahead and engage out right.
Click on the brand or influencers profile and then choose the 3 most recent posts to engage with. What this does is it shows them that you are interested in their work. Also, if they have a bigger profile, they will definitely notice the three likes and a comment in succession. Always works!

Do not ever comment out right on the hashtag feed! Most of the time, the content there is old. In oder for it to have ranked up for you to see it and want to engage with it, chances are it's at least a few days old. And for those posts, you have less of a chance to get involved with the person because they aren't checking their old posts as much.

After you've liked and commented on their profile, you have to tackle the most crucial part - engaging with their audience. This is the group you want to reach out to, especially if the influencer or brand is doing the exact same thing as you. This is essentially a prepped audience that is waiting for an opportunity to present itself and for them to buy - go ham on it.

Click every single profile and comment and like at least 3 pictures. Keep doing that until you've gone down the list, and when you have, choose another bigger profile from the comments (most often than not there is another brand or influencer there) and do the same thing!

I call this strategy "going down the rabbit hole", as it's incredibly important for you to engage not with the obvious person, but their following, so you can really gain maximum exposure to your profile.

18/07/2022

𝐓𝐡𝐞𝐫𝐞 𝐢𝐬 𝐚 𝐟𝐢𝐧𝐞 𝐥𝐢𝐧𝐞 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐚𝐬𝐤𝐢𝐧𝐠 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐜𝐡𝐚𝐧𝐠𝐞𝐬 𝐚𝐧𝐝 𝐣𝐮𝐬𝐭 𝐞𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭𝐢𝐧𝐠

There is nothing more frustrating than having to redo the same alterations multiple times on a text or a graphic. And there is a fine line between asking for changes once or twice and just wanting to experiment because you don't know how it will turn up, or you think it might sound better but it actually doesn't in the end.
As a service provider, I tend to feel people out before they book. Judging on the way you speak about your business, how prepared you are or even the way you send your messages, service providers are able to gage what kind of person you are.

Now, there are people that just require so much more work. And don't get me wrong - it's okay to care for your brand and ask for alterations because the text of graphic doesn't really feel like it belongs to you, and that's totally okay. It takes time for both the person in the creative lead and the person with the idea to synch up, and that's totally fine.

What is not fine, however, is if you aren't able to let go of the control and just let someone do what they think is best for you and your brand. Especially if they have a reason as to why they are offering this, or why they think it's a good idea, it makes no sense for you to shut them down and keep asking for alterations without really paying much attention to anything else.

You've come to this person with a set of requirements for them to fulfill and you've trusted them thus far. Why stop now?

When you are about to ask for alterations, ask yourself if what you are doing is because it's not on brand, or it's because it's not you doing it.

If you're not ready to hire someone, don't do it. It will cost you nerves, money and time, and not just you but also the other person. Alterations are the costliest of all because there is no progress, it's just repairing something and doing so over and over again until both of you are frustrated enough to let it go or okay the design.

Think outside the box. Allow people the creative freedom and you will reap the rewards.

15/07/2022

𝐓𝐡𝐞𝐫𝐞 𝐚𝐫𝐞 𝟑 𝐡𝐚𝐬𝐡𝐭𝐚𝐠 𝐠𝐫𝐨𝐮𝐩𝐬 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐮𝐬𝐞

You might be reading about strategies on how to place the right hashtags and what they look like in the first place, as well as what traffic they pull and what they’re good for, and you might be sitting and coming up with those elaborate strategies for your hashtags, but the truth is – you only need 3 main hashtag groups to boost your posts.

But remember – what matters more than your hashtags is having the right content. If you have this nailed down, then you are most certainly going to be happy and successful with the engagement you are getting from that, rather than from your hashtags.

If you want to include some still, there are three main hashtag groups you want to have with your content.

1. Static hashtags – things that A) Have to do with your brand (name), B) Have to do with your brand+location (if applicable), C) Include the main keyword you will be ranking everywhere for

2. Dynamic Hashtags: Those are hashtags that you can post based on the specific content topic for the day. If you are a florist, and today you’re preparing a post about roses, then you want to look for or something like this (those are just examples), and you would want to have 3 to 4 hashtags that you can include.

3. Keyword hashtags: Those will be synonyms related to the main keyword you are ranking for. If you are doing home staging, then you’d rank not just for (which is your static hashtag) but for and . Here is where context matters. Include 2-3 hashtags like those and really check their quality and what is being posted before you do.

If you separate your hashtags into those three groups, you’ll make the best out of the traffic you are receiving from them.

Have more questions? Let me know down below!

13/07/2022

𝐘𝐨𝐮𝐫 𝐩𝐫𝐨𝐟𝐢𝐥𝐞 𝐢𝐬𝐧’𝐭 𝐠𝐫𝐨𝐰𝐢𝐧𝐠? 𝐃𝐞𝐥𝐞𝐭𝐢𝐧𝐠 𝐢𝐭 𝐦𝐢𝐠𝐡𝐭 𝐛𝐞 𝐭𝐡𝐞 𝐚𝐧𝐬𝐰𝐞𝐫

You might think I’m way over my head with this advice, but let me explain. Deleting your profile when you aren’t getting any engagement or reach over a period of time (6 months to a year) might actually benefit you greatly.

