29/11/2021
Santosh Desai talks about changes to the Indian mindset with the onset of smartphones, Indian Middle class aspirations and his personal journey to becoming one of the most sought after branding leaders helping decode Bharat consumers. His reflections on life, what he would do differently if he could go back to his early career, not falling into the MBA trap, and the importance of relationships, are great pointers to reflect on.
Santosh is a columnist, media critic, and a bestselling author. His very popular weekly column, City, City, Bang, Bang is published in the Times of India. His book, Mother Pious Lady is a great read - a funny and insightful look into a changing India.
You can listen at:
Web: innerreel.com/santosh
Spotify: innerreel.com/spotify
Apple podcasts: innerreel.com/apple
Few people understand the dreams, aspirations, and frustrations of the Indian consumer better than my guest today. He's a columnist media critic and best…