20/02/2024
Plain and simple: the purpose is discovery.
Can you create content that is relatable, makes someone feel something, solves a problem? If the answer is yes…you will grow your bottom line.
All you have to do is show up. ☕️
Blank Canvas Social
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- Blank Canvas Social
➕Content creation hacks + marketing tips.
➕We’ll bring your brand story to life on social.
10/01/2024
In no special order:
🐦⬛ reels still come out on top but don’t be afraid to post your photos
🐦⬛ SEO and keywords are a must
🐦⬛ short reels
🐦⬛ captions!
🐦⬛ providing real value
Questions?
14/12/2023
There…we said it. 🤍
What is the point of outsourcing it as a marketing vehicle to grow your business if you have no idea what you’re getting out of it?
Lay the foundation for success:
– use tracking codes
– use tracking links
– review your monthly website analytics
– start a referral program
– track phone calls with boosted + sponsored posts.
Social media marketing does not need to be in the gray. As we approach 2024, it has become more and more tangible with the right tools and accountability.
Need help? Slide into our DMs; we’re happy to start a conversation with you and your brand.
22/11/2023
🖤 …what feels repetitive to you is NOT!
It takes hitting the average consumer 12x before a message resonates. 12x!!
So don’t worry about being repetitive. Create a sense of urgency, present your deal from different angles, be creative and keep posting! 🖤
17/11/2023
It takes 2, bb. That means that if you’re goal in outsourcing your social media is to collaborate and co-create an amazing social presence, welp…you have a role in the outcome as well.
Here’s what we need to make your feeds a triumph:
✔️give proactive feedback and be honest. Retroactive feedback doesn’t do anyone any good.
✔️allow time for greatness. Your social media manager cannot be creative on command. Give them enough leeway to develop on-point strategy and content.
✔️allow yourself to be uncomfortable. Remember, you hired them for a reason. Take some risks and allow them to shine as experts.
✔️respect their off time. Communication is key but everyone needs to disconnect.
✔️be responsive. You need something to go live and we need you. You aren’t the only client, respectfully.
✔️understand how to measure success realistically for your brand…not someone else’s. Likes don’t matter. Neither do followers. What does success look like for you?
Are we aligned? Great, let’s get started!
31/10/2023
Did you hear the news? 💀
Instagram is rolling out polls to your in-feed posts.
If you’ve been trying to boost your engagement, this is your chance! Create value-packed content and make sure your CTA reflects the action you want your ideal client to take.
In this case, take the poll in my comments!
Will you use it? 🖤
10/10/2023
You have two choices:
1. You and/or your business go dark to take a moment of silence honoring those affected by it. No agenda, nothing.
2. You and/or your business get vocal about anything that affects our world, including global crises, humanitarian crises, racism, poverty, war crimes, the list goes on… You cannot pick and choose which to favor. In other words, if you stand up for some you must stand up for all because humans stand up for humans.
Only you know what’s right for your brand. There is no script.
Be consistent and find an angle in which you can potentially support the cause. 🖤
02/10/2023
Slide into my DMs OR email me at: [email protected]
💀💀💀
19/09/2023
No one wants to be sold to. The hard sell doesn’t work any longer.
Instead:
- soft sell the experience: show us what it’s like to walk into your restaurant or store.
- soft sell the community: show us what your fans have said about you.
- soft sell the feelings: show us how we will feel after we dine at your restaurant or how we will feel after our massage
Bottom line: ignite the senses and we are sold! 🖤
11/09/2023
It’s normal. Instead of quitting do this instead:
♟️take a break. let IG reset.
♟️show us behind-the-scenes of your biz. we want to see YOU.
♟️tell us a story. create relatable that content draws us in…makes us want to hear your founder story.
Stories are for your loyalists; they do not grow your following. Reward them for sticking around.
10/09/2023
Missing something?
Try a CALL-TO-ACTION.
Your audience needs to be told what to do. They won’t buy your product/service on goodwill alone. We wish but not the case…
So tell ‘em! You’d be surprised what happens next.
Need a list of the best CTAs? Tune into our next post. 🖤
07/09/2023
Post a PHOTO DUMP.
Photo dumps have grown in popularity. They show personality and a peek behind the scenes of what it’s like to run a small business. They aren’t perfect but they are authentic. And they are real.
are massively popular…think 2.8M posts and counting. All it is a series of photos from your camera roll that encapsulate your week or your month. They tell a story!
