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Persephone Social Working with brands in luxury hospitality and real estate.

Robin Verrier turned a high school hobby into a career with Verry Robin & Co, creating visually stunning, narrative-driv...
05/09/2024

Robin Verrier turned a high school hobby into a career with Verry Robin & Co, creating visually stunning, narrative-driven campaigns for luxury brands — an approach that sets her apart in the luxury market. Read about her journey, experience, and inspiration in our latest edition of .

Cultivating Conversations | Edition 43 →

Ink, imagination, and a love for all things vintage. Meet Jane Buck, the artist who has turned her passion for printmaki...
20/08/2024

Ink, imagination, and a love for all things vintage. Meet Jane Buck, the artist who has turned her passion for printmaking into a thriving business in the heart of the Hudson Valley. In our latest , we explore the journey, the challenges, and the creative process behind Hudson Valley Letterpress.

📸 :

Cultivating Conversations | Edition 42 →

Starting out from a humble workbench in Somerset to adorning some of the finest homes worldwide today, Bruce Hodgson’s j...
09/07/2024

Starting out from a humble workbench in Somerset to adorning some of the finest homes worldwide today, Bruce Hodgson’s journey from the London College of Furniture to founding Artichoke has cemented a legacy of timeless design and unmatched craftsmanship. In the latest edition of , Bruce shares the story of Artichoke’s evolution, its commitment to enduring quality, and the art of creating spaces that are as historic as they are beautiful.

Join us as we unveil the layers of passion and precision that transform simple woodwork into global luxury interiors.

Cultivating Conversations | Edition 41 →

A beacon of viticulture nestled in the Hamptons, Wölffer Estate Vineyard has crafted a unique niche in the world of wine...
11/06/2024

A beacon of viticulture nestled in the Hamptons, Wölffer Estate Vineyard has crafted a unique niche in the world of winemaking where tradition meets innovation under the discerning taste of Co-owner and Chief Strategy Officer Marc Wölffer.

Discover the art and science behind their acclaimed wines and the sustainable ethos that guides them in our latest edition of at the link: https://brnw.ch/21wKEpZ

Dive into a world of creativity, crafting, and inspiration with Leslie Cording of Sweet Meadow Studio.✨ From her childho...
02/05/2024

Dive into a world of creativity, crafting, and inspiration with Leslie Cording of Sweet Meadow Studio.✨ From her childhood fascination with art to transitioning from an established career in interior design to opening her own studio, Leslie's journey is marked by endless discovery.

Read our latest where Leslie delves into her use of vintage botanical prints and European papers, revealing her emotional connection to each piece:

Cultivating Conversations / Edition 39 →

Dive into our latest edition of   with the founders of Wellness Travelled, sisters Christine and Sarah MacLean. Discover...
02/04/2024

Dive into our latest edition of with the founders of Wellness Travelled, sisters Christine and Sarah MacLean. Discover the passion and vision behind their brand, which guides travelers on transformative wellness journeys around the world. From serene retreats to outdoor adventures, learn how they're shaping the future of mindful travel.

Cultivating Conversations / Edition 38 →

Meet Kierra Summer, a travel photographer redefining adventure on Instagram and beyond. Dive into her world of wanderlus...
27/02/2024

Meet Kierra Summer, a travel photographer redefining adventure on Instagram and beyond. Dive into her world of wanderlust in our latest edition of Cultivating Conversations, as she shares her spontaneous escapades, favorite destinations, and the magic of capturing unique landscapes.

Cultivating Conversations / Edition 37 →

How do you turn something as common as a leaf into a canvas for creative expression? Just ask Lito Leaf Art, a Japanese ...
14/11/2023

How do you turn something as common as a leaf into a canvas for creative expression? Just ask Lito Leaf Art, a Japanese leaf-cutting artist whose whimsical works and precision, patience, and care has led to a blooming social media presence and touched the hearts and minds of people all over the world.

