24/10/2025
A personal brand isn’t built by posting content.
It’s built by building connection. And connection doesn’t happen overnight it happens in layers ✅
When someone discovers you for the first time, they’re not ready to trust you. They don’t care about your offers or your expertise yet. They’re just trying to figure out if you’re worth their attention. That’s the “Notice” stage 👀 and most people never make it past it because they create content that’s either too safe, too scattered, or too salesy.
Once you’ve got their attention, your job changes.
Now it’s not about being loud it’s about being consistent.
People start recognizing your tone, your face, your vibe. They start associating certain topics, styles, or emotions with you. That’s when you’ve entered the “Remember” stage💡where your name pops into their head before your content even shows up on their feed.
Then comes the “Trust” stage the most fragile and the most powerful. Trust isn’t built through fancy editing or perfect posts. It’s built when your audience realises you actually know your stuff 😇
When you show up consistently, share your learnings, teach without holding back, and stand by your opinions even when it’s not trending to do so. And finally, when they’ve seen you enough, learned from you enough, and believed in you enough: they choose you 👋
They buy from you. They recommend you. They talk about you in rooms you’re not in.
That’s the funnel every powerful personal brand goes through: from being a random face online to becoming someone people trust, follow, and buy from.
So if you feel like your growth has plateaued…
Ask yourself: which stage are you stuck in?
Because your next level isn’t about doing more.
It’s about doing the right thing at the right stage.
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