Will you try it? Leave a 🖤 in the comments if you are in favor of this easy content hack.
01/09/2023
What should I post?
When should I post?
What should I change in my bio?
How many hashtags should I use?
What’s native text?
How often should I post?
What trending audio should I use?
What’s a text overlay?
Should I post text overlays or only reels?
If these are questions rattling around in your brain, it’s time for The Ultimate Audit. A 1:1 Zoom with a take home doc to simplify your social media marketing efforts.
Leave a♟️in the comments and we’ll DM you the details.
28/08/2023
If growing your community is a priority; find the time to respond. We are all busy.
If you don’t have time to build and engage, you don’t have a business.
We said it. ♟️
24/08/2023
1. Emojis: appears unprofessional
2. Hashtags: don’t redirect your audience. Keep them on your page.
3. Tagged accounts: see #3
4. Quotes: short and sweet. What’s your offer? Who are you?
Are there exceptions? Absolutely! Nothing is black and white in social media.
21/08/2023
Truth: Instagram is not the only way to drive revenue or build community.
You should be:
✔️using your other networks to drive new followers to any channel beside IG
✔️using the option to create long form video on TikTok and YouTube
✔️capturing email addresses via your website because data is king
✔️networking in person
✔️creating passive income via digital products
Don’t limit what you can accomplish the remainder of 2023.
16/08/2023
Still photos, carousels, long form video and shareable quotes work, too. The real question is:
“Can your audience relate to your content?”
If you feel uncertainty, this is the no.1 roadblock to your organic growth. ♠️
10/08/2023
Ever heard of a hook? This is the critical question/statement that “hooks” the end user into reading/watching your content.
5 faves:
- stop if you want to ___
- the easiest way to. ___
- stop scrolling if you feel ___
- come ___ with me
- how I ___ as a ___
Of course your content has to be compelling, too but your hook is the key that unlocks our pain point.
Leave a 🖤 in the comments if you need a library of hooks for your future content.
02/08/2023
Show up until you’re confident.
Let’s talk .
Every entrepreneur has faced it. It’s paralyzing if we allow ourselves to over analyze social media marketing.
The only way to get over something is to go through it.
Here are 4 ways to change your perspective:
➕sounds obvious but don’t give up. Practice until you don’t need a script. With every failed piece of content comes progress.
➕tame the emotion by acknowledging it’s presence.
➕breathe. It’s social media. Don’t put so much weight on one piece of content that has a shelf life of 24 hours max.
➕learn from your failures and try again. Showing up on your social gets easier the more you do it.
Be willing to get vulnerable. Authenticity breeds results.
27/07/2023
Your offer isn’t broken.
It’s your messaging.
Copywriting is an essential step in the process. If you don’t know your target audience and you aren’t addressing their pain points, you will never connect with them.
Research your demo. Address their needs. Build a strong but mighty community. ➕
19/07/2023
It’s not the algorithm.
It’s not your competition.
YOU are the secret sauce to your brand.
Stop worrying about what your competition is doing.
Start creating content that answers the WHY + HOW you built your brand. The community will follow.
Our job is to execute. ♟️
18/07/2023
Blank Canvas Social is social media simplified.
It hinges on strategy.
It’s smart copy.
It’s dynamic visuals.
It’s a return to storytelling.
It’s human; not robotic.
It’s nuanced.
It’s a blank canvas and your brand is the muse.
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Post a PHOTO DUMP. Photo dumps have grown in popularity. They show personality and a peek behind the scenes of what it’s like to run a small business. They aren’t perfect but they are authentic. And they are real. #Photodumps are massively popular…think 2.8M posts and counting. All it is a series of photos from your camera roll that encapsulate your week or your month. They tell a story! Will you try it? Leave a 🖤 in the comments if you are in favor of this easy content hack.
Still photos, carousels, long form video and shareable quotes work, too. The real question is: “Can your audience relate to your content?” If you feel uncertainty, this is the no.1 roadblock to your organic growth. ♠️ #socialmediagrowth
Blank Canvas Social is social media simplified. It hinges on strategy. It’s smart copy. It’s dynamic visuals. It’s a return to storytelling. It’s human; not robotic. It’s nuanced. It’s a blank canvas and your brand is the muse. #businessstrategycoach
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