Read our full interview with the artist at the link below. 🔗

Cultivating Conversations / Edition 35 →

Explore the creative world of photographer and designer Alanna O'Neil Photography as she celebrates the harmony between ...
17/10/2023

Explore the creative world of photographer and designer Alanna O'Neil Photography as she celebrates the harmony between outdoor gatherings, wellbeing, and a holistic lifestyle. Inspired by her deep connection to nature, Alanna spoke to us about how place guides her work — from her childhood in Vermont to her adopted home of Maui — and her hopes for the future in her work and life.

Read our latest edition of Cultivating Conversations at the link below.

Cultivating Conversations / Edition 34 →

Discover an awe-inspiring retreat in the heart of the American Southwest.In our latest edition of Cultivating Conversati...
19/09/2023

Discover an awe-inspiring retreat in the heart of the American Southwest.

In our latest edition of Cultivating Conversations, we spoke with Sara and Rich Combs, the founders of The Joshua Tree House about their journey and inspiration behind the brand. Read the full interview below.

Cultivating Conversations / Edition 33 →

Meet Javier Reyes, graphic designer and founder of rrres studio. In our latest edition of Cultivating Conversations, we ...
15/08/2023

Meet Javier Reyes, graphic designer and founder of rrres studio. In our latest edition of Cultivating Conversations, we sat down with Javier to discuss his journey as an artist and founder, the inspiration behind the creation of this studio, and the artisans and craftspeople of Oaxaca, Mexico whose skill defines it.

Cultivating Conversations / Edition 32 →

How do you refurbish a century-old landmark to equip the needs and taste of contemporary visitors, while also paying tri...
18/07/2023

How do you refurbish a century-old landmark to equip the needs and taste of contemporary visitors, while also paying tribute to its history, charm, and sense of place?

This is the question interior designer, writer, and all around multi-hyphenate Sam de Teran and her husband reckoned with when they embarked on the project of redesigning the iconic Cobblers Cove Hotel in Barbados. Lucky for us, in this edition of Cultivating Conversations, we got a chance to hear about their process, inspiration, and philosophy for restoring this place, and what they look forward to as a part of the hotel's latest chapter.

Visit our blog to read more.

Cultivating Conversations / Edition 31 →

A breakfast cereal that took the internet by storm during the pandemic soon became a catalyst for something far greater ...
02/05/2023

A breakfast cereal that took the internet by storm during the pandemic soon became a catalyst for something far greater than Gautier and Ashley Coiffard could have imagined.

In the latest edition of Cultivating Conversations, we sat down with L'Appartement 4F to talk about pivoting careers and building a bakery during the pandemic, which they've taken from a one-bedroom in Cobble Hill to a brick and mortar bakery in the past year. Read the full interview here:

Cultivating Conversations / Edition 29 →

Since 1982, de Gournay has helped clients realize their dreams of the perfect interior through original wallpaper hand-p...
18/04/2023

Since 1982, de Gournay has helped clients realize their dreams of the perfect interior through original wallpaper hand-painted by expert artisans. In the latest edition of Cultivating Conversations, we spoke with Rachel Cecil-Gurney, current Director of Sales for the brand, about founding the studio, the role of wallpaper in crafting interiors, and the painstaking precision and detail that goes into each commission. Read the full interview below:

Cultivating Conversations / Edition 28 →

Originally built in 1881 as a classic Victorian homestead on a working farm, The Madrona reopened last Spring under the ...
07/03/2023

Originally built in 1881 as a classic Victorian homestead on a working farm, The Madrona reopened last Spring under the direction of Jay Jeffers and Cory Schisler who transformed the old mansion into a stunning boutique hotel set amidst orchards and gardens overlooking the picturesque Dry Creek Valley.

We had the pleasure of speaking with Cory in our latest edition of Cultivating Conversations. Read on to learn more about the making of this hotel, and get an inside look at the spectacular design and aesthetics that decorate the space.

Cultivating Conversations / Edition 27 →

"Watching my daughter play, learn, and be curious has taught me to do the same as an artist."Curiosity is a gift, and it...
07/02/2023

"Watching my daughter play, learn, and be curious has taught me to do the same as an artist."