If you are posting every other day, or even once or twice a week, and have been doing so for the last half year or longer, and you are not seeing any spikes or “curves” to your Social Media growth, then it may be about time you helped nudge it in the right direction. And by “nudge” I don’t mean running ads.

Deleting your old profile and setting up a new one from scratch will do a couple of things. Resetting your follower count is one of them, which is probably the reason why you don’t want to do it. If you have followers that are in the hundreds count, however, it is totally okay to do so and rediect them from your old profile to the new one. In the grand scheme of things, a healthy profile should gain anywhere between 5 to 10 followers a day, especially if you are consistent with posting and ocmmunity engagement over time.

Another reason why you will benefit greatly form deleting your old profile is the data that is kept about you and your activity. If this profile belonged to an old brand of yours (because I myself am guilty of it), and you repurposed it to match the new one, chances are there are remnants left from that time long ago. Be it old followers or content that you used to rank up in a whole nother niche, changing your profile name and deleting the old one is crucial to resetting whatever data is left and starting fresh.

Starting new has its perks when it comes to growth too. Nowadays, any SM algorithm ranks, acts and pushes content better than a year or two ago, which will help boost your profile and content, and you will get to your old follower ocunt in no time. Just make sure to blast your Socials and post every day for at least a week to get optimal results.

Deleting your profile and creating a new one is more beneficial than you think. Try it if you have issues with reach and engagement o

11/07/2022

𝐔𝐬𝐢𝐧𝐠 𝐭𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 𝐢𝐬 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐰𝐚𝐲 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟

Testimonials are the absolute best way to market yourself, especially if you’re just starting out.

The main issue you’d have when launching a new business with no prior experience is the fact that you have no authority. Alas, people don’t want to buy from you because they don’t know you or don’t have the confidence to buy from you, so what can you really do to get out of this?

It’s really quite simple – build you authenticity up by showcasing your testimonials. Don’t have any whatsoever? Do what you do for free! Do cold email marketing or calling and get people to agree to try your services out. You could even try to contact influencers and brands that may want to collaborate with you. No matter who you choose, get out there, work for free for a little while and you’ll get a testimonial or two.

After you’ve had that, it’s easier to push and generate more through ads. Make sure to already have the foundation work for them done though (SEO, having a good and functioning website, having written blogs and etc) and layer the ads upon there.

Two testimonials turn into three turn into four, and suddenly you are starting to roll customers in and work consistently with them.

If you are struggling, make sure to showcase what you can do – it always helps!

08/07/2022

𝐅𝐢𝐯𝐞𝐫𝐫 𝐢𝐬 𝐧𝐨𝐭 𝐚𝐬 𝐬𝐜𝐚𝐦𝐦𝐲 𝐚𝐬 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤 𝐢𝐭 𝐢𝐬

Let's face it, lots of business owners don't really regard Fiverr as a reputable platform. Most people think that it's a host for people without much skill or work ethic, and that it's mainly sellers trying to get most of what they can for the smallest effort possible

And most of you who thought that had a good point. It used to very much be like this some 3 or 4 years ago when Fiverr was still gaining traction and popularity. There were lots of people that were misusing the platform or straight-up misbehaving on it. What changed?

The publicity. The publicity pushed Fiverr into becoming better. Nowadays, everyone is forced to take a picture or make a video so you can see their portfolio or copy-work for yourself right away. Don't trust them? There is plenty of fish in the sea!

Nowadays, most brands who adopted the full-on-remote work model are actually looking to outsource Socials management exactly via platforms such as Fiverr. Most small businesses and solo entrepreneurs are on Fiverr, however that doesn't mean that service providers with less skill offer their work there.

When I started, Fiverr was still uncharted territory. Now it's actually become a more professional environment, so next time you need to hire someone, try looking on Fiverr.

06/07/2022

𝐓𝐡𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐡𝐚𝐬𝐡𝐭𝐚𝐠 𝐭𝐲𝐩𝐞𝐬 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐝𝐨 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐟𝐢𝐥𝐞

There are different types of hashtags. There are such that have a very big and wide following, and then you have the ones that are small but efficient. Some people tell you to post small, others - big, but you have absolutely no clue what or how to properly do it.
Let's start with the start. Small hashtags are absolutely great for getting an engagement boost on your post. Although Instagram is slowly pushing hashtags out of the game, and wants to substitute them with essentially on-profile SEO, there are still some tricks you can do with them.
Why? Believe it or not, people still search through hashtags, regardless of whether or not IG wants to change direction. In that sense, people still post because that is how they appear online. Smaller hashtags are great to use for some more niche-specific posts. Boosting your engagement and likability is what they will take care of simple because there is less volume in them.
Bigger hashtags, on the other hand, are also great, but for a different purpose. If you are doing your community management, which you totally should, you can use big hashtags to check the quality of the content posted (if relevant or not, as there is lots of irrelevant content posted under some bigger hashtags, such as , for instance). Use bigger hashtags to react to and interact with bigger profiles in the same niche and to see who the trend-setters are.
And this is the philosophy behind hashtags! Have more questions? Comment them down below!

