ICYMI: I turned the Salt & Light newsletter into an audio format! 🎙️
I did this for a few reasons:
1️⃣ I wanted to do something that feels a little different in your inbox.
2️⃣ Time is not something I have much of these days & this is a much more manageable format for me in this season of life
3️⃣ TBH, this is way more fun for me (and that matters in your marketing strategy!).
Shoutout to @blisscoachkate for the inspiration; she did this first & I'm looooving it!!
If you want to get the very first edition of the audio newsletter, comment "me!" and I'll add you 💛
P.S. this is the only time I could get a chance to record this so you have to deal with my baby making baby sounds in the background sorry 😂
#marketingtrends #creativemarketing #businessgrowthstrategy #digitalmarketingtrends #marketingstrategist #localbusinessowners #growyourbusiness #onlinepresence #creativemarketingagency
If you know this meme, then congrats, you're as chronically online as us 🫣
But really, if you work with us, there's a 10000% chance you'll see the words "slay," "yaaaas" or "you ATE" in the comments on your posts' Asana cards 😂
Who else is manifesting some slay energy this week?! 🙋♀️
#agencylifestyle #socialmediaagencyservices #socialmediaagency #socialmediabusiness #socialmediaforbusinesses #buildyourbusiness #growyourbusiness #socialmediaforbusiness #mkebusiness
This may be a hot take but here I go 👀
Online businesses that only exist and operate on social media are out. 🤷🏼♀️
The online business space saw a huge surge during and after the pandemic (and I'm someone who left my corporate job & joined this space during it!), but now that's fizzled out...
People are tired of Zoom webinars, cookie-cutter Instagram graphics, and shady online coaches—they're ready for REAL connections + in-person networking.
This does NOT mean you need to stop marketing yourself online.
It means we need to start building REAL relationships, create spaces that WE own, and not just build brands that only exist on Instagram.
Would love to know your opinion! Do you agree or disagree?
#localmarketing #milwaukeebusiness #womeninbusiness #womenrunbusiness #femalefounded
Let's talk about an integrated marketing approach & why this is important!
The key to building a BRAND and a future-proofed business, rather than just a following on a social media platform, is to show up in multiple spaces in a consistent manner. (Ideally, at least one that you own.)
This could look like: 2-3 social media platforms, email, and a space for longform content. (Or whatever combination works for you.)
Wherever you choose to show up, the key is to 1) not put all your eggs in one basket and 2) have all your different platforms work together to create a consistent, integrated brand experience for your ideal target audience.
🫶🫶🫶
#integratedmarketing #contentmanagement #buildingabrand #brandyourbusiness #localbusinessowners #socialmediamarketingstrategies #digitalmarketingstrategies
Let's talk #SuperBowlMonday memes 🏈
You know that we are the biggest meme queens around, but even we aren't making these memes for all of our clients – so let's talk about why!
So here is your permission slip to do whatever works for you and your brand 🫶🏻
#trendingcontent #memetrends #socialmediamarketingstrategies #socialmediatrends #superbowl2024
HOW TO CREATE UNIQUE BRAND CONTENT ⚡️
👉 Identify what makes your brand different from the competition and double down on that.
👉 Use your most interesting brand fonts and colors (if you have them!).
👉 Figure out your brand's personality and voice and write down go-to ways to express that in your content.
👉 Leverage video, your own voice and your own expertise whenever possible!
A few brands that do an amazing job of standing out in their brand + content:
@chamberlaincoffee
@bymaddyaucoin
@gelraquel
@breefwork
My favorite brand designers for creative, unique branding:
@mondaymorning.studio
@anthos_creative
@brainstormboutique
Who would you add to the list? Tag them below! 👇
#creativebizowner #socialcontent #brandstylist #digitalbranding #brandedcontent #socialmediabranding #brandstorytelling
Want more? Check out our EOY marketing guide 👀✍️
This DIY year-end marketing strategy guide has tons of questions to help you evaluate your 2023 marketing and how to adjust your 2024 marketing strategy accordingly!
This is the exact process I walk my clients through at the turn of each year, and I know it will help you get the clarity you need. Just $10!
Head to @saltlightsocial for the link (click my profile link & then click “resources”) or comment your favorite emoji & I’ll send it your way! 🤗
P.S. If you bought last year’s, DM me. I have a 50% off code for you!
#marketingsupport #localmarketing #socialmediaagencyservices #socialmediamarketingmanager #socialmediamarketingagency #socialmediamarketerlife
3 THINGS YOU SHOULD BE ABLE TO TELL SOMEONE IN 20 SECONDS OR LESS👇
1️⃣ What your business does
2️⃣ Who you do it for
3️⃣ Why they should care
Trust me, as your marketing bestie, this is CRUCIAL! 👏
If you figure this out before you take on (or outsource!) any other part of your marketing, you’ll be muuuuch better off for it! ✨
Your turn! 😌 Comment what you do, who you do it for, and why they should care!
(And if you can’t yet, comment that you need practice 😆)
•
•
•
#socialmediamarketingstrategy #onlinemarketingtraining #socialadvertising #localmarketing #marketingadvice #workthatworks #socialmediamarketingstrategies #socialmediamarketingservices #socialmediamarketingstrategist #smallbusinessmarketingtips #growyourbusiness #contentmarketingtips #smallbusinessmarketing #contentmarketingstrategy #smallbusinesstips #smallbiztips #internetmarketingtips #socialmediabusiness #onlinepresence #savvybusinessowner #intentionalbusiness #socialmediamarketingtraining #bizowner #marketingstrategist #socialmediastrategist
NEW WEBSITE IS LIVE! 🤩
I am STOKED to finally have my website officially launched! Go check it out and let me know what you think 🎉
All the thanks in the world goes to Allie from Ánthos Creative for designing my brand and website.
If your business needs a fresh new look, I couldn’t recommend her more highly.
Moral of the story: trusting your creatives to work their magic leads to amazing results ✨