Curiosity is a gift, and it's something artist and creator Riley Sheehey exercises every day to inspire her watercolor and textile designs. In our latest edition of Cultivating Conversation, we spoke to Sheehey about her art and the philosophy behind her work, as she uses everything from the natural world to children's literature to inspire her designs.

Cultivating Conversations / Edition 26 →

Moving from London to her rural pocket of West Sussex in 2017, Milli Proust found inspiration in the deep woods and seas...
24/01/2023

Moving from London to her rural pocket of West Sussex in 2017, Milli Proust found inspiration in the deep woods and seasonal bounties of the English countryside. Keeping in tune with nature, she uses the seasonal rhythms of her garden to create playful and romantic designs for her long list of clients, while avoiding any harsh additives or chemicals to protect her creations and the dignity of the surrounding wildlife.

Read more about her process in our latest edition of Cultivating Conversations, and catch a glimpse at a year in the making in her new book "From Seed to Bloom" 🌸

Cultivating Conversations / Edition 25 →

The art of slow-living is something to strive for in the always-on world of today. So after years of living in Manhattan...
13/12/2022

The art of slow-living is something to strive for in the always-on world of today. So after years of living in Manhattan and working for some of the world's top fashion brands, photographer Jamie Beck decided to pick up her life and move abroad in pursuit of more intentional living.

Beck's year abroad quickly turned into five. Over the course of her time in Provence, she's welcomed her husband and a daughter, and documented each and every moment through photography. Her book, An American in Provence, is a collection of her time abroad, and we sat down with her to talk about her process, inspiration, and lessons learned in our latest edition of Cultivating Conversations.

Cultivating Conversations / Edition 24 →

What's more delicate than a flower? A handmade one, designed from recycled tissue paper that captures the beauty and spi...
25/10/2022

What's more delicate than a flower? A handmade one, designed from recycled tissue paper that captures the beauty and spirit of the real thing 🌸

In our 23rd edition of Cultivating Conversations, we talked to Livia Cetti, author and founder of The Green Vase, an artist known for her ability to craft exquisitely designed flowers from tissue paper. Inspired by the organic world and her childhood spent in the mountains of Santa Barbara, she tries to capture the detail and whimsy of nature's gifts in each unique piece.

Catch a glimpse at her work above, and read our full conversation with Livia below.

Cultivating Conversations / Edition 23 →

"Every part of me was craving a piece of my childhood again: to submerge myself back into nature. To be barefoot. To cre...
20/09/2022

"Every part of me was craving a piece of my childhood again: to submerge myself back into nature. To be barefoot. To create work that felt more organic."

For our 22nd edition of Cultivating Conversations, we spoke with New York/Santa Fe based artist Katie Rodgers. With a catalogue of work that includes original pieces and projects for big name brands like Estée Lauder and Disney, and a collaboration with La Maison du Pastel, Katie is a master at drawing inspiration from nature to guide her work.

Cultivating Conversations / Edition 22 →

Melinda Kearney and Michele Ouellet are the mother and daughter duo behind your new favorite summer drink, Lorenza Rosé....
23/08/2022

Melinda Kearney and Michele Ouellet are the mother and daughter duo behind your new favorite summer drink, Lorenza Rosé. Launching their brand Lorenza Wines in 2008 these women lovingly dedicated themselves to creating a Provençal inspired rosé made in California.

Fourteen years later, the brand has grown with thoughtfulness and intention. Here these remarkable women share their insights into the world of wine making, the heavy bottle debate, and the response to their female led brand in a male dominated industry.

Cultivating Conversations / Edition 21 →

Sarah Bray West, a writer and editor for storied publications such as House Beautiful, ELLE Decor, Veranda, and Town & C...
19/07/2022

Sarah Bray West, a writer and editor for storied publications such as House Beautiful, ELLE Decor, Veranda, and Town & Country, embarked on a new journey inspired by a move to the island of Bermuda. Her venture, known both locally and abroad as Sarah Bray Bermuda, offers seagrass and palm leaf sun hats woven with interchangeable ribbons, all from sustainable or recyclable materials.