04/07/2022

𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐦𝐞𝐧𝐭𝐨𝐫 𝐦𝐚𝐲 𝐛𝐞 𝐚 𝐛𝐚𝐝 𝐢𝐝𝐞𝐚, 𝐡𝐞𝐫𝐞 𝐢𝐬 𝐰𝐡𝐲:

You’ve been looking for a way to generate more income. You’ve decided to find a business mentor that will help guide you and your company to new heights, and help you solve some of the issues you are having. That’s a great idea! As long as they aren’t filling your head with glorious tales of their own company.

You see, it’s very easy to get sucked into a loop where you pay someone to make you feel better without having much of anything fixed. And no, I’m not saying that all business mentors are the same, but an awful lot of self-made people got to this point because of hard work and…sheer luck.

Any business’ success is based off that. In some cases, this “luck” aspect is a bit more prominent in some businesses and others, and it is just that that makes the difference in the mindset of mentors. You see, what they are selling you is experience. And experience is their perspective. If they mostly had luck on their side and worked hard, they will teach you some great personal qualities to have such as resilience and determination, but they will not be able to create a strategy set to help you out on your journey.

Also, keep in mind that there is a big difference between business coaches and business mentors. Some mentors might offer to create an action plan to solve the issues you are having, and really connect with you and your business, while others may simply attract you with the tales of how they became who they are, and because of our need for dopamine and great storytelling, we end up staying and paying them for something they cannot replicate.

Choose your mentor wisely. Ask them for references of businesses they’ve worked with. Even if they are a big name, it doesn’t mean they have had anything to do with your niche or industry, and know how to truly help you.

Your money may be better invested in developing a new skillset that will be more beneficial to you and your business than investing in a mentor.

01/07/2022

𝐓𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐫𝐞𝐚𝐬𝐨𝐧 𝐰𝐡𝐲 𝐲𝐨𝐮 𝐚𝐫𝐞𝐧'𝐭 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐚𝐧𝐲 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬

If you’re wondering why it’s not working out with your store conversions, there is probably one main reason, and it has nothing to do with how much money you spend on ads.

Most of the time, people won’t buy from you because they don’t trust you, simple as that. If you are a new jeweler with a polished website and amazing branding but no testimonials, a potential customer would notice the work you put into the nice visuals, and you might even land their top three, but they won’t buy from you.

Conversions happen for a reason, and that reason is authority. If you have already had a good amount of clients on your hands that have given testimonials, chances are that the first few trivial questions such as “Are they a good brand?”, “Do they offer good quality products?” fly off the window. The client is already convinced that you offer a good service because you have a few testimonials to show for it. So, what does this mean for you?

For your conversions to work, you need to get people to testify for you. But since your authority is low, it will be hard to sell to them, so how can you break that third wall?

Give away freebies! Everyone loves them, and people enjoy trying out new things, so in order for you to get your conversions up, you need to give away some freebies in return for a testimonial. This way, you can generate a couple of sales, and also get a couple of feedbacks on what clients liked and didn’t, so you can improve on your “recipe”.

So, pick a few potential clients, as well as Influencers, in your niche, and ask them to try your products for free!

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𝐓𝐡𝐞 𝐠𝐡𝐨𝐬𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐫𝐨𝐨𝐦: 𝐭𝐡𝐞 𝟑𝟎 𝐦𝐢𝐧𝐮𝐭𝐞 𝐫𝐮𝐥𝐞 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐰𝐢𝐭𝐡 𝐬𝐭𝐚𝐫𝐭 𝐮𝐩𝐬 There is one saying I have when it comes to start-ups and I think it still holds true to this day. If all start-ups could have 30-minute meetings, they would all be sucessful. And I do mean it. If there is something hat cannot be solved in a 30-minute meeting, it’s either too big a problem that will require additional brainstorming, or you are filling your time with unnecessary chatter. I see a lot of people starting out that just want to be in a meeting for the sake of being in a meeting and because it makes them feel “like a boss”. And while that’s great for the ego, it’s inefficient for the business. There are so many other things you can do with your start-up in the meanwhile, so why not focus on clear and conscice communication? That, of course, doesn’t mean to take away scheduling and planning entire months worth of content, I’m talking here only about the sheer “let me update you” meetings. If every start-up can learn how to minimize the back-and-forth and was able to introduce structure, the issues that need to be worked on will be much easier to see and work out. How much do you take for such kinds of meetings?

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