In our latest edition of we spoke to Sarah about the joys and challenges of running a small business from an island and the importance of sustainability in fashion and beyond. Tap the link below to read the full interview.

Cultivating Conversations / Edition 20 →

Meet Natalia Swarz, the founder of Hôtel Weekend, a community driven website informing travel and natural discovery at a...
14/06/2022

Meet Natalia Swarz, the founder of Hôtel Weekend, a community driven website informing travel and natural discovery at a slow pace. Born and raised in Cali, Colombia - a city where summer is endless and golden hour lasts forever - Natalia was inspired by her globetrotting mother to help share the raw beauty of the world.

Read our latest Cultivating Conversations interview with Natalia here.

Cultivating Conversations / Edition 19 →

Meet Emily Nathan, a veteran travel and lifestyle photographer and the founder of Tiny Atlas Quarterly. In our 18th edit...
17/05/2022

Meet Emily Nathan, a veteran travel and lifestyle photographer and the founder of Tiny Atlas Quarterly. In our 18th edition of , we speak with Emily about the travel landscape, sustaining a community through COVID-19, and what the future holds for travel as global warming and climate change dominate the conversation: https://fal.cn/3oGw5

📷: Tiny Atlas Quarterly

Cultivating Conversations / Edition 18 →

Leslie Kirchhoff is the founder and creator behind Disco Cubes, an experimental creative studio that's half photo and vi...
12/04/2022

Leslie Kirchhoff is the founder and creator behind Disco Cubes, an experimental creative studio that's half photo and video production and half luxury ice cube creation. In our latest edition of we spoke to Leslie about her world of ice, creativity, and cocktails as she continues to innovate within this frosty medium. Tap the link below to read the full story.

Cultivating Conversations / Edition 17 →

Meet Frances Palmer, a self taught potter, photographer, and gardener living and working in Weston, Connecticut. In our ...
22/03/2022

Meet Frances Palmer, a self taught potter, photographer, and gardener living and working in Weston, Connecticut. In our 16th edition of , we spoke with Frances about the curiosity that drove her to become an artist, her creative process, and her magical transformation of a tennis court turned garden. Read the full story here: https://www.persephonesocial.com/blog-1/edition-16

With the delights of the wintry season upon us, we turned to the team at CERVO Zermatt to share their perspective on the...
08/02/2022

With the delights of the wintry season upon us, we turned to the team at CERVO Zermatt to share their perspective on the work involved in creating an alpine escape that sets the bar high.

Here, in our 15th edition of Cultivating Conversations, we discover what it truly means for a hotel to commit to sustainability and see just how a mission driven brand can continue to evolve.

Cultivating Conversations / Edition 15 →

03/02/2022

Embrace Winter and all its delights. Just as Mother Nature needs time to rest and reset, so does your brand. Let's take the time to get your messaging right, and before you know it, Spring will be here with all its new growth.

In our 14th edition of Cultivating Conversations we spoke with Jordan Crofton, the Director of Patient Care at THE WELL ...
11/01/2022

In our 14th edition of Cultivating Conversations we spoke with Jordan Crofton, the Director of Patient Care at THE WELL and a board-certified Family Nurse Practitioner who specializes in Functional Medicine, a systems biology–based approach to medicine that focuses on identifying and addressing the root cause of disease.

Here, Jordan shares an inside look at THE WELL and its offerings and highlights how Functional Medicine can benefit anyone looking to improve their health and wellness.

Cultivating Conversations / Edition 14 →

Amelia Soegijono is a Sydney based film photographer capturing love and heartfelt stories around the world. From investi...
14/12/2021

Amelia Soegijono is a Sydney based film photographer capturing love and heartfelt stories around the world. From investing in herself to finding the moments that feel authentic to each subject, Amelia has honed her soft, feminine visual aesthetic to create her own clear style. Read the full interview for our 13th edition of here.

Cultivating Conversations / Edition 13 →

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